First, I must state this video has nothing to do with my political views.
Ok, with that out of the way, this video has some powerful marketing & positioning takeaways.
Remember, he is a POLITICIAN – and 99.9% of political ads look the same. And they all basically say the same thing. So how do you stand out from the pack?
1. Differentiate – He found ONE thing that made him different from his competition.
TAKEAWAY: What is your ONE big difference? Maybe it’s your background, your story, your education, your athletic ability, your customer service, etc.
2. Visually Different – All the political ads have the same “look and feel”. His is a simple whiteboard that immediately stands out from the crowd.
TAKEAWAY: What is everyone in your field doing? Do the opposite. That’s why video sales letters are working so well now. They are different.
Watch the video and let’s hear your thoughts…