Every year, I like to take out my magic 8 ball and make some bold predictions for the upcoming year.
How do I come up with these predictions. Here’s my magic formula…
33% is based on all the trends that I’ve studied and have been gaining momentum in the last quarter of this year
33% is based on my “insider access” to massively successful business owners and “behind the scenes” organizations like merchant account companies
33% is based on my conversations with clients and my knowledge of human behavior.
1% is completely made up by me :)
Ok, so now you know the formula, here’s my FIRST prediction for 2011…
PREDICTION NUMBER ONE:
This Will Be the Year of the “Personal Brand”
As consumers are getting more and more distrustful towards “marketers”, building a strong brand that stands for ‘something’ will be the only true way to make it through the shakedown.
When you have a personal brand – then things like a google “slap” or SEO don’t really effect you.
Do you really think people with personal brands like Donald Trump, Martha Stewart, Oprah, Jillian Michaels or Will Smith were effected when Google started coming down on squeeze pages.
So maybe you won’t be the next Oprah, but there’s no reason you can’t build a six or seven-figure business in 2011 with a personal brand in a niche market.
When I started in the fitness industry, I wasn’t famous by any stretch, BUT I was a celebrity in the fitness world. When I would attend events, people would ask if I’m Ryan Lee, take pictures with me and even ask for my autograph. And that industry made me wealthy.
Here are some examples of my clients who are building strong personal brands that are recession-proof in niche-markets…
1. Kevin Gianni – was doing ok in the personal development space. But he made huge gains as he built his new brand “Renegade Health” on his passion for health and raw food. Now, he’s running a 7-figure business doing what he loves. When people now hear the name Kevin Gianni – they think of raw food.
2. Zach Even-esh – another one of my long time clients. He took his passion for out-of-the-box hardcore training – and turned it into a gym, dozens of products and now a certification program called “Underground Strength Coach“. He went from a gym teacher to independent and living a great life with no worries about paying the bills anymore. When people now hear the name Zach Even-esh – they now think of hardcore training.
Do you notice how both Kevin and Zach paved the way in by going against the grain.
Kevin could have just wrote about “general health” and Zach could have played it safe and talk about “weight loss”, but they didn’t.
They found their PASSION and built a brand that doesn’t rely on Google AdWords or SEO. And they’re doing VERY well.
This WILL be the year of the personal brand. So, the question remains, what will you do to build a recession-proof brand in 2011?
Stay tuned for Prediction #2 coming soon…