As a recap, here are the first 2 parts of this ongoing series taking you “behind the scenes” of a six-figure launch in just a few days…
Now, during Part III I will share one of the biggest secrets that got affiliates to mail over and over again.
Screw the iPad!
If you’ve ever been part of a product launch, most often they give prizes to the affiliates.
These prizes can be for any number of things including..
- Generating a specific number of sales
- Generating a specific number of leads
- Finishing in the Top 10
- Top 3 sales for a 24 hour period
- Top 3 leads generated for a 24 hour period
- And many more iterations of the above
And just about every single launch I’ve been a part of gives away the same types of affiliate prizes over and over again. It’s usually ipods, ipads, macbooks, xbox, playstations, etc.
In my market for this launch (fellow Internet marketers), I wanted to do something different. After all, if you already have 3 iPads, is another one really going to give you that push to promote hard? Probably not.
Viva Las Vegas
Instead of offering the ‘typical’ prizes, I decided to up the ante.
I was offering an experience.
For anyone that finished in the Top 10, they would come to Vegas on my dime for 2 days of masterminding and fun.
They would get free airfare, free hotel room for 2 nights, VIP entrance into the hottest clubs, free dinner at the best restaurants, cabana at the pool and much more…
Remember, the Vegas experience was something you CANNOT buy. You would have to earn your way to Vegas to hang with me and the other Top 9.
And let me tell you, no one wanted to be left out of the Top 10.
People mailed over and over again for Nano Continuity.
They created bonuses to their list just to buy through their link.
I did a similar contest years ago in the fitness industry. I flew out some of the biggest names in the fitness industry who finished in the top of my launch to Vegas for 2 days. Guys like Mike Geary, Craig Ballantyne, Vince Del Monte were all there.
They all had a great time. It helped build even stronger bonds between us. And it’s something we all still talk about.
Was it a risk?
You must know your numbers first before you can commit to spending a lot of affiliate prizes or experiences. But you can certainly offer a scaled down experience of your own if it’s your first product launch.
The “Top Dogs”
The “Top 10″ Vegas contest was great to motivate the affiliates ‘on the bubble’, but what about motivating the people to get into the top spot?
I’ll cover that strategy in the next update…
In the meantime, don’t be left out in the cold. Get on the “inside” for just $1 here.