Monthly Archives: May 2011

A Simple Way to Make a BIG Impression!

Every month, I hold high level mastermind group for my Inner Circle members and other clients.

And at the risk of bragging, EVERY participant tells me it’s the most valuable time they’ve ever spent on their business. And often, the attendees will send me a nice thank you note. And let me tell you, that goes a LONG way in making an impression.

But last month, one attendee Shelby Turcotte took it a step further. He was asking me about local restaurants he should take his wife to – and I mentioned Ching’s Table.

So what did Shelby do? He sent me a hand written letter AND a $75 gift certificate to Ching’s Table for me and my wife (see pic below)

Talk about making an impression.

If Shelby asks me for something down the road – I will certainly remember him and likely even feel a bit obligated to give him a hand. If he asks for an introduction to a super affiliate – don’t you think I would help him?

David Frey is another example incredible networker. I don’t go 3-4 weeks without getting a card or something thoughtful in the mail from him!

GIVE, GIVE, GIVE and I guarantee it comes back to you tenfold every time.

Who can you thank for helping you? Who can you send a written note and even a small gift of appreciation to?

Do you want to spend a day in my office with me in a mastermind group for just $1?


Proof! Why "Transparency" Works For EVERY Business.. No Matter How Big or Small.

I’ve been preaching this for years.

If you want to succeed in your business, you MUST be transparent. It’s not optional.

Contrary to popular marketing myths led by well-respected business experts over the years, people are NOT dumb. And in the age of the Internet, you can no longer try to “get one over” on them with the hopes of making a quick buck.

They see through all of your bullshit. They really do.

If your product or service is disappointing – everyone knows it. You can’t stick your head in the sand and hope a few PPC ads can change things.

And I’m not just talking about information marketers or people selling some ebooks.

BIG companies are now being more transparent in their marketing.. and it’s working.

Lesson in Transparency from a Big Company

Dominos Pizza… their stock is now near a 52 week high.

Analysts believe it’s because of their marketing message.

They admitted their pizza tasted like crap. That’s right – they said their product was not as good as it should be (although in college, I was known to throw down an entire medium pie myself after having a few too many beers on a Saturday night and never complained about the taste!).

Check out this brilliant “documentary” by Dominos:

The Takeaways

Think about how you can become even more transparent in your business. If you have a product that didn’t perform well – have the guts to ADMIT IT. Then, fix the problem.

I’ve made more mistakes than I can count (and still screw up on an almost daily basis). But when you can come back, admit when you were wrong and make it better – you come back like a rock star.

And that, my friend, is how you build a strong, recession-proof business.

COMMENTS? THOUGHTS?


My "Secret" To Creating Profitable Information Products… REALLY FAST!

Yesterday, I held my monthly “mastermind meeting” in my office. As part of my Inner Circle – my members can spend an entire day in my office, and we dig really deep into your business. Yes, my “competitors” charge $10K-$15K per year for a few mastermind meetings (and no new content), but hey – don’t hate the player.

Anyway, onto my story.

One of the mastermind attendees already has a very successful tax and accounting business (close to $1 million in revenue). And now, he’s starting to promote a series of financial newsletters.

So as I dug into the business, it was clear he only had expensive newsletter subscriptions and no real “front end” product. So I gave some good ideas for products that can sell for $99 (a good front end price for his target market).

After a few minutes, I started to ask more questions as something didn’t feel right. He is a really smart guy and very successful. There had to be more to the story and he must have had products completed already he could make a front-end product.

Then I looked at his current sales letter “bonuses”. One of them was a DVD from an event he did. He told me how good it was and people paid up to $1,200 for that event.

THAT’S IT!

Why not just use that DVD as a great low-cost front end to bring buyers into your funnel?

And he also forgot to mention he had written not one – but TWO books as well!

But it’s a really common mistake. I can’t tell you how many people I’ve coached that ALWAYS look to start something brand new when they have so many resources at their disposal.

Stop wasting time trying to always create something new.

Here are a few simple ideas to get a product done quickly..

  • Look at past seminars you have done (recordings)
  • Previous telseminar recording
  • Previous webinars
  • Articles you have written (you can compile into a paid report)
  • Interviews you have done with other expert
  • Records of people who have interviewed you
  • Compilation of videos into a set
  • Resell rights you have already purchased
  • Works in the public domain

My point is to FIRST look at your current inventory. See what you have ALREADY DONE – and offer that material.

Get it done fast because money loves speed!

Comments? Questions?


The Death of Internet Marketing (It's Time to Fix the System)

Many (not all) of the online marketers I know are full of crap. I guess that’s the best way to put it politely. They don’t really care if you are successful and will only promote people who first whore out their products.

Then, if you play nice, stay in line and push their products, they will promote your products.

This might not come as a surprise to you – but I was shocked just how many people play it that way.

During my Presentation Domination launch, I had some other marketers try the software, tell me how much they LOVE it and how great it would be for their list. BUT, since I didn’t “play the game” and promote their products first, they would NOT let their list know about it.

Yes, read that again. They liked the product. Their knew their subscribers would benefit from it. And they would receive commission. But they chose to NOT let their subscribers know about it because I didn’t push their products first.

It’s a vicious cycle and it’s pretty sickening. You know it, I know it and they know it.

But that’s the way the “system” has always worked – but I am not playing that game. Nope, you can count me out.

So now it’s time to fix the broken system and here’s what I’m doing about it…

Since all the marketers want me to promote their products because I have a large LOYAL following, I usually get review access. So as I get access, you’ll get the REAL scoop on whether the product is really worth your hard earned cash. I’ll even give the products a grade (from an F to an A+)

After marketing online for 12+ years, I can quickly sniff out the good stuff from the garbage.

Many marketers might not be happy with my grading system – but that’s too bad. If you are afraid of the reviews, then don’t sell it to the public.

Period.

Either you deliver the goods or you don’t. Where I grew up, my friends and I used to say “put up or shut up”.

And if you don’t deliver the goods, I will be all over it with a REAL review (not a bunch of whinny wanna be’s who talk a good game in forums but never actually do anything).

You no longer have to wonder whether the product is any good – or just another hyped up marketing circle jerk.

These will be REAL reviews from a REAL person who has made tens of millions online (and whose customers have grossed well over a billion online). I’m not a 21 year old who just started marketing when Obama took office – I have “street cred” and have been doing this for over a decade.

The reviews will not personally attack anyone. I won’t curse (ok, maybe just a little!). And I will leave any friendships out of it.

I will review every product with an open mind. Just because a product costs $2k, does NOT mean it’s automatically a “scam”. And there are some $37 products that aren’t worth $1. It’s all about the quality of the product and the value it delivers.

RAISING THE BAR

My hope is that marketers will think twice before putting out a crappy product hoping for a quick buck. And you will have a real, uncensored look at whether the product is any good from a reliable source (me!). I hope we all get off the “you mail for me and I’ll mail for you” mentality.

By having everyone create quality products that ADD VALUE – we all raise the bar together.

I was put here for a reason, and it’s to help people. I shouldn’t have to feel like I need to take a shower after reading other marketers promotional crap. It’s done. I’m over it.

The bullshit ends today.

Are you with me?

COMMENTS? QUESTIONS?

Get involved below and post your thoughts…

PRODUCT REVIEW: Facebook Fan System by Austin Walsh

This is the first of my 100% transparent, No BS product reviews.

There’s so much crap in the marketplace and I’m tired of guys just hawking products to make a commission or as a favor. They promise “reciprocation” and never even review the product. It’s bullshit and it has to end. They hype up every product like it’s the second coming – and there’s zero credibility.

These guys don’t care about long-term relationships, it’s just about the quick cash. So from now on, before you buy ANY product, check out my review first.

I get access to dozens of products a week. Some products are really good and some simply suck. So now, I am finally giving real, honest reviews of business/internet marketing products – with a grade.

Some of my marketing “friends” will be happy.. and many will not. But that’s ok with me. And if they don’t give me access, I’ll buy access so you can get the real scoop.

I’m here for YOU (and yes, I usually use an affiliate link because while I’m transparent – I’m not stupid :)  I know even if I give a bad review you might still purchase the product, and with 4 young kids, college ain’t cheap!

THE RATINGS SYSTEM

First, the skill level is my opinion of who will really benefit from it.

The “Content” is the quality of the information or usefulness of the software.

The “Value” is the quality of the product in relation to the product cost. For example, it may be a pretty good product – but if the price is too high, the value would be a lower grade.

And overall rating is how I rate this product in the marketplace. Bottom line, is it worth investing your money in the product.

FACEBOOK FAN SYSTEM
by Austin Walsh

Austin Walsh first came onto my radar during my “Nano Continuity” launch. I didn’t know Austin – but he really pushed my product hard and managed to land in the coveted Top 10 during the contest (the Vegas trip!). And about 2 weeks ago, he sent me access to his new product, Facebook Fan System, to review.

So here we go…

SKILL LEVEL: Beginner/Intermediate
CONTENT: B-
VALUE: A-
OVERALL RATING: B-

The product delivery is smooth as Austin uses his iSocial Academy membership platform to give you instant access. The drop down navigation makes it easy to find the content.

The bulk of the program is his fan page software and the video training.

SOFTWARE: I watched the videos and it seems very straight forward to create a nice looking fan page. Just a few edits to the simple HTML code and it’s done (you can see a screenshot of some of the code below). I don’t think it’s anything revolutionary, but I like the fact you can create nice looking fan pages quickly (and you can even use the code to create page for other people.. as a possible business opportunity!)

And since Facebook now allows iframes, they have a simple video tutorial on how to do that as well. It was smart to add that video!

THE CONTENT - There’s a video clip from a seminar Austin did. The audio quality is not very good, but it’s still audible and he had a few nice strategies in the session about creating a fan page and updating content. Watching him speak at such a young age – you can see he definitely has the gift of professional speaking!

There are also some bonus ebooks – which I thought were pretty solid. Again, nothing revolutionary, but a nice addition.

And a video tutorial showing you how to create a facebook marketing campaign – which was simple to follow.

VALUE: At just $27, this is a good value. Heck, the software and a couple of tips from his seminar video are worth the small price of admission. If this were a $2k training package, I would have been disappointed – but at $27, it’s worth the investment.

I like the fact he is keeping the price affordable for anyone to build trust and long-term relationships.

OVERALL: Considering the software coding and the bonuses (along with a price of just $27), I give it a solid B- and look forward to more from Austin in the future!

The FACEBOOK FAN SYSTEM Is Here

Feel free to post your comments and thoughts below…


Continuity Summit 3… It's On!

After vowing that last year was my final Continuity Summit… I just couldn’t resist one more!

But, after literally hundreds of emails from past attendees asking when the next CS is happening, I had to do it for the fans (that’s sounds so rock-star cocky!).

So it’s on like Donkey Kong.

June 10-11th, 2011.

Stamford, CT

We already sold out about 1/2 of the allotted tickets.

Check out this video from last year’s Continuity Summit, then CLICK HERE to grab your ticket now.

Get the details here and snag your ticket before the Early Bird special ends…


The "Upgraded" $4.99 Management System

A few weeks ago, I told you about using a simple composition notebook I use as my daily organizer.

Well, I have made a BIG upgrade (yes, I’m being a bit sarcastic). I went to Staples and bought their ARC notebook system.

The notebook cost just around $5.

Here are a few things I like about it…

  • The cost – heck, it’s just $5
  • It’s customizable. So I can add or remove paper. This is important as I need to move paper and notes around.
  • I can use tabs to separate my “to dos” from my ongoing project notes
  • It fits in my backpack – so it’s easy to take with me everywhere
  • It opens completely so I can fold it over and easily write on the front or back
  • Everything is organized in one place. My to dos, seminar notes, ongoing project notes, etc.

And yes, I still follow my simple organizational strategies..

Before I leave my office for the day, I write down ALL of the important things to get done for the next day. So the next morning, I hit the ground running.

And there’s one more vital part of my system..

Keeping My Inbox Clear

I always try to keep my inbox empty.

When an email comes in and it’s something I can work on later in the day, I immediately take it OUT of my inbox and put it into an appropriate folder. I also add that task to my notebook “to do” list. I then make a note next to that “to do” highlighting which folder it is in for so I can get back to it quickly.

Simple? Yes.

Effective? Yes.

Is this how I can manage 2 back-to-back launches and 2 big live events in the span of 8 weeks without hanging myself? Absolutely!

Please post your comments and thoughts below…