Let me set the stage.
It’s late Wednesday night around 9pm. My wife and I are having a date night in our favorite after-dinner place.. Barnes and Noble.
I start thinking about what everyone kept asking me at my last Continuity Summit – “what’s next?”.
So it hits me like a ton of bricks.
Call a friend who has done some KILLER products – but we’ve never worked together on a product. And lets see if we can come up with something great together.
I pick up my iPhone, dial his number and stand outside so I can have some privacy.
He LOVES the idea of working together. I tell him that I’ll be in Vegas TOMORROW morning (yes, on Thursday) with all of my top affiliates and he should come. He can network and we can tell the affiliates about our new product too!
Now this is where the winners are separated from the rest of the crowd…
PEOPLE WHO LOSE
They would make excuses. “Oh, I can’t make it tomorrow, not enough notice”, “It’s too far”, “I’m tired”, and on and on…
They would have wanted to think more about it. They would NOT have come, especially with just a few hours notice to fly cross country to Vegas.
My friend said, “I’m in! Let me just double check with my wife and book a flight.”
He knew how valuable the experience would be. And getting to network with a new group of marketers is priceless.
And at 3pm, Las Vegas time, we’re all hanging out by the pool in a cabana and my friend walks right in. 105 degrees of Vegas heat. With all of his clothes stuffed into a backpack.
That’s how a winner rolls…
Winners move fast.
Winners NEVER make excuses.
Winners embrace a challenge.
Winners do what it takes to WIN.
Right now, I can guarantee there are a lot of people who are reading this post are already thinking of the negative and the excuses – “sure, that guy can afford to fly to Vegas last minute – I don’t have the money” or “I have a full-time job and can’t just pickup and leave” Blah, blah, blah.
And I’d say to them, if you REALLY want it – you find a way…period!
You sell something. You borrow money from a friend or family member. Heck, you hitchhike if you have do. You call in sick. You find someone to watch your kids for a day.
I wish I had a dollar for everyone who told me they couldn’t make it to one of my events because “it was too far” – and they LIVE within a 4 hour drive.
At the latest Continuity Summit, we had people fly in from as far away as Israel, Australia and New Zealand to attend, but yet someone just a few hours away complained it was too far.
I bet you can guess how successful those excuse-makers will be.
And on the 5 hour flight to Vegas I worked my ass off and knocked out an entire sales letter for a new ebook – while most of the other people on the flight read trashy magazines or watched Laverne and Shirley reruns. Yet they complain they don’t have time or money to invest in learning more (I also bet a large percentage of those heading to Vegas were going to shell out some bucks on Blackjack!).
It’s purely a question of prioritizing what’s important to you.
“But Ryan, I don’t have time…”
I used to work 17+ hours a day. Training clients in the morning, working a full-time job, training clients after work, then taking night classes. Only to come home at 10 at night to work on my web site for another couple of hours.
Know what drives me insane?
When people say “Ryan, you’re SO LUCKY!”.
Lucky? Are you kidding me?
Do you know how many years of hard work and how many thousands of hours of studying marketing it has taken me to get where I am today?
Over a fucking DECADE of blood, sweat and tears – so I can take all of this information and condense it down to my subscribers in easy to understand chunks?
Luck ain’t got nothing to do with it, my friend.
The excuses and bullshit end today.
How BADLY do you really want success? And I mean REALLY want to succeed?
P.S. Winners also read this book :)