This morning I had a long conversation with a good friend in the self-improvement business.We’ve known each other for over 12 years and were sharing our frustrations about the “internet marketing” industry (and the snakes that are becoming more prevalent).
He was told me about a client he spoke with last week.
She’s a smart person. A licensed psychologist.
And she had admitted to spending over $35,000 over the past 3 years – and has only sold 2 of her $10 CDs during the time.
I wasn’t sure where to even begin.
Most of it was spent on “coaches”, and crappy copy writing.
There are likely dozens of reasons why she has only sold 2 copies – and I’ll explore some of those reasons in upcoming blog posts…
Let’s start with a likely culprit.
Before I teach any of my coaching clients about traffic, conversion, or even building a site – we start with one thing.
Do you know what that is?
CREATE AN IRRESISTIBLE OFFER!
Start with what you are going to offer to sell (assuming you are selling a product and not just an affiliate).
I don’t care how good your marketing or relationship building skills are (or how well you can bullshit people), when it comes down to it, you must offer a GREAT PRODUCT at a GREAT VALUE.
They days of slapping together a sloppy product and putting a $2k pricetag on it are gone for good.
And those “coaches” don’t have a clue about this because they never really created any products! They just teach “how to make money online” and regurgitate stuff they read in books.
THE NO-BRAINER OFFER
You have to be realistic and dig deep into your prospective customer.
What do they really WANT – and how will your product deliver those benefits?
Is your product REALLY a no-brainer offer?
Is the value so incredible people would be insane to not purchase it? Or is the value “just ok”.
Seriously – is it really THAT GOOD?
If not, how can you make it even better?
THE ASS-KICKING CHECKLIST
Here are some things to think about when selling an information product to make sure it kicks ass (and some ideas to add even more value)…
- Add a personal coaching component (calls, in-person visits, etc.)
- Tickets to a live event, seminar or workshop
- Live follow-up webinars or teleseminars
- Free access to another complimentary product
- Extra video training
- Checklists (everybody loves checklists!)
- Mind Maps
- MP3s (so they can learn on the road)
- Archives of previous newsletters or products
- “Done for you” components
- It is a real “system” (or just a collection of random interviews)
Before you do anything, think about your CLIENT and how you can make your front-end offer a no-brainer.
When your offer is truly irresistible, everything else becomes easier.
One more thing…
If you even have to ask “is my offer irresistible?”… then it’s NOT!
FEEL FREE TO POST YOUR COMMENTS AND THOUGHTS BELOW…
P.S. Here’s my irresistible offer. 12+ years of marketing nuggets and a 21 day gameplan- crammed into a $29 book.