Unless you’ve been living under a rock lately, you know the world of “internet marketing” is going down and it’s going down FAST!
Why is this happening?
First, I have a unique perspective inside this strange world.
I’ve been online since 1998 (before youtube and before facebook!) and I personally know just about every big “player” in the industry. Some are good peeps who really care about helping their clients. And others…. well – let’s just say if you have nothing nice to say about someone, don’t say anything.
I’ve spoken at dozens of big marketing events and have been behind the scenes of multi-million dollar launches.
So everything I’m about to tell you is from first hand experience, not from someone just sitting on the sideline and making bitter accusations like a jilted lover.
Also, just a quick disclaimer. I am not perfect. Never claimed to be. I’ve screwed up so many times I’ve lost count and will continue to screw up. So this is not a way to say I’m better than anyone else – it’s just an inside view from a guy who’s seen it all and just tries to do the right thing.
SHORT TERM THINKING
Many “gurus” built their business with a short term perspective. It made sense – the more offers you mail your list, the more money you make. So, you keep hitting your list over and over again until they either buy or unsubscribe.
And it worked – for years.
After all, it was easy to refill your bucket with new leads.
Google didn’t mind squeeze pages. Clicks and leads were pretty cheap.
But things started to change…
Suddenly Google didn’t like squeeze pages anymore and just about every niche market started getting more competitive.
Leads was quickly becoming more expensive. And the lists were getting burned out quickly.
And in order to make the math work for the more expensive leads work, you had to create more expensive products.
THE $2K PRODUCT
During the heyday, the $2K product became the norm in the online marketing world.
Just have a bunch of your buddies mail your $2k offer, you get $1k and he get’s a $1k commission. Life was great.
UNTIL.. people stopped buying the $2k products. The economy changed and people caught onto the game.
What used to be a $2 million dollar launch is now $100K (still good money, but not when you hire 20 staff and spend the rest like MC Hammer in the 90s!).
Now, your list is shrinking and you can no longer rely on the big launch paydays.
But you’re in really big trouble because even your subscribers no longer trust you.
They KNOW you only mail offers because you either owe someone a reciprocal mailing OR it pays a good commission.
It doesn’t matter if the product is good or crap.
But, your customers care. And if you don’t look out for them.. your in BIG trouble. So now, even your “internal launches” bomb.
And since these guys are “teaching” so many other people how to copy their “success”… it’s no wonder why so many people are struggling to make money online.
THE FIX IS SIMPLE
It’s amazing how simple the fix is.
And it has nothing to do with bullshit push-button software, automatic blogging, or automated comment posting.
It’s getting back to basics and it takes a little bit of work (I know, that’s a dirty word!).
Here’s a simplified blueprint…
- Find a targeted niche and be the best in that market
- Create a blog with really good content (never be boring)
- Be open, honest and transparent. ALWAYS.
- Create irresistible offers (digital products, continuity programs, etc.)
- Build relationships and continue to market every single day
- Never choose short term profits if it will ruin your credibility (in other words, STOP promoting crappy products just for a commission!)
- Protect your subscribers like you would protect your own children.
Don’t just email your list when you have something to sell them.
Don’t stay away for a month then suddenly start mailing them with a “pre-launch” they can see coming from a mile away.
Trust me.. when you start to actually CARE about your subscribers.. marketing becomes very, very easy.
It’s the reason a “new breed” of marketers (like my friends Marie Forleo, Chris Farrell, Lewis Howes, Jason Fladlien, David Risley, etc.) are thriving while so many old-school marketers are dropping like flies.
STOP thinking like a marketer.. and start communicating like a trusted friend (yes, you can quote me on that one!)
P.S. Want my 21-day blueprint. Grab my book here. (you didn’t think I’d forget a little plug for myself, did you?)
P.P.S. I have, what might be, my final program coming in a few weeks. It’s a game changer and one that will make all the other marketers who are on shaky ground even more nervous. There’s nothing more dangerous than someone who has nothing to lose :)
As always, add your UNCENSORED and UNEDITED comments below.