If you want to succeed, sometimes you’ve gotta challenge the “established” rules.
So that’s why I am choosing to launch Robo Commissions tomorrow (yes, on a Saturday and yes, that’s a blatant plug!).
Who cares that I’m launching on Saturday? What does this have to do with you?
Well, for some reason about 5 years ago – one person “launched” their product on a Tuesday, made a killing – and that was all she wrote.
Now EVERYONE launches on a Tuesday. But you can guess what happens, can’t you?
That’s right – you are now competing with dozens of other offers in your niche market because everyone else is promoting on that day.
I’d rather play on a less crowded field.
I’d prefer to be the only food vendor at a busy shopping mall than one of 30 other vendors all fighting for a the same customer.
So tomorrow, on October 1st, I’ll have almost no competition. The field will be wide open.
But what about open rates? Don’t they go down on the weekends?
Here’s my philosophy..
When product launches became part of the information marketing vocabulary all those years ago – the Internet (and people’s surfing habits) were MUCH different.
Not everyone and their mother had a laptop with wireless Internet.
Not everyone had Internet at home (you do, don’t you?)
That was then people mostly used email and the Internet for “work” and not much else (well, maybe porn too!).
Back then, places like coffee shops and bookstores CHARGED $10 to $20 for a few hours wireless web access (now, it’s free).
Heck, you can go to any public library or even hotel lobby and get FREE Internet access.
And, think about YOUR web habits. Be honest and REALLY think about it.
I’m willing to bet you go online and check your email at least ONCE on Saturday, don’t you?
C’mon – be honest.
In fact, I bet you check your email 2, 3 or even 8 times on the weekend.
You are probably shaking your head in agreement as you’re reading this. It’s ok.. you can come clean.
That wasn’t the case 4 or 5 years ago – but everything has changed.
I’ve had good success with Saturday emails. I suggest you try it to.
F*CK THE RULES
The minute everyone starts telling you that you MUST do something a certain way.. that’s the perfect time to start thinking differently.
That’s where the golden opportunities await you.
And in those spots. Those places where no one else has the balls to go.. that’s where YOU make a fortune.
That, my friend, is why I’m going to rock the house on a Saturday – while my competition sits on their asses and waits for Tuesday.
COMMENTS? QUESTIONS? HAVE YOU DONE A WEEKEND PROMO BEFORE? SHARE YOUR RESULTS.