There’s no doubt about it – the world is moving fast.
And if your business is not constantly adapting and changing with the times, you WILL be left behind.
Not long ago, a business could stay the same and ride a steady wave for years and decades. No changes. Never rocking the boat. Nice and comfy.
However, those times are now a distant memory.
And your business half-life changes even faster online.
Don’t believe me?
It was only 10 years ago and some of the sites that filled out the “Top 10” for most traffic included: neopets, excite.com, passport.com and geocities.
Google was #12 and Facebook or Youtube didn’t even exist.
And remember when adding “audio buttons” to a long-form sales letter was a breakthrough?
Yes, my friend, things move pretty quickly – and if you are keeping your head in the sand, you WILL be left in the dust.
Does your site look like it’s always new and updated.. or does it feel like a ghosttown?
The one sure way to make your business bullet-proof (and keep it fresh) is by being prolific.
How often are you updating your blog?
Posting on facebook?
Emailing your list?
Creating new products?
Updated old products?
Communicating in new ways (webinars)?
Sadly, for most, the answer is “not enough”.
They are busy – hopelessly hopping from “guru” to “guru” looking for the magic bullet software — trying to implement new tactics and praying for a miracle. Believe me, if that software did exist, they sure as hell wouldn’t sell it to you for just $37, would they?
You MUST dive head-first into your market. Only when you get a real “feel” about what they want, what their biggest desires are and make true connections — that’s when you can keep your business fresh (and leapfrog over your stale and tired competition).
HOW TO KEEP IT FRESH
Here’s a simple checklist on how to keep your business fresh and exciting…
- If you’re just selling $29 ebooks – create new products at different price points
- Create a continuity program
- Change your logo
- Update your site design
- Try a video sales letter and test it against your current site
- Do live online events (webinars and teleseminars)
- Create new multi-media products for iPads and tablets
- Bring on new experts to add a different content slant to your site
- Look at new pricing models ($5 NanoContinuity, etc.)
- Do video blogging
- Get more interactive and FUN!
There you go. Some simple ways to breath life into your business.
Now get out there and keep it fresh… you will be rewarded!
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