No matter what niche market you are in, there comes a time whether you want to “play the game” or not.
And by “play the game”, I mean promote someone’s product in return for them promising to promote yours. In the IM space it’s called “reciprocation”. Believe me, it happens in EVERY market – whether you know it or not.
If you play nicely and kiss enough ass, you can have people promoting your products. And you might make some money in the short term – but it can come back to bite you. Hard.
My support team, Demetria and Shirley, get dozens of these requests every single day. EVERY day!
Now, we get emails about things I haven’t promoted! Here’s an email we just received (I removed the name of the person and product being referenced).
Do you REALLY think that the hundred or so people who promoted this product really reviewed it, or are they just doing it for the commissions and for future favors?
Think about this as well, because I chose NOT to promote this product (and almost every other one), that decision alone makes me stand out from the pack.
THE PROS AND CONS
If you offer to blindly reciprocate for another marketer, it CAN bring you a big windfall. And the money can range from hundreds to thousands to even hundreds of thousands of dollars (although, that is becoming VERY rare indeed).
But, since they “mailed” for you, now you OWE them one.
And what if their next product is absolute shit. Trust me, most of the products that come across my desk really suck.
It’s usually filled with 60% “fluff”, stories, testimonials from their friends and pictures of their cars. And the “content” is just a bunch of thrown together “tricks” that you know they never even tried themselves.
I couldn’t imagine what would happen to the trust I’ve built up with you over the years if I endorsed a product like that.
As an ADVISER, your role is to guide your subscribers. To teach them. To protect them. To advise them.
It’s NOT to whore out a shitty product because it has a high EPC! (earnings per click)
And once that trust it broken it’s almost impossible to repair. People may forgive you – but they NEVER forget. If you had a boyfriend, girlfriend or spouse cheat on you – then you know the feeling (yes, I had my first love in high school cheat on me and I cried like a baby). It’s like a big fat punch in your gut.
I don’t care if you are endorsing a product for $20 or $2,000 – it’s about TRUST. In today’s new world of transparency and social media, that’s all you got! And when you promote a product only because you owe a favor or the commission is high, then you risk breaking that trust.
I’ve been online for a long time. Since 1999 and while I’ve had my share of screw-ups and bad decisions, I wouldn’t still be here if I treated my subscribers like garbage.
So the million dollar question is.. do you take the cash or do you stand on your own?
I’m here to tell you that you CAN stand on your own.
You CAN do the right thing for your subscribers. You CAN choose to put your subscribers before your checkbook. You CAN choose long term relationships and profits over short-term cash.
Now I’ll be honest – when you stand alone, the journey will be tougher.
It will take you longer to gain traction in a market. You will face more obstacles. You will have more challenges. You may even have people talk behind your back and think you are a jerk.
BUT – here are the benefits..
You will attract BETTER colleagues into your life! Since I’ve taken this stance, I’ve become close with really brilliant business minds whose ethics and morals are unshakable. People like Andrew Lock, Chris Farrell, David Frey, Lewis Howes, Jim Kwik, Brian Kurtz, Michael Fishman, Marie Forleo, Mike Litman, Jason Fladlien, Jit Uppal, Peter Hoppenfeld, John Sanpietro, Tim Kerber, Rosh Khan, Mike Hill, Valerie Young, David Risley, Beau Blackwell, Stu McLaren, David Riklan, and too many more to mention here…
You will sleep BETTER knowing you are doing the right thing. I love showing my 8 year-old daughter my businesses and we talk about marketing all the time. She’s hooked!
You will have a BETTER business. Your business will continue to grow as your customers become your biggest cheerleaders. They will help you and become your best source for new leads.
You will attract BETTER customers. Now, I have the best customers and Inner Circle members in the world. Smart. Caring. Loyal. Passionate. Ethical. Hard working. And I protect them from the bullshit with everything I’ve got. I’d run through a wall for them – and they all know it, every one of them! And if it makes me an outcast within some marketing circles by not “playing the game”.. then, I just don’t give a f*ck.
If it sounds like I’m angry – well, I am.
I’m fed up with all the bullshit. All the ass kissing. And all the “marketers” who only care about themselves and their padding their bank account.
The answer is so obvious and sometimes, I feel like I’m the only one who sees it…
ARE YOU WITH ME? READY TO TAKE A STAND?
TO CREATE VALUE AND MARKET WITH PASSION?
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