Facebook has just made a big change to their Fan Pages. MASSIVE change!
Coming soon, you will have no choice but to change your page layout to the “Timeline” format.
And some marketers are absolutely freaking out over the changes. From the panic in their emails and posts, you would think their family has just been kidnapped.
But secretly (ok, maybe not so secretly), I’m pretty happy about the new Facebook changes.
Here are a few of the big changes to the new Facebook Fan Page
- All pages will soon change over to the “Timeline” format
- No more sending people to custom tabs
- No more custom landing pages (essentially, no way to create a squeeze page on Facebook)
- Your new header cannot have, according to Facebook, “no purchase info, no contact info, no reference to “like” or “share”, no coupons, etc.
Now, why should YOU be happy about these new massive sweeping changes?
FORCES YOU TO BUILD A “REAL” BUSINESS
I’ve been saying for YEARS that your success should NOT rely entirely on your ability to create a “slick” squeeze page or some underground marketing tactic you picked up in a “guru” course or an e-book.
Why? Because it’s all built on a very thin foundation.
Facebook (just like any of these sites or resources), is just a TOOL – it’s NOT your business. That’s a BIG difference.
I’m not saying you shouldn’t try to be the best marketer possible and learn all of the cool tactics. BUT, I am saying that should not be your main focus. It should be another tool in your toolbox.
And if Facebook went away tomorrow – your business shouldn’t skip a beat.
So this change FORCES you to focus on the right stuff!
Too many wannabe entrepreneurs focus 95% of their energy on the latest bullshit tactic that come down the pike. And when you pour all of your effort into the wrong thing – your business is “thin”. Very thin. And a thin business never lasts. And when it all falls apart, you are struggling looking for the “next big thing”.
Don’t believe me?
Just ask the marketers, who were making big bucks just 24 months ago and now laying off their staff and struggling mightily, how those “tactics” are working for them now?
And compare that to other people, in the same space, like myself, Chris Farrell, Lewis Howes, Andrew Lock, Marie Forleo, Stu McLaren, David Frey and dozens more who find their businesses GROWING and THRIVING!
In other words, there’s no substance to those businesses that rely solely on tactics, manipulation and puffery.
You should be spending that time on creating the best products and services available. Value that is so good – people become lifelong raving fans.
Period. End of f*cking story. That’s it.
Got it? Is it sinking in yet?
How many times do I have to say the same thing and people still ask things like “Ok Ryan, but what about article spinning?” or “Should I buy CommissionTeaBag? It can create 200 shitty articles a week for me!”.
Its like a riddle “If no one sees or cares about your shitty spun article – does it even exist?”.
Want a better idea?
Spend that time ANSWERING BLOG POST COMMENTS or FACEBOOK COMMENTS from people who are really interested in you — you f*cking moron!
What is wrong with you people?
Seriously, where did you grow up and learn how to treat people? I swear some of these “marketers” must have no soul or they just don’t care about anyone but themselves.
If someone walks up to you and asks you a question – do you ignore them? No, you give them the courtesy of a reply.
It’s like spending your entire day on the highway with a big sign that says “come to the side of the road for a free book” and when someone pulls their car over asks you about the book – you just ignore them and wonder if your sign should have more glitter? Or should be written in red, tahoma bold font?
And you just ignored the one person who was actually interested!
That’s how you use Facebook- you engage and have a conversation. You don’t just rely on turning it into a squeeze page or the next way to turn a “like” into an upsell.
There you go, that’s your next Facebook product – that will be $2,000 please :)
THE FIELD IS BEING LEVELED…
Whether you like it or not, this change to the Facebook Fan Page is just the beginning.
For the most part, Google doesn’t allow squeeze pages in many niche markets (yes, there are exceptions to this rule).
Facebook and Google are the two most popular web sites in the world. And right behind them is YouTube (yes, also owned by Google).
If your marketing even smells of a “slick salesperson” – people will start calling you a “scam”. Right or wrong, like it or not, it’s the new reality.
The public is getting sick of the old-school, in-your-face sales and marketing. So is Facebook and so is Google. And if you continue to rely on that for your online business, you will be left in the dust.
The entrepreneurs who connect and build long-term deep relationships by being prolific and providing massive value will survive. Period.
SITTING BACK AND SMILING
While the marketers are panicking and trying to figure out ways to turn the “profile pic” on Facebook to a “like” button – I am sitting back and smiling…
I’m smiling because of the years of blood, sweat and tears I’ve put into my business continue to pay off (and will continue to pay off for years to come).
I’m smiling because we built our supplement company, Prograde, the right way by putting our money back into research and customer support – instead of the some of the scumbag CPA networks. And we are the fastest growing nutrition company on the planet.
I’m smiling because my subscribers and clients know I really DO give a shit about them and their success (and I will protect them from the rest of the crap online).
I’m smiling because my clients who have been following what I’ve been teaching for over a decade are also NOT nervous about the changes. Not even one bit (I guarantee you the new Facebook changes doesn’t worry long-time client Zach Even-esh at all!)
And I’m smiling because — it feels pretty damn good to be right :)
YOU WITH ME ON THIS ONE?
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