There may come a time in your business when you have to take a risk. A calculated risk – but a risk nonetheless.
As I’ve said over and over again, in today’s fast-moving and hyper-competitive world – you must constantly innovate to stay ahead of the curve. If not, it’s only a matter of time before your sales begin to drop. It’s inevitable.
You’ve seen it before.
A product or way of selling that seemed really HOT just a few years ago (heck, just a few months ago), can lose favor in a heart beat. And quickly it feels outdated and “uncool”.
Just look at how quickly the “launch” model for some of the more well-known marketers have tanked. Many went from an almost guaranteed 7-figure launch to MUCH, MUCH less today. I’m talking a tiny fraction of that.
Or the long sales letter. Then audio sales letter. Now video sales and webinars. What’s next?
In other words, if you believe you can create one product and sitting back and watching the money roll in forever and ever without lifting a finger or making a change – you are surely mistaken.
SMALL CHANGES OR BIG CHANGES?
But all hope is not lost.
You can make small changes (risks). Maybe it’s a new headline. Or new graphics. Or a new “hook”.
And these small changes can have an immediate boost to your bottom line.
Heck, even just changing the color of your site or changing the font can have a drastic impact.
Or maybe you make some bigger changes like adding webinars to your sales process. Or video sales letters. Or even creating an entirely new product or sales method.
The bigger the change – the more of an impact it will have on your business. Either positive OR negative. Remember, it’s called a “risk” for a reason and there is never a guarantee it will work.
If you truly want to be an entrepreneur, you MUST have some tolerance for risk. It’s a requirement. Entrepreneurship is NOT for the person who always wants to “play it safe” and who only interested in “days off and benefits”.
Nope – if 100% security is what you are after, I’m sorry but this game isn’t for you.
And you’ll find that sometimes you have to take big, ballsy risks to make a statement in your marketplace.
Something that can make massive waves in your market. And something people will NOT be able to ignore no matter how hard they tried.
The kind of change where your competitors say “why didn’t I think of that?!”.
It’s what separates the six-figure businesses from the 7, 8 and even 9-figure businesses. And this is what usually requires the most risk.
After all, if you are going to try something completely different – there will be risk.
However the payoffs can be massive. Because what you are doing is not just creating a “new product” – you are CREATING A NEW CATEGORY.
THE NEW CATEGORY
There is no better position to be in than to actually CREATE a new category in your market.
Back when I was a personal trainer – I was the first trainer in my area to offer in-home training for young athletes. Now it’s commonplace – but 18 years ago in my town, I was the first. And because of that, I had parents calling me to train their children.
I literally created a new category.
Yes, online it’s a bit more difficult – but it can still be done.
In the “IM” world, Jeff Walker created the “launch” category. My longtime client, Josh Henkin, created the “Sandbag Training” category.
You could come up with a new type of pricing model. Or a new way to deliver your products. Or a method of combining 2 or more different systems into one.
The point is this… YOU create the category and you own it. You took a risk, but you reap the rewards.
You have to think creatively and get ready to make a splash.
And this is exactly where I find myself today.
Don’t get me wrong – things are good here at “Ryan Lee Headquarters”. Really good in fact, but I’m never one to settle for just “really good”. It’s just not in my DNA. I love to shake things up and find new ways to deliver mind-blowing value.
So I’m going to try and create a “new category” in the online marketing space.
MY BIG RISK. WILL IT PAY OFF?
In about one week, I’m rolling the dice and risking a lot. No, I’m not risking everything. We will not lose our house and be out on the streets if it doesn’t go as planned. But there is definitely a lot at risk…
I will be closing down my highly profitable and award-winning “Inner Circle”.
I will be taking almost all my products off the market.
I will be focusing my marketing business entirely on ONE program. That’s it. You are either in or out. I will only focus on the people who are serious about building a REAL business. I don’t want the tire-kickers and “bizop” seekers who only seek to get rich while providing zero value.
It’s an effort to simplify my business and provide MASSIVE VALUE to all my clients. It’s truly a win/win. Well, actually because I’m giving away so much.. you will get a much better end of the deal – but that’s fine with me! (and yes, making my business even MORE profitable is another goal too!)
It’s always been my dream to build something that can have massive worldwide impact. Something that can not only educates – but brings people together. And, as always, with my brand on “tell-it-like-it-is” straightforwardness.
No hype. No constant webinars trying to sell you something else. No upsells. No “levels” where you have to pay-up to get more of what you should already get.
Will my new vision succeed? Or will I fall flat on my face?
The answer remains to be seen. But one thing is for sure, I will by laying all my chips on the table.
You might look at this new site and say “wow! that’s awesome” or “OMG, I can’t believe he’s giving all that away for such an incredible price” or even “Ryan – this blows and you are full of crap!”.
Whatever happens, it’s going to be a fun ride and I can’t wait to share this new vision with you…
I NEED YOUR HELP! DO YOU WANT TO HOST LOCAL MASTERMINDS? OR CONTRIBUTE CONTENT TO THE NEW SITE?
TELL ME ABOUT HOW YOU CAN HELP THIS NEW COMMUNITY BELOW!