The movie was called The Fitzgerald Family Christmas by Edward Burns (picture of my wife Janet, myself and Edward Burns to the right)
If you are not familiar with Edward Burns, he burst onto the movie scene in 1995 with his first movie, The Brothers McMullen which he created for just $25,000. It was based on his childhood of growing in up a middle-class Irish neighborhood in Long Island and it was a BIG hit.
His next movie, She’s The One, was set in the same type of family/neighborhood. Again, another hit.
But after that film, he explored different movies, themes and settings. He went away from movies set in Long Island. We went away from the Irish family. And he admitted it’s been ups and downs.
After the screening of this new film, The Fitzgerald Family Christmas, he sat on stage (we had a nice seat in the front row), and did about an hour of Q&A with the audience.
When asked about returning back to his roots and basing a film on what he knows. What he lives and breathes. He told a story about what Tyler Perry said to him over a year ago.
Perry is a massively commercially successful producer/director creates a very specific type of movie for a very specific type of audience. He asked Edward how come he hasn’t create a movie his AUDIENCE loves? Why did he get away from movies like Brothers McMullen and She’s the One?
Then Tyler Perry summed it up with these words…
“SUPER-SERVE YOUR NICHE”
Think about it for a minute.
Whatever you are creating – whether it’s Edward Burns writing a movie about an Irish family in Long Island, or you creating a kettlebell fitness product your customers love – give people what they want.
So he took that advice and wrote a movie about what he knows (and he knows resonates with his core fans).
I’ve been guilty of straying away from what I know as well. But whenever I get back into what I do best – it works with almost 100% certainty. And the process is always more fun too.
Another reason why Edward Burn’s movies that are set in his “wheelhouse” work so well are because of the authenticity.
It’s what he knows and no one tells those stories better. In fact, he filmed his latest movie just 7 houses from the house he was raised in. How’s that for REAL?
When you watch those movies, they just feel real. The emotion is palpable. The characters feel like people you might know.
Following the lead of my new best friend, Edward Burns (ok, we only chatted for about 2 minutes – but I instantly liked the guy), here are 4 ways to grow your business…
#1 – LOVE What You Do: There’s no doubt about it, Edward Burns LOVES to make movies. What do you LOVE to do? What would you do for free? Start there.
#2 – Make it Personal: Tell more stories. It’s not just about “selling products”, it’s about connecting on a deeper level with your customers. Open up, be real and be authentic. Talk about things you know like the back of your hand.
#3 – Super-Serve Your Niche: And once you connect with that source – go deep into your market. Know your market. Find out what they want – and simply give it to them. You can make a VERY good living serving a focused niche market.
#4 – Be Likable: After the Q/A he stayed around to shake hands and take pics with everyone! I’ve met other celebrities (and even non-celebrities) who can’t wait to get off the stage and get away from people. Not Burns and he instantly won over EVERY person in the audience. Never underestimate the likable factor and always show people you care.
STORY UPDATE!!! Edward Burns liked this so much – he’s posting it above his computer. Pretty cool (and I think I’m starting to develop a man-crush.. don’t tell my wife).
PLEASE POST YOUR COMMENTS BELOW.
EDWARD BURNS JUST MIGHT BE READING THIS…
P.S. If you’d like to see 9 ways to build a loyal following, check this out.