Last week, I started accepting people into my first true “mentorship” group in over 5 years.
And as I’ve started doing calls with these incredibly motivated entrepreneurs, there’s one thing that really stuck out.
The “market” and “hook” that some are going for were either too generic or just not playing to their strength.
All of my clients information shall remain confidential (unless I get permission to share their names) – but I’d like to share a story about one of them with his name changed.
Let’s call him Eric, shall we?
When we did our strategy call I immediately liked his energy and enthusiasm. You can’t help but root for a guy like Eric.
He said he wanted to become the “Facebook” guy – but he hadn’t had any success with Facebook before. He tried a webinar and had 3 people register before he had met me. It simply wasn’t working.
It didn’t work because people just know when you are “faking it” and not being true to yourself.
Deep down you feel like a fraud and, whether you know it or not, it comes through in your marketing.
So I said to Eric, “let’s forget being the Facebook guy – and dig deep into YOUR STORY.
After 5 minutes, I was blown away.
He made his first fortune in the travel industry and lost it all after 9/11.
But he came back strong in the real estate market. And then the housing crisis hit and again, he lost it all.
In fact, he had so much stress he suffered a mini-stroke which affected his speech.
But AGAIN he came back because he never gives up (and he’s a very smart marketer!).
And it quickly became clear it’s his “story” that people will love.
Because of his slightly impaired speech due to the stroke – he’s scared to do public speaking, but I told him we have to confront those fears. In fact, he used a “voiceover” person with his Facebook program so they wouldn’t hear his voice.
I told him to use the story and use your strength to help other people achieve their dreams. Never be ashamed of who you are and what you’ve gone through. That’s a STRENGTH to be proud of, not something to hide.
So that’s his new path.
Part motivational speaker. Part marketing wizard. And all heart.
When he’s ready (and I get his permission), I’ll introduce you to this amazing man.
And he WILL be successful in his new role.
He’s still overcoming some fear – but he’s pushing through and will simply crush it when he’s ready. And he will change a lot of lives.
People love a story.
It’s NOT about just becoming the “Facebook” person or the “Membership” guru. It’s more than that. They want someone to connect to.
Dig deep. I mean really deep into your soul.
Think about your story. Where you came from. Obstacles you’ve overcome. Challenges you’ve met head on. People you have helped along your journey through life.
And then, think about how your story can change the world.
That, my friend is where lives are transformed and the true magic happens.
Welcome to REAL marketing, my friend. Your journey begins today.
DO YOU AGREE? DISAGREE?
YOUR COMMENTS ARE WELCOMED HERE.
P.S. If you’d like to join “Eric” and dozens of other incredible people in my new mentorship group, apply for a free strategy call with me.
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