Monthly Archives: May 2013

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Can You Really "Make Money Online"?

I’ve done hundreds of strategy calls over the past few months.

And not a day goes by when I don’t have a conversation just like this…

ME: How long have you been trying to build your online business?

THEM: 3 years.

ME: What do you do you MARKET your business?

THEM: The usual stuff. Facebook and blogging.

ME: Ok, what EXACTLY did you do yesterday on Facebook?

THEM: Ummm…. I don’t remember.

ME:Ok, let’s take a look at your Facebook page. What’s your FB address?

THEM: I can’t remember the name of my FB page (that means they either forgot it or haven’t updated it in months).

ME:Fine, let’s look at your blog (As I look I see their last post was 4 months ago).  I noticed you haven’t posted new content in over 4 months. Why not?

THEM: I’ve been busy.

 

You get the idea. I’m serious, this happens every single day.

Now, I’m going to put on my coaching hat. And I say ENOUGH!!!

Enough of the lies (stop lying to yourself!).

Enough of the distractions (get off every list that distracts you and doesn’t add value).

Enough of the excuses.

Enough of searching for “the secret” (there is not one $9 WSO product that I know of that will make you “rich” overnight).

 

YOU’VE GOTTA HUSTLE

makemoneyonlineIf you really want it, it’s takes hustle. There’s simply no way around it.

ALL of my successful students worked hard to build 6, 7 and even 8-figure businesses.

And whether their path was through creating content (like Zach Even-Esh or Kevin Gianni) or buying media (Mike Geary) – they worked for it.

If you haven’d reached your goals, don’t blame me and don’t blame the “gurus”.

There’s one person to blame – and it’s the person staring right back at you in the mirror.

I know, it’s not easy. This is the hard stuff. It took me 3 years until I was able to leave my “job” and do this full-time. But this is the time when you have to get real and dig down deep in your soul.

It’s more difficult than buying an ad on Facebook. It’s much more difficult.

And this is why I’m here and always putting out new content. It’s also why I’ll never stop. Hopefully something I write will either inspire you or give you that kick in the butt you need.

You deserve to live a great life. We all do. I can give you the blueprint, but I can’t do it for you.

The only thing worse than mediocrity is laziness. This doesn’t mean you have to work 20 hours a day. But it does mean if you really want it, you’ll have to choose between watching 8 hours of football on Sunday (or aimlessly surfing the web) and taking decisive action. The choice is yours to make.

So take a deep breath. Stop making excuses. Get real with yourself. And take one step towards your goal today (it could be a blog post, reaching out for an interview, a new video, etc.). It doesn’t happen overnight – but it DOES work if you never, ever give up.

Your coach has spoken.

 

ARE YOU READY TO ROCK?
YOUR COMMENTS ARE ALWAYS WELCOMED.

 

P.S. If this resonates with you, please like, share or tweet below.

P.P.S. If you are serious about joining my coaching group, skype me at “coachryanlee” for details and we’ll see if you are the right fit. If you are a tirekicker or excuse maker, please don’t contact me. I choose to only surround myself with people who are passionate action-takers who “get it”.

 

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Best Sales Copy and "Hook" Video Ever? Watch Training Session for FREE!

This was one of my favorite talks ever.

It’s 100% pure content and it’s the only template you’ll ever need to write copy and find your “hook”. Trust me, this short video will change the way you think about your sales and marketing forever.

If you have a web site – you MUST watch this session now.

Just click one of the buttons below to “unlock” this training session right now…

[wpsharely]

[/wpsharely]

Pretty cool – huh?

P.S. If you liked this training session, you can access over 200+ hours of pure training here – for just $1.

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How to Grow Your Business.. WITHOUT "Stats" or "Testing"

Yes, offering multiple versions of your landing pages and sales letters is smart. You can increase your revenue by leaps and bounds. And it takes the guesswork out of your marketing efforts.

BUT – and this is a big but, it’s not always the best move.

Huh?

That’s right, there are times when you should NOT do testing or even look at your stats.

Let me explain…

 

WHEN STATS CAN HURT YOU

One of my Titanium members was obsessed with his “stats” (more specifically, his opt-in rate).

He just launched a new site, was following my advice and started to get newsletter subscribers. But he’d obsess over his stats. He’d not only check them daily, my hunch is he’d check them hourly. He was focusing on the WRONG things.

Finally – I told him ENOUGH!

“For the next 2 weeks, I forbid you from checking your stats. The ONLY think I want you to do is focusing on helping your subscribers and connecting with other people to interview on your site.”

That’s it.

No stats. No split tests. No “tactics”. No selling.

He’s in a micro-niche so it’s not the kind of industry where he can have a list of 200,000 people. But if he could eventually build a list of 2,000, he will create a rock-solid 6-figure income online (possibly more)

And guess what happened? Here’s what he recently posted in our Titanium group…

notstats

 

 

But that’s not the end of the story. It keeps getting better.

He then posted this update a few days later. Again, this was AFTER he stopped obsessing on his statistics and started focusing on relationships and connections…

 

nostats2

 

 

He was patient, he followed the course and it’s starting to payoff for him.

 

WHAT THE “GURU’S TEACH… AND WHY IT DOESN’T WORK

Here’s why so many people fail at building an online business following the advice of many “guru’s” (yes, “guru” bashing is popular but it’s a term that will get my point across without a lot of explanation)

They try to impress you with lots of screen shots of fancy “split tests” and how by spending 2 weeks on testing 17 different fonts for their opt-in box, they increased their conversion by 3%. And you guys gobble it up because it looks so impressive – but when you ask for actual case studies, there’s radio silence.

But here’s the biggest problem.

MOST people aren’t even close to ready for that. It’s like taking your driver’s license test at the Indy500. Too much. Too fast.

This is the result…

You get overwhelmed. You buy more “courses” by these people with hopes you’ll match their success (they make it look so easy, don’t they?).

Don’t get me wrong, there is a time and a place for things like split tests. And in one of my companies (that’s a more mature business with strong infrastructure and cash reserves already in place), we do A LOT of testing.

But when for most people, I stick to my message of putting out great content. Connecting with people on a real level. Offering to HELP others first before asking for a dollar. And stop obsessing over your stats.

Just get ONE damn squeeze page up first before creating 20 of them to test. Do ONE THING and start there.

It’s simple and it works.

 

AGREE? DISAGREE?
POST YOUR COMMENTS BELOW.

P.S. If you like this, please share and like below!

P.P.S. I have just a few more spots open in Titanium. It’s $5Kfor the year and it’s for serious people only who are tired of the B.S. You WILL be held accountable any myself and fellow Titaniums make sure you are getting results. If you are interested, skype me at “coachryanlee” and let’s chat.

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YOU – An Event Producer? Nominate the Guest Speakers

In yesterday’s post – I talked about the idea of recording a live event and streaming it online for free.

During the past 24 hours, I received emails from 6 of my colleagues who said they’d love to be a guest speaker. They saw your comments and wanted to lend a hand (everything from copywriting and traffic to outsourcing).

youdecideBecause, as brilliant as I am (yes, I’m being sarcastic), it’s impossible for me to know everything. So the idea of having guest speakers is a good one as they can help “fill in the gaps”.

Then my wheels really started turning. I have a BIG list of great speakers/presenters I could reach out to and ask for a contribution.

But I’d also love to hear YOUR feedback.

If we were to have some guest speakers at this event – who would YOU want to hear from?

I don’t care of they are a well-known “guru” or not. I want people who are real. People who give back. People who get real-world results. And most of all, people who would share and NOT pitch (just like all my events, this will be no-pitch).

Feel free to nominate one person or many people.

Help me put together the dream list of guest speakers below… and let’s do this as a team. One, massive group of people with the same goal – working together. Oh yeah, this is when the fun really starts to happen!

WHO ELSE WOULD YOU LIKE TO LEARN FROM?
LIST YOUR FAVORITES BELOW!

P.S. If you have a great topic to speak about and want to throw your hat in the ring, email me at ryan (at) ryanlee.com SUBJECT=SPEAK. Please include your topic, real-world experience and a link to a previous live presentation you have given (either in person or webinar). You must have REAL results (in other words, if you have a twitter account with 250 followers, please don’t tell me you are a “social media expert”.

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World's Biggest FREE Event.. Building an Online "Virtual" Empire?

As you might have already guessed, when I do things I like to take some risks… and really go for it.

I’m about to launch a new site – a site that will become THE portal for all things “lifestyle business”. New content. New expert contributors. Plus lots of surprises.

continuityuworkshopAnd to celebrate the new site – I’m considering doing a mega-event. An actual LIVE in-person workshop that will be available for free as a streaming event online.

It’s my way of coming out with a big splash and helping hundreds of thousands of people at the same time.

But if I am going to do this, I need your input and assistance. There’s will be a lot of work involved (and expenses) for my team – so I want to nail this. And although I thrive in a live environment, there are a lot of unknowns.

Based on past feedback the topic would be all about “building a virtual empire”. You’d get a true step-by-step of starting, running and growing a 100% virtual business. No bull. No hype. No theories.

That’s right, everything from outsourcing and productivity to my super-fast methods for generating income.

So if you can answer these 2 questions below – I’d be eternally grateful.

1. What SPECIFICALLY would you like to see me cover? The more feedback and questions I get here, the better this event will be.

2. This event will be streamed live, for free. Would you be willing to help me spread the word about it? (just a yes or no). Even just a FB share or tweet will be appreciated.

If you’ve found my advice and guidance helpful over the years, you can show your appreciation by taking just a minute to answer below.

I look forward to many more years of helping you grow your lifestyle business – that serves others and gives you the great life you deserve.

 

WHAT WOULD YOU LIKE TO SEE COVERED
(SPECIFICALLY) IN THE FREE ONLINE EVENT?

 

P.S. This event will take place in Stamford, CT LIVE (date is coming soon). If you’d like to attend in person, there will be an extremely limited number of seats (10 or less). You’ll be “up close and personal” with me and you’ll even get a nice plug for your businesses in front of hundreds of thousands of people. Price hasn’t been set yet – but if you are interested, email me at ryan (at) ryanlee.com SUBJECT=TIX and I’ll put you on the wait list.

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Product Branding: Coming Up with a Great Name

If you want to have success online. Whether it’s a 5-figure, part time business. Or a full-fledged 7 and 8-figure empire, everything STARTS with your actual product and “hook”.

You can have a great traffic strategy. Or even a handful of super-affiliates lined up and ready to promote, but if your “hook” isn’t strong, well – your sales will be weak.

 

THINK ABOUT END RESULT

In my Titanium group – my members are hyper-entrepreneurs. They are always creating and innovating. So when they ask me if I like a new product name – sometimes the name needs work and sometimes it’s perfect “as is”.

When I do coaching for people outside of Titanium (people who I’m not in daily communication with), I might get a fitness pro who comes up with a generic product name like the “Ultimate Weight Loss Plan” or “Super Weight Loss Program”. Or worse, they get a “keyword heavy” name like “my-weight-loss-exercise-fitness-program.com”.

To me, those names are blah. But we always drill deeper and when I ask the question, “what RESULTS does your product DELIVER?”… that’s when the magic happens. And the brainstorming of product names/hooks becomes fun and we nail it.

Here’s an example of one of my Titanium members who nailed it.

Alicia Streger. She is an incredible fitness professional who helps women get fit and feel better.

And check out this name… The Little Black Dress Project.

product_branding

 

Think about that name for a minute. It’s a winner on so many different levels.

1. The End Result: women want to fit into that “little black dress”. And even if her program is like many other fitness/nutrition systems, the hook separates her from the pack.

2. Visual: you can visualize the black dress – and that’s a powerful naming technique.

3. Movement: by adding the word “project”, it feels more like a movement rather than just an ebook or program.

4. Initial-Friendly: Alicia can use the initials LBD to describe her product and community

Your name matters. Your “hook” matters. It’s not everything and there are certainly other factors, but when you start off with a strong name/hook, building a big, profitable business becomes so much easier.

Hopefully, Alicia’s name will inspire you and give you some ideas.

Now get out there, be original, and change some lives.

 

QUESTIONS? COMMENTS?
DO YOU THINK THE NAME IS IMPORTANT?

P.S. LIMITED TIME OPPORTUNITY! If you’d like me to personally help you create a product/hook, here’s what I’m doing for just a few people. We’ll have a 30-minute brainstorming session. We’ll go through your product/hook/benefits and come up with a name. And then, I’ll have a professional logo done for you as well. It’s complete done-for-you branding – for just $995. If you are ready to rock – email me today at ryan (at) ryanlee.com SUBJECT=HOOK. (because this includes a lot of my time, I’m only doing this for the first couple of people who email me). And as a BONUS = I’ll feature your business product name/logo in an upcoming blog post. PRICELESS!

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Back End Products and Front End Products: How to Blow It All

Front End and Back End Products

If there’s a mistake to be made in building your online business, I’ve made it. No doubt about it.

Since starting my first site in 1999, I’ve tried almost everything you can imagine. From low-ticket $5 products to $20,000 coaching programs – and everything in between. Literally hundreds and hundreds of products, programs and promotions.

After going through all my businesses and projects over the years, I’ve boiled it down to 2 ways to screw up (you know I love to simplify things for you!). This will hopefully save you millions of dollars in potential lost revenue.

 

SCREW UP #1: NOT ENOUGH FOCUS ON FRONT END PRODUCTS

continuityuboxThis is when I would have a great program running – like a paid membership site.

Membership is strong and I’d shift to only focusing on the content. But what happens is eventually you start to lose numbers, it just happens.

New membership enrollment flattens and your membership dips.

No matter how good your program is (whether it’s a membership site or you are creating backend products), you lose some along the way.

Maybe they get a new job and switch professions (this happened a lot when I was in the “personal trainer” market). Or they just found another “guru”.

And slowly your business starts to decline – and if you don’t refill the bucket with new members, it’s only a matter of time until you are out of business.

You MUST continue to create new front end products that bring in new BUYERS. It’s the reason why you never see me resting on my laurels anymore and why I’m always pushing the envelope with new products to attract new customers.

Ok, with that being said, this might sound weird, but here’s the next screw up..

 

SCREW UP #2: NOT ENOUGH FOCUS ON BACK END PRODUCTS

Here’s the other side of the coin – and it’s the people who only have one product on the front end and completely neglect the back end profits.

The front end products goal is to create a buyer. But the back end products are where all the money is made.

A typical example is an entrepreneur who only creates one ebook and does nothing else.

No other products. No other programs. No other services. Nothing – just one $20 ebook.

And one product, my dear reader, is not a business.

I haven’t made this mistake too often, but it has happened. And when your front end product goes stale (ALL front end offers eventually go stale no matter how good they are), if you don’t have a strong back end suite of products/services, you will eventually be out of business.

 

BOTTOM LINE

You must have a balance between front end and back end products.

Push the envelope with new and innovative front end products that attracts thousands of new buyers.

And create more expensive back end products to offer them more opportunities to do business with you later.

I know this sounds like a simple concept, but when you really think about it and live it, your business will grow bigger and stronger then you could possibly imagine.

OR… you can just ignore me and try to navigate this crazy world of information marketing yourself.

 

HAVE YOU MADE THIS MISTAKE?
YOUR COMMENTS/QUESTIONS ARE WELCOME HERE!

P.S. If you agree, please like, share and tweet the heck out of this below!

P.P.S. Get my ENTIRE system (front end and back end product creation) called the “Ryan Lee Method” for FREE!  For a limited time, it’s FREE with my 1K Per Day Formula.

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Recruit Affiliates and JVs.. The WRONG Way?

How NOT To Recruit Affiliates and JVs

I’m not using this example today to be mean or pick on this one person.

I’m using it as an example of what happens every day – and why people scratch their heads puzzled why they can’t “recruit affiliates and JVs” for their product.

This is the direct message I just received on Facebook (I hide this person’s name and image to protect their identity as I don’t want to embarras her).

recruitaffiliatesandjvs

 

PROBLEM #1

Let me repeat the OPENING sentence… “I know you are a busy guy but are you open to doing a joint venture?”.

Huh?

There are many things wrong with this on so many levels. It’s the opposite way to recuit an affiliate.

First, I don’t know this person. We’ve never met or spoken. And there’s absolutely no attempt to begin a relationship.

It’s like meeting someone at the bar and immediately proposing, “Hi, I’m Ryan would you like to get married?”

I’ve said it a million times, interact with people just as you would in REAL LIFE because, guess what, even though it’s email, it’s still REAL LIFE.

I’m a real person. And the other person you are trying to have promote your products is a real person too. Just be cool.

 

PROBLEM #2

The second issue is not knowing WHO you are speaking with. After all, if this person really paid attention to what I did, they’d notice I never participate in fitness launches or product promotions anymore. In fact, I haven’t done it for years.

Always, always know who you are talking to.

 

THE BETTER WAY

Here’s a better way she could have approached me (yes, with a little bit of butt-kissing).

Hi Ryan,

Just a quick message to let you know how much I loved your last book, Passion to Profits. In fact it inspired me to create my first product and to show my gratitude, I created a short video testimonial for you (feel free to use it on your site).

(LINK TO VIDEO)

If there’s anything I can do to support you, please let me know.

Sincerely,
NAME
Want to know the secret to connecting with just about anyone in any industry?

Want to know a better way to recruit affiliates and jvs?

That’s how it’s done. That’s how you connect. That’s how you build relationships.

Give 10 times more than you receive.

And guess which message I would have responded more favorably to?

 

DO YOU AGREE? DISAGREE?
DO YOU GET OR SEND EMAILS LIKE THIS?

P.S. If you found this post about “how not to recruit affiliates and jvs” valuable and will be worth more money to your business, please like, tweet and share below.

P.P.S. If you’d like to support this site – click here for a $1 killer deal

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The Purpose of Business… (Big Insight from Peter Drucker)

Peter Drucker was one of the most influential business thinkers that ever lived. And one of my favorite quotes by Drucker is…

 

The Purpose of Business is to CREATE and KEEP a Customer

So simple, yet so powerful.

In that one sentence we cut right to the heart of your business. Think about it…

Peter Drucker

Peter Drucker

To Create a Customer = Marketing
To Keep a Customer = Delivering Value

Everything you do hinges on those two things.

You can be a great marketer and awesome at driving traffic with the latest “tactic” of the month, but without great products and support – your customer never buys from you again. And you are stuck in the endless cycle of having pressure to keep finding new customers.

And you can have a killer product with outstanding customer support, but without some marketing muscle, no one will no about it. Which means you have no sales and you are not changing any lives.

 

THE BALANCE

The key is to have a balance between the two and you’ll see a pattern if you don’t have a balance…

If you only focus on traffic, you’ll soon see your sales start to dip as it becomes more difficult (and expensive) to keep finding new customers. Your profit margin declines to the point where you are losing money on the front end and cannot convert to more sales on the back. I’ve seen it happen more times to more entrepreneurs than I can count.

And if you only focus on creating a great product and nothing else – well, you’ll never actually get your business off the ground. You’ll get frustrated and start to think there’s no way anyone actually makes money in information publishing. So you go back to your “day job” cursing guys like me and my students under your breath (and possibly, making a full transition to a “hater” by posting negative comments anonymously on blogs).

Just like anything in life, it’s about diversifying your efforts.

I spend my mornings “creating a customer” (i.e. traffic) and my afternoons are focused on “keeping a customer (coaching clients, titanium group, etc.). For my business, splitting my days into those 2 different parts simply works.

If you only have 2 hours a day to work on your business, spend the first hour on traffic/marketing and the second on “keeping” your customer with great products and support.

If you are spending your day and it’s not related to either creating or keeping a customer, re-read Peter Drucker’s quote once again until it really sinks in. And then read it again. And again. And again.

Coach Lee, out.

QUESTIONS? COMMENTS?
WHERE DO YOU SPEND YOUR TIME?

P.S. If you enjoyed this Peter Drucker inspired post, please share and like below.

P.P.S. If you are serious about joining my high level Titanium group (people who are motivated, caring and action takers), then skype me at “coachryanlee” and we’ll see if you are a good fit. It’s $5k but I am flexible with payments for people who REALLY want it and are tired of spinning their wheels. I will get you headed in the right direction and you’ll get all the support you need.

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The Biggest Negative From Working… From a Coffee Shop!

Yes, working for yourself is the greatest.

But just as awesome is the fact you no longer have to commute.

When I started my first job in 1994, I used to commute in over an hour of traffic over the dreaded Tappan Zee Bridge (for those of you who don’t know the “TZ”, it’s a 3+ mile bridge that is bumper-to-bumper traffic all durring commuting times).

And now, I have a few options to work from that are less than 2 miles from my home (with just one traffic light to deal with). It’s a 5 minute commute, door to door. I wouldn’t trade it for anything.

But, if you choose to work outside of your home while you are building your empire, there is one drawback…

 

THE NOISE

Now, I actually enjoy the background noise of people talking. And the constant shuffle of people coming in and out. I have my small headphone on, put on some background music and just keep working away.

But there are times when I have to make a phone call (like my daily 11am conference call with our team).

That’s when the background noise can get distracting.

coffeeshopvirtualofficeI usually just walk outside and take the call in front of the coffee shop (my virtual office)

On a nice day, I seek out a place that has outdoor seating so the noise isn’t a factor. (the pic to the right is taken at my local Starbucks in New Canaan, CT – they have outdoor tables)

Other times, I will take the call from my car (a great “modified” sound booth”).

But if I’m doing an interview, I will structure my day so that I’m at my home office when it’s time for the call.

This requires some planning. And it’s a major reason why I only do my interviews (as a guest on podcasts and radio shows) after Noon, my time.

Again, it’s about creating your business on your terms.

If I know I’m being interviewed at 1pm – I have to plan out the day. Which coffee shop am I working from in the morning. When am I going to the gym? When/where am I having lunch and how far is that from the house?

Ok – the questions aren’t that challenging, but I know each of these things the minute I leave the house. Every day is different (which I love).

The only constant are the morning… the mornings are always work time. Head down, distractions off and “getting stuff done” mode. Blogging, copywriting, product creation, traffic, etc.  And the afternoons are the “flex-time” for interviews, strategy calls and other projects that require video recording, podcasting, etc.

Is it a bit inconvenient to have to walk outside to make a call in the morning? Sure, especially when it’s 10 degrees on a cold Connecticut day.

However, I get so much more done by working outside of my house, the small inconvenience that pops up sometimes is well worth it. And by keeping 95% of my mornings blocked off, having to brave the elements doesn’t happen very often.

So yes, it can be done. You can create a great lifestyle business by being organized, planning ahead and guarding your time well. And you’ll no longer have to deal with all the other maniacs on the road… not too shabby.

 

FEEDBACK NEEDED!
I’m writing my next book about working “virtually”. What are some 
topics you’d like to see me address in the book? Please post below.

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