Monthly Archives: Jun 2014

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4 Business Lessons from a Baseball Legend: Tony Gwynn

Growing up I was a BIG baseball fan. And during the 1980s, there was a player who everyone liked no matter what team you rooted for. His name was Tony Gwynn.

Tony Gwynn was one of the best pure hitters of all-time. He won the batting title 8 times and a .338 lifetime batting average (for those non-baseball fans, it was the highest career average for any player who started after WWII). It seemed every gamy my beloved Mets played against the Padres (Tony’s team), he would get a hit.

And when Tony Gwynn was eligible for the Baseball Hall of Fame – he got in on the first ballot (not that there was any question he would get in on the first try).

This past weekend, Tony Gwynn passed away at the age of 54 from salivary gland cancer and the baseball world is mourning.

So what does a baseball legend have to do with business? Here are X lessons you can learn about business from the life and career of Tony Gwynn…

LESSON #1: PROLIFIC AND CONSISTENT SMALL HITS
For Tony Gwynn, it was about getting base hits. He didn’t try to hit a home run – he would just beat you with singles and virtually never strike out. Sure, the home run hitters get all the glory, but Tony didn’t care about the glory, he beat you with the singles. And it was those thousands of nice and easy base hits that added up to a hall of fame career.

Takeaway: You can build a very big and profitable business by creating lots and lots of high-quality, low-priced products which sell well. And when added up, come to significant income. You might not have the glory of a big “best seller” (aka Home Run), but at the end of the day, you’ll have a successful (and profitable) business.

LESSON #2: LONGEVITY
Tony played for twenty years. By knowing what he was good at and focusing on that one thing (base hits), he played professional baseball for two decades. He knew by just getting hits, it will help his team win and he wouldn’t be the “flavor of the month”. The final result was 3,141 hits over twenty years.

Takeaway: Business is a marathon, not a sprint. Create products, programs and companies that are built to last. In other words, one product launch (just like a player having one good season) is NOT a business and won’t get you in the hall of fame.


LESSON #3: LOYALTY

In a era where professional athletes hop from team to team for a bigger paycheck, Tony Gwynn was loyal. He played his entire career for ONE team, the San Diego Padres. The relationship he had with San Diego fans led to the team literally building a statue of Tony at the ballpark!

Takeaway: You must be loyal your customers and clients – they are the lifeblood of your business s. Promoting products you know aren’t good just because you “owe” a friend an email or it’s a “reciprocal” mailing is poor business. Show your customers (a.k.a. fans) how much you care for them – and you will be handsomely rewarded.

 

LESSON #4: YOUR HEALTH
I was contemplating adding this lesson, but I think it’s important. Tony died at just 54 years old (at least 30 years too young). It was from salivary gland cancer which he attributed to years of chewing tobacco (a habit he started when he was a rookie in 1981). Tony can no longer  watch his grandchildren grow – which is the saddest tragedy.

Takeaway: You will never reach the highest levels of success unless you are treating your body like a temple. But more importantly, you might be cutting years off your life. Do all the stuff you know you should be doing. Eat better. Exercise. And avoid the bad crap (like tobacco).

They broke the mold when they made Tony Gwynn, both the baseball player and the man. And there are many lessons to be learned by looking back and reflecting on his life.

Tony Gwynn left a legacy.

Are you living a life of greatness? Or are you settling for mediocrity?

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Domains for Sale

Over the years, my over-active Entrepreneurial brain would sometimes get the best of me. And while I’ve created hundreds of successful products and businesses over the years – there are hundreds more multi-million dollar products/brands I simply never had the time to complete.

So here’s the deal. I own A LOT of domain names. I scooped up some of these names over 10 years ago and I’m ready to let them go. It’s the first time many of these names have been available to the public in over a decade.

Domain names are like real estate. And with the .com (the gold standard) there is only ONE of them. Ever. There will never be another .com. So once you own it, it’s yours forever. And these domain names only go UP in value as less and less are available.

So why would I let them go?

It’s actually a personal issue. I have recently been diagnosed with an auto-immune disease. It’s something I am dealing with and can be controlled. And part of my treatment is simply slowing down and de-stressing. By literally letting go of these domains, I can calm my mind and re-focus on my core business.

I was planning on holding onto these for years – but the idea of clearing my plate gives me a great sense of relief.

There are a few 3rd party domain reseller who want to exclusively represent my portfolio. But before I do that, I would rather give YOU the opportunity to own these names (plus, when they do resell these names, they will be asking up to $10k for some of these names). It’s much more satisfying to see one of my subscribers have a great name and run with it.


HOW TO OWN ONE (OR ANY) OF THESE MILLION DOLLAR DREAM DOMAIN NAMES

Step 1: Take a look at the available names below and see which one (or ones) you like.
Step 2: ==> Click here and submit a bid.

This will be open for bidding until the names are sold. If you come in with a serious bid – the name is yours. (please don’t waste my time and yours with a low bid of $20). If you win, we’ll send you a link via email to make the payment and transfer it over to you.

Bid now as these names will go fast. Once the name is gone, it’s gone forever. No reasonable offer will be refused.

Good luck and happy bidding!

0employee.com
0employees.com
1001waystomarketyoursite.com
1001waystomarketyourwebsite.com
100meter.com
100meterdash.com
101miniworkouts.com
101workouts.com
150workout.com
150workouts.com
17minutefitness.com
1dollarabs.com (and onedollarabs.com)
1kperhour.com
1newclientaday.com
1newpatientaday.com
1nightbrand.com
200meter.com
200meterdash.com
24hourcontinuity.com (and TwentyFourHourContinuity.com)
24hrcontinuity.com
2minuteworkouts.com
33waysto10k.com
400meter.com
400meterdash.com
4minutediet.com (and FourMinuteDiet.com)
4minutefatblast.com
4minuteweightloss.com
52weekmarketing.com
5Kdays.com (and FiveKDays.com)
5minutefitness.com (and FiveMinuteFitness.com
5minuteworkouts.com
7figureinnercircle.com
7millionairerules.com
7millionairesecrets.com (and SevenMillionaireSecrets.com)
7minutecoach.com (and SevenMinuteCoach.com)
7minutecontinuity.com
7minutefitness.com
7minuteworkouts.com
800meter.com
AlllDayReplay.com
AthleteXpress.com
AuthorMarketingSecrets.com
bGreat.com
BigFatPaydays.com
BigLeagueWorkouts.com
BigTicketContinuity.com
BigWorkouts.com
BionicWebinar.com
BionicWebinars.com
BizBeautiful.com
BlogMembershipSystem.com
Blu-RayFitness.com
Blu-RayOfTheDay.com
Blu-RayWeightLoss.com
Blu-RayWorkouts.com
BlueprintsDotCom.com
BluRayFitness.com
BluRayOfTheDay.com
BluRayOfTheMonth.com
BluRayWeightLoss.com
BluRayWorkouts.com
BreakfastShakes.com
CardioIsDead.com
CelebrityFitNews.com
CelebrityTrainer.me
CertifiedSpeedCoach.com
ChiroProsMarketingGroup.com
ChiroReputation.com
CleaningProsMarketingGroup.com
CoffeeShopBoardroom.com
CommissionRepo.com
ContinuityCoachingClub.com
ContinuityCrush.com
ContinuityDomination.com
ContinuityIncomeCoach.com
ContinuityIncomeStreams.com
ContinuityMillionaire.com
ContinuityMillionaires.com
ContinuityMillions.com
ContinuityProfits.com
ContinuityWebinars.com
ContinuityZen.com
CornerBoothLetter.com
CornerBoothReport.com
DeathOfCardio.com
DeathOfFitness.com
DeathOfPersonalTraining.com
DigitalPublisherNews.com
DigitalPublishingDaily.com
DollarAbs.com
DollarAbsClub.com
DollarBusinessClub.com
DollarFitnessClub.com
DollarMarketingClub.com
DollarSuccessClub.com
Done4YouWebsite.com
DoneForUWebsite.com
DoneForYouBlog.com
DotComAssociation.com (.info, .net, .org)
DotComAutomation.com
DotComLifestyle.com (.net, .org, .biz, .tv, .mobi)
DotComLifestyleAlliance.com
DotComLifestyleFormula.com
DotComLifestyleSociety.com
DotComLifestyleSystem.com
DoThisGetTraffic.com
DownlineMag.com
DrawStudios.com
EfficientAthlete.com
EffortlessCommissions.com
ePublishingBootcamp.com
ePublishingInABox.com
ePublishingMillionaire.com
ePublishingSecrets.com
eTennisTraining.com
EventAutomation.com
FanPageSimplified.com
FanPagesSimplified.com
FastPitchWorkouts.com
FastWeightLossForMen.com
FieldHockeyWorkouts.com
FijiLetter.com
FitnessBallU.com
FitnessMarketingAssociation.com
FitnessOutlaws.com
FitnessProNews.com
FitnessWorldSummit.com
FitNewsReview.com
FiveKDay.com
FiveKDays.com
FiveMinuteFitness.com
ForPreppersOnly.com
FourMinuteDiet.com (and 4MinuteDiet.com)
FreeMarketingDVDs.com
FreeWorkoutDVD.com
FreeWorkoutDVDs.com
FunctionalTrainingWorkouts.com
GetBetterEveryDay.com
GetRichGetFit.com
GetRichNowBook.com
GladiatorSecrets.com
GladiatorStrength.com
GladiatorWorkout.com
GladiatorWorkouts.com
GridironWorkouts.com
GymnasticsWorkouts.com
GymWild.com
HealthyBackWorkouts.com
HealthyGuyMagazine.com
HealthyShortCut.com
HealthyShortCuts.com
HomeBusinessWorldSummit.com
HoopWorkouts.com
HowTheyMadeMoney.com
HurdleStrength.com
IceHockeyWorkouts.com
iMarketingUpdate.com
IndependenceSummit.com
IndependenceWorldSummit.com
InstantFitnessBusiness.com
InstantFitnessNewsletter.com
InternetMillionaireMagazine.com
InternetPublicityReport.com
JustTheWorkout.com
JustTheWorkouts.com
KindleContinuity.com
LandmarkPass.com
LaunchYourList.com
LeanBusinessMagazine.com
LikeMyCoupon.com
LikeMyDeal.com
LookGreatFeelGreatMag.com
LowCostReports.com
LowerBodyWorkouts.com
MajorLeagueWorkouts.com
MakeMoreByWorkingLess.com
MarketingOrganizer.com
MarketingOrganiser.com
MedicineBallWorkouts.com
MembershipMultiplier.com
MembershipSiteAlliance.com
MembershipSiteAssociation.com
MembershipSiteMBA.com
MicroMembership.com
MicroMemberships.com
MicroMembershipSites.com
MicroMembershipSite.com
MightyCart.com
MillionaireLaw.com
MillionaireLaws.com
MillionaireRituals.com
MillionaireWorkout.com
MillionaireWorkouts.com
MillionairesWorkout.com
MillionairesWorkouts.com
MillionaireWorkoutClub.com
MillionDollarBinder.com
MixedMartialArtsWorkouts.com
MonthlyMoneyMachines.com
NanoMembership.com
NoBSDiet.com
NoHypeDiet.com
OfficialMMAWorkouts.com
OneClickUpsells.com
OneNewClientaDay.com
OneNewPatientaDay.com
OnlyWorkouts.com
PageUno.com
PersonalTrainerInABox.com
PersonalTrainerTimes.com
PicnicWorkouts.com
PocketMillionaires.com
PregnantWorkouts.com
PresentationReplay.com
PressSendMakeMoney.com
PresSentMakeMoney.com
QuickWeightLossforWomen.com
RealManFitness.com
ReContinuity.com
RecurringRevenueModels.com
RecurringRevenueSecrets.com
RecurringRevenueModel.com
RecurringRevenueModels.com
RenegadeCard.com
RepeatableBusiness.com
RockStarBlueprint.com
RockStarMarketingAcademy.com
Rontinuity.com
RugbyWorkouts.net
SandBagExercise.com
SandBagSecrets.com
SandBagStrength.com
SandBagWorkouts.com
SandBoxGym.com
SelfImprovementAssociation.com
SelfPublishingWorldSummit.com
SelfPublishingXpo.com
SevenMinuteCash.com
ShotMakerWorkouts.com
SidewaysIncome.com
SixFigureMembership.com
SixFigureMembershipSite.com
SixFigureSubscriptions.com
SnapCalendar.com
SoccerWorkouts.net
SoftballPowerCoach.com
SplitBodyWorkouts.com
SprintDiet.com
SprintersDiet.com
StartUPass.com
StartUpPass.com
StealthChiropracticMarketing.com
StealthDentalMarketing.com
StealthFinancialMarketing.com
StealthFitnessMarketing.com
StealthNetworkMarketing.com
StealthRealEstateMarketing.com
SuccessWorldSummit.com
SuccessXpo.com
SwimmingStrength.net
SyndicatedTraffic.com
TakeBackMarketing.com
The168Diet.com
TheKettlebellDaily.com
TheMillionaireWorkout.com
TheOneNightBrand.com
TheReviewAgency.com
TheSubscriptionNews.com
TheWorldsFastestWorkout.com
TotalWorkouts.com
TrafficForAuthors.com
TrafficForCoaches.com
TrafficForDoctors.com
TrafficForSpeakers.com
TrafficForTherapists.com
UltimateBodyweightFitness.com
USMarketingAssociation.com
USVirtualOfficeAssociation.com
VegasMarketingBash.com
VirtualMassageTherapy.com
VirtualOfficeAcademy.com
VirtualOfficeAlliance.com
VirtualOfficeMagazine.com
VirtualOfficeMonthly.com
VirtualOfficeShow.com
VirutalOfficeSummit.com
VirtualOfficeU.com
WebinarBot.com
WebinarContinuity.com
Work1DayaYear.com (and WorkOneDayaYear.com
WorkAnywhereProject.com
WorkoutPass.com
WorkoutU.com
WorldCupWorkouts.com
WorldFitnessSummit.com
WorldsEasiestWorkouts.com
WorldsFastestWorkouts.com
WorldsQuickestWorkouts.com
WrestlerWorkouts.com
ZenContinuity.com
ZeroEmployee.com
ZeroEmployeeBiz.com

If you’d like to own any of these name, CLICK HERE and submit a bid. 

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Marketing… Like a Gentleman

Ever year, I attend an invite-only event called the Consumer Health Summit… held just 20 minutes from my house in Stamford, CT.

And every year – the person I always look forward to seeing the most is Gary Bencivenga, arguably the world’s greatest living copywriter,

And I’m not making up that title, ask anyone who understands copywriting or direct mail – ad they will agree Gary is simply untouchable. His legacy is firmly cemented as one of the best of all-time.

His marketing campaigns and packages have generated more revenue than most of us could possibly fathom (I couldn’t even make a guess of how many hundreds of millions of dollars his copy packages have generated).

With his successful track record, he has earned the right to be arrogant, but here’s the thing.. he couldn’t possibly be more humble and warm. We always greet each other with a smile and a big hug. And his equally warm wife, Pauline, is right there by his side. A true partnership.

Gary has retired from writing copy for other people – but he does it for his own company, The Fresh Pressed Olive Oil Club. That’s right, he has a membership club… for olive oil!

 

LIKE A GENTLEMAN

Why am I writing about Gary? To show you how to market… like a gentleman (or gentlewoman, if there’s such a word).

Gary is a master of his craft.

He tells stories. His copy is engaging. He leads his potential customers down a path. He uses real salesmanship.

He doesn’t need hypey, aggressive hype. His headlines don’t have to scream.

I highly doubt he’s ever used the word “ninja” or “crush it” in his copy.

Why does every “Internet marketer” have to write copy as if they are trying to reach a 20-year old gamer? I’m just so tired of it.

If you are going to “model” sales copy, study the direct mail all-time greats like Gary Bencivenga – not the new, hypey IM “dudes” (here’s a link to his newsletter, which he told me he’s thinking of bringing back).

Your conversions will increase and you’ll feel much better about promoting your products.

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