Are you offering your customers the ability to upgrade to a VIP level?
On Monday night – I experienced the right way to run a VIP program.
My wife and I attended a Met’s game with our good friends. The tickets were, literally, the best seats in the entire stadium.
Third row. Right behind home plate. We were maybe 20 feet from home plate. And if you watched the game on TV, you saw us on every pitch. You can see our view of the action in the picture below.
It was considered the premium “Gold” package.
But it wasn’t just the “tickets”. Here’s what the Met’s organization gave us with the tickets to make it a true VIP experience…
1. Free parking in a private lot. We pulled right into the lot and parked about 10 steps from the ballpark entrance. If you’ve ever been to a professional sports stadium (especially in the NYC area) you know just how valuable (and time-saving) this perk is.
2. Free, unlimited food/snacks in private party room. That’s right, there was a special room with everything from free popcorn and hot dogs to salad and soft drinks. No lines and just for the VIP’S only.
3. Private, spotless bathrooms. Enough said.
4. No-Wait entry into the park. We went through a private corridor, walked past the player lounges, escorted by hosts. And taken right to our seats.
5. High-End food vendors. Forget the ballpark burgers, we could have Shake Shack burgers brought right to our seats!
The cost for this VIP treatment?
About 10X the cost of a regular ticket.
Is this for everybody? No. But I will tell you this.. the VIP area was absolutely full. There were plenty of people who paid a premium for the VIP experience.
There will ALWAYS be a percentage of your customers who want a VIP experience. And they’ll pay premium prices for it.
BRINGING VIP ONLINE
You might be thinking, “That’s great Ryan.. I’m so happy for you. But how does this relate to my online business?”.
First, start to make a list of everything you offer. What are you including in your core training product? What bonuses are you giving to all your customers?
Then, write down all the “extras” you could add for VIP’s. These should be higher-end extras. I’m not talking about throwing together a sloppy 3-page PDF report and calling it the VIP experience.
Here are some examples to get you started:
- Access to the “guru” (private email, private Facebook group, phone calls, etc.)
- Physical versions of digital products
- Limited-edition releases (autographed by product creator)
- Bonus live online events and workshops
- Bonus in-person events
- Dedicated support (coaches, customer service reps, etc.)
- Extra premium content (pdf reports, audios, videos, etc.)
- Transcriptions of audio/video content
- Follow-up, personalized phone calls.
- Access to archived products
- Private membership area
Another important feature is to add PASSWORD-PROTECTION to the VIP extras. You want people to FEEL the extraordinary treatment and know instantly it’s just for them.
These VIP packages and experiences can bring in anywhere from twice to ten-times the price of your regular products.
Oh yeah, the Met’s won the game 7-1. And being a lifelong Met’s fan.. yeah, I’d say it was a pretty good night indeed.
P.S. Here’s everything you’ll ever need to create your very own lifestyle business. Including how to create premium products that bring in $1K PER DAY.