Monthly Archives: Sep 2014

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BIG Announcement from PayPal

If you are buying traffic, whether it’s through Facebook, Google, direct site buys, etc, you know how important CASH FLOW is to your business.

It usually takes a few days for the money that goes into your merchant account to be available to you. And with some 3rd party merchants, it can take up to two weeks.

And I’m a big fan of PayPal because it’s so fast and easy to setup and test a product. However, even PayPal takes 3-4 business days for the money to get deposited into your account.

If you are spending even a decent amount of money on ads, those 3-4 days of waiting for the money can crush your business if you’re not careful.

You can see a screenshot of my account below to show how long it will take for the money to go from my PayPal account to my bank account:

Screen Shot 2014-09-18 at 8.08.09 AM
However, it looks like things are changing. And it’s awesome.

I’m not sure why, perhaps it’s due to the volume of sales we do or maybe they sent this to everybody, but I was invited to test their pilot program.

They are going to test NEXT-DAY money transfers. This is really big news, especially if you are buying traffic (or if you just like access to your money faster!).

See the email below:

Screen Shot 2014-09-18 at 8.03.16 AM
Stay fast. Stay lean. Stay hungry.

P.S. If you are interested in building your own lifestyle business, I’ll teach you exactly how I create and put products to the market so fast.

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5 Simple Words That Will Transform Your Business, Relationships and Even Your Life

Last week, I was invited to speak at what can only be described as THE direct marketing event. It was called “The Titans of Direct Response”.

Here I was, closing out the event on a second panel. I look to my left and I see marketing legends like Jay Abraham and Joe Sugarman. Plus, a collection of some greatest copywriters that ever lived.

ryanandjim

On the left is Jim Kwik. And yes, we did throw bagels into the audience during one of the panels. Please don’t ask me why.

And someone from the audience asks an interesting question for all the panelists…

“What is the best question someone in the audience should ask you?”

Now that’s a great question.

Hmmm….  sure, you could go with the typical, “if you had to start over again with no money and no connections, what would you do?”. OR “what’s your #1 traffic tip”.

But I instantly knew the best question to ask.

It’s the ONE question that will establish relationships. And it’s the best way to build your business… because relationships are everything!

When it was my turn to speak, I grabbed the mic and said the following…

“Here is the one question you could have asked each of us in the hallways.. it’s just 5 simple words, but it will transform your business….

HOW CAN I SUPPORT YOU?

That’s it.

Instead of just talking about the weather. Or how YOU have a great product with a $3.50 EPC… ask how you can support this person.

I can’t tell you how many events I’ve been to where someone gets two inches from my face and says one of the following two things…

“Ryan, I’m a fan.. can I pick your brain?”
OR
“Ryan, I have a new product coming out. It’s great and it pays 50% commission. Can you promote it to your list?”

I’m always polite, but I make a mental note. They are only interested in a one-way relationship – and it’s clearly all about them. They are “takers” and I avoid takers.

During the event, I finally met Jay Abraham face-to-face after listening to his tapes for years (yes, I used to listen to his programs on cassette!). One of the very first things I said to him was, “Jay, I love your training material. It helped my business. How can I support you?”.

But the thing is, you have to truly “mean it” (and I did mean it with Jay… we are now connected, starting to build a relationship and exchanging text messages).

Your offer to help/support someone is NOT lip-service. It can’t be fake. And it can’t be self-serving.

You don’t ask how you can help/support someone – and then never reply to their email. This is the beginning of a relationship.. and you have to give from the heart (and ask for nothing in return).

Brian Kurtz, who put on the Titans event, is a prime example of giving first. He always gives and never asks for a thing in return. It’s the reason why he got the best living marketers and copywriters to come share the stage for 3 days. It’s the reason why Gary Bencivenga gave his first public talk in… well, EVER!

Thankfully – I think my message from the stage came through loud and clear. I saw lots of heads nodding. And a few people told me that one tip was transformative.

In fact, I received over a dozen emails this week from people I met with a similar message of offering help. Here are a couple of them…

support1

Example #1: Look at the last line of the email.

support2

Example #2: “If there’s anything I can do for you…”

 

BOTTOM LINE

The next time you meet someone at an event. Or you are trying to connect online with a person you’d like to do business with.. stick to these five words, “How Can I Support You” – and you’ll see how your life will change.

 

P.S. Here’s my offer to support you in your quest for a really great lifestyle business.

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It's NEVER Too Late

There are days where it seems like all of the good ideas are already taken. And all the products and services that should be created have already been created.

It feels like your competitors have too much of a lead.

After all, does the world REALLY need another “fat loss ebook” or self-improvement training program?

But it’s all in your head.

Apple was NOT the first to create a mobile phone or even a tablet. In fact, the ATT EO Communicator came out twenty years before the iPad.

EO_Communicator_440-880

The ATT EO Communicator

Let’s look at more of the world’s leading companies and brands…

Google was NOT the first search engine.

Amazon was NOT the first e-commerce site.

Zappos was NOT the first to sell shoes online.

Facebook was NOT the first social networking site.

YouTube was NOT the first video hosting site.

 

THE SECRET

Here’s the “secret”.

Look at what’s already working… and find a way to IMPROVE upon it. That’s it.

In fact, it’s better to NOT be first. Let them take all the risk and blaze the trail while you follow right behind.

Apple made a better tablet.

Google made a search engine with better results.

Zappos created a better customer service experience.

You get the idea.

Don’t get discouraged.

It’s not too late. It’s NEVER too late. 

 

P.S. Right now is the BEST time to create your own future. Click here.

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Are You "Hijacking" Your Own Business?

I don’t know, maybe I’m just getting a little older. As my 42nd birthday is fast approaching and my oldest daughter is now in middle-school, I am starting to see business differently.

Now, when I see products that are overly-aggressive in their name, it’s a complete turn-off. And I’m pretty sure I’m not alone.

If you want to reach people who are, let’s say, 35 and up – you should think long and hard before you come up with an “IMish” name.

It’s a shame, because they might actually be good products.

For example, you might have created a quality training program which shows people where (and how) to purchase under-utilized Facebook pages to grow your own following. However – if it’s called “FB Hijacker”, it reeks of low-quality. It feels like a $10 product. And I know you are going to jam me with lots of upsells.

Ok – so you come out with a “launch”. You have your buddies do a promotion for you. And maybe, just maybe, you sell 1,000 units. After giving away at least 50% to your affiliates, you are left with $5K. But don’t forget refunds and credit card feels.

At the end of the day if you are left with $3K – $4K consider yourself lucky. Very lucky.

And while there’s nothing wrong with a $4K payday, that is NOT a business. It’s not repeatable. And it has no legs.

Thirty days later you are back to square one.

But if you were more strategic. If you had a name which would not automatically be banned by Google (and likely disapproved by Facebook), you might be able to buy ads profitably. And now you are looking at $4K+ PER DAY. (and perhaps a lot more).

Do you have any idea how much traffic you could buy at Google? You never have to worry about launches and affiliate recruitment. You would be in control of your own destiny. And you could scale as you desire.

ANYTHING is better than “hijack” or “beast” or “blaster”. Heck, you could even use one of those Web 2.0 name generators and create a fictional name.

Here were a few names this name generator came up with…

  • Muboo
  • BubbleZoom
  • Abazz

Not perfect, but it’s a start.

Raise your game and don’t rely on the crutch of a “hypey” name.

And yes, I know this post might make me sound just a wee bit snobby. But I’m OK with that.

Coach Lee, out.

 

**UPDATE** If you want to see exactly how I built my empire while working from Starbucks.. click here.

 

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My 37,000 Square Foot Office!

Perhaps one of the most under-utilized resources for entrepreneurs is your local public library. That’s right – the LIBRARY!

When I started my first business selling baseball cards via mail order as a 13-year old in 1985, the library was my best friend. I read books about how to start a mail order business. It’s where I even learned what SASE meant (self-addressed stamped envelope!).

Fast-forward 9 years to 1994. I was a college graduate living and just moved back in with my parents. I started a side-business, a personal training company but I had virtually no money to invest in business training courses – so I spent all my free time at the library.

And when I read every relevant business and marketing book in the New City library (where I was living at the time), I’d venture to other libraries in the area. Each time I went to a new library, there were new business books to discover. It was like Christmas (well, for me, it was like Hanukkah).

For the life of me, I couldn’t figure out why everyone in the world wasn’t at the library. Heck, just for business, you have billions of dollars of knowledge at your fingertips.. for free. It just seemed there was no excuse  – the information was right there.

When I was working at a full-time Gym Teacher, the only Internet was at the local library two blocks away from the school (this was back in 2001). And since the school was in the roughest section of the South Bronx, I made the daily trek past the gang-bangers and drug-dealers to build my business at the library during all my free breaks.

Now, it’s 20 years later – and I’m STILL using the public library.

Thousands of magazines to read through. Private desks and meetings rooms. Free WiFi. More business/marketing books than I could read in a lifetime.

And it’s all free.

Here are some pics from my day at the New Canaan library last week…

Photo on 8-27-14 at 3.35 PM

Enjoying my private desk at the New Canaan library.

My "office" at the library. MacBook Air, notebook, and a few business magazines.

My “office” at the library. MacBook Air, notebook, and a few business magazines.

 

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This section is stacked with business and marketing books.

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Just one of the goodies waiting for you to devour!

Oh yeah, it’s a sweet deal indeed.

37,000 square feet of awesomeness.

If I can run my business, on my own schedule, out of the local Starbucks and a public library.. why can’t you?

If you want to see exactly how I did it so you can copy my success, join me here.

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