My recent post about the Warrior Special Offers definitely got some emotional responses.
Someone accused me of doing this to cause a stir (it was actually my response to someone doing a screencapture of a video, sending traffic to it and asking if I’d like to debate it).
Oh yeah – it has gotten me more attention in the marketplace too, it’s called MARKETING and I do teach “marketing”.
Anyway, I truly believe any time we can have an intelligent discussion about things people normally don’t address (or get entirely too emotional), it’s a good thing. A very good thing.
So I’d like to spend a couple of minutes addresses the big, fat elephant in the room (I’ll address other specific issues in future posts)
ARE YOU AN INTERNET MARKETER?
My friend Michael Fishman once said that Internet marketing is a marketing channel– it’s not an industry or job description. And those words really resonated with me. After all, I’m the guy who named his FB fanpage “Ryan Lee – Internet Marketing Expert” (that was a mistake!).
A really, really big issue in the “Internet marketing” industry is something that is almost never spoken about in public. Or, at least, someone with either a true insiderperspective or with large enough platform so the words can be heard.
I’ve been blessed (or cursed) to fit the bill – so I know of what I speak. I have spoken at ALL the big marketing events, have participated in the big “guru” launches (and even did my own 7 figure launch), and my platform is pretty solid. Believe me, I’ve seen (and heard) things “behind the scenes” that would make your skin crawl.
One guy at dinner telling me about his craigslist software that would get you banned from their service – and when I asked how come he is still selling it, he reply was “it’s only $99″ (yes, he really said that).
Or another event promoter telling me I should give “less content” in order to EXTRACT as much money from the crowd.
Or another big “guru” who hired me to coach him – and after one month asked for $800 back so he can pay one of his employees (and he was on stage selling “how to be rich”).
But most people with an inside view of this world or with a large platform are afraid to speak out. Why?
Because much of their success is built upon deals, handshakes and “reciprocations”. It’s a world where you mail for your friends (whether you’ve seen the product or not). It’s a world where you mail for the offer with the best EPC (earnings per click), again, whether you know the product will help your subscribers who TRUST YOU for the truth.
So if some of my fellow marketers speak “the truth” about how the system works – they are blacklisted. Guys won’t mail for you. Sure, they are nice to your face. They even call you “their great friend” (even though you’ve only met them once or twice.. what is that about??)
But when you say no to mail for their HOT offer that’s “converting like crazy”, you are quickly labeled as someone who doesn’t “play the game”. And that’s a label I’ve proudly worn for years! (One big named guru literally said that about me when asked to promote one of my products).
Why don’t I “play the game”? Because I don’t have to. I already have successful businesses outside this industry – and I do this blog (and create products) because I love it. There’s nothing else I’d rather do – so the money it brings me (which is still significant and I’m certainly not complaining) is not my main motivator. So I’m blessed to be able to say NO to the B.S. and the entire game never felt right to my soul.
It’s the reason my customers and subscribers trust me. It’s the reason I’ve had clients for over a decade. It’s the reason my clients invite me to their weddings. And send me birth announcements. And it’s the reason why some of my fellow marketers want me to shut my big, fat mouth.
OK, so where am I going with this?
IT’S BUILT ON ILLUSION
I literally cringe every time I do a strategy session and the person says “I want to be an Internet marketer”!
Let me give you an example…
Two months ago I had a conference call with an “Internet marketer”. He was getting impressive results building a large list fairly quickly and wanted to see if there was something we could do together. And since I never promote anything without knowing more about it – I agreed to a call.
After he revealed his system, a red flag went up. It was only done in the IM world and it seemed to be the only place it would work (it required posting in a special IM forum). So when I pressed him with “well, has this worked outside of the IM/warrior forum world?”, he said no – but they are going to test it in the next few days.
I told him to get back to me when they can prove it works outside of IM. It’s been about 3 months and I still haven’t heard back… it’s not surprising. Not surprising at all. I don’t expect it to workout outside of that world and I don’t expect to ever hear back from him again (but no doubt, he’ll keep selling his “list building” system to the masses with false promises).
That’s this world in a nutshell. I should call it “Truman Show Marketing” – where everything is done inside a bubble. It’s not the real world and when you leave that bubble, you better be able to back up your claims.
Even in my blog posts, some of the responses say things like “I’ve done this in multiple niches”, but they never actually say what other niches. They hide by saying “well, I don’t want the competition to see what I’m doing”. Huh??? Aren’t they TEACHING how to make money – won’t that create competition? It just leaves me scratching my head…
WHAT I DO DIFFERENTLY
Again, I must preface with the fact I’m not perfect. And I’m not a mad genius. And I’ve screwed up a lot too. And if you dig deep enough over the past 13+ years – I’m sure you will find things I’ve said in the past that are opposite of my stance now. I’ve sold some products I shouldn’t have and spoke at stages where I should have had a tetanus shot after interacting with some of those shady characters.
We all learn and evolve – and anyone who says they never screwed up simply hasn’t been trying hard enough. But to be so blind to think that the warrior forum special offers are “90% good” is living in a fantasy world.
Here’s what I do know… I know how to take information that works in one industry and transfer that to other industries, niches and markets.
I recently did two high-level workshop teaching PREMIUM continuity (people paid up to $10k to attend). It was application only and I rejected every person who said they want to be an “Internet marketer”.
Here were the attendees who made the cut… (I’m using initials because of confidentiality of the attendees and I didn’t ask permission to ue their names). However, if they are reading this, I’m sure they will feel free to chime in below…
- M.L: a true martial arts grandmaster (literally)
- G & T: a team of women who help their fellow health care professionals do offline marketing
- A.J: fitness fanatic who now has the top fitness podcast and lots of best-selling kindle books
- J.T: top level podcaster who had a success offline consulting biz
- G.N: one of the world’s top kettlebell/fitness experts
- S.K: former attorney who teaches small business personality branding
- J.F: owner of a strength/conditioning facility showing fitness pros how to model his gym
- M.K: master copywriter who is building a “done for you” newsletter business
- A.M: well-known interior designer helping people learn the trade
- K.M: champion triathlete who coaches other triathletes
And you know what – everything I taught was immediately applicable to THEIR business (it didn’t just work in the “IM Bubble”).
I didn’t show a “loophole” that gets them on the first page of google for 20 minutes before they are banned.
I didn’t teach a “sneaky trick” to force their customers into continuity.
I didn’t show how to get 10,000 worthless clicks that don’t get you one sale.
I simply taught them how to build a REAL, sustainable business. Something that’s not built on hype – it’s built on my own 13+ years online and literally thousands of successful students who have gone through my training.
Every one of them is going to leapfrog right to the top of their industry. S.K. already made his first premium continuity sale. K.M. has sold 5 or so people into his high-end $300/month triathlete coaching program. G&T have increased their conversions from less than 10% to over 65% (and have doubled their income while simplifying their business). M.L. is done with his first 3 DVDs and almost ready to sell them. M.S. is 95% done with his newsletter and ready to dominate his niche.
And the list goes on and on.
Want the truth? It’s ain’t EASY. Yes, the model I teach is simple, but it takes some effort.
Yes, I’d probably sell more by ramping up my hype. And trying to elevate my claims even more (just like they do on the Warrior Forum because it’s gotten to the point where you can’t stand out unless you keep raising the claim bar). And I’d increase short-term sales by “playing the reciprocation game”.
There are some great people teaching business and marketing – I’m certainly not the only one coaching others (while building my own business simultaneously). And I won’t name them because they may not want the type of heat this sort of post can generate.
If you are thinking about investing in any coach or training product (whether is $10 or $10,000), ask them one very important question…
“Have you duplicated this system OUTSIDE of the IM/Warrior Forum bubble?” And if they say “well, not yet – but we are going to test it” or “what do you mean?”.. then do yourself a favor and look elsewhere.
LET’S HEAR YOUR OPINION?
AM I THE ONLY ONE WHO SEES THIS AS A SERIOUS ISSUE???
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