To quote Jack Nicholson in “A Few Good Men”…
“You want the truth? You can’t handle the truth!”
The truth is making a 6 or even 7 figures online is NOT easy. And despite all the new “Internet marketing” products that flood the market on a daily basis (by people who have no right teaching you how to make money), this world is not for everybody.
Making a few hundred bucks a month? Pretty easy.
Sitting on your ass and playing video games all day while the money just rolls in and you become rich.. a pipe dream.
I have, arguably, the best track record for success stories on the planet for people who have gone through my programs and created massive online businesses.
Here are a bunch of random “truths” I’ve discovered over the years and have taught my students… Some are common sense and others are the things the “gurus” will never tell you…
TRUTH #1: It takes work to build an online business. Don’t expect to install shitty software, push a button and become a millionaire. Sorry, ain’t gonna happen.
TRUTH #2: Work like a sprinter… and this relates to the first truth. Working 20 hours a day and working “smart” are two different things. Be ruthless in guarding your time and eliminate ALL distractions. Learn how to say NO. Work hard in sprints, then take a break. You’ll get much more done.
TRUTH #3: Build a strong brand. Don’t create generic products with generic names that just blend in with every other product. Stand out.
TRUTH #4: You either have to kiss the asses of other “big players” in your marketplace to get them to mail for you OR you focus entirely on the customer. The second path takes longer – but it builds a stronger, more sustainable business over time.
TRUTH #5: Most of the old ways you’ve learned about marketing are DEAD. Social media has changed everything. Focus on caring about your customer, NOT trying to “extract” every dollar from them.
TRUTH #6: You won’t make any sales without traffic. Either you learn to do it yourself OR you hire someone to drive traffic for you. And if you choose to learn it, then you will focus on traffic most of the day – which may (or may not) be fun, depending on your skills and personality.
TRUTH #7: It’s not what you “make” that matters, it’s what you KEEP. If you have 40% refunds, it’s time to create a better product before you worry about traffic.
TRUTH #8: If you want to run an Internet business full-time, then you better love being online. If you aren’t committed to spending hours on your computer – then don’t even bother. Seriously. It’s not for everyone.
TRUTH #9: Promoting a product purely for commission or “reciprocation” might pay off in the short term – but it can harm your business, your brand and your relationship with your subscribers over time.
TRUTH #10: Stop focusing on the small, details. Who gives a sh*t what microphone you use – just get out there and start speaking the truth. Be honest. Be open. You don’t need to buy a $2,000 course on “how to podcast”. Get real.
TRUTH #11: Building a long-term online business takes time. Don’t expect to make millions in days, weeks or even months. I launched my first site in 1999 and didn’t leave my full-time job until 2002.
TRUTH #12: Design DOES matter. Make your site and products look good.
TRUTH #13: Before you buy any products (especially one on “how to make money”), find out who they have helped make money (aka PROOF!).
TRUTH #14: The BIG money is made by building a loyal group of buyers and treating them like family. It’s much easier than always trying to find new people and just “turning them over”.
TRUTH #15: You must be prolific. I’m sorry, but putting up one blog post 3 months ago ain’t gonna cut it. Show your subscribers you care and you are in this for the long haul.
TRUTH #16: Buy from people you have heard of. If someone claims to be a “Facebook” expert and only has 350 fans.. then don’t buy from them, no matter how good their sales copy is.
TRUTH #17: You are NEVER done learning. I’ve been doing this a long time and I still invest in new products, books and seminars every week. I read 2 new business books a week. The minute you think you know it all – you are in big trouble.
TRUTH #18: You gotta REALLY, REALLY want it. You must live and breathe your topic and your market. It’s what separates the top tier entrepreneurs from the rest.
TRUTH #19: If you are desperate for money and need it fast, the Internet is not the place. Go out and get a job to make “guaranteed” money to pay your bills. I have a cousin who was in a rut and got a job delivering pizza at night to pay the bills – and there’s no shame in that.
TRUTH #20: Be YOU. Don’t try to be me or Frank Kern. People can smell when someone is not being themselves a mile away.
TRUTH #21: Always GIVE first. Pretty simply, huh?
TRUTH #22: Get off your ass and go to events in your niche market. Meet people face-to-face. Connect. There is nothing more powerful.
TRUTH #23: Always, always, always make every product and offer an absolute no-brainer. Make it so good people won’t be able to take their credit cards out fast enough to order. Most people don’t come close to offering a no-brainer offer. What can you do to make yours irresistible?
TRUTH #24: Trust your gut. If you get a bad feeling about someone or a product – trust your instinct and stay away.
TRUTH #25: Many marketers (not all) offer low-price front-end products because they sell your name to “coaching” companies that try and sell you $5K to $30K coaching programs. Say NO to those cookie-cutter programs.
TRUTH #26: You do NOT need to join $30,000 “mastermind” programs. Just start your own. I created one in NYC with 15 incredible marketers.. and it’s free for us to come and share for one day every 3 months.
TRUTH #27: You will never reach your highest level of success until you get into great physical condition. Eat better and exercise more. You’ll think clearer and have more energy. There’s no excuse.
TRUTH #28: Never be boring. Make teaching in your niche market fun and exciting. People will not come back and rally behind you if you are boring.
TRUTH #29: Keep your overhead low. Work from home or from your public library. Outsource staff instead of hiring employees. Buy used office furniture on craigslist.
TRUTH #30: Only YOU are responsible for your success. Man-up (or woman-up), take responsibility, stop making excuses, spread your message to the world and leave a legacy!
There you go.
A bunch of random thoughts, truths and ramblings.
Live it. Breathe it. Enjoy it. Share it.
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P.P.S. Registration is coming next week for the NEW Industry event for online marketing… DCX is coming…