Internet Marketing

7 Words to Transform Your Business

I’ll make this one short and sweet.

Want to know if you are REALLY doing a good job with your business? There’s no need to spend thousands of dollars on fancy surveys. And you no longer have to guess.

Just ask your customers (and ask yourself) this one simple question…

Would you refer your friends to us?

That’s it. Just 7 simple words – but that’s all you need. “Would you refer your friends to us?”. It cuts right to the real heart of your business and there’s nowhere to hide. After all, your customers are your lifeblood. Without them, you got nothin’. Squat. Nada.

If they say MAYBE – you have work to do.

If they say NO – you have work to do.

If you are AFRAID to even send that to your customers fearing what they’d say – you have A LOT work to do on your business and yourself.

If they say YES – keep up the great work.

Now get out there and be honest with yourself and your customers.

Your coach has spoken.


P.S. Here’s how to create super-fans.

P.P.S. If this resonates with you, please like, tweet and +1 it below.

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  • Dr Travis Dierenfeldt Oct 7,2012 at 10:47 am

    Great post, Ryan!

    • Ryan Lee Oct 8,2012 at 3:41 pm

      Thanks Travis!


  • Zach Smith Oct 5,2012 at 2:25 pm

    Ryan, with one of my clients, I actually go one step further (Using the same principle you mention here). I do a “Lead Scoring” system using Infusionsoft to determine my “Net Promoter’s Score.”

    It’s pretty awesome. Here are some screenshots of the email I use to send out (Sent 15 days after purchase)…for this particular project: (This is the survey that gets sent out via a short email).

    Here’s the email that gets sent out (We “gauge” their comments first so this way, even if they don’t answer the survey, we at least get a little more data):

    Finally, here’s how our nice little “Stat Sheet” that we can view at a glance as it constantly updates. Right now, the best score is a 10, so, with this particular client, they are doing VERY well!

    And, here are the stats I’m keeping (I look at the average NPS). Additionally, I assign a “+1” score to anyone who gives us a 9 or 10. Anyone who gives us a 7 or 8, I assign as score of “ZERO/).” And, anything lower than a 6 (i.e. 0,1,2,3,4, or 5), I give a “-1-Negative 1.

    I read about this as being some sort of gauge that The Harvard Business School developed and I absolutely love the way we have implemented it! You can easily see who you’re “Promoters” are (And send them targeted emails), and who you’re “Detractors” are (And avoid sending them things that may infuriate them). Anyway, I hope this helps!

    P.S. I’m excited to come out and hang with you again in Stamford. It’s been awhile since we last talked in Park City, Utah!

    P.P.S. If anyone needs help setting this up, let me know and I’ll send you the templates. Or, if you’re a member of FounderFly, like me, hit me up in there and I’ll show you how it’s done :)

  • Chris Lang Oct 5,2012 at 12:11 pm

    +1 and shared! What happens if say you send this to your list and no on replies at all ? :]

    • Ryan Lee Oct 8,2012 at 3:42 pm

      Thanks for the share Chris.

      If no one replies, that’s not a very good sign. It means you have to work on two-way communication more.


  • Dr Tom Hanson Oct 5,2012 at 10:33 am

    Great, thank you. And there’s a book out there about the Ultimate Question which is “0 to 10, How likely are you to recommend this product/person to others?”

    Ask follow up based on their response:

    9-10 — ask what they would say to person (creates great teste, marketing message info)
    7-8 — what what would make it 9-10?
    6 – be sure to fix the issue they have

    • Zach Smith Oct 5,2012 at 2:29 pm

      Dr. Hanson, I really like your idea. I think I’m going to add your question to my follow-up/campaign sequences 1-2 days after they leave a comment. In my survey, I already take care of the “9’s and 10’s.”

      However, I never really do a good enough job of following with the “7’s and 8’s.”

      Anything lower than a 6, because of the feedback they leave on our initial survey, is usually quite obvious what their frustrations are. However, I could still do a better job at following up.

      Thanks again for sharing this idea.

    • Ryan Lee Oct 8,2012 at 3:43 pm

      Great stuff Dr Hanson.

      Thanks for contributing to our community!


    • Tourism Tim Warren Oct 23,2012 at 4:44 pm

      Awesome simplicity Ryan.

      Since 1994, I have been dedicated to helping global tourism professionals realize their business dreams. So many of them forget the core of what they are selling… an experience.

      If guest aren’t raving about the experience you provide, you’ll struggle to build your business and spend more on marketing

      I recommend “Selling the Invisible: A Field Guide to Modern Marketing” by Harry Beckwith which speaks to the “7 words” for all service providers.

  • wp traffic control Oct 4,2012 at 10:05 pm

    You’re right, Ryan. I hope if I have like your mind 😉

    • Ryan Lee Oct 8,2012 at 3:44 pm

      I don’t think you’d want to be inside my head.. it’s a mess :)


  • Catherine Pooler Oct 4,2012 at 4:46 pm

    With YOU and John Sanpietro holding my hand along the way, I am proud to say that I have built this and it’s wonderful! :)

    • Ryan Lee Oct 8,2012 at 3:45 pm

      John is an incredible coach and an even better human being.

      And yes, YOU have built it!


  • Mike Richards Oct 4,2012 at 12:17 pm

    Best post in a while. Thanks.

    • Ryan Lee Oct 8,2012 at 3:47 pm

      Thanks Mike!

      • Ichnos Apr 3,2014 at 9:33 pm

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  • Aviv Vana Oct 4,2012 at 11:05 am

    Two things I love here.
    One: The advice
    Two: Knowing how one can help their customers tremendously with a short but sweet post liek this one (it doesn’t have to be a long post which takes a week to write to pack a punch)

    We all have tons of info we can share with our niche which is short and sweet – gives them value and doesn’t take forever to create. A beautiful lesson in content creation! Not to mention picking a great title to make sure we click and check it out. This is the hidden gem in this post in my opinion.

    Thanks Ryan

    Aviv in Tel-Aviv

    • Ryan Lee Oct 8,2012 at 3:47 pm

      Thank you Aviv.

      And you are right, sometimes it can just be short and sweet.

      Keep on rockin’

  • Julia Barnickle Oct 4,2012 at 10:44 am

    You’re right, Ryan. That really is the acid test!

    • Ryan Lee Oct 8,2012 at 3:45 pm

      It’s so simple, yet so effective Julia.


  • Ron McDaniel Oct 4,2012 at 10:35 am

    While it may be old news in traditional business it is probably rarely thought about in the IM space. Nice reminder.

    • Ryan Lee Oct 4,2012 at 7:15 pm


      It is old school – but it will always work.

      Some things never change, my friend.


  • Anh Nguyen Oct 4,2012 at 10:32 am

    Love it! I was going to create and launch a product in a month, just to “get it out there” and add to it as I go.

    Then after much consideration about what I wanted to do with my brand and my message I decided I wanted to spend some time building it right so I moved the launch date to 6 months ahead, because I wanted to make sure that it WOULD be a product that people find amazing value in and would refer their friends to.

    Thanks for the reminder Ryan and assuring me that I am heading in the right direction!

    • Ryan Lee Oct 4,2012 at 7:14 pm


      You can still create a GREAT product quickly.. the point is to create something buzzworthy.


  • Mariah Elizabeth Hu Oct 4,2012 at 10:31 am

    Awesome post Ryan as always.
    But this one is super awesome.

    I agree 100%.
    If the customers really get tremendous value,
    they are actually willing to refer their friends, even without affiliate commission.

    I’ll work to give even more value to my customers.
    Thanks a lot Ryan.

    • Ryan Lee Oct 4,2012 at 5:35 pm


      My customers are the lifeblood of my business.

      Such an easier way to run it (and more fun too!)


  • Carol Gyzander Oct 4,2012 at 10:31 am

    Ah, the power of 7 words.

    Do you know what I think the WORST 7 words are?

    “But we’ve always done it like this!”

    Frankly, Ryan, I like yours better!


    • Ryan Lee Oct 4,2012 at 11:29 am

      Nice one Carol – and very true!

      Keep on rockin’


  • Tim Franklin Oct 4,2012 at 10:26 am

    Brilliant, yes that sums it up without any affiliate incentive would your friends recommend it to their friends, if you remove the financial incentive that most of these products today use, then that would be the perfect test.

    • Ryan Lee Oct 4,2012 at 11:28 am

      Hey Tim,

      It truly is the “perfect test”.

      Well said.


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