E-learning education or internet library. Conceptual image

My 37,000 Square Foot Office!

Perhaps one of the most under-utilized resources for entrepreneurs is your local public library. That’s right – the LIBRARY!

When I started my first business selling baseball cards via mail order as a 13-year old in 1985, the library was my best friend. I read books about how to start a mail order business. It’s where I even learned what SASE meant (self-addressed stamped envelope!).

Fast-forward 9 years to 1994. I was a college graduate living and just moved back in with my parents. I started a side-business, a personal training company but I had virtually no money to invest in business training courses – so I spent all my free time at the library.

And when I read every relevant business and marketing book in the New City library (where I was living at the time), I’d venture to other libraries in the area. Each time I went to a new library, there were new business books to discover. It was like Christmas (well, for me, it was like Hanukkah).

For the life of me, I couldn’t figure out why everyone in the world wasn’t at the library. Heck, just for business, you have billions of dollars of knowledge at your fingertips.. for free. It just seemed there was no excuse  - the information was right there.

When I was working at a full-time Gym Teacher, the only Internet was at the local library two blocks away from the school (this was back in 2001). And since the school was in the roughest section of the South Bronx, I made the daily trek past the gang-bangers and drug-dealers to build my business at the library during all my free breaks.

Now, it’s 20 years later – and I’m STILL using the public library.

Thousands of magazines to read through. Private desks and meetings rooms. Free WiFi. More business/marketing books than I could read in a lifetime.

And it’s all free.

Here are some pics from my day at the New Canaan library last week…

Photo on 8-27-14 at 3.35 PM

Enjoying my private desk at the New Canaan library.

My "office" at the library. MacBook Air, notebook, and a few business magazines.

My “office” at the library. MacBook Air, notebook, and a few business magazines.

 

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This section is stacked with business and marketing books.

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Just one of the goodies waiting for you to devour!

Oh yeah, it’s a sweet deal indeed.

37,000 square feet of awesomeness.

If I can run my business, on my own schedule, out of the local Starbucks and a public library.. why can’t you?

If you want to see exactly how I did it so you can copy my success, join me here.


We Can Help

HELP!

Sometimes we are ALL guilty of this. And yes, that includes me too.

We think of our business purely in terms of money. How much net profit this new product will bring you.

A phrase I heard years ago backstage at a marketing event I was speaking at still makes me uncomfortable.

This well-known marketer (who shall remain nameless) was running the event, told me my job was to, and I quote, “EXTRACT as much money from the audience as possible”.

He was dead serious and didn’t crack a smile when he dropped this on me.

Really?

I felt so dirty and it was at that exact moment I knew something had to change. I knew I had to start associating with different people. I had to start attending different events. And it was the last time I spoke at an event like that.

It was the main reason I started doing my own events – and removed all the “pitching and selling” from the stage.

I just knew there had to be a way simultaneously make money AND help people at the same time.

so I went on a mission to focus on the needs of my clients. I’m not perfect (not even close), and while sometimes I succeed, I also have failed spectacularly. Looking back, I’ve done and said things I shouldn’t have.

But slowly, the books I read started to change. Instead of books about “persuasion”, I started to read more autobiographies from well-respected and admired people. More books about social entrepreneurship. And as far as I could tell, none of these successful people created their wealth by selling WSO’s (sorry, I couldn’t resist!).

The more businesses I studied (and the more I implemented fundamental change in my business), the clearer things became. And the answer is simple.

During every step of your business process (product creation, copy, customer support, etc.), ask yourself if you are truly HELPING your clients and customers.

That’s it. Are you helping them?

Take the money out of the equation. Are they simply better off by investing their money in your products & services?

If you saw your customer across the street, would you dart across to see how they are doing because you know they’d be happy to see you (or would you run for cover – knowing full well you did them a disservice by selling a shoddy product?).

I’ve literally seen marketers HIDE from former customers because of how they treated them. I met one marketer at an event – and he says to me, “you see that guy over there, he paid me $25K for coaching – and I have to avoid him”. When I asked why – he said the guy didn’t make a dime and keeps on bugging him.

I wish I was making that up. And I wish it didn’t happen as often as it likely does.

But you can avoid that. It’s the little things you can do to help your customers and show you truly care.

If you are just starting out and selling two or three ebooks a day, why not pick up the phone and CALL your customer to see how they are enjoying the ebook? And to see if they have any questions.

I’m not talking about an upsell into a coaching program – I’m talking about a simple phone call. Just like you’d do for a friend with no hidden agenda.

You’d be amazed the bond formed and as a side benefit, how much insight you’ll gleam into your customers. This will assist you in created more great products and services to help them on their journey.

So few people do this, you’ll instantly stand out from the crowd. And more importantly, you’ll show your customers how much you care.

Watch this short video and feel those “warm and fuzzies” before you create your next marketing campaign. It’s the power of “helping” and I guarantee it will put you in the right frame of mind:

 

P.S. Here’s my offer of help to you. It just might change your life.


Chalk Design With Lightbulb, Business Mission

How to Motivate Your Virtual Team (It’s NOT What You Think)

I’ve written a few articles lately about building a virtual team.

Why? Because if you want to build wealth, you need good peeps. You simply can’t do everything yourself. And if you are doing it all yourself, there’s no leverage.

Today I’d like to share another important aspect of hiring I’ve learned over the years.

Money is NOT the real reason people will join your company. Nor is it the sole reason they stay with you.

They join (and stick around) because they want to be a part of something exciting. Something bigger than themselves. Something that matters.

When you are building a team, you must share your vision. Tell the potential hire how the product/service/company will change the world.

I’m serious.

Ok, maybe you are creating a new “weight loss” ebook. And if it’s truly a good product that helps your customers – then your team should be excited about it.

It’s NOT “just an ebook” you’re selling. And if you tell your team “we are creating a new ebook”… who really cares?

BUT – when you talk about the book. And how it was created. And how it’s going to finally help thousands of people who have struggled with weight issues. People get excited.

Please don’t confuse this with a generic mission statement like “we are the pre-eminent provider of blah, blah, blah…”.

Just be real and get down to the emotion.

You are not just selling your product to customers, you have to sell it to your team as well.

And when they all buy in, it’s magic.

But it starts with you, the visionary. You must believe in what you are selling – down to the core.

You must feel it.

You must live it.

You must breathe it.

And when you are excited about your products, your team gets behind you and your company 100%.

Now… get out there and start a movement.

 

P.S. Here’s how I built an online lifestyle empire with a 100% virtual team.


Business man working with laptop and thinking about  new project

Never, Ever Do This

Last week, I wrote about how to build your virtual team.

Now, let’s dive in a little deeper into some dark waters.

When you are building out a solid team, you should NEVER GIVE EQUITY.. especially to programmers.

I’ve seen this mistake happen over and over again.

An excited wannabe entrepreneur has a BIG idea. She contacts a “local” digital marketing firm – and they quote her an outrageous price for the site/software. Way higher than she should be paying.

So rather that come up with quoted $30,000+, she strikes a deal. She agrees pay $5K up-front and then, she’ll give up 20% of her company in exchange for the free programming.

BIG, BIG MISTAKE!

The most important role in your business is marketing. Period. That’s what DRIVES your business. Once the site is up, all of the time and money will be spend on acquiring new customers. While the programmers site back and take 20% of your profits.

Here’s the problem.

If your idea doesn’t work, the programmers are really annoyed.

If your idea DOES work and you start generating big profits, after a while YOU will not be happy. Even if you are making $500K per year with this business, you will not be happy giving away 20% to someone who adds no more value to the company. I’ve seen it happen time and time again.

Either way, it’s a no-win for either party. Eventually, it will fall apart.

Plus, and this is a big plus, if programmers are not getting a big fee paid up-front, guess what happens when they get a new client who wants to pay them for a $50,000 custom software program? Yep, you get pushed to the back of the line. Sorry Bubba, you are out of luck.

If you can’t afford the build-out, here are a few other options…

  • Find another programmer/developer. Bid it out on larger freelance sites like elance.com or guru.com
  • Scale back your site/software so it’s affordable. Remove all bells and whistles to come up with a simple version you can test.
  • If you are hell-bent on releasing the power-packed super-expensive version and only want to work with that one overpriced programmer, then find the money from another source. Maybe an angel who doesn’t want equity. Perhaps crowdfunding sites like fundable,  indiegogo,  or kickstarter.

My point is this.

Be smart. And never, ever give equity to your programmers. Is that clear enough?

P.S. If you are a programmer reading this and I’ve upset you… please get over it.

P.P.S. If you are an entrepreneur and want to build your own business, from scratch, without having to take on partners.. click here.


wrestling

4 Ways to Help the WWE Get More Subscribers (and Generate Bigger Profits)

First a confession.

Growing up I was obsessed with professional wrestling. Seriously.

Back then, in the early 1980s, there was only one wrestling show on TV per week. It was Saturday morning and I used to set my VCR to record every episode (yes, this was years before DVR).

After all, how could I miss “Superfly” Jimmy Snuka or Sgt. Slaughter battling it out in the squared circle? Or Junkyard Dog? Or Bob Backlund?

I even used to attend live matches at Madison Square Garden with my dad.

But I took my love of wrestling a step further…. my Bar Mitzvah “theme” was professional wrestling. It was called “Ryan’s Main Event”. I’m 100% serious. It was November 2, 1985.. and it was a glorious night.

Oh yeah, it’s safe to say I was a super fan.

So when the news came in yesterday the World Wrestling Entertainment’s subscription program, called WWE Network, has only 700,000 paid subscribers I had to take a deeper look at what the heck is going on.

Yes, 700,000 paid subscribers does sound like a large number, however they are still 300,000 under their goal. In fact, because of the major shortfall, they might have to layoff 7% of their total staff.

The WWE didn’t ask me to do this. But after giving me so many years of happiness as a kid, and because I’d like to help them save jobs, here are my top four strategies to boost the revenue of the WWE Network….

STRATEGY #1: MORE NON-WRESTLING CONTENT 

The WWE has positioned this as a “network”, and I get it. They are focusing on wrestling shows, pay-per-view specials, and archived episodes.

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Screenshot of WWE Network Description

However, I think it’s a mistake. When it’s positioned purely as a “content” network, there’s really nothing special about joining. There’s no huge burning desire to belong.

The WWE is not just shows. It’s not HBO. It’s an experience. It’s the personalities. It’s the back stories.

If I were running the WWE Network, I’d position more as a “membership” or a “club”. People want to belong.. not just watch more shows and events.

Give member’s a sense of belonging or community.

At MINIMUM… you could easily add a LIVE Q/A with some of the professional wrestlers every two weeks. Or a members-only newsletter.

Everything about the network feels passive. Like I’m just sitting back and watching.

As an 11-year old boy, I would have lost my mind if I could have asked Andre the Giant a question in real time.

Even a “virtual membership card” could go miles in making me feel like I belong.

Which brings me to strategy #2…

 

STRATEGY #2: BETTER DESCRIPTION OF MEMBER BENEFITS

Besides a listing of the shows – it’s hard to tell what else I’m receiving with a paid membership.

There’s a short video telling me about all the shows… but they gloss over it quickly. I’d like to see a full listing of those shows and specials.

And if you are going to position it as purely a discounted “content” play – then at minimum, you should create a comparison chart showing me how much I will save by joining.

For example, if it normally costs $50 to watch Wrestlemania on pay-per-view, show me all the PPV events for the year and how much it would cost. Maybe that is $400+ if I paid separately. Now, the $9.95 per month is looking like a much better deal.

Throw in some other members-only benefits and I’m sold.

Right now – there’s just not enough information about what I’m getting. And even though people are familiar with the WWE, you should never take for granted what people understand to be the benefits of joining your program.

Plus, the words you choose to describe your offer are powerful. VERY powerful.

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WWE Network Video and CTA Box

Take a look at the two CTAs (call to action) they use.

*I WANT TO BUY NOW
*BUY NOW

It feels very “transactional”. I don’t want to just “buy” videos – I want to BELONG.

Some better word choices could have been…

*YES, I’D LOVE TO BECOME A MEMBER
*BECOME A MEMBER TODAY
*I’M IN
*YES, I’M READY TO JOIN THE CLUB

It should be positioned more as a “Membership Club” rather than just purchasing access to more shows/content.

 

STRATEGY #3: ELIMINATE COMMITMENT

The only plan offered is $9.95 per month.. but with a 6-month commitment.

I understand the value of locking people into a contract from a financial perspective. That’s what Wall Street and the shareholders want to see. It looks great on a spreadsheet. And it’s how large phone companies like ATT make their money.

But, it’s not the right thing from a CUSTOMER perspective.

I don’t want to be “locked-in”.. do you? We know why the WWE is making us to commit to six months. We know there ONLY benefit for having us commit to six months is to make your company more money.

Because there’s zero financial incentive to commit to six months. I have no choice. I’m either in for at least six months or I don’t join.

Give me an option. Give me a choice to cancel if it’s not right for me.

It’s what your customers want. And it’s the right thing to do.

 

STRATEGY #4: ADD LEVELS

As I said, right now there is only one level of membership.

Based on my experience, anywhere from 7-10% of your subscribers would JUMP at the chance for a premium level of membership.

At the current number, if 10% of the 700,000 subscribers (70,000) joined a VIP membership at $29.95 per month (approx. $20 more than the current $10 per month plan(.. that’s an ADDITIONAL $1.4 million PER MONTH in gross revenue. That could mean the difference between keeping those extra employees and firing them.

Here are some ideas for VIP membership that would justify a higher price of $29.95+ per month

  • Exclusive “Meet and Greet” with professional wrestlers before an event
  • Members-only T-shirt and cards
  • Group tour of WWE HQ in Stamford, CT
  • Live Q/A sessions with wrestlers every month
  • Welcome phone call from a WWE superstar

I didn’t even touch on retention. Since I’m not a member of the WWE Network, I’d have to join to dig in and see how they can enhance the user experience. This was all on the front-end.

A lot of jobs are on the line… I hope the WWE takes a look at this post and, at least, considers some of the strategies.

And, at minimum, maybe there is an idea or two you can gleam from this as well.

P.S. The WWE headquarters is in Stamford, CT.. which is about 10 minutes from my house. If Vince McMahon is reading this, I’d be happy to come by HQ and share my strategies with your team. It’s my way of giving back for the years of enjoyment you gave me when I was a kid!

P.P.S. If you are interested in learning how to create your own subscription programs, click here.

 


VIP Pass with bar code isolated on white background.

How to Create VIP Programs

Are you offering your customers the ability to upgrade to a VIP level?

On Monday night – I experienced the right way to run a VIP program.

My wife and I attended a Met’s game with our good friends. The tickets were, literally, the best seats in the entire stadium.

Third row. Right behind home plate. We were maybe 20 feet from home plate. And if you watched the game on TV, you saw us on every pitch. You can see our view of the action in the picture below.

My wife and I taking in a Met's game.. VIP-style.

My wife and I taking in a Met’s game.. VIP-style.

It was considered the premium “Gold” package.

But it wasn’t just the “tickets”. Here’s what the Met’s organization gave us with the tickets to make it a true VIP experience…

1. Free parking in a private lot. We pulled right into the lot and parked about 10 steps from the ballpark entrance. If you’ve ever been to a professional sports stadium (especially in the NYC area) you know just how valuable (and time-saving) this perk is.

2. Free, unlimited food/snacks in private party room. That’s right, there was a special room with everything from free popcorn and hot dogs to salad and soft drinks. No lines and just for the VIP’S only.

3. Private, spotless bathrooms. Enough said.

4. No-Wait entry into the park. We went through a private corridor, walked past the player lounges, escorted by hosts. And taken right to our seats.

5. High-End food vendors. Forget the ballpark burgers, we could have Shake Shack burgers brought right to our seats!

The cost for this VIP treatment?

About 10X the cost of a regular ticket.

Is this for everybody? No. But I will tell you this.. the VIP area was absolutely full. There were plenty of people who paid a premium for the VIP experience.

There will ALWAYS be a percentage of your customers who want a VIP experience. And they’ll pay premium prices for it.

 

BRINGING VIP ONLINE

You might be thinking, “That’s great Ryan.. I’m so happy for you. But how does this relate to my online business?”.

First, start to make a list of everything you offer. What are you including in your core training product? What bonuses are you giving to all your customers?

Then, write down all the “extras” you could add for VIP’s. These should be higher-end extras. I’m not talking about throwing together a sloppy 3-page PDF report and calling it the VIP experience.

Here are some examples to get you started:

  • Access to the “guru” (private email, private Facebook group, phone calls, etc.)
  • Physical versions of digital products
  • Limited-edition releases (autographed by product creator)
  • Bonus live online events and workshops
  • Bonus in-person events
  • Dedicated support (coaches, customer service reps, etc.)
  • Extra premium content (pdf reports, audios, videos, etc.)
  • Transcriptions of audio/video content
  • Follow-up, personalized phone calls.
  • Access to archived products
  • Private membership area

Another important feature is to add PASSWORD-PROTECTION to the VIP extras. You want people to FEEL the extraordinary treatment and know instantly it’s just for them.

These VIP packages and experiences can bring in anywhere from twice to ten-times the price of your regular products.

Oh yeah, the Met’s won the game 7-1. And being a lifelong Met’s fan.. yeah, I’d say it was a pretty good night indeed.

P.S. Here’s everything you’ll ever need to create your very own lifestyle business.  Including how to create premium products that bring in $1K PER DAY.


liam2

4 Essential People You Need For Your Virtual Team

You can absolutely build a business by yourself. But, that business will have a ceiling. If you want to build true wealth and freedom, you have to assemble a rock-solid team.

I’m not talking about renting 15,000 square feet of Class-A office space. You can do it simply with a few key outsourced team members while working from home (or Starbucks, of course!). I recommend you hire for projects.

For example, if you are going to create a new digital publication, hire writers, designers, etc. just for the first issue. Then, see how it goes and build from here.

Here are the four team members to consider hiring on a project-by-project basis until you generate enough revenue to consider hiring full-time.

  • Virtual Assistant: This is the jack-of-all trades who will support you. It could be everything from customer support and email to simple site updates and even managing your calendar
  • Graphic Designer: Don’t skimp here. Get a good designer to make your products and imaging really pop!
  • The “Techie”: The skills will vary depending on what you need. Could be a lower-priced webmaster for simple WordPress updates to a premium-priced programmers to build a custom software program
  • Copywriter: A good copyrighter can make you millions. The biggest mistake wannabe digital entrepreneurs trying to save money by writing copy themselves.

NOT THE SAME PERSON

A BIG mistake is trying to find one person that can do it all.

If someone is a really good programmers, there’s a very good chance they are NOT a good graphic designer. These are two completely different skill sets. When you try and save money by finding one person to do it all – you hurt your revenue potential.

Find people who have, as Liam Neeson so astutely said, “a very particular set of skills, skills I have acquired over a very long career”.

You can never go wrong listening to Liam Neeson. Never.

 

==> P.S. If you’d like to see exactly how to build your own virtual business, click here.


thenantucket

Your Customer Experience

How do your customers feel when they do business with you? Is it just an “ok” experience – or would they go out of their way to rave about you?

Last week, my family and I spent the week in Nantucket, Massachusetts. It’s a small island which has become a getaway for the super wealthy. It’s the kind of place where a nice house on the water will set you back a cool $30 million and change.

There are only a couple of hotels on the Island (most are tiny bed and breakfast’s… not the best place for a family of 6!) – so we stayed at The Nantucket. A small resort that’s just a 3 minute leisurely stroll into town.

Now, I’ve stayed at hundreds of hotels over the years. Lots of very nice, luxury resorts – but this one blew me away with their customer service. Here were a few highlights…

  • Free welcome buckets and shovels for all my kids upon check-in (perfect for a day at the beach). It probably cost them $1.. but the impact on my kids was worth thousands.
  • Hundreds of DVDs you can borrow from their lobby to watch in your room. No need to check them out – it’s all on the honor system. Simply return it when you are done.
  • Throughout the week we were there, they have 3 Rolls Royce’s out front. And guests could drive them around.. for FREE!
  • During breakfast and dinner time – our kids could play in the “Kid’s Club” (which was supervised) so my wife and I could have alone time. Oh yeah, it was all FREE!
  • I asked about where to rent a stroller – and the front-desk associate immediately found one in the back room and let us use it all week for no charge.
  • Special activities at night – like s’mores by the fire (yep, that was FREE too)

As a direct comparison – we stayed at a very nice ski resort this past winter. They had DVDs we could borrow – but you had to signup with your ID and room key. If you didn’t return it, you would be charged. There was no trust.

And they also had a campfire at night – except you had to go to their hotel shop and BUY the s’mores “kit”. It was only $6 or so.. but how much does it really cost the hotel to throw in some graham crackers, marshmallows and a chocolate bar?

Sure, I paid a small fortune to stay at The Nantucket for the week. But I also felt like I wasn’t nickled and dimed around every corner. And while those small things (DVDs, s’mores, buckets and supervised play) didn’t cost the hotel much – the impact was massive.

I can’t help but tell everybody about our experience there.

From the minute we walked into the lobby to the moment we checked out – they went out of the way to make my family feel welcomed. Always friendly. Always smiling. You just felt like there were there to take great care of us.

And THAT is the exact feeling you need to give your customers who pay for your products and services.

It made me take a step back and re-evaluate the experience I provide to all my customers. And I realize I can make the customer experience  better. MUCH better.

Here are some things to ask yourself:

Are you constantly up-selling and trying to squeeze more money out of your customers? Do you ever throw in free unannounced bonuses without a hidden agenda? Are you setting “tripwires” or placing welcome mats? Do you truly over-deliver? Do you provide an experience so amazing – your customers can’t help but tell everyone they know about you?

It doesn’t matter if they bought a $5 “intro” product or a $5K coaching program – treat everyone who does business with you the same way my family was treated at The Nantucket. And when you do that.. you simply can’t lose.


Passive Income Word Cloud Concept On A Blackboard

What’s Your Number?

I recently wrote an article about the basics of investing (you can read it here).

So today, let’s take a step back and start with a simple question.

What’s Your Number?

Meaning, if you had X dollars in the bank, you could stop working.

Think about it for a minute. Most of us have zero clue about our actual number.

Some will say one million dollars. Another person might say five hundred thousand. While a third person will aim for ten million dollars.

 

HOW TO FIGURE OUT YOUR NUMBER

You must know how much money you need to maintain your lifestyle before you can come up with a number.

Let’s say in ten years your kids will be out of the house. And as you run through all your bills, you figure you’ll need $10,000 per month of passive income to maintain a nice life for you in retirement.

Working backwards, if you had $1 million in the bank earning you, on average, 5% interest, that would give you $50,000 per year in passive income.

Not bad, but that’s still less than half of what you need to maintain your lifestyle.

To get to the $10,000 per month number just on your interest, you’d need approximately $2.5 million in the bank.

Again, that’s $2.5 million in the bank.

If you need more or less than $10,000 per month – you can adjust your numbers from there.

Remember, this is if you are getting a somewhat conservative 5% return on your money. You would adjust from there. I prefer to be realistic and aim for 5% as opposed to thinking you’ll get a 10-20% return.

BACK TO CONTINUITY

On a side note, this is a reason why continuity income (aka recurring revenue) is so powerful.

If you create a simple membership site (even using Facebook as a platform), and it brings in just $5,000 per month of semi-passive revenue, that’s the equivalent of around $1,250,000.00 in the bank!

Everyone wants a million dollars – but what they don’t realize is the cash flow is the same if you had a $5K per month continuity income stream.

One program I recently started brings in an additional $20,000.00 per month. That would be the same of as having $5 million in the bank,

When I first started over a decade ago, I didn’t truly realize the power of recurring revenue. But now, as I am 41 with four children, I see the profound impact it can have on your life and your freedom.

As I’ve been dealing with a minor health issue the past few months, I’ve come to realize just how important dependable recurring revenue and being smart with your money truly is.

Here’s my suggestion:  start building your multiple recurring revenue streams today (and don’t forget to save!).

 
P.S. I’m doing my first LIVE online workshop in over two months. And I’ll show you how to build multiple streams of dependable recurring revenue. ==> Register here.


Profitable Investment Ideas Concept

What to NEVER Do If You Want to Be Wealthy

I’m no “finance guru” (yes, I know that’s a terrible way to start off a post about financial advice!).

I’ve made smart moves and some very dumb moves.

But as you start building multiple streams of digital revenue – you have to think smart about your new income.

My first rule of investing is DON’T LOSE MONEY. Actually, it’s my only rule.

I learned this the hard way. When I was living in Florida, a friend was a broker and he recommended I put money into an investment that was a “little risky” (as he put it), but I could double my money in a matter of weeks.

So I write him a check for $60,000.00. And a few weeks later that $60K became $450. Oh yeah, that hurt. Since that day, I promised to never repeat that mistake and only put my hard-earned money in safer investments.

This was re-enforced a few weeks ago at a cocktail party. I was talking to a guy in his mid-60′s who owns about $2 BILLION in real estate (no, that’s not a misprint!). When I asked him the secret to making hundreds of millions of dollars and he said, “never risk your investment”.

So what should you do?

Be smart and take at least some of the money and AUTOMATICALLY put it into some safe investments. Depending on your age and financial goals – it could be a mix of tax-free bonds, funds and long-term stocks. I’d recommend at least some of it go towards the safer bonds.

 
AN EXAMPLE

Let’s say you are following my FB Continuity program and create another $10,000.00 PER MONTH of semi-passive income.

Rather than blowing it all on a brand new ferrari or “toy” (which a shocking amount of people do), you can put a percentage of that away for savings.

First, you put aside money for the tax man. You can setup a separate account and you put $3K in there for later taxes due (On a side note, I made some massive mistakes when it came to tax planning, especially when my income skyrocketed and I wasn’t prepared for the monster tax bill. The tax fees are mind-blowing!).

Now, you have $7K left.

You decide to think long-term and set aside 50% of that for savings and the remaining 50% for cash, living, bills, vacations, etc.

Now you have $3.5K left for automatic investing. Perhaps $2.5K is withdrawn from your account into safer bonds and tax-free funds. It won’t get you the “double your money” ROI which lots of hypey stock investment newsletters promise – but that’s ok. You are being SMART and following rule #1… “don’t lose your money!”.

You will let compound interest do it’s work. And over the course of years, the money will grow. It takes a little bit of patience.

With the remaining $1k, you can put it into safer stocks with a better long-term view.

Sure, there are other ways to invest your money. New businesses. Real estate. Even collectibles. Just know what you are investing in. Don’t buy a house to “flip” it if you have no clue how to do it. If you are going to buy real estate, start in YOUR area (because, at least, you know your local area).

When you have the money automatically taken from your account and put into the funds/bonds, it’s one less thing you have to think about And it can help protect you for the future.

DISCLAIMER: I am not a financial planner – so do your homework before you invest. If you enjoyed this post, please like it and I will consider going a bit deeper into this area of smart and simple investing in future posts.

IMPORTANT: To be a good investor, you need money to invest! So, click here to start building more online income streams.