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Don’t Be a Fraud

salesman

Over the past 2 weeks, I’ve been doing free strategy calls. A LOT of free strategy calls.

And there are some incredibly passionate, motivated people who are going to change the world. And they are now either in my “mentorship group” or my very private invite-only “titanium” group.

BUT – there are some people who are heading in the wrong direction.

I used to get really angry at what they are trying to do… now I’m simply trying to be understanding and non-judgemental.

So here’s the deal…

KNOW YOUR STUFF

Rule #1 is if you are going to sell something you MUST know your stuff. Period. End of story.

Before you think about “how do I do a launch?” or “how to I setup Facebook ads?”, know your stuff. Do you get that? Let that really sink in for a minute.

And I know this will sting, but if you don’t know your stuff, you are A FRAUD. That’s right, a fraud.

I had one person apply for a strategy call and answer the following (I am NOT making this up).

CURRENT MONTHLY INCOME: $500 per month

WHAT DO YOU TEACH: How you can make 6-figures online.

(silence)

HUHHHHH?????

If you only make $500 per month online, how are you going to show others how to make $100,000+ online? You can’t do it yourself. You have no system to do it. How can you teach others how to do it?

Now, it’s a different story if you want to interview other people who are earning 6-figures online. And you adopt the “host” model. That’s perfectly acceptable and a great model.

In fact, an awesome woman in my mentorship group has a very popular podcast where she interviews millionaires. And she is rocking it.

But you CANNOT position YOURSELF as the “expert”.

I’m sorry, but that’s the reason why you are only earning $500 a month.

It’s the same thing for the person who claims to be a “social media expert”, yet has just 275 Facebook fans and 109 Twitter followers. Nope, you are NOT a social media expert. Not even close, my friend. And you should NOT be taking other people’s money to “teach” them.

Because even YOU don’t believe it. And if you don’t believe it, no one else will believe you or believe IN you.

It’s like a strange cycle.

So here’s how this guy can position himself instead…

MY REAL STORY: How I went from zero to $500 per month part-time.

Now that is believable and it’s 100% true.

That is something you won’t feel like a fraud for teaching. And there are people who would love to earn an extra $500 per month online.

And if your goal is to teach other people how to make 6-figures online, then DO IT YOURSELF first (and I don’t mean by “selling” others the dream). Do something different, implement the marketing techniques I teach, then come back and kick butt.

If your goal is to teach fitness online, then get your own butt in shape or start getting people real results.

If your goal is to be a life coach, then help people transform their lives.

Start with one person. Start with yourself.

Be real. Immerse yourself in knowledge (and taking action).

Coach Lee… over and out.

AGREE? DISAGREE?

SHARE YOUR THOUGHTS BELOW

Rock on,

Ryan

 

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Content Marketing Copy and Conversion

The Million Dollar Potato Peeler Sales Pitch

1. Stop traffic. Once a small crowd has gathered Joe waves his audience in closer as a “courtesy” because it “saves me shouting.” He promises, “I won’t ask you for money” to differentiate himself from the panhandlers in the streets of New York City. (And technically he does not ask for money, he asks for a sale.)

You can use this when driving traffic to your offers by promising something of value for visiting your site. Tease curiosity with headlines like, “Exposed: How An Old Man With A Funny Accent Made A Million Dollars Selling Potato Peelers On A NYC Sidewalk”

2. Show your credentials. Notice that Joe surrounds himself with proof of his credentials; his Daily News article is on display, as is his feature article in Vanity Fair and a photo of his appearance on the Today Show. This makes the audience feel safe and provides Joe celebrity status.

You can use this on your website by displaying legitimate credentials about you and your business via testimonial blurbs, endorsements and “As Seen On” icons.

3. Big action opener. Once the audience is close, Joe doesn’t waste time making hyped-up promises or small talk, he just gets right to work demonstrating what his product does and why it matters to his prospects.

You can use this in your pitch by launching straight into a video that shows your product in action. Once you’ve won your prospect’s attention, you can begin to drill down the finer benefits.

4. Describe the tangible benefits. Joe knows his product will appeal to busy moms, so he says, “You do that with the kids, they’ll eat their vegetables.” There’s another brilliant example of some “beyond benefits” a minute or so later when Joe explains that if you fry potatoes and drink red wine like the French, “You’ll live forever, you’ll never die.”

You can use this by thinking through how each benefit of your product can have a positive effect on life for your prospects beyond the obvious.

5. Use humor to bond with your audience. “Does matter if you’re right handed, left handed, or like a politician — under-handed.” This is masterful use of the humor as bonding tool. It furthers Joe’s “man of the people” credentials even though he was a millionaire living on Park Ave.

You can use this with your audience by finding a common enemy to poke fun at, but keep it lighthearted unless your market is extreme in its beliefs.

6. Show the dreadful alternative. Joe holds up the common potato peeler most of us have in our kitchen drawer and says, “You can’t slice potatoes like that with one of these things.” This simple reference to the norm makes what we’ve been using to peel potatoes feel desperately inferior and creates a sudden urgency to replace a utensil that was far from our minds just two minutes earlier.

You can use this by pitting the way your prospects typically do things against how life could be if they were armed with your product or service.

7. It’s easy for anyone to use. Joe hands the peeler to an audience member and has her glide it across a carrot. This gives the audience “social proof” that it isn’t just Joe’s prowess with the tool that makes it so effective.The thing really works!

You can use this online by showing video testimonials of people bragging about how great your product works for them.

8. Reveal “the catch?” Here Joe says, “There’s no trick there’s no skill, but you must use at least six slices.” The caveat is hardly a deal breaker, however by revealing it and adding in the word “but…” you know he’s giving you the truth, making it easy to give him your trust.

You can use this by looking for a place to reveal a small flaw or caveat to your product’s magic and exposing it to build trust.

9. Close with a flurry of benefit bullets. Now that the demo is complete, the proof is shown and the trust is established, it’s time to open the cash register. As Joe pulls out his big bankroll (more proof that the product is popular) he shouts a litany of features and benefits to knock his prospects off the fence…

“They’re made in Switzerland, they’re not made in China.”
“They’re made of stainless steal, they cannot rust.”
“They’re dishwasher safe and I promise you they never need sharpening.”

You can use this by listing the biggest benefits beside or underneath your order button and again on the order form itself.

10. Squash common objections. “And if anyone thinks that’s a special one, you can have that one, I’ll use another one.” Clearly a response to 15 years of skeptical New Yorkers insisting that Joe is shooting with “loaded dice”. He knows it’s on the mind of certain prospects, so he squashes it with a quick line.

You can use this by adding a FAQ section to your sales page to tackle common objections.

11. Special offer pricing. Joe offers “one for $5 or five for $20”. But notice how he builds to the special offer with his phrasing, “They’re five dollars each, they’re worth every penny, they last a lifetime. You can get two for ten, four for twenty and a lot do — you’ll get one free.”

You can use this by thinking of ways to create special offer pricing, just be careful that it doesn’t diminish the original value you’ve worked to establish.

12. Create emotional urgency and justify with logic. “And why would anybody want five peelers if they last a lifetime?” Joe asks, “Cuz you’ve got four friends that’s why.” Then he reminds us that the holidays are coming up and punches the offer with, “you not only save a lot of money, you save a lot of time looking for gifts.” Brilliant.

You can use this by getting your prospects to think about how much the people in their life would benefit from the product and how they’d be a hero for showing up with one as a gift.

13. Keep selling through the sale. As Joe furiously collects cash and hands out peelers, listen to how he runs through his credentials to nudge people over the fence and help them justify their emotional decision to buy…

“Fifteen years I’ve been selling the same thing.”
“1994 I was in the Daily News.”
“Three years ago, Vanity Fair. Julia Roberts on the cover and me in the middle.”
“Best $5 you’ll ever spend.”
“You can’t buy anything in this country that’s made in Switzerland for five dollars… A Swiss Army knife is nearly $100.”
“They don’t make cheap things in Switzerland, they make good things.”

and my favorite line… “You’re not buying these because they’re cheap, you buy ‘em because they’re good and they work.”

Four minute pitch, five dollar product, fifteen years of success, over a million in sales.

Proof that making sales can be easy when you believe in your product and you’ve got the right pitch.

When is the last time you witnessed a master salesperson in action? I’d love to hear about it in the comments.

________________
Kevin Rogers is an A-List online copywriter and sales messaging coach, you can get more great tips herewww.thecopywritersedge.com

HOW AWESOME IS KEVIN?
SHARE YOUR COMMENTS BELOW.. AND MAKE HIM FEEL WELCOME!

Rock on,

Ryan

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Content Marketing Membership Site

Premium Continuity: Part II (Inside the Numbers)

cashpile

Since my first post revealing “Premium Continuity”, there have been questions. A LOT of questions.

First, people wanted to know if this means you should never do a lower-priced continuity ($5, $10 or even $30/month). And the answer is… “it depends”.

I like to have multiple streams of continuity income. In fact, one of my most popular programs is FounderFly (and it’s just $19.95/month). Even a site I started (and recently sold) called StrengthCoach.com is just $9.95/month.

Is there money to be made there? Absolutely. And the lower-priced continuity can be a great front-end for a premium continuity program.

BUT, and this is a big ‘ol but – if you forced me to pick just ONE thing to do. If you held a gun to me and said “Ryan, you have to make $50K-$100K PER MONTH from scratch, what would you do?” – it would be PREMIUM CONTINUITY. No question about it.

After literally creating hundreds of products (everything from DVDs, CDs and books to live events, ebooks, home study courses and webinars) and close to 100 continuity programs (membership sites, print newsletters, coaching and software) – nothing has ever been as profitable as premium continuity ($97/month – $1,000+/month).

WHY? IT’S THE NUMBERS

It’s true – a premium continuity program will NOT appeal to everybody.

Here’s the truth. If you do a good job with a lower-priced continuity or even a one-time product, you can get up to 10% of the people to buy (that depends on your relationship with the list, your position in the market and the size of your list).

Now, if you create the right premium continuity program (most people screw it up!), you might get 3% or even 5% to take it. And while it’s 1/2 of the people who might purchase a lower priced product – you are charging 2X to 10X the price. Which means more profit. A LOT more profit.

This is just an example (you could obviously earn more or less). But look at how powerful this truly is to your bottom line:

$97/Month Premium Continuity
Get just one new member a day. That’s right JUST ONE.

After 6 months, that’s $17,460 PER MONTH in recurring revenue.

Obviously, there will be cancellations and some drop off – but you actually get LESS drop off at the premium pricing (when you follow my system).

Imagine if you spent 2 hours of your day just trying to get that one new member?

After only 12 months you are at $35,000.00 PER MONTH

Again, that’s just one person a day. Even if you are a terrible marketer you should be able to get one person a day.

$297/Month Premium Continuity
Here’s where the numbers get exciting.

With a few simple positioning techniques and a proven sales funnel – you can get a percentage of them to $297/month.

Let’s still assume you are a terrible marketer and still only get 1 person a day.

By this time next year – you are at $108,405.00 PER MONTH.

Yes, that’s a cool $1.3 million dollars a year – with just one new member a day.

Maybe one day you get 3 new members – and the next day nothing. You just have toaverage one a day.

Now, imagine you are a semi-decent marketer who already has a list. Or who is doing the right things to make an impact in your market.

2 new members a day? $216,000.00 PER MONTH by this day next year.

Remember, I’m talking RECURRING, DEPENDABLE income. There’s nothing that comes close to these numbers.

Do you see why I’ve tried EVERYTHING and I’m quickly transitioning all of my business back to this model? (why did I ever try anything else???)

And this doesn’t just work for the “Internet marketing” world. One of my friends is crushing it in the “self-improvement” world and I’m secretly testing it in the “fitness” market with awesome results.

Premium Continuity – I have a major crush on you.

AGREE? DISAGREE?
YOUR FEEDBACK IS WELCOMED HERE

Rock on,

Ryan

 

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Content Marketing Membership Site

I Was Wrong (Kinda). Please Meet “Premium Continuity”

moneycase

If you’ve been following me for any length of time you probably know a few things..

1. I love my family
2. I love movies almost as much as I love my family (ok, not quite but I do love my flicks)
3. I love “continuity” programs
4. I love to take risks and try to innovate in my business (Nothing gets more more excited than pushing the envelope in marketing!).

So over the past few years, I’ve been experimenting with all different types of continuity programs (recurring revenue).

Everything from my self-coined “Nano Continuity” (programs under $5/month) to programs I call “Premium Continuity” which are between $97 and $997 per month.

And while the lower-priced continuity programs certainly have it’s place in the market (I still do VERY well with them as do a lot of my clients), the BIG buckaroos are inPREMIUM CONTINUITY.

 

INTRODUCING PREMIUM CONTINUITY

A few weeks ago, I created a really fast “premium continuity” program for one of my “Titanium” clients. With just one simple email (and no web site), I created a program where he charged $250/month. And in less than 2 hours – he SOLD-OUT every spot.

Oh yeah – I know what you’re thinking.. “he’s probably in the ‘make money online’ niche and has a BIG list”.

Ummmm, no. He’s in the hyper-competitive fitness niche and his list is tiny.

And a few days ago I was speaking to a good friend who is a podcaster (I’ll keep him anonymous for now), and after I explained “premium continuity”, he put his other product he was about to release on hold and already has people lining up to pay up to $400 PER MONTH.

To me, business is a journey. And when I started thinking back to one of my first BIG premium continuity programs.

This was about 4 or 5 years ago and it brought in 2,778 clients paying $97 PER MONTH (see the screenshot below)

Yes, 2,778 people X $97 = $269,446.00 PER MONTH.

But, like I said earlier, I’m always looking to experiment and try new things.

Some big hits. Some flat-out disasters.

However as I’m looking back at my 14 years online (yes, I started in 1999) – I’m seeing a trend. And a startling one at that.

Whenever I create PREMIUM CONTINUITY for myself (and when I help my clients create these programs), they are the most profitable with a near 100% success rate.

Sometimes my creativity and never-ending desire to innovate is my own worst enemy.

When I have a formula for premium continuity that works so well and brings me and my clients the most wealth – why the heck would I do anything else?

WHY IT WORKS SO WELL

After over a decade of seeing literally hundreds of thousands of people signup for continuity programs – I noticed something. The price is often NOT  a big factor in a decision to join. In fact, it’s usually one of the last things on the list of reasons why they choose to join or take a pass.

It’s truly a numbers game. A percentage of people will always opt for the premium continuity (provided the program is setup the right way – that’s the KEY).

Then why do some premium continuity and coaching programs fail?

It’s a combination of factors.

The “pre-marketing” process. The sales process. The positioning. The hook. The delivery system. The offer. The value proposition. The trust. The lead-up and follow-up sequence. The graphics.

It’s NOT just one thing – it never is.

That’s where most marketers get it wrong. They think “if I just get a great video sales letter – my program will explode”.

Nope. Not even close.

Premium continuity is BY FAR the most powerful wealth generator I know of.

You get better clients who listen to your advice. You get people who take action. You don’t have to do deal with so many different people – and it’s a much cleaner, more streamlined business.

THIS STUFF I’VE NEVER TAUGHT

I’ve only talked about this stuff to a handful of coaching clients.

While I firmly believe in abundance – this stuff is so powerful, I never wanted to make this yet another “product”.

Sure, I’d sell a lot of copies – but the reality is most people will never even go through all the training. They’ll get distracted. They’ll skip over a training video. They won’t actually implement.

Then, here comes the “bizop” seekers looking for a quick buck. They take my content, create a watered-down version of it and “resell” it as their own as a $17 WSO.

The market gets flooded and in a matter of months, it loses it’s power.  And I refuse to go down that road again. Nope, not again.

THE IDEA

So here’s what I’m proposing.

A 3-day super-intensive LIVE in-person workshop.

Just me, you, your laptop and a handful of other serious entrepreneurs.

No video cameras. No recordings. It will NOT be turned into a product for mass consumption.

At the end of the 3 days, you’ll have your premium continuity program ready to rock and roll. But don’t expect a cake walk – you will get work done during these 3 days and you WILL get out of your comfort zone.

This will be perfect for coaches, experts and information marketers in just about any niche market.

It will be an intimate training (and doing) environment. It’s for action takers.

And you MUST be willing to sign an NDA (in other words, you cannot come in to learn my system and then think you can teach this as your own).

So, in order to protect the integrity of the group and the system – if you are interested in learning more, it will strictly be on an interview basis only. No exceptions.

If you’d like to be considered for this workshop (likely in NY area in March) – please email jennifer (at) ryanlee.com with SUBJECT=PREMIUM.

Oh yeah, it won’t be cheap (it’s NOT a $495-type of event). If instead of your first question being “how much does it cost” and you instead say “I’ll do whatever I have to do be there” – then this is probably for you. It’s for people who are focused and serious about creating wealth with a premium continuity program.

QUESTIONS? COMMENTS?
LET’S HEAR FROM YOU. 

 

Rock on,

Ryan

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The Magic Bullet Virus (by Dean Hunt)

bullet

This is a guest post by Dean Hunt

A virus is spreading through the business world, a virus that could be fatal to businesses if it continues.

I call it the “magic bullet virus”.

“What’s the magic bullet virus Dean you little tease you?”

Great question handsome RyanLee.com reader.

Allow me to explain with a recent story…

A few weeks ago I got a call from a client of my creative agency, he was so excited that he brought his business partner onto the call too… he told me that the video I made for their homepage was converting at 450% more than their previous one.

I nearly fell off my chair.

*I will post the video at the bottom of this post*

Word got around, fueled largely from a Facebook post I made sharing the great news, and many business owners demanded to see the video. I was bombarded with private messages, emails and requests to see this magical video.

Here is the problem though, every single person that I spoke to who saw the video was looking for the “magic bullet”… the single “trick”, “tactic”, “headline”, “pop-up” or “gimmick” that got such strong results.

They were disappointed when I told them that there was no magic bullet, in fact, the only trick we used was to create something of such high quality that it stood out a mile amongst the competition.

Once I revealed the truth and explained that it was quality, not a magic gimmick that brought in 450% more sales, not one person followed-up further, asked about our rates, or attempted to do the same.

No magic bullet, no push button solution, no gimmick meant that no action would be taken.

This is a trend I have seen over and over again in the industry, and as long as people are peddling “push button riches”, it is only going to get worse.

Don’t get me wrong, looking for easier and more efficient ways to do something is not a bad thing, heck, Tim Ferriss is a genius at such feats.. but in a world of gimmicks, push buttons and 1-click solutions, things are going full circle, and now the biggest trick of them all is to out-quality your competition… do something so awesome that your competition won’t even try to compete.

What’s more, it makes you incredibly difficult to copy.

This won’t be a popular message for most people to hear, cheap, sexy, magic bullets and push buttons are what sell… but I don’t care about that, and nor does Ryan… we are all about doing what is best for your audience and for your business, and sometimes you have to kill them with quality (I should put that on a t-shirt).

So enough teasing, here is the 450% video, with some details below it.

Note: Aiming for quality doesn’t mean you have to take the longest and most difficult path… in this video we actually used a template as the original background/setting… which saved us approx 30 hours of my team’s time. We then added in custom graphics and animations, some additional sound effects, and hired a world class voiceover artist, I helped script the video to more of a story, and we wanted a dark and emotional video that emphasized the “uphill struggle” that fathers have in these situations.

So here is to quality, the biggest and best “gimmick” of them all.

Dean Hunt

PS: If you would be interested in me and my team creating a video for your business, here are a few types of videos we can do for you, simply email me at my personal address of contact@deanhunt.com and we can chat further.

#1 – A sales/explainer video – this is what you saw above, these are great for showcasing your best product or service… the key is to explain it in an interesting, clear and engaging manner.

#2 – A branding video – this is where we work with you to find your story, we create a hook based on the formula from copywriting legend Kevin Rogers (he will work with you personally on this too), and then once we have your story super engaging and tight, we animate it into a 30-60 second video for you to put on your about page, social media accounts etc… these bad boys can refer clients for years to come, and they make your audience connect with you on a much deeper level.

#3 – Other – hey, we are up for any creative challenge, if you have an idea, let’s talk. contact@deanhunt.com

DID YOU LIKE THIS POST BY DEAN HUNT?
ADD YOUR COMMENTS BELOW!

Rock on,

Ryan

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Business Lifestyle

Here’s a Pep Talk

Screen-shot-2013-01-29-at-11.35.54-AM

If you are going to do a video – make it great.

And if you want to make it great. And make it stand-out from the crowd – here’s how you do it.

Watch this as an example of pure awesomeness… (it brought many big smiles to my face)

Seriously, how good was this video?

ADD YOUR COMMENTS BELOW.
ARE YOU READY TO CHANGE THE WORLD?

Rock on,

Ryan

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Uncategorized

Be Better (The Checklist)

trophy

I won’t sugarcoat it. Competition online is tough.

Because the barrier to entry is so low (it’s $9 for a domain name, a few dollars for hosting and wordpress is free), thousands of wannabe entrepreneurs are gunning for your customers.

How the heck are you going to stand out? How are you going to actually make the BIG bucks promised by the “Internet marketers”?

Two words: BE BETTER.

Sure, you’ve gotta market and hustle. That’s a given. And if you think you can push a button and millions of subscribers come beating down your door – well, I’ve got a $2K product to sell you.

But before you even think about the marketing you have to think about your position in your marketplace.

You CANNOT be another “me too” product. The world doesn’t need another $37 generic fitness ebook – we really don’t, trust me on this one.

There are a few ways you can go about building your online business…

Try to innovate and take a big risk
Copy exactly what everyone else is doing
See the trend and make your product BETTER
I like #3 and it’s where I usually live.

I didn’t INVENT membership sites – but I saw what was happening and made FounderFly better by adding over 40 products.

I didn’t INVENT coaching programs – but I saw where most were lacking (no actual coaching) and made my Titanium and Gold groups 100% interactive.

Does your competition offer a $37 ebook that’s just a PDF? How can you make yours better? How can you take your idea to the next level?
YOUR “BE BETTER” CHECKLIST

So how can you be better than other products in your market? Here are a few simple ideas…

Be faster: get people faster results
Be supportive: give personal assistance
Be responsive: give faster support
Be physical: offer physical versions of information products
Be live: offer in-person events and workshops
Be multi-media: offer video and aI won’t sugarcoat it. Competition online is tough.

Because the barrier to entry is so low (it’s $9 for a domain name, a few dollars for hosting and wordpress is free), thousands of wannabe entrepreneurs are gunning for your customers.

How the heck are you going to stand out? How are you going to actually make the BIG bucks promised by the “Internet marketers”?

Two words: BE BETTER.

Sure, you’ve gotta market and hustle. That’s a given. And if you think you can push a button and millions of subscribers come beating down your door – well, I’ve got a $2K product to sell you.

But before you even think about the marketing you have to think about your position in your marketplace.

You CANNOT be another “me too” product. The world doesn’t need another $37 generic fitness ebook – we really don’t, trust me on this one.

There are a few ways you can go about building your online business…

Try to innovate and take a big risk
Copy exactly what everyone else is doing
See the trend and make your product BETTER
I like #3 and it’s where I usually live.

I didn’t INVENT membership sites – but I saw what was happening and made FounderFly better by adding over 40 products.

I didn’t INVENT coaching programs – but I saw where most were lacking (no actual coaching) and made my Titanium and Gold groups 100% interactive.

Does your competition offer a $37 ebook that’s just a PDF? How can you make yours better? How can you take your idea to the next level?
YOUR “BE BETTER” CHECKLIST

So how can you be better than other products in your market? Here are a few simple ideas…

Be faster: get people faster results
Be supportive: give personal assistance
Be responsive: give faster support
Be physical: offer physical versions of information products
Be live: offer in-person events and workshops
Be multi-media: offer video and audio
Be comprehensive: go deeper into the solution
Be competitive: offer a more for a better value
Be transparent: be you and be real
There you go – a few simple ways to a simply better business.

Now get out there and be better.

YOUR QUESTIONS AND COMMENTS ARE ALWAYS WELCOMED
LET’S HEAR FROM YOU

udio
Be comprehensive: go deeper into the solution
Be competitive: offer a more for a better value
Be transparent: be you and be real
There you go – a few simple ways to a simply better business.

Now get out there and be better.

YOUR QUESTIONS AND COMMENTS ARE ALWAYS WELCOMED
LET’S HEAR FROM YOU

Rock on,

Ryan

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Business Lifestyle

Got a Goal?

goals (1)

During the past few weeks, I’ve been doing a lot of free strategy calls.

Some of these entrepreneurs are making a rock-solid 6-figures and some have not made anything yet.

One of my first questions is “what are your goals?”.

It’a amazing how the answers are all over the board. But here’s the interesting thing.

The people who are making MORE are very specific about how much they’d like to ramp up to.

For example, I recently spoke to someone who is making around $150,000 per year. When asked about where he wants to take it to, he said, $750,000 within the next 36 months.

And the very next call was with someone still struggling to make their first buck online. I asked the same question, and his reply was “enough to pay the bills.”.

There are so many issues I could go into with that answer. Here are just a few…

  1. There’s no specific goal. How much do you need to “pay the bills”?
  2. There’s no specific timeframe. Do you want to reach that goal in 2 months? In 2 years?
  3. They are settling for mediocrity

If your only goal is to just “get by and pay the bills”, then that’s likely what you’ll get (enough to scrape by).

Don’t get me wrong, you don’t need to have my goals (to build a 9-figure business), and I’m not trying to push my agenda on anyone else.

If you are happy living paycheck to paycheck, then I’m happy for you. I’m not here to judge you.

However, I do believe there is a BIGGER issue with the perception of wealth – and far too many people purposefully set their goals low.

Like somehow if you have a million bucks in your bank account, you will become a snob or a jerk. Or everyone you know will suddenly resent you.

It’s not true. Does money change some people? Yes, but I think it more likely brings out an exaggerated version of yourself.

Let me put it this way…

If you were a jerk BEFORE you made money, you’ll still be a jerk AFTER you make the big bucks.

If you are a good person BEFORE you made it, you’ll still be a good person AFTER you make it.

THE KEY

What’s the point of this rambling, semi-incoherent post?

First, set a goal that is SPECIFIC (exactly how much do you want to make). It’s amazing how your brain starts to come  up with solutions when it has a specific goal to reach.

Next, set a goal that is MEASURABLE (when exactly will you achieve your goal). You must set timelines to achieve your goals – it’s mandatory.

And finally, when you do make it, keep your feet firmly planted on the ground.

Be humble (I’ve had issues with that in the past, and I’m still a work in progress). Be giving. Be caring. And help RAISE the spirits of everyone you come in contact with.

(oh yeah, and keep buying my stuff too!)

Rock on.

 

AGREE? DISAGREE?
DO YOU SET SPECIFIC FINANCIAL GOALS?

Rock on,

Ryan

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Uncategorized

Stop Holding Yourself Back

stop

I recently had a free strategy call with a super-nice guy.

He has his own training facility and is trying to transfer that “offline” success to “online” success.

When I look at his blog, I was surprised.

Here it was, 4 or 5 months old and virtually zero content. And ZERO hint of him trying to promote it.

I asked, “how come you are not promoting your blog?”.

He replied, “because I don’t have an opt-in form.”.

Naturally, I said, “why not? it’s been months!”.

What do you think he said? Of course, “I’m trying to figure out how to do it myself.”

I yelled back (a supportive, loving yell of course), “4 MONTHS TO FIGURE OUT AN OPT-IN FORM????!!!”

UGGGGGG!!!!

INSANE

This is the kind of stuff that gets me insane.

You can find any half-decent web guy to create an opt-in form for around $20 tops.

So instead of spending his time MARKETING – he did nothing.

What’s the point of this rant?

Stop focusing on the small things and get resourceful.

If you are a personal trainer and don’t even have $20 to spend on a opt-in form, the barter a friggen personal training session for a form. Or sell some crap on craigslist or ebay to generate some money to put back into your business.

Creating a true lifestyle business is about one thing… MARKETING.

Get out there. Hustle and start making some sales.

Money loves speed.

Get off your butt and start moving. Start taking action – and stop making excuses.

Do you think I’m spending all day learning how to do CSS? Or HTML? Heck no!

You are the CEO of your business, even if it’s just you. And your role is to market and generate business. Period. End of story.

QUESTIONS? COMMENTS?
DO YOU AGREE? ADD YOUR COMMENTS BELOW

Rock on,

Ryan

 

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Content Marketing

Can You Learn Internet Marketing from Costco?

sinegal

One of the best CEO’s on the planet was Jim Sinegal from Costco (he stepped down recently after a 30-year run as co-founder and CEO).

During a recent interview with SmartMoney when asked why he opposed a proposal by California to keep out Wal-Mart but allow Costco – he said…

“I always oppose these kind of things. Competition makes us better. Some of our best stores have a Sam’s Club next door.”

Let that sink in for a minute.

He not only embraces competition, he WANTS he wants them right next door.

Jim knows he will beat the competition because he is obsessed with one thing.. offering the lowest price. That’s everything. It’s in their DNA. In fact, they still offer a hot dog and soda for $1.50, and have kept the price the same for decades. They now manufacture their own hot dogs to keep the cost so low as other costs continue to rise.

Low prices is their competitive advantage, so I’m not saying YOU have to undercut your competition. But you do need something to differentiate from your competitors – and WIN.

So the next time you get scared about entering into a market with strong competitors, think about Costco – and embrace them.

In fact, you should want people to compare your products and services to your competition because YOU will win. And if you’re not confident you have a unique advantage, strengthen your advantage even more until it becomes crystal clear.

Now if you’ll excuse me, I have to go to Costco and buy 300 rolls of paper towels.

Coach Lee.. out.

QUESTIONS? COMMENTS?
DO YOU EMBRACE YOUR COMPETITION?

Rock on,

Ryan

 

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