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Business Lifestyle Personal Branding

The Biggest Jerk in the World (The Law of Accessibility)

stopsign

For years, I bought into the hype.

That you must be really hard to reach in order to run your business.

Create several layers of communication. Make people jump through lots of hoops to reach you.

And I was wrong. Dead wrong.

THE PROBLEM

stopsignHere’s the biggest problem with setting up your business like that – you can become a jerk. And I felt myself becoming a jerk too.

I started this business to HELP people – and here I was turning them away. I looked in the mirror and didn’t like what I saw.

Some of the people who teach this way of doing business are the crankiest people I’ve ever met – and they are NOT the people I want to model. And it’s not the legacy I want to leave.

Now, let me give a quick disclaimer.

I still agree there should be some boundaries. And I still set the tone for how I choose to work with people.

No one gets my cell number (that’s for my wife and a handful of family and close friends). And my Titanium group knows I’m not online on the weekends (that’s 100% family time). So they know their questions will be answered on Monday.

For other communication – if you are a client (or someone from the media who want to interview me), you must email Jennifer as she is in control of my calendar. If you have an issue with your account (login, etc.), then Demetria will take care of you.

So you see, I do have some structure in place – otherwise things could get out of control.

But otherwise I’m pretty accessible during the afternoons (after my hard-core work time).

Skype. Email. Facebook.

If you want to reach me – I’m now there to help (Disclaimer – please don’t ask to “pick my brain”. You must respect my time and if you want coaching, then I have packages available).

And the response has been incredible. Not just building goodwill – but also for my sales.

More membership signups. More product sales. More workshop signups. People signing up for my programs right through skype – without any sales letters.

Yes, it does pay to giveback. And yes, you CAN actually make more money by being accessible and helping people. I know it’s so cliched – but it really is a “win/win” for everyone.

ARE YOU EASY TO REACH OR DO YOU PREFER SEVERAL LAYERS?
HAVE YOU LIKE DEALING WITH LAYERS OF ACCESSIBILITY?

Rock on,

Ryan

P.S. My preferred method of contact is skype (my skype is “coachryanlee”). If you have a question about one of my coaching groups or workshops – you can reach me there.

P.P.S. If this resonates with you, please like, share and tweet below

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Content Marketing Personal Branding

How to Connect with ANYBODY In One Simple Step

snoopy

One of my Titanium members (I’ll keep his name confidential) recently asked for an introduction to one of my friends.

snoopyThey are in the same industry and can definitely help each other.

After I made the email introduction, since my member is new to this world, asked if I could review his email reply.

99% of the email was perfect – but here was his EXACT last 2 sentences…

I’d love to be introduced to your audience and introduce you and KRE8 to mine. I think we have very complimentary services so this could potentialy be a wonderful way for each to send customers to one another.

Can you see what’s wrong with this? I immediately spotted the mistake.

He asked “I’d love to be introduced to your audience”.

Remember, they were just connected by me but haven’t met, spoken or communicated with each other yet. And right away, he’s asking a favor.

If I got that email, it would be a major turn off. Big time.

Why should I “introduce you” to my audience if I don’t know anything about you yet?
THE RIGHT WAY

I told him, flat-out, you must GIVE first.

Ask if you can interview HIM. Offer to promote HIM to your audience. Ask how you can support HIS business.

Give. Give. Give.

Don’t ask for anything in return. You are building a relationship – and that takes time. And you should extend a hand first.

When I’m asked how I know so many people in both the fitness and marketing industries – it’s because this is how I build relationships.

It’s not being manipulative, it’s doing the right thing. It’s being a good person first.

So simple, yet so powerful.

Oh yeah, or you can ask them to promote your awesome product for a 50% commission and $2.00 EPC that will make the rich. Rich I tell you, rich! That’s theother way to connect.

It’s your choice.

QUESTIONS? COMMENTS?
ARE YOU READY TO CONNECT?

Rock on,

Ryan

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Branding Business Lifestyle Content Marketing Personal Branding

Here’s Why You Are Kicking Butt.. Or Failing Miserably

rockstairs

Since launching my first web site back in 1999 I’ve met A LOT of people. Thousands and thousands of people from all walks of life through my membership sites, my newsletters, webinars and live events.

I remember some that started at zero online and have generated tens of millions of dollars in sales (one of the biggest success stories is Mike Geary).

But for every success story like Mike Geary or Zach Even-esh or Brain Grasso or Amy Ahlers – there are thousands of others who haven’t reached their potential. And some have flat-out falled on their faces.

WHY?

Why are some of my students so successful while others who go through the EXACT same programs are not?

I have come to this conclusion.

I have no idea.

It’s just one of those things that can’t be explained…. or can it be…

Maybe they didn’t want to put in the effort necessary?

rockstairsMaybe they had low self-esteem and lacked confidence?

Maybe they ignored my advice because they “know better”?

Maybe they thought you had to write a 25 page business plan first?

Maybe they took 3 months to write one blog post?

Maybe they waited until their product was perfect?

Maybe they were hoping for a big, fat button to push and make them millions?

Maybe they were on every “guru” list and kept getting distracted?

Maybe they hate selling and think it’s beneath them?

Maybe they spend too much time on the warrior forum?

Maybe they tried to re-invent the wheel instead of sticking to what works?

Maybe they only focus on getting new customers and ignored their current ones?

Maybe they are terrified to “take a stance” and say something that matters?

Maybe they are so focused on “extracting” money from people instead of delivering value?

 

Or maybe, just maybe, it’s a combination of some (or all) of the above?

If your business is not where you want it to be. Or if you’ve seen other people leapfrog right over you, then please re-read this post as many times as necessary until it sinks in.

Your coach has spoken.

 

DO YOU FALL INTO ANY OF THESE TRAPS? ANYTHING TO ADD?
LET’S HEAR FROM YOU BELOW!

Rock on,

Ryan

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Uncategorized

Keeping It Simple. Really, Really Simple (The Law of Fishman)

michaelfishman

One of my good friends, Michael Fishman, runs a private, invitation-only event each year called “The Consumer Health Summit”.

Seats are hard to come by (there are only 60 attendees) and around $2k each. I am blessed to be on the list each year and spoke at one 3 years ago.

And Michael ALWAYS fills the event. Always.

In case you didn’t know, filling a room for a live event is one of the hardest things on the planet to do – especially at a higher-ticket price and now you can see how it does it. Really “easily”.

 

THE LAW OF FISHMAN

michaelfishmanMichael Fishman is one of those guys that you NEVER hear a bad word about. Everyone who knows him only has good things to say. He’s humble, smart and always thinks of other people first.

Come to think of it, the same thing can be said of my other two mastermind members, Brian Kurtz and Jim Kwik (are you surrounding yourself with smart, caring and giving people?).

Ok, so back to Michael. He’s spent his entire professional career giving first. He always helps other people and never asks for anything back.

Michael and another one of my friends, Ramit Sethi, host a small monthly get-together dinner in NYC for 3-5 people who they like and think will get along. No string attached, dinner is on Ramit and Michael and it’s purely to connect people together . I went to one of the dinners and met some smart people (including Noah Kagan, the founder of AppSumo, who ended up speaking at my DotComXpo event and continues to send me completely inappropriate texts).

And Michael has marketing chops – he’s been behind the scenes are 8 and 9-figure products and promotions.

So when it was time to create the web site for his annual CHS event, I was happy to volunteer my time to help.

He wasn’t kidding when he said he wanted his site to be SIMPLE.

There would be NO launch. NO hypey copy. NO fake scarcity. He wanted to attract the right people and either people get it or they don’t.

Simply the name of the event, the time/location, contact info and a link to signup. He didn’t even have a shopping cart or merchant account – so I hooked it right into paypal. So simple.

And even with my non-techie skills, I was up for the challenge.

We met at Barnes and Noble, I opened up OptimizePress, and created his page in less than 6 minutes flat. Seriously, that was his entire “sales funnel”.

An email to some people in his network and BOOM!  – the event sold-out yet again.

 

BUT RYAN????

Now, here’s the part where all of the naysayers start saying, “well Ryan, Michael already had a network of people” or “well Ryan, Michael already has a good reputation in his industry”.

And my reply is EXACTLY.

Michael Fishman focuses on the RIGHT things. He focuses on PEOPLE and RELATIONSHIPS, not tricks or loopholes. And he’s done it for years – never concerned about people paying him back. There ain’t no google loophole big enough to get people to like and trust you.

And because of him focusing on people and giving first, he is able to fill-up a big-ticket event in a matter of days WITHOUT sales copy (heck, he didn’t even have a headline), WITHOUT a launch, WITHOUT a webinar, WITHOUT advertising… just one page with a paypal link.

Get your head straight on focus on the right things, will ya?

DO YOU FOLLOW THE LAW OF FISHMAN?
LET’S HEAR FROM YOU BELOW

 

Rock on,

Ryan

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Uncategorized

Warrior Special Offer: Let’s Dance.

sales

I was recently “called out” for comments I made during one of my webinars I recorded a few months ago.

Here’s the video that another marketer recorded and put on youtube. He then sent me a private message asking to publicly debate him. I originally said no – but then I slept on it. And yes, let’s rock and roll…

Now, I know I became pretty negative about a year ago based on all the garbage I saw “behind the scenes” of the Internet marketing industry – and I promised to keep things positive.

So I’ll try my hardest not to get pulled back to the darkside – but I will be honest about this (I feel like Corleone and every time I try to get out – they pull me back in!)

WHY MOST WSO’S ARE AWFUL

There’s a site that you might know called “The Warrior Forum”. And while, I did make a general blanket statement saying that no one there is making money – there are some good, smart and successful people selling WSO’s – but in my experience, mostare not.

The entire site is filled with a lot of negativity. A lot of haters. A lot of fakers. A lot of people who pretend to make money, but really don’t.

And these “Warrior Special Offers” are where “Internet marketers” come up with special deals to sell.

My issue is with a majority of the hacks who sell garbage they know doesn’t work.

How do I know this? I’ve done at least 10 strategy sessions with people who used to make money selling WSOs – and they even admitted their product didn’t work. And they were tired of deceiving people and making money by defrauding people. It was pretty shocking what they told me.

Here’s an example…

Let’s call him Jeff. Jeff is 19, lives on his friends couch and never made a dime online. But he thinks, “hey, wouldn’t it be cool if there was a wordpress plugin that automatically got you new “fake” comments on your blog to make you look popular?”

Jeff then scrapes together $200 and heads over to elance and hires a programmer from India to throw something together quickly. 1 week later, Jeff’s “software” is up on the WSO.

He gets some testimonials from his friends and people are buying. And yes, Jeff is making some money.

Of course, there is zero customer support. And the plugin has never been proven to actually work in the real-world. And when the next wordpress update comes, Jeff’s plugin will likely not work anymore (nor will he support it – he’ll be onto another product by then).

Do you see the many problems here?

First, Jeff is not building a real business. And his product is built on lies.

He thinks it will work – but it’s not proven.

Oh yeah, he is building a list. But a list of tire-kickers and people just hopping from bizop to bizop.

INTERNET MARKETING IS NOT JOB TITLE

It’s one thing to make money in the “how to make money online” market, it’s another thing to transfer that over to other industries. And this is what I have the biggest problem with.

Yes, I sound like a hypocrite since I also teach people “how to make money” – however the difference is I started for the first 8 years in the fitness world. And, in fact, still run my fitness companies. Believe me, I’m as far from perfect as you can get, but I’m still out there testing stuff outside of the “IM” world.

But when you comeback and say, “Hey look at Jeff, he’s making money” and use him as your shining example – you can see the problem with that, can’t you?

Then, Jeff teaches other people his “system” and it’s like a big, fat pyramid scam.

A bunch of people with zero business skills teaching other people how to create subpar “products” that only exist in this weird little bubble.

Now Jeff starts speaking at events. He starts speaking on other webinars. And eventually, Jeff will wear out his welcome. People catch on and start to realize his products don’t work. And in about a year – Jeff comes to me and is looking to start over and do this the “right way”.

It’s the main reason why I am trying to distance myself from most of the people in that world. It’s why I turn down 99% of the speaking gigs the second I look at the other speakers on the agenda. It’s the reason why I became so bitter last year when I saw what really happens.

And anyone who tries to sugarcoat it with the same BS line, “hey Ryan, take it easy, you know most of these guys are good guys” – it drives me crazy. Good guys don’t try to screw over other people on purpose. They don’t sell programs they know don’t work just to make money and then rationalize it. That’s a sociopath and I have no time for them in my life.

“Internet marketing” is NOT a job description. It’s a marketing channel. And unless you can prove your programs/products/coaching workout outside of the incestuous “Internet marketing” industry, then I ain’t buying your stuff. And I’ll stick by my statements unless I’m proven wrong (and btw, I have no problem being proved wrong – just give me some proof).

Ok – I’ll take a deep breath right now. I feel my “New Yorker” is starting to come back. Stay calm, Ryan. Stay calm.

I just can’t wait to see the comments on this one.

DO YOU AGREE? DISAGREE?
ARE WSO’S GOOD OR BAD?
P.S. If this resonates with you, please like, share and +1 below.

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Content Marketing

The Internet Marketing Illusion

illusionist

My recent post about the Warrior Special Offers definitely got some emotional responses.

Someone accused me of doing this to cause a stir (it was actually my response to someone doing a screencapture of a video, sending traffic to it and asking if I’d like to debate it).

Oh yeah – it has gotten me more attention in the marketplace too, it’s called MARKETING and I do teach “marketing”.

Anyway, I truly believe any time we can have an intelligent discussion about things people normally don’t address (or get entirely too emotional), it’s a good thing. A very good thing.

So I’d like to spend a couple of minutes addresses the big, fat elephant in the room (I’ll address other specific issues in future posts)

 

ARE YOU AN INTERNET MARKETER?

My friend Michael Fishman once said that Internet marketing is a marketing channel– it’s not an industry or job description. And those words really resonated with me. After all, I’m the guy who named his FB fanpage  “Ryan Lee – Internet Marketing Expert” (that was a mistake!).

A really, really big issue in the “Internet marketing” industry is something that is almost never spoken about in public. Or, at least, someone with either a true insiderperspective or with large enough platform so the words can be heard.

I’ve been blessed (or cursed) to fit the bill – so I know of what I speak. I have spoken at ALL the big marketing events, have participated in the big “guru” launches (and even did my own 7 figure launch), and my platform is pretty solid. Believe me, I’ve seen (and heard) things “behind the scenes” that would make your skin crawl.

One guy at dinner telling me about his craigslist software that would get you banned from their service – and when I asked how come he is still selling it, he reply was “it’s only $99″ (yes, he really said that).

Or another event promoter telling me I should give “less content” in order to EXTRACT as much money from the crowd.

Or another big “guru” who hired me to coach him – and after one month asked for $800 back so he can pay one of his employees (and he was on stage selling “how to be rich”).

But most people with an inside view of this world or with a large platform are afraid to speak out. Why?

makeadealBecause much of their success is built upon deals, handshakes and “reciprocations”. It’s a world where you mail for your friends (whether you’ve seen the product or not). It’s a world where you mail for the offer with the best EPC (earnings per click), again, whether you know the product will help your subscribers who TRUST YOU for the truth.

So if some of my fellow marketers speak “the truth” about how the system works – they are blacklisted. Guys won’t mail for you. Sure, they are nice to your face. They even call you “their great friend” (even though you’ve only met them once or twice.. what is that about??)

But when you say no to mail for their HOT offer that’s “converting like crazy”, you are quickly labeled as someone who doesn’t “play the game”. And that’s a label I’ve proudly worn for years! (One big named guru literally said that about me when asked to promote one of my products).

Why don’t I “play the game”? Because I don’t have to. I already have successful businesses outside this industry – and I do this blog (and create products) because I love it. There’s nothing else I’d rather do – so the money it brings me (which is still significant and I’m certainly not complaining) is not my main motivator. So I’m blessed to be able to say NO to the B.S. and the entire game never felt right to my soul.

It’s the reason my customers and subscribers trust me. It’s the reason I’ve had clients for over a decade. It’s the reason my clients invite me to their weddings. And send me birth announcements. And it’s the reason why some of my fellow marketers want me to shut my big, fat mouth.

OK, so where am I going with this?

 

IT’S BUILT ON ILLUSION

I literally cringe every time I do a strategy session and the person says “I want to be an Internet marketer”!

Let me give you an example…

illusionistTwo months ago I had a conference call with an “Internet marketer”. He was getting impressive results building a large list fairly quickly and wanted to see if there was something we could do together. And since I never promote anything without knowing more about it – I agreed to a call.

After he revealed his system, a red flag went up. It was only done in the IM world and it seemed to be the only place it would work (it required posting in a special IM forum). So when I pressed him with “well, has this worked outside of the IM/warrior forum world?”, he said no – but they are going to test it in the next few days.

I told him to get back to me when they can prove it works outside of IM. It’s been about 3 months and I still haven’t heard back… it’s not surprising. Not surprising at all. I don’t expect it to workout outside of that world and I don’t expect to ever hear back from him again (but no doubt, he’ll keep selling his “list building” system to the masses with false promises).

That’s this world in a nutshell. I should call it “Truman Show Marketing” – where everything is done inside a bubble. It’s not the real world and when you leave that bubble, you better be able to back up your claims.

Even in my blog posts, some of the responses say things like “I’ve done this in multiple niches”, but they never actually say what other niches. They hide by saying “well, I don’t want the competition to see what I’m doing”. Huh??? Aren’t they TEACHING how to make money – won’t that create competition? It just leaves me scratching my head…

 

 

WHAT I DO DIFFERENTLY

ryanleecartoonAgain, I must preface with the fact I’m not perfect. And I’m not a mad genius. And I’ve screwed up a lot too. And if you dig deep enough over the past 13+ years – I’m sure you will find things I’ve said in the past that are opposite of my stance now. I’ve sold some products I shouldn’t have and spoke at stages where I should have had a tetanus shot after interacting with some of those shady characters.

We all learn and evolve – and anyone who says they never screwed up simply hasn’t been trying hard enough. But to be so blind to think that the warrior forum special offers are “90% good” is living in a fantasy world.

Here’s what I do know… I know how to take information that works in one industry and transfer that to other industries, niches and markets.

I recently did two high-level workshop teaching PREMIUM continuity (people paid up to $10k to attend). It was application only and I rejected every person who said they want to be an “Internet marketer”.

Here were the  attendees who made the cut… (I’m using initials because of confidentiality of the attendees and I didn’t ask permission to ue their names). However, if they are reading this, I’m sure they will feel free to chime in below…

  • M.L: a true martial arts grandmaster (literally)
  • G & T: a team of women who help their fellow health care professionals do offline marketing
  • A.J: fitness fanatic who now has the top fitness podcast and lots of best-selling kindle books
  • J.T: top level podcaster who had a success offline consulting biz
  • G.N: one of the world’s top kettlebell/fitness experts
  • S.K: former attorney who teaches small business personality branding
  • J.F: owner of a strength/conditioning facility showing fitness pros how to model his gym
  • M.K: master copywriter who is building a “done for you” newsletter business
  • A.M: well-known interior designer helping people learn the trade
  • K.M: champion triathlete who coaches other triathletes

And you know what – everything I taught was immediately applicable to THEIR business (it didn’t just work in the “IM Bubble”).

I didn’t show a “loophole” that gets them on the first page of google for 20 minutes before they are banned.

I didn’t teach a “sneaky trick” to force their customers into continuity.

I didn’t show how to get 10,000 worthless clicks that don’t get you one sale.

I simply taught them how to build a REAL, sustainable business. Something that’s not built on hype – it’s built on my own 13+ years online and literally thousands of successful students who have gone through my training.

Every one of them is going to leapfrog right to the top of their industry. S.K. already made his first premium continuity sale. K.M. has sold 5 or so people into his high-end $300/month triathlete coaching program. G&T have increased their conversions from less than 10% to over 65% (and have doubled their income while simplifying their business). M.L. is done with his first 3 DVDs and almost ready to sell them. M.S. is 95% done with his newsletter and ready to dominate his niche.

And the list goes on and on.

Want the truth? It’s ain’t EASY. Yes, the model I teach is simple, but it takes some effort.

Yes, I’d probably sell more by ramping up my hype. And trying to elevate my claims even more (just like they do on the Warrior Forum because it’s gotten to the point where you can’t stand out unless you keep raising the claim bar). And I’d increase short-term sales by “playing the reciprocation game”.

There are some great people teaching business and marketing – I’m certainly not the only one coaching others (while building my own business simultaneously). And I won’t name them because they may not want the type of heat this sort of post can generate.

If you are thinking about investing in any coach or training product (whether is $10 or $10,000), ask them one very important question…

“Have you duplicated this system OUTSIDE of the IM/Warrior Forum bubble?” And if they say “well, not yet – but we are going to test it” or “what do you mean?”.. then do yourself a favor and look elsewhere.

LET’S HEAR YOUR OPINION?
AM I THE ONLY ONE WHO SEES THIS AS A SERIOUS ISSUE???

P.S. If you like this conversation, please like, tweet and share below.

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Uncategorized

No Soup For You!

If you are following my system, there will come a time when you start making more and more sales.

With more sales comes, obviously, more money. Plus, since you are working smart and efficiently, you are enjoying more freedom.

But, dear friend, with your newfound success comes some headaches too.

 

YOUR CUSTOMERS

Your paid customers are the lifeblood of your business. You can never, ever forget that. And you can never, ever take advantage of them. When you neglect your customers – everyone loses.

Ok, with that being said, you will also find out a small percentage of your customers are a nightmare.

Constant complaints. Constant refunds. Constant threats.

The percentage will depend on the market you are in.

When I first started exclusively in the fitness market, the percentage of nightmare customers was very low. Maybe 1 out of every 5,000 customers.

I do remember the first fitness guy was a serial refunder. He literally bought 3 products and refunded them all. When I saw his order come through for a 4th product – I instantly refunded him and said he’s no longer allowed to purchase my programs.

As my business transitioned to a reaching the masses, that number has jumped to about 1 of every 1,000 customers.

I know other people in the “Internet marketing” space where the percentage is much greater. The reason my percentage is still relatively low is because I try as hard as I can to repel the people who think you just have to “click a button” to get rich and the people who have a sense of entitlement. By not even having them on my list and in my world greatly reduces the PITAs (Pains in the Asses!).

So how do I handle the nightmare customers?

 

NO SOUP FOR YOU!

nosoupI simply tell them they’re no longer allowed to purchase my products or attend my events.

For example, just yesterday I had a person who purchased her second product from me. And, just like the first time, she wanted a refund (the first time she actually initiated a chargeback – this was AFTER we emailed her and said we’d happily give her a full refund!). Yeah, that kinda pisses me off.

But, I gave her the benefit of the doubt and even though it took us at least an hour of going back and forth with the bank – I still let her purchase another product. And, of course, she asked for another refund.

You don’t need to be a mindreader to see where this customer relationship was heading.

We’re just not the right company for her – and that’s ok. She is welcome to spend her money elsewhere. It’s better for both of us.

What’s my point?

This is still YOUR business and you must choose to do business WITH WHOM you want to work with. It’s that simple.

I’d rather focus my time, effort and resources on helping the 99.9% of my subscribers who want to invest in my programs. The other .01% will suck up 80% of your time and cause 100% of your headaches – trust me on this one.

Sometimes the best move you can make is simply letting a customer go. You don’t have to be mean or a jerk. Let ‘em down easily – but you have to let them go. Your business and sanity depend on it.

 

HAVE YOU DEALT WITH “NIGHTMARE” CUSTOMERS?
HOW WOULD (OR DID) YOU DEAL WITH THEM?

Rock on,

Ryan

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Uncategorized

Product Vs. Company: You Must Answer This Question First

continuityubox

One of my favorite things in the world is helping my clients come up with a name for their product and company. I’ve helped create a lot of names besides my own (Nano Continuity, FounderFly, etc.).. some others have been “Underground Strength Coach”, “NiftyClicks”, “CPA Tsunami” and many more.

When you are brainstorming a new name – there’s one big question you must answer first…

“Are you creating a product or a full-fledged company/brand?”.

For example, my 1k Per Day Formula is a PRODUCT, not a company. My newContinuityU is a product, not a company.

And as a product, there’s no need to build out Faceboook pages for it. Nor do I need specific youtube pages or twitter accounts.

But RyanLee.com is my brand and my company (I use a personal brand, yours may be different like my friend MaryEllen Tribby who uses Working Mom’s Only as one of her company brands).

I drive people to my company (ryanlee.com), build trust and establish relationships there. And from that point, I can offer different products (and you know I have LOTS to offer… evil, maniacal laugh…)

 

COMPANY OR PRODUCT?

continuityuboxIt’s a common mistake new information marketers make – confusing the company with the product.

If you build out all your marketing around just one product you will be painting yourself into a corner with little flexibility in the future.

And this is where confusion and overwhelm starts to set in. Believe me, I’ve seen it literally thousands of times.

You get excited about your new product. You create a name you like for the product and you start building out the marketing (like I said earlier, you create the Facebook page, new twitter accounts and even setup a Pinterest account!).

But now you’ve got all your eggs in that one product.. now what?

It’s really, really hard to build an empire around just one product. Strike that, it’s almost impossible.

Even the best products with best converting sales funnels will eventually start to level out and slowly decline. No product lasts forever.

So now, you want to create a second product and you are starting from scratch. And you go back to step one.

Bottom line, before you build out an entire marketing plan. And before you even begin to come up with a name for your product – figure out if it’s your COMPANY or your PRODUCT first.

I hope that helps you on your journey to freedom.

QUESTIONS OR COMMENTS?
ARE YOU CREATING A PRODUCT OR A BRAND?

Rock on,

Ryan

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Business Lifestyle

The Purpose of Business… (Big Insight from Peter Drucker)

peterdrucker

Peter Drucker was one of the most influential business thinkers that ever lived. And one of my favorite quotes by Drucker is…

 

The Purpose of Business is to CREATE and KEEP a Customer

So simple, yet so powerful.

In that one sentence we cut right to the heart of your business. Think about it…

Peter Drucker

To Create a Customer = Marketing
To Keep a Customer = Delivering Value

Everything you do hinges on those two things.

You can be a great marketer and awesome at driving traffic with the latest “tactic” of the month, but without great products and support – your customer never buys from you again. And you are stuck in the endless cycle of having pressure to keep finding new customers.

And you can have a killer product with outstanding customer support, but without some marketing muscle, no one will no about it. Which means you have no sales and you are not changing any lives.

 

THE BALANCE

The key is to have a balance between the two and you’ll see a pattern if you don’t have a balance…

If you only focus on traffic, you’ll soon see your sales start to dip as it becomes more difficult (and expensive) to keep finding new customers. Your profit margin declines to the point where you are losing money on the front end and cannot convert to more sales on the back. I’ve seen it happen more times to more entrepreneurs than I can count.

And if you only focus on creating a great product and nothing else – well, you’ll never actually get your business off the ground. You’ll get frustrated and start to think there’s no way anyone actually makes money in information publishing. So you go back to your “day job” cursing guys like me and my students under your breath (and possibly, making a full transition to a “hater” by posting negative comments anonymously on blogs).

Just like anything in life, it’s about diversifying your efforts.

I spend my mornings “creating a customer” (i.e. traffic) and my afternoons are focused on “keeping a customer (coaching clients, titanium group, etc.). For my business, splitting my days into those 2 different parts simply works.

If you only have 2 hours a day to work on your business, spend the first hour on traffic/marketing and the second on “keeping” your customer with great products and support.

If you are spending your day and it’s not related to either creating or keeping a customer, re-read Peter Drucker’s quote once again until it really sinks in. And then read it again. And again. And again.

Coach Lee, out.

QUESTIONS? COMMENTS?
WHERE DO YOU SPEND YOUR TIME?

Rock on,

Ryan

P.S. If you enjoyed this Peter Drucker inspired post, please share and like below.

 

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Content Marketing

Recruit Affiliates and JVs.. The WRONG Way?

recruitaffiliates

I’m not using this example today to be mean or pick on this one person.

I’m using it as an example of what happens every day – and why people scratch their heads puzzled why they can’t “recruit affiliates and JVs” for their product.

This is the direct message I just received on Facebook (I hide this person’s name and image to protect their identity as I don’t want to embarras her).

recruitaffiliatesandjvs

 

PROBLEM #1

Let me repeat the OPENING sentence… “I know you are a busy guy but are you open to doing a joint venture?”.

Huh?

There are many things wrong with this on so many levels. It’s the opposite way to recuit an affiliate.

First, I don’t know this person. We’ve never met or spoken. And there’s absolutely no attempt to begin a relationship.

It’s like meeting someone at the bar and immediately proposing, “Hi, I’m Ryan would you like to get married?”

I’ve said it a million times, interact with people just as you would in REAL LIFE because, guess what, even though it’s email, it’s still REAL LIFE.

I’m a real person. And the other person you are trying to have promote your products is a real person too. Just be cool.

 

PROBLEM #2

The second issue is not knowing WHO you are speaking with. After all, if this person really paid attention to what I did, they’d notice I never participate in fitness launches or product promotions anymore. In fact, I haven’t done it for years.

Always, always know who you are talking to.

 

THE BETTER WAY

Here’s a better way she could have approached me (yes, with a little bit of butt-kissing).

Hi Ryan,

Just a quick message to let you know how much I loved your last book, Passion to Profits. In fact it inspired me to create my first product and to show my gratitude, I created a short video testimonial for you (feel free to use it on your site).

(LINK TO VIDEO)

If there’s anything I can do to support you, please let me know.

Sincerely,
NAME
Want to know the secret to connecting with just about anyone in any industry?

Want to know a better way to recruit affiliates and jvs?

That’s how it’s done. That’s how you connect. That’s how you build relationships.

Give 10 times more than you receive.

And guess which message I would have responded more favorably to?

 

DO YOU AGREE? DISAGREE?
DO YOU GET OR SEND EMAILS LIKE THIS?

Rock on,

Ryan

P.S. If you found this post about “how not to recruit affiliates and jvs” valuable and will be worth more money to your business, please like, tweet and share below.

 

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