My name is Ryan Lee and I’m a learning junkie.
I can’t stop. No matter how hard I try, I have an addiction to business books. It’s almost 20 years and just can’t kick the habit.
MY READING ROUTINE
Currently, I “read” 2 books a week. I use the word read in quotes because 95% of the books are actually audiobooks. My new favorite “reading” time is at night after the kids are in bed. I crank up the treadmill to the highest incline and take a nice 20-30 minute walk while listening to the audiobooks on my iPhone.
Of course, I listen in “double speed” so I can absorb twice the amount of knowledge in a shorter time. A 2 hour audio book takes just 1 hour on the treadmill. (during the past 2 weeks, I’ve read “Start Something that Matters” “Uprising” “Nothing to Lose, Everything to Gain” and “The Little Big Things”)
I get a physical AND mental workout at the same time. Then, a hot shower and I’m ready to relax.
But, and this is a big but, I’m able to apply what I learn in all of these books and take immediate action.
The action step might be as something as an idea for a blog post or a new headline. Or maybe, it’s an idea that launches a new product, company of event.
THE LIE WE TELL OURSELVES
I’m going to describe someone – and it just might be you.
This person is well read. They have read lots of business and self-improvement books. They can quote Napoleon Hill with the best of ‘em. And they are also the person who puts up endless quotes on their Facebook or Twitter feeds.
However, they are still struggling in their business.
One word: ACTION.
You MUST, MUST, MUST take immediate, decisive action on what you learn. Period.
Please don’t get stuck only being in the learning mode – you must shift gears into ACTION mode.
I can’t tell you how many coaching calls I’ve done and the person says, “Ryan, I’ve bought all the products but I’m still not making any money.”. And when I ask what they have actually done – the response is usually “not much” or “I don’t have time”.
Or worse, they say “I will start my blog after I spend another $2,000 on a 15-hour blogging course”.
THE SHIFT TO BOOKS
As I find more and more of the “business and marketing” information products are, to put it bluntly, sh*t, I am spending more time with good old-fashioned books.
Reading a book by Howard Schultz and seeing how he created Starbucks is giving me more business insight than the latest “How to Make Money with Adwords” product.
When you are first starting, you’ll likely spend a larger percentage just “learning” and absorbing information. Maybe it’s 90% learning and 10% action.
However, as your business begins to take shape, those numbers start to shift dramatically.
I recommend getting to an 85% action and 15% learning ratio.
That’s right – 85% action!
What exactly does taking action mean? It depends on your business – but here are a few action steps to move you towards your goals…
- Writing a new blog post that stirs emotion
- Submitting an article as a guest blogger
- Posting comments on Facebook
- Writing your book, ebook or product
- Creating a video and getting it on youtube
- Emailing a potential joint venture partner
- Surveying your list to see what they want
- Building a referral system
- Coming up with a bonus product to blow your customers away
The golden ratio that will get you off your ass and taking action.
Action, my friend, has always been the name of the game.
WHAT ARE YOUR FAVORITE BOOKS?
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