First, let me say I LOVE the Internet. Absolutely love it.
It has made building a business accessible for anyone – including a former recreational therapist/personal trainer/gym teacher.
When I was 12 years old and started my baseball card mail-order business. To build a list, I had to buy an ad in a baseball card magazine (yes, I actually did a paid ad when I was 12 — I was born an entrepreneur!).
But now, all you need is about $8 for a domain name, a free wordpress download, a few dollars for a web host and you’re in business.
That’s a blessing… AND a curse.
LOW BARRIER TO ENTRY
Here’s the problem with a low-barrier to entry…. it’s easy for EVERYONE to do and therefore, breeds a lot of competition.
Granted, most of the competition will likely be crap. People who just put the minimal amount of effort in and just pray for the best. And, like I said, that’s the majority of people.
That’s why a business, product or service that takes MORE EFFORT to build will instantly put you in a better position.
Because there are less people playing in that space.
For example – anyone can become an affiliate. There’s no cost and virtually zero barrier to entry. Just throw up a few free articles written by the publisher and you’re in business.
Because there are tens of thousands of other people doing the exact same thing! And it’s much harder to stand out.
But the person who takes the effort to actually write their own ebook or create a video training series has done something even less people will do. Because so few are willing to put in the work.
Why “become” an affiliate when you can be a publisher and “run” your own affiliate program?
Yes, it takes more work to create a product. And handle customer support. And actually RUN a business.
But so what?
It’s a f*cking business!!! We are talking about income that can replace (and far surpass) what any “full-time” job can pay you.
Show me anyone who is making (or claims) to do at least 7-figures online – and I’ll show you someone who is working. And likely working their ass off.
Stop playing small. And start thinking BIG.
Start asking yourself where are some HIGHER barriers to entry and how can you play there? What are the things my competitors won’t do…
- Live events instead of webinars
- Media buys instead of facebook ads
- Create a product instead of settling for just being an affiliate
- DVD of the month instead of CD of the month
- Magazine instead of a newsletter
- Software program instead of an ebook
- In-person interviews instead of skype interviews
- Start your own network marketing company instead of joining one
- Your own web show instead of written blog posts
These are just a few ideas to get you headed in the right direction.
It takes more blood, sweat and tears – but it will pay off in the end. Big time.
FEEDBACK FOR HIGHER BARRIERS OF ENTRY?
P.S. Here’s something that few people are willing to do…