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Become a… Bodyguard?

If you follow my advice (and hopefully, you are smart enough to listen to me), you’ll be seen as a trusted advisor in your market. Someone who truly knows their material, creates value and cares about their subscribers. But you’ll have another role. A BIG role.   THE BODYGUARD Now I don’t mean you have to arm yourself and learn …

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Here’s Why You Are Kicking Butt.. Or Failing Miserably

Since launching my first web site back in 1999 I’ve met A LOT of people. Thousands and thousands of people from all walks of life through my membership sites, my newsletters, webinars and live events. I remember some that started at zero online and have generated tens of millions of dollars in sales (one of the biggest success stories is …

Product Branding: Coming Up with a Great Name

If you want to have success online. Whether it’s a 5-figure, part time business. Or a full-fledged 7 and 8-figure empire, everything STARTS with your actual product and “hook”. You can have a great traffic strategy. Or even a handful of super-affiliates lined up and ready to promote, but if your “hook” isn’t strong, well – your sales will be …

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Growing Your Email List… Offline?

Yesterday, our town of New Canaan, CT held it’s annual Halloween parade. All of the kids get dressed up in their customs and walk down our main street. It’s just one of those days that makes me realize how blessed I am to live in this community. Then something caught my eye. A woman with a clipboard approaching virtually every …

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When Being Different.. is BAD (The Checklist)

Being different is usually good. Notice I said “usually”, because it only makes sense to be different if it’s better (or, at least, positioned as a benefit). Here’s an example of when different is not a good idea. Yesterday I did a coaching call with a really nice fitness professional. He has a successful fitness bootcamp program and wants to …

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Should a Startup Ever Splurge on Logo Design?

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