Category Archives: Branding

How to Create a Social Media Profile that STANDS OUT!


Social media is all the rage these days and rightfully so. But as more and more people flock to sites like Facebook, Twitter, and Google+ it becomes harder to stand out. You work hard to create great content that will hopefully be shared and grow your brand’s online presence. Don’t let that hard work go to waste by having a weak bio with your profile.

The vast majority of profiles are boring. This is mistake number one. When people are looking at your profile for the very first time they are sizing you up and trying to decide if you are worth their attention. Being boring will never get anyone excited about following you.

Another all to common mistake is when people just list everything in the world about themselves with no real detail or benefit. An example would look something like this: Jane Doe: woman, entrepreneur, travel lover, cat lover, mom, Steelers fan.

At first it appears that Jane is telling us a lot about herself. But in reality we know little about her. Even worse, there’s nothing here that tells her target audience that they’ve found someone who can help them. Someone who is worth his or her attention.

A more effective profile bio for Jane would be: Jane Doe: I help CEO’s plan dream vacations with their family so that they can enjoy much needed time off.

This bio speaks directly to her target audience and gives them a benefit. Now if someone were looking at her profile they would be able to make a much better assessment of her. If they weren’t interested in what she does they would follow. If they were, then they would certainly know they’ve found someone who can help them. Jane’s audience quality would increase dramatically allowing her to make better connections through social media.

Another major mistake people often make with their profile is their avatar. Unless you’re Starbucks don’t use your logo as your profile picture. People want to do business and connect with people, not a logo. Use a picture of you that is recent. Yes, I know you looked better 10 years ago, but we want to see what you look like for real.

You have a few second to make a good first impression. Make sure your profile accurately describes who you are and what you do. Let people know the benefit of following you. You’ll get more interaction through social media and a better quality of following.

John Morgan is the Chuck Norris of branding. Some of the largest brands in the world have called on John for his proven strategies. He is the author of Brand Against The Machine due out this fall. You can follow his blog at

What is REALLY Takes To Succeed Online (it has nothing to do with marketing!)

This week, I went through the process of cleaning my email list.

In addition to all the great content my subscribers get (at least I think it’s great!), I also offered a free report as an ‘ethical bribe’ to stay on my list.

But watch the video to see what happens.. and the lesson in it for you..

As always, your comments, thoughts and even outrage it welcomed!

Become a superhero

Big Words

I used to work with a guy who liked to use big words. One of his favorites was “pulchritude.” It means “physical beauty,” which is certainly a nice thing to have or to behold. But it sounds like it means something else. A foul smell, maybe, or a state of physical decay. Imagine seeing that word for the first time. If you think it describes something bad, you can’t possibly understand what the author meant to say.

“Notoriety” is a different kind of word. It’s used interchangeably with “fame,” but it shouldn’t be. If you have notoriety, you’re notorious. You don’t become notorious for doing the right thing. You probably want to achieve some level of fame in your chosen pursuit – we all do. But we don’t want that subset of fame we call notoriety.

What happens when you use words like these in your own communications, in your emails, blog posts, articles, and books? Part of the audience will misunderstand your message, because you’ve used words that don’t mean what most people think they mean. And part of the audience will dismiss you because you’ve used a word in a way that suggests you don’t know its actual definition.

Between those extremes is language that conveys exactly what you mean to say, that can’t be misinterpreted.

Think of one of the most famous declarations of the twentieth century, delivered by President John F. Kennedy in his inaugural address in 1961: “Ask not what your country can do for you. Ask what you can do for your country.”

Complex thoughts can be expressed with simple words. And simple thoughts can be expressed with words that make them seem profound, if not magical. But nothing worth saying can be expressed with words you or your intended readers don’t understand.

Lou Schuler, C.S.C.S., is a journalist and author or coauthor of many popular books about strength training and nutrition, including, most recently, The New Rules of Lifting for Abs with Alwyn Cosgrove. A former fitness editor of Men’s Fitness magazine and fitness director of Men’s Health, he’s contributed to a long list of newspapers and magazines, including Shape, Men’s Journal, Better Homes & Gardens, and Fit Pregnancy.

2 Ways To Stand Out and Get ATTENTION In A BUSY Field!

First, I must state this video has nothing to do with my political views.

Ok, with that out of the way, this video has some powerful marketing & positioning takeaways.

Remember, he is a POLITICIAN – and 99.9% of political ads look the same. And they all basically say the same thing. So how do you stand out from the pack?

1. Differentiate – He found ONE thing that made him different from his competition.

TAKEAWAY: What is your ONE big difference? Maybe it’s your background, your story, your education, your athletic ability, your customer service, etc.

2. Visually Different – All the political ads have the same “look and feel”. His is a simple whiteboard that immediately stands out from the crowd.

TAKEAWAY: What is everyone in your field doing? Do the opposite. That’s why video sales letters are working so well now. They are different.

Watch the video and let’s hear your thoughts…