Social media is all the rage these days and rightfully so. But as more and more people flock to sites like Facebook, Twitter, and Google+ it becomes harder to stand out. You work hard to create great content that will hopefully be shared and grow your brand’s online presence. Don’t let that hard work go to waste by having a weak bio with your profile.
The vast majority of profiles are boring. This is mistake number one. When people are looking at your profile for the very first time they are sizing you up and trying to decide if you are worth their attention. Being boring will never get anyone excited about following you.
Another all to common mistake is when people just list everything in the world about themselves with no real detail or benefit. An example would look something like this: Jane Doe: woman, entrepreneur, travel lover, cat lover, mom, Steelers fan.
At first it appears that Jane is telling us a lot about herself. But in reality we know little about her. Even worse, there’s nothing here that tells her target audience that they’ve found someone who can help them. Someone who is worth his or her attention.
A more effective profile bio for Jane would be: Jane Doe: I help CEO’s plan dream vacations with their family so that they can enjoy much needed time off.
This bio speaks directly to her target audience and gives them a benefit. Now if someone were looking at her profile they would be able to make a much better assessment of her. If they weren’t interested in what she does they would follow. If they were, then they would certainly know they’ve found someone who can help them. Jane’s audience quality would increase dramatically allowing her to make better connections through social media.
Another major mistake people often make with their profile is their avatar. Unless you’re Starbucks don’t use your logo as your profile picture. People want to do business and connect with people, not a logo. Use a picture of you that is recent. Yes, I know you looked better 10 years ago, but we want to see what you look like for real.
You have a few second to make a good first impression. Make sure your profile accurately describes who you are and what you do. Let people know the benefit of following you. You’ll get more interaction through social media and a better quality of following.
John Morgan is the Chuck Norris of branding. Some of the largest brands in the world have called on John for his proven strategies. He is the author of Brand Against The Machine due out this fall. You can follow his blog at www.JohnMichaelMorgan.com