The Million Dollar Potato Peeler Sales Pitch

1. Stop traffic. Once a small crowd has gathered Joe waves his audience in closer as a “courtesy” because it “saves me shouting.” He promises, “I won’t ask you for money” to differentiate himself from the panhandlers in the streets of New York City. (And technically he does not ask for money, he asks for a sale.) You can use this when …

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Premium Continuity: Part II (Inside the Numbers)

Since my first post revealing “Premium Continuity”, there have been questions. A LOT of questions. First, people wanted to know if this means you should never do a lower-priced continuity ($5, $10 or even $30/month). And the answer is… “it depends”. I like to have multiple streams of continuity income. In fact, one of my most popular programs is FounderFly …

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I Was Wrong (Kinda). Please Meet “Premium Continuity”

If you’ve been following me for any length of time you probably know a few things.. 1. I love my family 2. I love movies almost as much as I love my family (ok, not quite but I do love my flicks) 3. I love “continuity” programs 4. I love to take risks and try to innovate in my business …

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Can You Learn Internet Marketing from Costco?

One of the best CEO’s on the planet was Jim Sinegal from Costco (he stepped down recently after a 30-year run as co-founder and CEO). During a recent interview with SmartMoney when asked why he opposed a proposal by California to keep out Wal-Mart but allow Costco – he said… “I always oppose these kind of things. Competition makes us …

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Get To The Money…

I see it every single day. Wannabe entrepreneurs who find hundreds of excuses to stall and delay. They’ll spend weeks reshooting their “welcome” video dozens of times. They will spend months agonizing over a logo. And even more time on a tagline. But none of that matters until you can answer one, very important question… “Will people buy it?” That’s …

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Become a… Bodyguard?

If you follow my advice (and hopefully, you are smart enough to listen to me), you’ll be seen as a trusted advisor in your market. Someone who truly knows their material, creates value and cares about their subscribers. But you’ll have another role. A BIG role.   THE BODYGUARD Now I don’t mean you have to arm yourself and learn …

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How to Connect with ANYBODY In One Simple Step

One of my Titanium members (I’ll keep his name confidential) recently asked for an introduction to one of my friends. They are in the same industry and can definitely help each other. After I made the email introduction, since my member is new to this world, asked if I could review his email reply. 99% of the email was perfect …

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Here’s Why You Are Kicking Butt.. Or Failing Miserably

Since launching my first web site back in 1999 I’ve met A LOT of people. Thousands and thousands of people from all walks of life through my membership sites, my newsletters, webinars and live events. I remember some that started at zero online and have generated tens of millions of dollars in sales (one of the biggest success stories is …

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The Internet Marketing Illusion

My recent post about the Warrior Special Offers definitely got some emotional responses. Someone accused me of doing this to cause a stir (it was actually my response to someone doing a screencapture of a video, sending traffic to it and asking if I’d like to debate it). Oh yeah – it has gotten me more attention in the marketplace …