The Million Dollar Potato Peeler Sales Pitch

1. Stop traffic. Once a small crowd has gathered Joe waves his audience in closer as a “courtesy” because it “saves me shouting.” He promises, “I won’t ask you for money” to differentiate himself from the panhandlers in the streets of New York City. (And technically he does not ask for money, he asks for a sale.) You can use this when …

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Get To The Money…

I see it every single day. Wannabe entrepreneurs who find hundreds of excuses to stall and delay. They’ll spend weeks reshooting their “welcome” video dozens of times. They will spend months agonizing over a logo. And even more time on a tagline. But none of that matters until you can answer one, very important question… “Will people buy it?” That’s …

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How to Grow Your Business.. WITHOUT “Stats” or “Testing”

Yes, offering multiple versions of your landing pages and sales letters is smart. You can increase your revenue by leaps and bounds. And it takes the guesswork out of your marketing efforts. BUT – and this is a big but, it’s not always the best move. Huh? That’s right, there are times when you should NOT do testing or even …

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How To Never, Ever “Upsell”

Oh upsell, you devil. You are so profitable, yet you can do so much damage. If you are planning on incorporating upsells into your digital business, please heed this advice… (NOTE: There are differences between upsells, cross-sells and downsells, but for purposes of this post, we’ll just use upsell as a general term. Cool?)   WHY UPSELLS? I’m not going …

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Email Subject with 100% Open Rate: Part I

The best product. The best sales copy. And the biggest email list in the world doesn’t matter unless people actually OPEN your email. This is a complete email I recently received…. and play close attention to the headline:   Now, I didn’t know Owen. We never spoke or emailed before. So it was a “cold” email. (here’s the article). But how …

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Inside Kevin Trudeau’s Business Model

10 years. That’s the prison sentence long-time informercial pitchman, Kevin Trudeau was just handed down. Ten long years. While I am certainly no lawyer, nor did I look through thousands of pages of his case, based on the news reports, most of the charges had to do with “misleading” and “misrepresenting” his weight loss claims. For example, saying he can …

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How to TRIPLE Your Sales and Conversions

  Want to know how to INSTANTLY sell more? I’m talking A LOT more. It’s very simple… fall in love with the product or service you are offering. That’s it. When you know deep in your soul your product or service will truly help people… it’s easy to sell it. This is the reason I can convert so many to …

Big Words in the Health and Fitness Industry

I used to work with a guy who liked to use big words. One of his favorites was “pulchritude.” It means “physical beauty,” which is certainly a nice thing to have or to behold. But it sounds like it means something else. A foul smell, maybe, or a state of physical decay. Imagine seeing that word for the first time. …