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Premium Continuity: Part II (Inside the Numbers)

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Since my first post revealing “Premium Continuity”, there have been questions. A LOT of questions.

First, people wanted to know if this means you should never do a lower-priced continuity ($5, $10 or even $30/month). And the answer is… “it depends”.

I like to have multiple streams of continuity income. In fact, one of my most popular programs is FounderFly (and it’s just $19.95/month). Even a site I started (and recently sold) called StrengthCoach.com is just $9.95/month.

Is there money to be made there? Absolutely. And the lower-priced continuity can be a great front-end for a premium continuity program.

BUT, and this is a big ‘ol but – if you forced me to pick just ONE thing to do. If you held a gun to me and said “Ryan, you have to make $50K-$100K PER MONTH from scratch, what would you do?” – it would be PREMIUM CONTINUITY. No question about it.

After literally creating hundreds of products (everything from DVDs, CDs and books to live events, ebooks, home study courses and webinars) and close to 100 continuity programs (membership sites, print newsletters, coaching and software) – nothing has ever been as profitable as premium continuity ($97/month – $1,000+/month).

WHY? IT’S THE NUMBERS

It’s true – a premium continuity program will NOT appeal to everybody.

Here’s the truth. If you do a good job with a lower-priced continuity or even a one-time product, you can get up to 10% of the people to buy (that depends on your relationship with the list, your position in the market and the size of your list).

Now, if you create the right premium continuity program (most people screw it up!), you might get 3% or even 5% to take it. And while it’s 1/2 of the people who might purchase a lower priced product – you are charging 2X to 10X the price. Which means more profit. A LOT more profit.

This is just an example (you could obviously earn more or less). But look at how powerful this truly is to your bottom line:

$97/Month Premium Continuity
Get just one new member a day. That’s right JUST ONE.

After 6 months, that’s $17,460 PER MONTH in recurring revenue.

Obviously, there will be cancellations and some drop off – but you actually get LESS drop off at the premium pricing (when you follow my system).

Imagine if you spent 2 hours of your day just trying to get that one new member?

After only 12 months you are at $35,000.00 PER MONTH

Again, that’s just one person a day. Even if you are a terrible marketer you should be able to get one person a day.

$297/Month Premium Continuity
Here’s where the numbers get exciting.

With a few simple positioning techniques and a proven sales funnel – you can get a percentage of them to $297/month.

Let’s still assume you are a terrible marketer and still only get 1 person a day.

By this time next year – you are at $108,405.00 PER MONTH.

Yes, that’s a cool $1.3 million dollars a year – with just one new member a day.

Maybe one day you get 3 new members – and the next day nothing. You just have toaverage one a day.

Now, imagine you are a semi-decent marketer who already has a list. Or who is doing the right things to make an impact in your market.

2 new members a day? $216,000.00 PER MONTH by this day next year.

Remember, I’m talking RECURRING, DEPENDABLE income. There’s nothing that comes close to these numbers.

Do you see why I’ve tried EVERYTHING and I’m quickly transitioning all of my business back to this model? (why did I ever try anything else???)

And this doesn’t just work for the “Internet marketing” world. One of my friends is crushing it in the “self-improvement” world and I’m secretly testing it in the “fitness” market with awesome results.

Premium Continuity – I have a major crush on you.

AGREE? DISAGREE?
YOUR FEEDBACK IS WELCOMED HERE

Rock on,

Ryan

 

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Content Marketing Membership Site

I Was Wrong (Kinda). Please Meet “Premium Continuity”

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If you’ve been following me for any length of time you probably know a few things..

1. I love my family
2. I love movies almost as much as I love my family (ok, not quite but I do love my flicks)
3. I love “continuity” programs
4. I love to take risks and try to innovate in my business (Nothing gets more more excited than pushing the envelope in marketing!).

So over the past few years, I’ve been experimenting with all different types of continuity programs (recurring revenue).

Everything from my self-coined “Nano Continuity” (programs under $5/month) to programs I call “Premium Continuity” which are between $97 and $997 per month.

And while the lower-priced continuity programs certainly have it’s place in the market (I still do VERY well with them as do a lot of my clients), the BIG buckaroos are inPREMIUM CONTINUITY.

 

INTRODUCING PREMIUM CONTINUITY

A few weeks ago, I created a really fast “premium continuity” program for one of my “Titanium” clients. With just one simple email (and no web site), I created a program where he charged $250/month. And in less than 2 hours – he SOLD-OUT every spot.

Oh yeah – I know what you’re thinking.. “he’s probably in the ‘make money online’ niche and has a BIG list”.

Ummmm, no. He’s in the hyper-competitive fitness niche and his list is tiny.

And a few days ago I was speaking to a good friend who is a podcaster (I’ll keep him anonymous for now), and after I explained “premium continuity”, he put his other product he was about to release on hold and already has people lining up to pay up to $400 PER MONTH.

To me, business is a journey. And when I started thinking back to one of my first BIG premium continuity programs.

This was about 4 or 5 years ago and it brought in 2,778 clients paying $97 PER MONTH (see the screenshot below)

Yes, 2,778 people X $97 = $269,446.00 PER MONTH.

But, like I said earlier, I’m always looking to experiment and try new things.

Some big hits. Some flat-out disasters.

However as I’m looking back at my 14 years online (yes, I started in 1999) – I’m seeing a trend. And a startling one at that.

Whenever I create PREMIUM CONTINUITY for myself (and when I help my clients create these programs), they are the most profitable with a near 100% success rate.

Sometimes my creativity and never-ending desire to innovate is my own worst enemy.

When I have a formula for premium continuity that works so well and brings me and my clients the most wealth – why the heck would I do anything else?

WHY IT WORKS SO WELL

After over a decade of seeing literally hundreds of thousands of people signup for continuity programs – I noticed something. The price is often NOT  a big factor in a decision to join. In fact, it’s usually one of the last things on the list of reasons why they choose to join or take a pass.

It’s truly a numbers game. A percentage of people will always opt for the premium continuity (provided the program is setup the right way – that’s the KEY).

Then why do some premium continuity and coaching programs fail?

It’s a combination of factors.

The “pre-marketing” process. The sales process. The positioning. The hook. The delivery system. The offer. The value proposition. The trust. The lead-up and follow-up sequence. The graphics.

It’s NOT just one thing – it never is.

That’s where most marketers get it wrong. They think “if I just get a great video sales letter – my program will explode”.

Nope. Not even close.

Premium continuity is BY FAR the most powerful wealth generator I know of.

You get better clients who listen to your advice. You get people who take action. You don’t have to do deal with so many different people – and it’s a much cleaner, more streamlined business.

THIS STUFF I’VE NEVER TAUGHT

I’ve only talked about this stuff to a handful of coaching clients.

While I firmly believe in abundance – this stuff is so powerful, I never wanted to make this yet another “product”.

Sure, I’d sell a lot of copies – but the reality is most people will never even go through all the training. They’ll get distracted. They’ll skip over a training video. They won’t actually implement.

Then, here comes the “bizop” seekers looking for a quick buck. They take my content, create a watered-down version of it and “resell” it as their own as a $17 WSO.

The market gets flooded and in a matter of months, it loses it’s power.  And I refuse to go down that road again. Nope, not again.

THE IDEA

So here’s what I’m proposing.

A 3-day super-intensive LIVE in-person workshop.

Just me, you, your laptop and a handful of other serious entrepreneurs.

No video cameras. No recordings. It will NOT be turned into a product for mass consumption.

At the end of the 3 days, you’ll have your premium continuity program ready to rock and roll. But don’t expect a cake walk – you will get work done during these 3 days and you WILL get out of your comfort zone.

This will be perfect for coaches, experts and information marketers in just about any niche market.

It will be an intimate training (and doing) environment. It’s for action takers.

And you MUST be willing to sign an NDA (in other words, you cannot come in to learn my system and then think you can teach this as your own).

So, in order to protect the integrity of the group and the system – if you are interested in learning more, it will strictly be on an interview basis only. No exceptions.

If you’d like to be considered for this workshop (likely in NY area in March) – please email jennifer (at) ryanlee.com with SUBJECT=PREMIUM.

Oh yeah, it won’t be cheap (it’s NOT a $495-type of event). If instead of your first question being “how much does it cost” and you instead say “I’ll do whatever I have to do be there” – then this is probably for you. It’s for people who are focused and serious about creating wealth with a premium continuity program.

QUESTIONS? COMMENTS?
LET’S HEAR FROM YOU. 

 

Rock on,

Ryan

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How to Create Continuity Income: From SANG (Part II)

Here’s Part II of my session at the Speakers Authors Networking Group.

You can see part I of Continuity Income here.

In this highlight, I dig into the benefits of “optional continuity”.

Then, I show you one of my favorite continuity income models.

Crammed with lots of practical tactics…

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Membership Site

How to Create Continuity Income: From SANG (Part I)

This was part of my talk at one of the famous SANG events.

SANG stands of Speakers, Authors Networking Group.. and I shared the stage with some big names like Tony Robbins, Jack Canfield, Les Brown, Perry Marshall, Brian Tracy and every big personal development expert you can imagine.

This was from around 2009… and I discuss the benefits of creating your own continuity (aka recurring revenue) program.

If you want to create a fitness membership site, health membership or a sports membership – watch this clip:

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