Category Archives: Recurring Revenue

When Your Continuity Program is NOT Continuity

Yesterday, Matt Bacak and I held an exclusive full-day workshop where we laid it all on the line. We showed attendees how to build a LARGE income online in just 3 simple steps (and in case you have to ask, we rocked!).

They flew in from all over the US (and one from Canada) and each of the attendees all had different experience levels online.

One of them was a 19-year-old east coast guy who wants it badly. You know he will be successful because he is the kind of guy who will run through a brick wall to reach his goal.

As we were going through everyone’s business model – he told us about his “continuity” program. It’s a membership site for online gamers. It features videos, released weekly, for $37/month.

When I asked him about his “stick rate” (how long people actually stay), he said it’s around 1 month. But he was already thinking of another “level” to his continuity program.

IT’S NOT CONTINUITY

If people only stick around for the first month, then you don’t have a “continuity” program – you simply have another product with more headaches.

He even admitted his content is just “ok”. Nothing spectacular. And that was the issue right there.

His heart and soul wasn’t into it. And unless someone else with that passion is involved, people will never stick around.

Your energy and passion is palpable to your members.

You’ve gotta get that right first – then you can move on to more products/levels, etc.

Sometimes we all need a swift kick in the ass. Yes, I slip too and that’s why I’m in the process of refocusing my own membership site.

RETENTION STRATEGIES

I get asked about “retention” all the time when I speak at events.

If you have a content-based site, it all begins with the quality of the content and the environment you create.

It helps when you have one face of the site. A leader. Someone they know has their back and is always looking out for the members.

If your membership site has zero personality and a few slapped-together videos, I don’t care how good your follow-up autoresponder sequence is – they WILL cancel. And if they don’t stick around, I’m sorry but you DO NOT have continuity.

Have you ever been a member of a site that either blew you away (a good thing) or really let you down (not so good)?

Share your comments/thoughts below..
P.S. Here’s the easiest method to create a killer continuity program that has people stick around for YEARS…


Oh Yeah – Nano Continuity (aka Micro Payments) Is Coming On Strong!

A few years ago, I heard Gary Vaynerchuk speak at an event.

Someone from the audience asked about creating a paid membership site. He said no way – why not just give it all away for free and get sponsors.

Gary is a smart dude – and recently launched his own Nano Continuity program.

Now, he’s changing his tune.

Watch this video and let’s add your comments below…

P.S. If you want the definitive resource for creating nano continuity programs, check this out.


Membership Sites Dead? Not a Chance!

Paid membership sites are not only alive, they are thriving.

In fact, major companies continue to roll out new membership sites on an almost daily basis.

Here’s the latest by CNBC. It’s called CNBC “Pro”.

They offer a 7 day free trial (with no credit card necessary). They have monthly and yearly options for membership.

Pay attention to their clean, uncluttered design and simple message. Plus the name “pro” says it all.

Look for more and more media companies to jump on this trend – and you should too!


2 Examples of Offline Continuity Programs

Continuity income is EVERYWHERE.

It doesn’t matter where you look. Online or offline, it’s here.

As more traditional businesses are starting to understand the power of dependable monthly income, they are looking for ways to create recurring revenue in their business.

Here are 2 more examples of businesses not normally associated with continuity programs..

CASE STUDY #1 – Massage Envy
This chain of massage spas took a concept normally seen as a “one off” (massage) and turned it into continuity by creating a membership. Your monthly fee includes one massage at a steep discount, and the rest of the massages are also at a discount.

CASE STUDY #2 – Kennedy Barber Club
My friend, Nick Nanton, is one of the founders of this quickly growing barber shop. There’s a membership fee that entitles you to discounted hair cuts, appointments and more.

If these two ‘outside the box’ companies can turn traditional services like massages and hair cuts into continuity income – what can you do?


Membership Site Consistency

Every month, I held an hour long virtual training for my Platinum Inner Circle Members. And yesterday we spent a lot of time going over membership sites. (The complete recordings will be uploaded to the membership portal next week).

One of our IC members, Alex, runs a membership site for Real Estate investors. The site features interviews with successful investors, case studies, sample contracts and a private forum.

There were a lot of big breakthroughs for Alex as I did a complete membership site analysis.

One of them was “consistency”.

The “members area” did not match the sales message.

For example, his sales copy and images were loud and full of energy. But when you logged into the membership area – everything felt dull.

There were no more benefits (which are important to reinforce why people signed up in the first place)

And the colors were bland. There were no pictures – just lots of text. And no excitement.

The message for the day is carry over your consistency from sales to fulfillment.




Creating Continuity Income. Live Talk at SANG. Part I

his was a talk I gave last year at SANG (Speakers, Authors Networking Group).

It’s an “invite only” event where attendees include Tony Robbins, Jack Canfield, Jay Abraham and many of the big hitters in business and personal development. Everyone pays $2,000 to attend.

I just got the recording of my session and here’s Part I for your viewing pleasure…