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4 Ways to Help the WWE Get More Subscribers (and Generate Bigger Profits)

First a confession.

Growing up I was obsessed with professional wrestling. Seriously.

Back then, in the early 1980s, there was only one wrestling show on TV per week. It was Saturday morning and I used to set my VCR to record every episode (yes, this was years before DVR).

After all, how could I miss “Superfly” Jimmy Snuka or Sgt. Slaughter battling it out in the squared circle? Or Junkyard Dog? Or Bob Backlund?

I even used to attend live matches at Madison Square Garden with my dad.

But I took my love of wrestling a step further…. my Bar Mitzvah “theme” was professional wrestling. It was called “Ryan’s Main Event”. I’m 100% serious. It was November 2, 1985.. and it was a glorious night.

Oh yeah, it’s safe to say I was a super fan.

So when the news came in yesterday the World Wrestling Entertainment’s subscription program, called WWE Network, has only 700,000 paid subscribers I had to take a deeper look at what the heck is going on.

Yes, 700,000 paid subscribers does sound like a large number, however they are still 300,000 under their goal. In fact, because of the major shortfall, they might have to layoff 7% of their total staff.

The WWE didn’t ask me to do this. But after giving me so many years of happiness as a kid, and because I’d like to help them save jobs, here are my top four strategies to boost the revenue of the WWE Network….


The WWE has positioned this as a “network”, and I get it. They are focusing on wrestling shows, pay-per-view specials, and archived episodes.

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Screenshot of WWE Network Description

However, I think it’s a mistake. When it’s positioned purely as a “content” network, there’s really nothing special about joining. There’s no huge burning desire to belong.

The WWE is not just shows. It’s not HBO. It’s an experience. It’s the personalities. It’s the back stories.

If I were running the WWE Network, I’d position more as a “membership” or a “club”. People want to belong.. not just watch more shows and events.

Give member’s a sense of belonging or community.

At MINIMUM… you could easily add a LIVE Q/A with some of the professional wrestlers every two weeks. Or a members-only newsletter.

Everything about the network feels passive. Like I’m just sitting back and watching.

As an 11-year old boy, I would have lost my mind if I could have asked Andre the Giant a question in real time.

Even a “virtual membership card” could go miles in making me feel like I belong.

Which brings me to strategy #2…



Besides a listing of the shows – it’s hard to tell what else I’m receiving with a paid membership.

There’s a short video telling me about all the shows… but they gloss over it quickly. I’d like to see a full listing of those shows and specials.

And if you are going to position it as purely a discounted “content” play – then at minimum, you should create a comparison chart showing me how much I will save by joining.

For example, if it normally costs $50 to watch Wrestlemania on pay-per-view, show me all the PPV events for the year and how much it would cost. Maybe that is $400+ if I paid separately. Now, the $9.95 per month is looking like a much better deal.

Throw in some other members-only benefits and I’m sold.

Right now – there’s just not enough information about what I’m getting. And even though people are familiar with the WWE, you should never take for granted what people understand to be the benefits of joining your program.

Plus, the words you choose to describe your offer are powerful. VERY powerful.

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WWE Network Video and CTA Box

Take a look at the two CTAs (call to action) they use.


It feels very “transactional”. I don’t want to just “buy” videos – I want to BELONG.

Some better word choices could have been…


It should be positioned more as a “Membership Club” rather than just purchasing access to more shows/content.



The only plan offered is $9.95 per month.. but with a 6-month commitment.

I understand the value of locking people into a contract from a financial perspective. That’s what Wall Street and the shareholders want to see. It looks great on a spreadsheet. And it’s how large phone companies like ATT make their money.

But, it’s not the right thing from a CUSTOMER perspective.

I don’t want to be “locked-in”.. do you? We know why the WWE is making us to commit to six months. We know there ONLY benefit for having us commit to six months is to make your company more money.

Because there’s zero financial incentive to commit to six months. I have no choice. I’m either in for at least six months or I don’t join.

Give me an option. Give me a choice to cancel if it’s not right for me.

It’s what your customers want. And it’s the right thing to do.



As I said, right now there is only one level of membership.

Based on my experience, anywhere from 7-10% of your subscribers would JUMP at the chance for a premium level of membership.

At the current number, if 10% of the 700,000 subscribers (70,000) joined a VIP membership at $29.95 per month (approx. $20 more than the current $10 per month plan(.. that’s an ADDITIONAL $1.4 million PER MONTH in gross revenue. That could mean the difference between keeping those extra employees and firing them.

Here are some ideas for VIP membership that would justify a higher price of $29.95+ per month

  • Exclusive “Meet and Greet” with professional wrestlers before an event
  • Members-only T-shirt and cards
  • Group tour of WWE HQ in Stamford, CT
  • Live Q/A sessions with wrestlers every month
  • Welcome phone call from a WWE superstar

I didn’t even touch on retention. Since I’m not a member of the WWE Network, I’d have to join to dig in and see how they can enhance the user experience. This was all on the front-end.

A lot of jobs are on the line… I hope the WWE takes a look at this post and, at least, considers some of the strategies.

And, at minimum, maybe there is an idea or two you can gleam from this as well.

P.S. The WWE headquarters is in Stamford, CT.. which is about 10 minutes from my house. If Vince McMahon is reading this, I’d be happy to come by HQ and share my strategies with your team. It’s my way of giving back for the years of enjoyment you gave me when I was a kid!

P.P.S. If you are interested in learning how to create your own subscription programs, click here.


VIP Pass with bar code isolated on white background.

How to Create VIP Programs

Are you offering your customers the ability to upgrade to a VIP level?

On Monday night – I experienced the right way to run a VIP program.

My wife and I attended a Met’s game with our good friends. The tickets were, literally, the best seats in the entire stadium.

Third row. Right behind home plate. We were maybe 20 feet from home plate. And if you watched the game on TV, you saw us on every pitch. You can see our view of the action in the picture below.

My wife and I taking in a Met's game.. VIP-style.

My wife and I taking in a Met’s game.. VIP-style.

It was considered the premium “Gold” package.

But it wasn’t just the “tickets”. Here’s what the Met’s organization gave us with the tickets to make it a true VIP experience…

1. Free parking in a private lot. We pulled right into the lot and parked about 10 steps from the ballpark entrance. If you’ve ever been to a professional sports stadium (especially in the NYC area) you know just how valuable (and time-saving) this perk is.

2. Free, unlimited food/snacks in private party room. That’s right, there was a special room with everything from free popcorn and hot dogs to salad and soft drinks. No lines and just for the VIP’S only.

3. Private, spotless bathrooms. Enough said.

4. No-Wait entry into the park. We went through a private corridor, walked past the player lounges, escorted by hosts. And taken right to our seats.

5. High-End food vendors. Forget the ballpark burgers, we could have Shake Shack burgers brought right to our seats!

The cost for this VIP treatment?

About 10X the cost of a regular ticket.

Is this for everybody? No. But I will tell you this.. the VIP area was absolutely full. There were plenty of people who paid a premium for the VIP experience.

There will ALWAYS be a percentage of your customers who want a VIP experience. And they’ll pay premium prices for it.



You might be thinking, “That’s great Ryan.. I’m so happy for you. But how does this relate to my online business?”.

First, start to make a list of everything you offer. What are you including in your core training product? What bonuses are you giving to all your customers?

Then, write down all the “extras” you could add for VIP’s. These should be higher-end extras. I’m not talking about throwing together a sloppy 3-page PDF report and calling it the VIP experience.

Here are some examples to get you started:

  • Access to the “guru” (private email, private Facebook group, phone calls, etc.)
  • Physical versions of digital products
  • Limited-edition releases (autographed by product creator)
  • Bonus live online events and workshops
  • Bonus in-person events
  • Dedicated support (coaches, customer service reps, etc.)
  • Extra premium content (pdf reports, audios, videos, etc.)
  • Transcriptions of audio/video content
  • Follow-up, personalized phone calls.
  • Access to archived products
  • Private membership area

Another important feature is to add PASSWORD-PROTECTION to the VIP extras. You want people to FEEL the extraordinary treatment and know instantly it’s just for them.

These VIP packages and experiences can bring in anywhere from twice to ten-times the price of your regular products.

Oh yeah, the Met’s won the game 7-1. And being a lifelong Met’s fan.. yeah, I’d say it was a pretty good night indeed.

P.S. Here’s everything you’ll ever need to create your very own lifestyle business.  Including how to create premium products that bring in $1K PER DAY.


4 Essential People You Need For Your Virtual Team

You can absolutely build a business by yourself. But, that business will have a ceiling. If you want to build true wealth and freedom, you have to assemble a rock-solid team.

I’m not talking about renting 15,000 square feet of Class-A office space. You can do it simply with a few key outsourced team members while working from home (or Starbucks, of course!). I recommend you hire for projects.

For example, if you are going to create a new digital publication, hire writers, designers, etc. just for the first issue. Then, see how it goes and build from here.

Here are the four team members to consider hiring on a project-by-project basis until you generate enough revenue to consider hiring full-time.

  • Virtual Assistant: This is the jack-of-all trades who will support you. It could be everything from customer support and email to simple site updates and even managing your calendar
  • Graphic Designer: Don’t skimp here. Get a good designer to make your products and imaging really pop!
  • The “Techie”: The skills will vary depending on what you need. Could be a lower-priced webmaster for simple WordPress updates to a premium-priced programmers to build a custom software program
  • Copywriter: A good copyrighter can make you millions. The biggest mistake wannabe digital entrepreneurs trying to save money by writing copy themselves.


A BIG mistake is trying to find one person that can do it all.

If someone is a really good programmers, there’s a very good chance they are NOT a good graphic designer. These are two completely different skill sets. When you try and save money by finding one person to do it all – you hurt your revenue potential.

Find people who have, as Liam Neeson so astutely said, “a very particular set of skills, skills I have acquired over a very long career”.

You can never go wrong listening to Liam Neeson. Never.


==> P.S. If you’d like to see exactly how to build your own virtual business, click here.


Your Customer Experience

How do your customers feel when they do business with you? Is it just an “ok” experience – or would they go out of their way to rave about you?

Last week, my family and I spent the week in Nantucket, Massachusetts. It’s a small island which has become a getaway for the super wealthy. It’s the kind of place where a nice house on the water will set you back a cool $30 million and change.

There are only a couple of hotels on the Island (most are tiny bed and breakfast’s… not the best place for a family of 6!) – so we stayed at The Nantucket. A small resort that’s just a 3 minute leisurely stroll into town.

Now, I’ve stayed at hundreds of hotels over the years. Lots of very nice, luxury resorts – but this one blew me away with their customer service. Here were a few highlights…

  • Free welcome buckets and shovels for all my kids upon check-in (perfect for a day at the beach). It probably cost them $1.. but the impact on my kids was worth thousands.
  • Hundreds of DVDs you can borrow from their lobby to watch in your room. No need to check them out – it’s all on the honor system. Simply return it when you are done.
  • Throughout the week we were there, they have 3 Rolls Royce’s out front. And guests could drive them around.. for FREE!
  • During breakfast and dinner time – our kids could play in the “Kid’s Club” (which was supervised) so my wife and I could have alone time. Oh yeah, it was all FREE!
  • I asked about where to rent a stroller – and the front-desk associate immediately found one in the back room and let us use it all week for no charge.
  • Special activities at night – like s’mores by the fire (yep, that was FREE too)

As a direct comparison – we stayed at a very nice ski resort this past winter. They had DVDs we could borrow – but you had to signup with your ID and room key. If you didn’t return it, you would be charged. There was no trust.

And they also had a campfire at night – except you had to go to their hotel shop and BUY the s’mores “kit”. It was only $6 or so.. but how much does it really cost the hotel to throw in some graham crackers, marshmallows and a chocolate bar?

Sure, I paid a small fortune to stay at The Nantucket for the week. But I also felt like I wasn’t nickled and dimed around every corner. And while those small things (DVDs, s’mores, buckets and supervised play) didn’t cost the hotel much – the impact was massive.

I can’t help but tell everybody about our experience there.

From the minute we walked into the lobby to the moment we checked out – they went out of the way to make my family feel welcomed. Always friendly. Always smiling. You just felt like there were there to take great care of us.

And THAT is the exact feeling you need to give your customers who pay for your products and services.

It made me take a step back and re-evaluate the experience I provide to all my customers. And I realize I can make the customer experience  better. MUCH better.

Here are some things to ask yourself:

Are you constantly up-selling and trying to squeeze more money out of your customers? Do you ever throw in free unannounced bonuses without a hidden agenda? Are you setting “tripwires” or placing welcome mats? Do you truly over-deliver? Do you provide an experience so amazing – your customers can’t help but tell everyone they know about you?

It doesn’t matter if they bought a $5 “intro” product or a $5K coaching program – treat everyone who does business with you the same way my family was treated at The Nantucket. And when you do that.. you simply can’t lose.

Passive Income Word Cloud Concept On A Blackboard

What’s Your Number?

I recently wrote an article about the basics of investing (you can read it here).

So today, let’s take a step back and start with a simple question.

What’s Your Number?

Meaning, if you had X dollars in the bank, you could stop working.

Think about it for a minute. Most of us have zero clue about our actual number.

Some will say one million dollars. Another person might say five hundred thousand. While a third person will aim for ten million dollars.



You must know how much money you need to maintain your lifestyle before you can come up with a number.

Let’s say in ten years your kids will be out of the house. And as you run through all your bills, you figure you’ll need $10,000 per month of passive income to maintain a nice life for you in retirement.

Working backwards, if you had $1 million in the bank earning you, on average, 5% interest, that would give you $50,000 per year in passive income.

Not bad, but that’s still less than half of what you need to maintain your lifestyle.

To get to the $10,000 per month number just on your interest, you’d need approximately $2.5 million in the bank.

Again, that’s $2.5 million in the bank.

If you need more or less than $10,000 per month – you can adjust your numbers from there.

Remember, this is if you are getting a somewhat conservative 5% return on your money. You would adjust from there. I prefer to be realistic and aim for 5% as opposed to thinking you’ll get a 10-20% return.


On a side note, this is a reason why continuity income (aka recurring revenue) is so powerful.

If you create a simple membership site (even using Facebook as a platform), and it brings in just $5,000 per month of semi-passive revenue, that’s the equivalent of around $1,250,000.00 in the bank!

Everyone wants a million dollars – but what they don’t realize is the cash flow is the same if you had a $5K per month continuity income stream.

One program I recently started brings in an additional $20,000.00 per month. That would be the same of as having $5 million in the bank,

When I first started over a decade ago, I didn’t truly realize the power of recurring revenue. But now, as I am 41 with four children, I see the profound impact it can have on your life and your freedom.

As I’ve been dealing with a minor health issue the past few months, I’ve come to realize just how important dependable recurring revenue and being smart with your money truly is.

Here’s my suggestion:  start building your multiple recurring revenue streams today (and don’t forget to save!).

P.S. I’m doing my first LIVE online workshop in over two months. And I’ll show you how to build multiple streams of dependable recurring revenue. ==> Register here.

Profitable Investment Ideas Concept

What to NEVER Do If You Want to Be Wealthy

I’m no “finance guru” (yes, I know that’s a terrible way to start off a post about financial advice!).

I’ve made smart moves and some very dumb moves.

But as you start building multiple streams of digital revenue – you have to think smart about your new income.

My first rule of investing is DON’T LOSE MONEY. Actually, it’s my only rule.

I learned this the hard way. When I was living in Florida, a friend was a broker and he recommended I put money into an investment that was a “little risky” (as he put it), but I could double my money in a matter of weeks.

So I write him a check for $60,000.00. And a few weeks later that $60K became $450. Oh yeah, that hurt. Since that day, I promised to never repeat that mistake and only put my hard-earned money in safer investments.

This was re-enforced a few weeks ago at a cocktail party. I was talking to a guy in his mid-60′s who owns about $2 BILLION in real estate (no, that’s not a misprint!). When I asked him the secret to making hundreds of millions of dollars and he said, “never risk your investment”.

So what should you do?

Be smart and take at least some of the money and AUTOMATICALLY put it into some safe investments. Depending on your age and financial goals – it could be a mix of tax-free bonds, funds and long-term stocks. I’d recommend at least some of it go towards the safer bonds.


Let’s say you are following my FB Continuity program and create another $10,000.00 PER MONTH of semi-passive income.

Rather than blowing it all on a brand new ferrari or “toy” (which a shocking amount of people do), you can put a percentage of that away for savings.

First, you put aside money for the tax man. You can setup a separate account and you put $3K in there for later taxes due (On a side note, I made some massive mistakes when it came to tax planning, especially when my income skyrocketed and I wasn’t prepared for the monster tax bill. The tax fees are mind-blowing!).

Now, you have $7K left.

You decide to think long-term and set aside 50% of that for savings and the remaining 50% for cash, living, bills, vacations, etc.

Now you have $3.5K left for automatic investing. Perhaps $2.5K is withdrawn from your account into safer bonds and tax-free funds. It won’t get you the “double your money” ROI which lots of hypey stock investment newsletters promise – but that’s ok. You are being SMART and following rule #1… “don’t lose your money!”.

You will let compound interest do it’s work. And over the course of years, the money will grow. It takes a little bit of patience.

With the remaining $1k, you can put it into safer stocks with a better long-term view.

Sure, there are other ways to invest your money. New businesses. Real estate. Even collectibles. Just know what you are investing in. Don’t buy a house to “flip” it if you have no clue how to do it. If you are going to buy real estate, start in YOUR area (because, at least, you know your local area).

When you have the money automatically taken from your account and put into the funds/bonds, it’s one less thing you have to think about And it can help protect you for the future.

DISCLAIMER: I am not a financial planner – so do your homework before you invest. If you enjoyed this post, please like it and I will consider going a bit deeper into this area of smart and simple investing in future posts.

IMPORTANT: To be a good investor, you need money to invest! So, click here to start building more online income streams. 

Blank notepad over laptop and coffee cup on office wooden table

No-Touch Continuity

During the past couple of months, I’ve been dealing with an auto-immune issue. This has led to pain in the joints in both my hands and feet. But the worst part is the extreme fatigue that comes in spurts.

Because of this, for the first time in 20+ years, I haven’t been able to get as much work done as I’m used to. It was a big wake-up call and a kick in the ass. Believe me, I know it’s nothing compared to what other people have had to deal with. And after spending the first 6 years of my career working in a children’s hospital, I know just how lucky I am. It could have been worse, MUCH worse.

But because of the pain and fatigue, I have only been working an hour or so a day – and it’s made me even more aware of the VITAL IMPORTANCE of continuity income (a.k.a. recurring revenue).

But not just recurring revenue, I’m talking about recurring revenue that is on 100% auto-pilot.

A colleague of mine and super-smart marketer, Jason Fladlien, coined a term called “No-Touch Continuity” recently and I love it.

It’s basically setting up continuity programs that truly are, to borrow the phrase from legendary entrepreneur Ron Popeil, “set it and forget it”.

In other words, you set it up once and never have to touch it again. Ever.

I have a handful of these programs running – including a niched software program which still generates close to 6-figures in yearly income and I have not touched it in over 10 years. Literally.


There are dozens of no-touch continuity programs you can setup, but the #1 key to success is having a program which removes YOU from the equation.

So often when we think of continuity programs, we tend to think in terms of doing it ourselves. Membership sites, coaching programs, etc.

And those programs are great. A significant source of my income still comes from programs where I put some blood, sweat and even tears into it.

But – the programs which have allowed me to work just an hour a day for the past few weeks while still generating dependable monthly income are the ones in which I don’t have to lift a finger.

What can you do?

Look at YOUR market. Figure out the biggest challenges they are having. And formulate a plan where you provide a valuable program (with recurring revenue) that runs on autopilot. It could be software. It could be an outsourced done-for-you program. It could be white labeled programs. It could even be a recurring commission for an existing software.

When you incorporate more no-touch continuity programs into your business and start to think like a business OWNER – you will create more leverage, have more free time and enjoy the fruits of your labor.

It’s that what it’s all about anyway?

Now, if you’ll excuse me, I have a reflexology session to get to.

IMPORTANT: During Continuity Summit 4, Jason did an entire training program all about how he created over $200K PER MONTH in “No-Touch Continuity”. ==>You can access the full “No-Touch Continuity” training (as well as ALL of my continuity training programs) right here. <== 


4 Business Lessons from a Baseball Legend: Tony Gwynn

Growing up I was a BIG baseball fan. And during the 1980s, there was a player who everyone liked no matter what team you rooted for. His name was Tony Gwynn.

Tony Gwynn was one of the best pure hitters of all-time. He won the batting title 8 times and a .338 lifetime batting average (for those non-baseball fans, it was the highest career average for any player who started after WWII). It seemed every gamy my beloved Mets played against the Padres (Tony’s team), he would get a hit.

And when Tony Gwynn was eligible for the Baseball Hall of Fame – he got in on the first ballot (not that there was any question he would get in on the first try).

This past weekend, Tony Gwynn passed away at the age of 54 from salivary gland cancer and the baseball world is mourning.

So what does a baseball legend have to do with business? Here are X lessons you can learn about business from the life and career of Tony Gwynn…

For Tony Gwynn, it was about getting base hits. He didn’t try to hit a home run – he would just beat you with singles and virtually never strike out. Sure, the home run hitters get all the glory, but Tony didn’t care about the glory, he beat you with the singles. And it was those thousands of nice and easy base hits that added up to a hall of fame career.

Takeaway: You can build a very big and profitable business by creating lots and lots of high-quality, low-priced products which sell well. And when added up, come to significant income. You might not have the glory of a big “best seller” (aka Home Run), but at the end of the day, you’ll have a successful (and profitable) business.

Tony played for twenty years. By knowing what he was good at and focusing on that one thing (base hits), he played professional baseball for two decades. He knew by just getting hits, it will help his team win and he wouldn’t be the “flavor of the month”. The final result was 3,141 hits over twenty years.

Takeaway: Business is a marathon, not a sprint. Create products, programs and companies that are built to last. In other words, one product launch (just like a player having one good season) is NOT a business and won’t get you in the hall of fame.


In a era where professional athletes hop from team to team for a bigger paycheck, Tony Gwynn was loyal. He played his entire career for ONE team, the San Diego Padres. The relationship he had with San Diego fans led to the team literally building a statue of Tony at the ballpark!

Takeaway: You must be loyal your customers and clients – they are the lifeblood of your business s. Promoting products you know aren’t good just because you “owe” a friend an email or it’s a “reciprocal” mailing is poor business. Show your customers (a.k.a. fans) how much you care for them – and you will be handsomely rewarded.


I was contemplating adding this lesson, but I think it’s important. Tony died at just 54 years old (at least 30 years too young). It was from salivary gland cancer which he attributed to years of chewing tobacco (a habit he started when he was a rookie in 1981). Tony can no longer  watch his grandchildren grow – which is the saddest tragedy.

Takeaway: You will never reach the highest levels of success unless you are treating your body like a temple. But more importantly, you might be cutting years off your life. Do all the stuff you know you should be doing. Eat better. Exercise. And avoid the bad crap (like tobacco).

They broke the mold when they made Tony Gwynn, both the baseball player and the man. And there are many lessons to be learned by looking back and reflecting on his life.

Tony Gwynn left a legacy.

Are you living a life of greatness? Or are you settling for mediocrity?

Domains for Sale

Over the years, my over-active Entrepreneurial brain would sometimes get the best of me. And while I’ve created hundreds of successful products and businesses over the years – there are hundreds more multi-million dollar products/brands I simply never had the time to complete.

So here’s the deal. I own A LOT of domain names. I scooped up some of these names over 10 years ago and I’m ready to let them go. It’s the first time many of these names have been available to the public in over a decade.

Domain names are like real estate. And with the .com (the gold standard) there is only ONE of them. Ever. There will never be another .com. So once you own it, it’s yours forever. And these domain names only go UP in value as less and less are available.

So why would I let them go?

It’s actually a personal issue. I have recently been diagnosed with an auto-immune disease. It’s something I am dealing with and can be controlled. And part of my treatment is simply slowing down and de-stressing. By literally letting go of these domains, I can calm my mind and re-focus on my core business.

I was planning on holding onto these for years – but the idea of clearing my plate gives me a great sense of relief.

There are a few 3rd party domain reseller who want to exclusively represent my portfolio. But before I do that, I would rather give YOU the opportunity to own these names (plus, when they do resell these names, they will be asking up to $10k for some of these names). It’s much more satisfying to see one of my subscribers have a great name and run with it.


Step 1: Take a look at the available names below and see which one (or ones) you like.
Step 2: ==> Click here and submit a bid.

This will be open for bidding until the names are sold. If you come in with a serious bid – the name is yours. (please don’t waste my time and yours with a low bid of $20). If you win, we’ll send you a link via email to make the payment and transfer it over to you.

Bid now as these names will go fast. Once the name is gone, it’s gone forever. No reasonable offer will be refused.

Good luck and happy bidding! (and (and (and (and (and (and (and (.info, .net, .org) (.net, .org, .biz, .tv, .mobi) (and (and

If you’d like to own any of these name, CLICK HERE and submit a bid. 

Marketing… Like a Gentleman

Ever year, I attend an invite-only event called the Consumer Health Summit… held just 20 minutes from my house in Stamford, CT.

And every year – the person I always look forward to seeing the most is Gary Bencivenga, arguably the world’s greatest living copywriter,

And I’m not making up that title, ask anyone who understands copywriting or direct mail – ad they will agree Gary is simply untouchable. His legacy is firmly cemented as one of the best of all-time.

His marketing campaigns and packages have generated more revenue than most of us could possibly fathom (I couldn’t even make a guess of how many hundreds of millions of dollars his copy packages have generated).

With his successful track record, he has earned the right to be arrogant, but here’s the thing.. he couldn’t possibly be more humble and warm. We always greet each other with a smile and a big hug. And his equally warm wife, Pauline, is right there by his side. A true partnership.

Gary has retired from writing copy for other people – but he does it for his own company, The Fresh Pressed Olive Oil Club. That’s right, he has a membership club… for olive oil!



Why am I writing about Gary? To show you how to market… like a gentleman (or gentlewoman, if there’s such a word).

Gary is a master of his craft.

He tells stories. His copy is engaging. He leads his potential customers down a path. He uses real salesmanship.

He doesn’t need hypey, aggressive hype. His headlines don’t have to scream.

I highly doubt he’s ever used the word “ninja” or “crush it” in his copy.

Why does every “Internet marketer” have to write copy as if they are trying to reach a 20-year old gamer? I’m just so tired of it.

If you are going to “model” sales copy, study the direct mail all-time greats like Gary Bencivenga – not the new, hypey IM “dudes” (here’s a link to his newsletter, which he told me he’s thinking of bringing back).

Your conversions will increase and you’ll feel much better about promoting your products.