Category Archives: Uncategorized

thenantucket

Your Customer Experience

How do your customers feel when they do business with you? Is it just an “ok” experience – or would they go out of their way to rave about you?

Last week, my family and I spent the week in Nantucket, Massachusetts. It’s a small island which has become a getaway for the super wealthy. It’s the kind of place where a nice house on the water will set you back a cool $30 million and change.

There are only a couple of hotels on the Island (most are tiny bed and breakfast’s… not the best place for a family of 6!) – so we stayed at The Nantucket. A small resort that’s just a 3 minute leisurely stroll into town.

Now, I’ve stayed at hundreds of hotels over the years. Lots of very nice, luxury resorts – but this one blew me away with their customer service. Here were a few highlights…

  • Free welcome buckets and shovels for all my kids upon check-in (perfect for a day at the beach). It probably cost them $1.. but the impact on my kids was worth thousands.
  • Hundreds of DVDs you can borrow from their lobby to watch in your room. No need to check them out – it’s all on the honor system. Simply return it when you are done.
  • Throughout the week we were there, they have 3 Rolls Royce’s out front. And guests could drive them around.. for FREE!
  • During breakfast and dinner time – our kids could play in the “Kid’s Club” (which was supervised) so my wife and I could have alone time. Oh yeah, it was all FREE!
  • I asked about where to rent a stroller – and the front-desk associate immediately found one in the back room and let us use it all week for no charge.
  • Special activities at night – like s’mores by the fire (yep, that was FREE too)

As a direct comparison – we stayed at a very nice ski resort this past winter. They had DVDs we could borrow – but you had to signup with your ID and room key. If you didn’t return it, you would be charged. There was no trust.

And they also had a campfire at night – except you had to go to their hotel shop and BUY the s’mores “kit”. It was only $6 or so.. but how much does it really cost the hotel to throw in some graham crackers, marshmallows and a chocolate bar?

Sure, I paid a small fortune to stay at The Nantucket for the week. But I also felt like I wasn’t nickled and dimed around every corner. And while those small things (DVDs, s’mores, buckets and supervised play) didn’t cost the hotel much – the impact was massive.

I can’t help but tell everybody about our experience there.

From the minute we walked into the lobby to the moment we checked out – they went out of the way to make my family feel welcomed. Always friendly. Always smiling. You just felt like there were there to take great care of us.

And THAT is the exact feeling you need to give your customers who pay for your products and services.

It made me take a step back and re-evaluate the experience I provide to all my customers. And I realize I can make the customer experience  better. MUCH better.

Here are some things to ask yourself:

Are you constantly up-selling and trying to squeeze more money out of your customers? Do you ever throw in free unannounced bonuses without a hidden agenda? Are you setting “tripwires” or placing welcome mats? Do you truly over-deliver? Do you provide an experience so amazing – your customers can’t help but tell everyone they know about you?

It doesn’t matter if they bought a $5 “intro” product or a $5K coaching program – treat everyone who does business with you the same way my family was treated at The Nantucket. And when you do that.. you simply can’t lose.


Passive Income Word Cloud Concept On A Blackboard

What’s Your Number?

I recently wrote an article about the basics of investing (you can read it here).

So today, let’s take a step back and start with a simple question.

What’s Your Number?

Meaning, if you had X dollars in the bank, you could stop working.

Think about it for a minute. Most of us have zero clue about our actual number.

Some will say one million dollars. Another person might say five hundred thousand. While a third person will aim for ten million dollars.

 

HOW TO FIGURE OUT YOUR NUMBER

You must know how much money you need to maintain your lifestyle before you can come up with a number.

Let’s say in ten years your kids will be out of the house. And as you run through all your bills, you figure you’ll need $10,000 per month of passive income to maintain a nice life for you in retirement.

Working backwards, if you had $1 million in the bank earning you, on average, 5% interest, that would give you $50,000 per year in passive income.

Not bad, but that’s still less than half of what you need to maintain your lifestyle.

To get to the $10,000 per month number just on your interest, you’d need approximately $2.5 million in the bank.

Again, that’s $2.5 million in the bank.

If you need more or less than $10,000 per month – you can adjust your numbers from there.

Remember, this is if you are getting a somewhat conservative 5% return on your money. You would adjust from there. I prefer to be realistic and aim for 5% as opposed to thinking you’ll get a 10-20% return.

BACK TO CONTINUITY

On a side note, this is a reason why continuity income (aka recurring revenue) is so powerful.

If you create a simple membership site (even using Facebook as a platform), and it brings in just $5,000 per month of semi-passive revenue, that’s the equivalent of around $1,250,000.00 in the bank!

Everyone wants a million dollars – but what they don’t realize is the cash flow is the same if you had a $5K per month continuity income stream.

One program I recently started brings in an additional $20,000.00 per month. That would be the same of as having $5 million in the bank,

When I first started over a decade ago, I didn’t truly realize the power of recurring revenue. But now, as I am 41 with four children, I see the profound impact it can have on your life and your freedom.

As I’ve been dealing with a minor health issue the past few months, I’ve come to realize just how important dependable recurring revenue and being smart with your money truly is.

Here’s my suggestion:  start building your multiple recurring revenue streams today (and don’t forget to save!).

 
P.S. I’m doing my first LIVE online workshop in over two months. And I’ll show you how to build multiple streams of dependable recurring revenue. ==> Register here.


Profitable Investment Ideas Concept

What to NEVER Do If You Want to Be Wealthy

I’m no “finance guru” (yes, I know that’s a terrible way to start off a post about financial advice!).

I’ve made smart moves and some very dumb moves.

But as you start building multiple streams of digital revenue – you have to think smart about your new income.

My first rule of investing is DON’T LOSE MONEY. Actually, it’s my only rule.

I learned this the hard way. When I was living in Florida, a friend was a broker and he recommended I put money into an investment that was a “little risky” (as he put it), but I could double my money in a matter of weeks.

So I write him a check for $60,000.00. And a few weeks later that $60K became $450. Oh yeah, that hurt. Since that day, I promised to never repeat that mistake and only put my hard-earned money in safer investments.

This was re-enforced a few weeks ago at a cocktail party. I was talking to a guy in his mid-60′s who owns about $2 BILLION in real estate (no, that’s not a misprint!). When I asked him the secret to making hundreds of millions of dollars and he said, “never risk your investment”.

So what should you do?

Be smart and take at least some of the money and AUTOMATICALLY put it into some safe investments. Depending on your age and financial goals – it could be a mix of tax-free bonds, funds and long-term stocks. I’d recommend at least some of it go towards the safer bonds.

 
AN EXAMPLE

Let’s say you are following my FB Continuity program and create another $10,000.00 PER MONTH of semi-passive income.

Rather than blowing it all on a brand new ferrari or “toy” (which a shocking amount of people do), you can put a percentage of that away for savings.

First, you put aside money for the tax man. You can setup a separate account and you put $3K in there for later taxes due (On a side note, I made some massive mistakes when it came to tax planning, especially when my income skyrocketed and I wasn’t prepared for the monster tax bill. The tax fees are mind-blowing!).

Now, you have $7K left.

You decide to think long-term and set aside 50% of that for savings and the remaining 50% for cash, living, bills, vacations, etc.

Now you have $3.5K left for automatic investing. Perhaps $2.5K is withdrawn from your account into safer bonds and tax-free funds. It won’t get you the “double your money” ROI which lots of hypey stock investment newsletters promise – but that’s ok. You are being SMART and following rule #1… “don’t lose your money!”.

You will let compound interest do it’s work. And over the course of years, the money will grow. It takes a little bit of patience.

With the remaining $1k, you can put it into safer stocks with a better long-term view.

Sure, there are other ways to invest your money. New businesses. Real estate. Even collectibles. Just know what you are investing in. Don’t buy a house to “flip” it if you have no clue how to do it. If you are going to buy real estate, start in YOUR area (because, at least, you know your local area).

When you have the money automatically taken from your account and put into the funds/bonds, it’s one less thing you have to think about And it can help protect you for the future.

DISCLAIMER: I am not a financial planner – so do your homework before you invest. If you enjoyed this post, please like it and I will consider going a bit deeper into this area of smart and simple investing in future posts.

IMPORTANT: To be a good investor, you need money to invest! So, click here to start building more online income streams. 


Blank notepad over laptop and coffee cup on office wooden table

No-Touch Continuity

During the past couple of months, I’ve been dealing with an auto-immune issue. This has led to pain in the joints in both my hands and feet. But the worst part is the extreme fatigue that comes in spurts.

Because of this, for the first time in 20+ years, I haven’t been able to get as much work done as I’m used to. It was a big wake-up call and a kick in the ass. Believe me, I know it’s nothing compared to what other people have had to deal with. And after spending the first 6 years of my career working in a children’s hospital, I know just how lucky I am. It could have been worse, MUCH worse.

But because of the pain and fatigue, I have only been working an hour or so a day – and it’s made me even more aware of the VITAL IMPORTANCE of continuity income (a.k.a. recurring revenue).

But not just recurring revenue, I’m talking about recurring revenue that is on 100% auto-pilot.

A colleague of mine and super-smart marketer, Jason Fladlien, coined a term called “No-Touch Continuity” recently and I love it.

It’s basically setting up continuity programs that truly are, to borrow the phrase from legendary entrepreneur Ron Popeil, “set it and forget it”.

In other words, you set it up once and never have to touch it again. Ever.

I have a handful of these programs running – including a niched software program which still generates close to 6-figures in yearly income and I have not touched it in over 10 years. Literally.

THE KEY TO NO-TOUCH CONTINUITY

There are dozens of no-touch continuity programs you can setup, but the #1 key to success is having a program which removes YOU from the equation.

So often when we think of continuity programs, we tend to think in terms of doing it ourselves. Membership sites, coaching programs, etc.

And those programs are great. A significant source of my income still comes from programs where I put some blood, sweat and even tears into it.

But – the programs which have allowed me to work just an hour a day for the past few weeks while still generating dependable monthly income are the ones in which I don’t have to lift a finger.

What can you do?

Look at YOUR market. Figure out the biggest challenges they are having. And formulate a plan where you provide a valuable program (with recurring revenue) that runs on autopilot. It could be software. It could be an outsourced done-for-you program. It could be white labeled programs. It could even be a recurring commission for an existing software.

When you incorporate more no-touch continuity programs into your business and start to think like a business OWNER – you will create more leverage, have more free time and enjoy the fruits of your labor.

It’s that what it’s all about anyway?

Now, if you’ll excuse me, I have a reflexology session to get to.

IMPORTANT: During Continuity Summit 4, Jason did an entire training program all about how he created over $200K PER MONTH in “No-Touch Continuity”. ==>You can access the full “No-Touch Continuity” training (as well as ALL of my continuity training programs) right here. <== 


tonygwynn

4 Business Lessons from a Baseball Legend: Tony Gwynn

Growing up I was a BIG baseball fan. And during the 1980s, there was a player who everyone liked no matter what team you rooted for. His name was Tony Gwynn.

Tony Gwynn was one of the best pure hitters of all-time. He won the batting title 8 times and a .338 lifetime batting average (for those non-baseball fans, it was the highest career average for any player who started after WWII). It seemed every gamy my beloved Mets played against the Padres (Tony’s team), he would get a hit.

And when Tony Gwynn was eligible for the Baseball Hall of Fame – he got in on the first ballot (not that there was any question he would get in on the first try).

This past weekend, Tony Gwynn passed away at the age of 54 from salivary gland cancer and the baseball world is mourning.

So what does a baseball legend have to do with business? Here are X lessons you can learn about business from the life and career of Tony Gwynn…

LESSON #1: PROLIFIC AND CONSISTENT SMALL HITS
For Tony Gwynn, it was about getting base hits. He didn’t try to hit a home run – he would just beat you with singles and virtually never strike out. Sure, the home run hitters get all the glory, but Tony didn’t care about the glory, he beat you with the singles. And it was those thousands of nice and easy base hits that added up to a hall of fame career.

Takeaway: You can build a very big and profitable business by creating lots and lots of high-quality, low-priced products which sell well. And when added up, come to significant income. You might not have the glory of a big “best seller” (aka Home Run), but at the end of the day, you’ll have a successful (and profitable) business.

LESSON #2: LONGEVITY
Tony played for twenty years. By knowing what he was good at and focusing on that one thing (base hits), he played professional baseball for two decades. He knew by just getting hits, it will help his team win and he wouldn’t be the “flavor of the month”. The final result was 3,141 hits over twenty years.

Takeaway: Business is a marathon, not a sprint. Create products, programs and companies that are built to last. In other words, one product launch (just like a player having one good season) is NOT a business and won’t get you in the hall of fame.


LESSON #3: LOYALTY

In a era where professional athletes hop from team to team for a bigger paycheck, Tony Gwynn was loyal. He played his entire career for ONE team, the San Diego Padres. The relationship he had with San Diego fans led to the team literally building a statue of Tony at the ballpark!

Takeaway: You must be loyal your customers and clients – they are the lifeblood of your business s. Promoting products you know aren’t good just because you “owe” a friend an email or it’s a “reciprocal” mailing is poor business. Show your customers (a.k.a. fans) how much you care for them – and you will be handsomely rewarded.

 

LESSON #4: YOUR HEALTH
I was contemplating adding this lesson, but I think it’s important. Tony died at just 54 years old (at least 30 years too young). It was from salivary gland cancer which he attributed to years of chewing tobacco (a habit he started when he was a rookie in 1981). Tony can no longer  watch his grandchildren grow – which is the saddest tragedy.

Takeaway: You will never reach the highest levels of success unless you are treating your body like a temple. But more importantly, you might be cutting years off your life. Do all the stuff you know you should be doing. Eat better. Exercise. And avoid the bad crap (like tobacco).

They broke the mold when they made Tony Gwynn, both the baseball player and the man. And there are many lessons to be learned by looking back and reflecting on his life.

Tony Gwynn left a legacy.

Are you living a life of greatness? Or are you settling for mediocrity?


Domains for Sale

Over the years, my over-active Entrepreneurial brain would sometimes get the best of me. And while I’ve created hundreds of successful products and businesses over the years – there are hundreds more multi-million dollar products/brands I simply never had the time to complete.

So here’s the deal. I own A LOT of domain names. I scooped up some of these names over 10 years ago and I’m ready to let them go. It’s the first time many of these names have been available to the public in over a decade.

Domain names are like real estate. And with the .com (the gold standard) there is only ONE of them. Ever. There will never be another .com. So once you own it, it’s yours forever. And these domain names only go UP in value as less and less are available.

So why would I let them go?

It’s actually a personal issue. I have recently been diagnosed with an auto-immune disease. It’s something I am dealing with and can be controlled. And part of my treatment is simply slowing down and de-stressing. By literally letting go of these domains, I can calm my mind and re-focus on my core business.

I was planning on holding onto these for years – but the idea of clearing my plate gives me a great sense of relief.

There are a few 3rd party domain reseller who want to exclusively represent my portfolio. But before I do that, I would rather give YOU the opportunity to own these names (plus, when they do resell these names, they will be asking up to $10k for some of these names). It’s much more satisfying to see one of my subscribers have a great name and run with it.


HOW TO OWN ONE (OR ANY) OF THESE MILLION DOLLAR DREAM DOMAIN NAMES

Step 1: Take a look at the available names below and see which one (or ones) you like.
Step 2: ==> Click here and submit a bid.

This will be open for bidding until the names are sold. If you come in with a serious bid – the name is yours. (please don’t waste my time and yours with a low bid of $20). If you win, we’ll send you a link via email to make the payment and transfer it over to you.

Bid now as these names will go fast. Once the name is gone, it’s gone forever. No reasonable offer will be refused.

Good luck and happy bidding!

0employee.com
0employees.com
1001waystomarketyoursite.com
1001waystomarketyourwebsite.com
100meter.com
100meterdash.com
101miniworkouts.com
101workouts.com
150workout.com
150workouts.com
17minutefitness.com
1dollarabs.com (and onedollarabs.com)
1kperhour.com
1newclientaday.com
1newpatientaday.com
1nightbrand.com
200meter.com
200meterdash.com
24hourcontinuity.com (and TwentyFourHourContinuity.com)
24hrcontinuity.com
2minuteworkouts.com
33waysto10k.com
400meter.com
400meterdash.com
4minutediet.com (and FourMinuteDiet.com)
4minutefatblast.com
4minuteweightloss.com
52weekmarketing.com
5Kdays.com (and FiveKDays.com)
5minutefitness.com (and FiveMinuteFitness.com
5minuteworkouts.com
7figureinnercircle.com
7millionairerules.com
7millionairesecrets.com (and SevenMillionaireSecrets.com)
7minutecoach.com (and SevenMinuteCoach.com)
7minutecontinuity.com
7minutefitness.com
7minuteworkouts.com
800meter.com
AlllDayReplay.com
AthleteXpress.com
AuthorMarketingSecrets.com
bGreat.com
BigFatPaydays.com
BigLeagueWorkouts.com
BigTicketContinuity.com
BigWorkouts.com
BionicWebinar.com
BionicWebinars.com
BizBeautiful.com
BlogMembershipSystem.com
Blu-RayFitness.com
Blu-RayOfTheDay.com
Blu-RayWeightLoss.com
Blu-RayWorkouts.com
BlueprintsDotCom.com
BluRayFitness.com
BluRayOfTheDay.com
BluRayOfTheMonth.com
BluRayWeightLoss.com
BluRayWorkouts.com
BreakfastShakes.com
CardioIsDead.com
CelebrityFitNews.com
CelebrityTrainer.me
CertifiedSpeedCoach.com
ChiroProsMarketingGroup.com
ChiroReputation.com
CleaningProsMarketingGroup.com
CoffeeShopBoardroom.com
CommissionRepo.com
ContinuityCoachingClub.com
ContinuityCrush.com
ContinuityDomination.com
ContinuityIncomeCoach.com
ContinuityIncomeStreams.com
ContinuityMillionaire.com
ContinuityMillionaires.com
ContinuityMillions.com
ContinuityProfits.com
ContinuityWebinars.com
ContinuityZen.com
CornerBoothLetter.com
CornerBoothReport.com
DeathOfCardio.com
DeathOfFitness.com
DeathOfPersonalTraining.com
DigitalPublisherNews.com
DigitalPublishingDaily.com
DollarAbs.com
DollarAbsClub.com
DollarBusinessClub.com
DollarFitnessClub.com
DollarMarketingClub.com
DollarSuccessClub.com
Done4YouWebsite.com
DoneForUWebsite.com
DoneForYouBlog.com
DotComAssociation.com (.info, .net, .org)
DotComAutomation.com
DotComLifestyle.com (.net, .org, .biz, .tv, .mobi)
DotComLifestyleAlliance.com
DotComLifestyleFormula.com
DotComLifestyleSociety.com
DotComLifestyleSystem.com
DoThisGetTraffic.com
DownlineMag.com
DrawStudios.com
EfficientAthlete.com
EffortlessCommissions.com
ePublishingBootcamp.com
ePublishingInABox.com
ePublishingMillionaire.com
ePublishingSecrets.com
eTennisTraining.com
EventAutomation.com
FanPageSimplified.com
FanPagesSimplified.com
FastPitchWorkouts.com
FastWeightLossForMen.com
FieldHockeyWorkouts.com
FijiLetter.com
FitnessBallU.com
FitnessMarketingAssociation.com
FitnessOutlaws.com
FitnessProNews.com
FitnessWorldSummit.com
FitNewsReview.com
FiveKDay.com
FiveKDays.com
FiveMinuteFitness.com
ForPreppersOnly.com
FourMinuteDiet.com (and 4MinuteDiet.com)
FreeMarketingDVDs.com
FreeWorkoutDVD.com
FreeWorkoutDVDs.com
FunctionalTrainingWorkouts.com
GetBetterEveryDay.com
GetRichGetFit.com
GetRichNowBook.com
GladiatorSecrets.com
GladiatorStrength.com
GladiatorWorkout.com
GladiatorWorkouts.com
GridironWorkouts.com
GymnasticsWorkouts.com
GymWild.com
HealthyBackWorkouts.com
HealthyGuyMagazine.com
HealthyShortCut.com
HealthyShortCuts.com
HomeBusinessWorldSummit.com
HoopWorkouts.com
HowTheyMadeMoney.com
HurdleStrength.com
IceHockeyWorkouts.com
iMarketingUpdate.com
IndependenceSummit.com
IndependenceWorldSummit.com
InstantFitnessBusiness.com
InstantFitnessNewsletter.com
InternetMillionaireMagazine.com
InternetPublicityReport.com
JustTheWorkout.com
JustTheWorkouts.com
KindleContinuity.com
LandmarkPass.com
LaunchYourList.com
LeanBusinessMagazine.com
LikeMyCoupon.com
LikeMyDeal.com
LookGreatFeelGreatMag.com
LowCostReports.com
LowerBodyWorkouts.com
MajorLeagueWorkouts.com
MakeMoreByWorkingLess.com
MarketingOrganizer.com
MarketingOrganiser.com
MedicineBallWorkouts.com
MembershipMultiplier.com
MembershipSiteAlliance.com
MembershipSiteAssociation.com
MembershipSiteMBA.com
MicroMembership.com
MicroMemberships.com
MicroMembershipSites.com
MicroMembershipSite.com
MightyCart.com
MillionaireLaw.com
MillionaireLaws.com
MillionaireRituals.com
MillionaireWorkout.com
MillionaireWorkouts.com
MillionairesWorkout.com
MillionairesWorkouts.com
MillionaireWorkoutClub.com
MillionDollarBinder.com
MixedMartialArtsWorkouts.com
MonthlyMoneyMachines.com
NanoMembership.com
NoBSDiet.com
NoHypeDiet.com
OfficialMMAWorkouts.com
OneClickUpsells.com
OneNewClientaDay.com
OneNewPatientaDay.com
OnlyWorkouts.com
PageUno.com
PersonalTrainerInABox.com
PersonalTrainerTimes.com
PicnicWorkouts.com
PocketMillionaires.com
PregnantWorkouts.com
PresentationReplay.com
PressSendMakeMoney.com
PresSentMakeMoney.com
QuickWeightLossforWomen.com
RealManFitness.com
ReContinuity.com
RecurringRevenueModels.com
RecurringRevenueSecrets.com
RecurringRevenueModel.com
RecurringRevenueModels.com
RenegadeCard.com
RepeatableBusiness.com
RockStarBlueprint.com
RockStarMarketingAcademy.com
Rontinuity.com
RugbyWorkouts.net
SandBagExercise.com
SandBagSecrets.com
SandBagStrength.com
SandBagWorkouts.com
SandBoxGym.com
SelfImprovementAssociation.com
SelfPublishingWorldSummit.com
SelfPublishingXpo.com
SevenMinuteCash.com
ShotMakerWorkouts.com
SidewaysIncome.com
SixFigureMembership.com
SixFigureMembershipSite.com
SixFigureSubscriptions.com
SnapCalendar.com
SoccerWorkouts.net
SoftballPowerCoach.com
SplitBodyWorkouts.com
SprintDiet.com
SprintersDiet.com
StartUPass.com
StartUpPass.com
StealthChiropracticMarketing.com
StealthDentalMarketing.com
StealthFinancialMarketing.com
StealthFitnessMarketing.com
StealthNetworkMarketing.com
StealthRealEstateMarketing.com
SuccessWorldSummit.com
SuccessXpo.com
SwimmingStrength.net
SyndicatedTraffic.com
TakeBackMarketing.com
The168Diet.com
TheKettlebellDaily.com
TheMillionaireWorkout.com
TheOneNightBrand.com
TheReviewAgency.com
TheSubscriptionNews.com
TheWorldsFastestWorkout.com
TotalWorkouts.com
TrafficForAuthors.com
TrafficForCoaches.com
TrafficForDoctors.com
TrafficForSpeakers.com
TrafficForTherapists.com
UltimateBodyweightFitness.com
USMarketingAssociation.com
USVirtualOfficeAssociation.com
VegasMarketingBash.com
VirtualMassageTherapy.com
VirtualOfficeAcademy.com
VirtualOfficeAlliance.com
VirtualOfficeMagazine.com
VirtualOfficeMonthly.com
VirtualOfficeShow.com
VirutalOfficeSummit.com
VirtualOfficeU.com
WebinarBot.com
WebinarContinuity.com
Work1DayaYear.com (and WorkOneDayaYear.com
WorkAnywhereProject.com
WorkoutPass.com
WorkoutU.com
WorldCupWorkouts.com
WorldFitnessSummit.com
WorldsEasiestWorkouts.com
WorldsFastestWorkouts.com
WorldsQuickestWorkouts.com
WrestlerWorkouts.com
ZenContinuity.com
ZeroEmployee.com
ZeroEmployeeBiz.com

If you’d like to own any of these name, CLICK HERE and submit a bid. 


Marketing… Like a Gentleman

Ever year, I attend an invite-only event called the Consumer Health Summit… held just 20 minutes from my house in Stamford, CT.

And every year – the person I always look forward to seeing the most is Gary Bencivenga, arguably the world’s greatest living copywriter,

And I’m not making up that title, ask anyone who understands copywriting or direct mail – ad they will agree Gary is simply untouchable. His legacy is firmly cemented as one of the best of all-time.

His marketing campaigns and packages have generated more revenue than most of us could possibly fathom (I couldn’t even make a guess of how many hundreds of millions of dollars his copy packages have generated).

With his successful track record, he has earned the right to be arrogant, but here’s the thing.. he couldn’t possibly be more humble and warm. We always greet each other with a smile and a big hug. And his equally warm wife, Pauline, is right there by his side. A true partnership.

Gary has retired from writing copy for other people – but he does it for his own company, The Fresh Pressed Olive Oil Club. That’s right, he has a membership club… for olive oil!

 

LIKE A GENTLEMAN

Why am I writing about Gary? To show you how to market… like a gentleman (or gentlewoman, if there’s such a word).

Gary is a master of his craft.

He tells stories. His copy is engaging. He leads his potential customers down a path. He uses real salesmanship.

He doesn’t need hypey, aggressive hype. His headlines don’t have to scream.

I highly doubt he’s ever used the word “ninja” or “crush it” in his copy.

Why does every “Internet marketer” have to write copy as if they are trying to reach a 20-year old gamer? I’m just so tired of it.

If you are going to “model” sales copy, study the direct mail all-time greats like Gary Bencivenga – not the new, hypey IM “dudes” (here’s a link to his newsletter, which he told me he’s thinking of bringing back).

Your conversions will increase and you’ll feel much better about promoting your products.


“Sneak-Peek” Inside a Group Free-Flow Coaching Session

Every single week, I do LIVE trainings for my “Plat” group.

Sometimes it’s a special guest (like when we had the #1 media buyer on the planet show how to get cheap clicks OR when we had a fellow member show how he got 11,000 new Facebook fans in one week). And other times, it’s a brand new training.

But the favorite training is usually when it’s “open mic”. I just open the lines for one-hour, roll-up my sleeves and dig in.

For the first time, I am letting you see what goes on behind the scenes.

Why would I do this? Well, two reasons..

#1. Teaching: I’m sure even from this one session you’ll pickup a few nuggets of wisdom you can apply in your business
#2. New Members: Yeah, I kinda want to show you how much you are missing on a weekly basis if you are not a Plat member yet.

A fair warning.. I’m not keeping this up for long. So watch it now before it’s taken down…

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The Power of Being “Understated”

In the online marketing world, we are so used to SHOUTING.

We have BIG, BALLSY headlines. We use scarcity to get orders. We use hype. We make outrageous promises. We have countdown clocks. We tell everyone to share, tweet, like, and hashtag everything.

And yet, there are some people doing VERY well…. by doing the exact opposite.

I’ve spent the past two days at an event I’ve been attending regularly for the last five years. It’s about 15 minutes from my house, right in the middle of Stamford, CT. And you’ve probably never heard about this event.

Why?

It’s invitation-only (if you don’t operate your business with high integrity, you cannot attend).

It’s over $2K to attend.

There are just a two speakers a day – the rest of the time is engaging in high-level conversation and sharing. Of course, I always have to crack a joke when it’s my turn on the mic as I share content.. but I digress.

It sells-out all 80 spots in a few days with no sales letter – just one email.

The web site has virtually zero copy. You’ll only see the name of the event. The location. The date. The price. And a “Buy Now” button which I actually setup for him (I did it for him in 5 minutes using paypal).

Oh yeah – and we are NOT allowed to promote it while the event is going on.

The event organizer says, “This is a safe place. What we say is kept here so you are NOT allowed to quote any speakers”. Meaning no tweeting, hashtagging, liking or any other crazy program you social media freaks are into (ok, those are my words).

Can you imagine? It’s the OPPOSITE of every event I’ve ever attended.

In fact, this is now the ONLY event I’ve attended over the years where I have not been a speaker (and I was honored to speak at it 4 years ago).

 

HOW HE DOES IT

Since we are not allowed to promote the event while it’s going on.. I will honor my friend and keep it quiet. But since I know him so well – I’ll let you in on how he does it.

HE GIVES FIRST and never asks for anything in return.

He cherishes relationships.

It’s rare for him to meet-up someone and not have a book in hand to give as a gift.

He shares information. He gives feedback. He connects people without a need for “reciprocation”.

Unlike so many marketers, when someone does a favor for me – I can tell in a second they are going to eventually “call in” that favor. I’m a New Yorker… I have a sense for it. But not with him. He gives and you just know it’s from the heart.

For years, he held monthly dinners with another entrepreneur in NYC. They’d bring together three to five other entrepreneurs who have never met before and would treat them all to dinner. That’s right – just to connect everyone. And they would pay for the dinner (plus give us, yes, more gifts).

They asked for nothing in return.

It was at one of those dinners, I connected with Noah Kagan (founder of AppSumo, who then spoke at my last DotComXpo).

So when he sends an email letting you know about his next event. And you know the level it will operate – you are sold before you even get to the web site. Heck, you are sold before you even OPEN the email (and yes, his email ALWAYS gets opened).

 

THE LESSON

Don’t believe the hype. You can operate at a higher level – and it’s where I’m still striving to get my business to.

When you build your business with integrity. And create lasting relationships. This is the exact type of thing that can happen for you.


losemoney

The WRONG Way to “Model” Success

Yesterday, I did a speed coaching session with a young, motivated entrepreneur.

He told me about his idea (a type of “club”) – which I immediately liked. It fit all the criteria for a successful lifestyle business (recurring revenue, saves member’s money, and a highly targeted market that is easy to reach).

This entrepreneur got the inspiration from another successful business he’s seen. This other business has 15,000 members who pay around $12 per month (yeah, those are strong numbers!).

But here’s where he start to go wrong. He began to “change” the model.

 

MODEL THE RIGHT WAY

The main competitor (business he is “modeling”) MAILS content each month. There’s a specific reason why (I can’t give it away what they sell due to confidentiality of our call), however, I can tell you the mailing is IMPORTANT. I believe it’s a big reason why people stick around.

But my young client said, “well, if it costs them $1 to mail out the letter to each person, that’s $15,000 per month in mailing costs! So I want to deliver it all digitally and save that money”.

I was stunned.

I explained one of the reasons people stick to that particular program is because it’s MAILED to them.

And then, I said, let’s look at the MATH for a minute.

15,000 members X $12 per month = $180,000 per month (gross).

$180K PER MONTH! And he’s complaining about the $15,000 to deliver those profits? We are so spoiled with digital delivery we forget how BIG our profit margins truly are.

I told him if he completely changed the delivery model – for all we know, you will save that $15,000 in mailing costs BUT you might also lose (conservatively) 30% of your customers. It could actually be a 50% drop in membership and/or retention.

Let’s go with a 30% drop. So now, with 9,000 members X $12 his gross income drops from $180,000 to $108,000. Yes, he saved $15,000 in postage but he also lowered his monthly income be $72,000! (Remember, that’s PER MONTH, and that’s close to $1 million per year in lost revenue).

What’s the point of this story?

If you are going to model a business, then MODEL the business. Don’t try to cut corners and change a big part of the program just to save a few bucks. In the end, it might cost you much more than you realize.