On Tuesday, I had just finished great workout at Oxygen Fitness in New Canaan, CT.
It was a nice sunny day so I sat down at one of the tables outside of the gym and got back to work. Suddenly, I heard a voice ask, “Hey! Aren’t you Ryan Lee? The guy who makes money online?”.
I smiled and said, “Yes, I’m Ryan.. nice to meet you… what is your name?”.
He is a personal trainer and mentioned he had attended one of my first “Ryan Lee Bootcamps” back in 2005 (I can’t believe it’s been almost 10 years!). It was the first event for fitness professionals focused entirely on entrepreneurship. When I asked how his online business is going… he paused for a moment and had a look of disappointment in his eyes.
“Not good. I spend thousands of dollars on a site and everyone said I created a great program.. but I didn’t sell any programs”.
Why not? I asked.
“It was five years ago and I think I just missed the boat. Now, everything online is FREE.. so you can’t sell products online anymore”.
I was genuinely speechless. Usually, people will admit that they didn’t really market the site. Or their site was bad. Or the product wasn’t very good. Or the sales copy was terrible. But to say “nobody buys information products online”… he couldn’t be more wrong.
So I told him (politely) he’s very wrong. In fact, it’s quite the opposite.
Right now is the BEST TIME to create new products. There’s never been a better time. And the increased competition can help you sell more.
Yes, there is A LOT of free information online. There’s no disputing that. Billions of pages of free content in every niche imaginable. But that also means people are getting overwhelmed with information. And there are a percentage of people who just crave for answers.
They want someone to simplify the content. To organize it for them. And to just give them the answer.
In other words.. they want a SYSTEM to follow. A blueprint. A playbook.
Your job is to make it easy for your potential customers and clients to get the results they desire. Whether it is a 6-pack abs or a 6-figure income.
During the past 5 years where this trainer said “no one will pay for information anymore”, myself and my clients have dispelled that myth by selling tens of millions of dollars of information products in just about every market imaginable.
Membership sites. Home study kits. Ebooks. Online videos. Audio books. Coaching programs. You name it… we’ve sold it. And sold a lot of ‘em.
You, my friend, are in the PROBLEM-SOLVING BUSINESS.
The ship has sailed? You can’t sell information online anymore? The party is over?
Not even close.
As Public Enemy once wisely said… “Don’t Believe the Hype”.
P.S. I’m doing a brand new FREE online workshop showing you how my clients and I have sold well over $100,000,000 in products online. REGISTER HERE.