As you can tell from the tone of my recent posts – I’m done with the usual Internet marketing bullshit. All the lies. The scams. The hype. The pitchfests. The rip-offs. Every email being just a pitch. The marketers only trying to “extract” money from you – and thinking that’s a good thing. Every product ending in a f*cking 7! It’s over.

And I’m out to change the way you and millions of other people will build a successful online business.

You’ll get the REAL deal. The REAL strategies and tactics. The REAL methods that I use in my business (and my successful students do too).

There’s a reason I have the best track record of student success stories. While it might sound cocky, I am convinced no one on the planet can create better business training programs that DELIVER RESULTS than me. Just about every well-known successful person in the fitness industry went through my training programs before I went out the mass public. That’s just a fact!

So here’s the scoop…

I’m here for YOU. I am going to create very affordable laser-focused products. But just because they will be affordable, don’t assume the quality won’t be top-notch. Like all my products, they will absolutely kick-ass and be worth AT LEAST 10X what you pay, guaranteed.

I talked to Beau Blackwell from Clickbank yesterday about my plan – and he was shocked when I told him how low I want to go with the pricing. He even said he’s never seen guys sell for that low because affiliates usually won’t promote low-priced products.

The reason I will be able to make it so affordable is because I DO NOT rely on affiliates.

The affiliate-game is a bunch of ass-kissing – and I never kiss ass. And many affiliates will only promote products with a high EPC (earnings per click).

And since I don’t play the “you mail for me and I’ll mail for you” game AND my products will be low-priced – they wouldn’t mail for me anyway.

So I say.. F*CK THEM!

I don’t need them – I’m taking my stuff right TO YOU!

I want to become your one-stop shop for EVERYTHING you need for your Internet business. No fluff. No hype. Just all REAL meaty step-by-step training products.

Forget the bullshit WSOs. Forget the bullshit $37 products that you have no idea if the person is actually successful. And forget the bullshit hard-pitch $97/month continuity programs that give you lame-ass content and are only designed to get the “guru” rich.

The game is about to f*cking change, my friend!

My fellow marketers will either step up and create better products that truly deliver results at a great value OR I will put them out of business. Pretty simple. I’m from NY, I’ve got a big mouth and I never, ever give up. I gave them a fair warning to get their asses in gear. To do the right thing. And the warnings are over. The gloves are off and it’s time to get really real.

WHAT DO YOU WANT?

Tell me EXACTLY what you want? Facebook marketing? Traffic? Membership sites? Blogging? Content creation? Email marketing? Webinar training? Launches? Affiliate programs?

Don’t be shy, ask away and you shall receive.

It’s not about me – it’s about YOU.

No longer will you have products shoved down your throat that you don’t want. No hype. No sneaky persuasion tactics. Just tell me what you want – and it’s done.

And if what you want is not exactly in my wheelhouse (even with my super-powers, I admit I don’t know everything), I will find the expert to team up with and give it to you on a silver f*cking platter. (*** If you have a very specific type of marketing/biz expertise and would like to team up with an affordable product for my subscribers, message me at Facebook)

So go ahead.. tell me below how I can help you grow your online business… and let’s change the game together.

Are you with me?

P.S. If you are ready for a change – spread the word. “Like it” “Tweet it” and “+1″ it.

My answer… YES!

I outsource just about everything I can. My only 2 employees are Demetria and Shirley who keep the Ryan Lee ship sailing smoothly.

I believe it to my core it’s entirely possible to create a VERY profitable business AND still have a kick-ass life. There’s no need for expensive office space, fancy furniture and dozens of employees.

Today, I’d like to show you some of my favorite resources I use to run my empire.. all from Starbucks with virtually zero headaches and no stress:

MY LAPTOP
It’s no secret I’m a Mac fan. My laptop of choice is the 11-inch MacBook Air.

This bad boy is light (weighs around 2 lbs), small and fast. Yes, it’s a little more expensive than most PC versions – but since my business is pretty important to me, it was worth the extra 15% or so in price.

COST: $999 for entry-level model (the one that I use)

MY ORGANIZER
No Apps or software for me. To keep track of my “to do’s” for the day, I go old-school.

That’s right, a good old-fashioned composition notebook just like when I was a kid. There’s something magical about crossing off my tasks for the day on paper.

COST: Around $1.50

MY PHONE
Even though I never take incoming calls (all calls are by appointment), I still have my phone with me.

My phone of choice? The iPhone of course. I use it for calls, email and to store all of my audiobooks (which I listen to every free moment)

COST: From $199 depending on plan and carrier

MY FILES
I’m not sure how I would live without DropBox.

I keep all of my word files and powerpoint presentations “in the cloud”. And I can easily access ALL of my files from any computer. This simply rocks.

COST: Free for up to 2GB of storage

MY PROJECT MANAGER
As I continue to experiment with different systems to manage numerous projects – I recently came back to Basecamp.

We are currently using it to run my upcoming live event, our supplement company and even my entire re-launch of this site.

My graphics guy and programmer all have access – so every file we share and each conversation is easily tracked. It truly makes project management super-simple – just how I like it!

PRICING: Starts at $20 per month

So there you go.

My favorite tools and resources I use every day to run my business lean and mean.

What do you use in your business?

SHARE YOUR “VIRTUAL OFFICE” WITH US!
WHAT ARE YOUR FAVORITE TOOLS/RESOURCES?

P.S. Here’s my step-by-step to running a profitable biz from anywhere.

P.P.S. If you enjoy this, please “like it”, “tweet it” and “+1 it”

The idea that your information products should be ugly and look “homemade”. And to some extent, it made sense (at the time).

When I first started creating products, back in 1999, technology was not nearly what it is today.

Creating really slick, high-quality graphics was much more difficult (and expensive) back in the “golden days” of the Internet (and yes, life existed even before the Internet).

Now – there’s no excuse to create an ugly site or unprofessional product graphics.

Believe me, people want something that LOOKS GOOD. The days of creating ugly looking products are slowly coming to an end. Everyone knows how easy it is to create something that looks professional – and if you don’t follow in line, it looks like you simply don’t care enough to put the effort it.

And by looking like you don’t care.. it will cost you. Big time.

Here area few resources I personally use in my business every single day to create inexpensive, professional-looking graphics and packaging (and yes, some of these are affiliate links – dude’s gotta pay the bills!).

Optimize Press: Create clean, formatting sales and landing pages using WordPress. Very easy to use. I used this to create the site for 1K Per Day

Box Shot: Love this! Create those cool looking digital covers, membership cards and more… Used this to create all the graphics myself for 1K Per Day

99 Designs (Logo Store): Not many people know about the “logo store”. Find great logo templates and have them personalize for just $99. Again, it’s what I used to create the logo for 1K Per Day

Guru.com: Great place to find someone to do custom work like professionally laying out your digital products like ebooks.

Fiverr.com: Need a quick, inexpensive graphic? Video introduction with your logo? Find it here.. for just $5.

I hope these resources help you.

Oh yeah – and if you are going to put your picture on your site – please spend a few bucks to get a professional photographer take one. Cutting out just your face from a group picture with 6 other people at a wedding doesn’t cut it! Please don’t be “that guy”.. it makes you look like an ass :)

Get out there. Create good work. And put a little bit of effort into the design to show people you care about them and your business!

Rock ‘on.

DO YOU LIKE/USE THESE RESOURCES?
HAVE MORE TO SHARE? SHARE BELOW!

This graphic can help point you in the right direction. Figure out which role you is best for you – then go out and change the world…

**to save, right click on the image and choose “save image as”**

Do you like this?

“Like” It. “Tweet” It. “+1″ It.

No – make that I CRAVE your feedback.

After all, this site, my programs, my events.. it’s all to serve you. Yes, it’s a business and I certainly enjoying running a profitable lifestyle business – buy YOU are the lifeblood of it. And if you are not jumping for joy when you see my emails, read my blog or purchase my programs – then I have failed.

I like to keep my programs and sites fresh and on the cutting-edge. So I’m going to do a redesign of this site and update a few programs (while eliminating others).

INNER CIRCLE

The Inner Circle is my “coaching” program. Every week, we do LIVE (that’s right, LIVE) group training sessions right through your computer.

One week it’s an entire hour of Q/A with me. The next, it’s a world-class guest expert talking about everything from facebook marketing to media buying to product creation.

People love the site. In fact, we were voted “Best Overall Membership Site” by Wishlist (not bad, considering we were competing against almost 30,000 other site).

OK, enough bragging.

The membership currently costs $47 per month and I have a strong, growing membership base (and yes, most other “gurus” who have had 1/2 the success I have do one call a month and charge up to $300 or more).

BUT, and this is a big but, not everyone on my list is an Inner Circle member.

Now I’ve heard all the stats saying you will never get even close to 100% of the people on your list pay for your membership. But I am here to challenge that statistic.

So here are my questions…

1. If you are NOT currently an Inner Circle member, why not? Please be honest.
Is it the price? And if it’s too high – what would you want to pay?
Not sure what the benefits of the “IC” are? You don’t feel you need it?

2. If you ARE currently an Inner Circle member, what do you feel the value of membership is truly worth?
Go ahead, let me have it. I won’t censor your posts and I’m open to public criticism. I truly want to deliver a no-brainer program and your feedback is vital.

That’s all.

I am on a mission to change the lives of one million people. And with your feedback, we’ll change the world!

He started following my blog and bought one of my programs as he’s looking to leverage his time better. Right now, he literally trades hours for dollars.

Sees a patient for an hour. Gets paid.

Doesn’t see a patient. Doesn’t get paid.

Pretty simple.

So Dr.T basically took the information he provides to his clients – and created a home study course. He just recently released it about a week ago, but the problem is he hasn’t made any sales yet.

TOO MUCH

When we did the call – I looked at the site and immediately found one big problem.

His product was just too big.

The program promised “Over 80+ Videos”.. and it was aimed at parent’s of kids with a specific disability.

Now I don’t know about you. But I am a parent. In fact, I have four children. And I can tell you both my wife and I are busy. Really, really busy. Seriously – it’s insane.

Between sports, dance classes, endless play dates, girl scouts, birthday parties, and homework.. at the end of the day the last thing we want is to feel pressured to watch over 80 videos.

Again, it’s just TOO MUCH. I won’t even get into the copy.. I’m just talking about the actual product offer.

So we worked on finding the ONE THING that is the biggest issue the parent’s face. That most common challenge parent’s see him at his offer for.

And we honed in on that ONE THING to make a smaller, more easily digestible product the main hook (and the main product) instead of a massive home-study course.

THE NO-BRAINER

After I did some digging and asking him a few specific questions… I came up with the perfect hook for this new, smaller, more-focused front-end product.

Then, I asked myself the golden question (you should ALWAYS ask yourself this):

“How can we make this offer a true no-brainer?”

And it hit me like a ton of bricks.

We sell the front-end, more focused product for a really great price. Again, it’s about the 10X value rule.

Then – we offer this full, 80+ hour training as a FREE BONUS.

So the parents who really want to learn more and dig in – now have the option to do so.

And for those who just want the smaller, focused product see the 80+ videos as an incredible bonus.

Since the value of the big product is so high – it truly makes the front-end offer a no-brainer.

TAKEAWAYS

You know I like to wrap things up in a neat little bow – so here are a few takeaways for ya…

• People are BUSIER now than ever. Instead of talking about the “bulk” – focus on how much time they save
• Think about how you can pull out the “big” benefit and make that it’s own front-end product
• Come up with an idea (or re-purpose something you’ve already done) to offer as a free bonus with massive value
• Always ask yourself honestly if your offer really is a no-brainer. And if not – figure out how to add value so much value people cannot get their credit cards out fast enough to jump on your offer.

That, my friend, is how we do things here at Ryan Lee HQ. And it’s why our business (and our clients businesses) are growing like crazy.

QUESTIONS? COMMENTS?
ADD YOUR FEEDBACK TO OUR COMMUNITY BELOW!

P.S.  Here’s my proven formula for creating no-brainer, premium products.

OK, maybe not everyone, but you still know what I’m talking about.

A great night. Lots of fun. But the next morning – you regret it.

Perhaps it’s during the “walk of shame”, a guilt trip or a nasty hangover, but make no mistake, you wish you could take it back.

It’s the same with your BRAND.

ARE YOU A ONE NIGHT BRAND?

Your name (either your personal brand or your company brand) is EVERYTHING. Your reputation. Your trust. What you stand for.

At the end of the day – it’s all you got.

And with today’s networked and connected world (think Facebook, Twitter, LinkedIn, etc.) if you are not building a long-term business built on trust and value – you will soon be out of business.

Think about all the products in your niche that came out with a bang and a few weeks later.. poof! They are all but gone. And the business owner is back at square one.

The “Internet Marketers” pray upon you with promises of becoming a millionaire with a new push-button software (or really, whatever their friends want them to promote).

And the cycle continues. You shell out your money for shitty products created by people who don’t know how to build a real, solid long-term business. It’s a big, f*cking game and you are getting taken for a long, expensive ride.

Here’s the REAL way to build a REAL business that will generate income for years and years (so you no longer have to think “launch to launch”)…

• A real businesses brand is willing to sacrifice some of the shorter term money to focus on the bigger picture (and longer term wealth).

• A real business brand focuses on how to create the BEST experience for their customer (NOT on how to give the minimal amount in an effort to purely to maximize profits).

• A real business brand doesn’t hit people with 7 upsells in a row just to squeeze out an extra $3 per customer (because it upsets too many potential long-term customers).

• A real business brand has an ARMY of happy customers who do nothing but spread the word about you and your business (and become your best referral source for new business).

• A real business brand is very picky with who they choose to align with (they don’t get in bed with shady characters just because it might be a temporary payday).

• A real business brand listens to what their customers want..  and simply gives it to them.

• A real business brand doesn’t have to rely on hype or hidden persuasion tactics to make a sale. They are open, honest and transparent – and their customers appreciate them for it.

Yes, building a real business takes more effort. And yes, you’ll have to actually get off your ass and do something (I know, it’s a shocker huh?). And finally, a real business often sacrifices the fast cash for bigger money further down the road.

But I promise you, it’s well worth the blood, sweat and tears.

People ask me all the time how I got to the position I’m currently in. How I built my list. How I built my businesses. How I can sell-out events when others struggle to get 50 people in a room. How I rose to the top of not one, but TWO of the most competitive industries on the planet (fitness and Internet marketing).

I’m giving you the answers every single day right here. All you have to do is open your eyes to the TRUTH.

While my competitors are looking for the “secret” and scheming behind the scenes with new ways to part you from your money — I’m out here in the open. Raw. And connecting with you everyday. Providing more value for free than what they actually charge for.

Do it the right way. When you build a “one night brand”, the only thing you’ll get is a massive hangover and maybe an STD. And, believe me, it ain’t pretty.

COMMENTS? QUESTIONS?
ARE YOU GOING TO BE A ONE NIGHT BRAND?

P.S. Here’s the cure for the “one night brand”

I was talking to my Prograde Co-Founder Jim last week and told him I just can’t stop. I think I’m addicted to them. They are just so much fun to do and I love connecting with my subscribers face-to-face.

Plus, to be honest, I’m so fed up with the crappy events. The pitchfests that provide zero value. It’s over. I am on a mission to raise the bar. Either everyone else steps up with their events and provides VALUE and CONTENT – or they will never be able to compete with the new breed of events. They will have no choice.

So here’s the scoop..

The BIG, BIG event in October is officially ON! You told me you wanted it – so I’m going for it.

It will be the weekend of October 12th, 2012 in Stamford, CT (and yes, you are getting PLENTY of notice). Block off your calendar now! Stamford is just a 50 minute train ride to the heart of NYC and near ALL the major NYC airports. And, it’s just 10 minutes from my house too – so that doesn’t suck :)

The event will be two-fold.

#1. Two full days of 100% pure content with ABSOLUTELY NO PITCHING from the stage. That’s right – no fake scarcity. No annoying “yes or yes”. No NLP and persuasion. No long stories about how big their house is. No bullshit “run to the back of the room”. That crap is dead and I will never have it at my events anymore.

The registration fees and sponsors will cover the costs – and there will be a bookstore in case you want some goodies to take home with you. And since there is nothing wrong with making money – yes, I hope to be profitable too!

#2. That weekend I will be celebrating my 40th birthday. So there will be a BIG party. Lots of networking. Open bar. And maybe even some dancing…. (what happens in Stamford — stays in Stamford).

THE EVENT IS FOR YOU.. WHAT DO YOU WANT?

Just like Bryan Adams sang in that awful song.. “everything I do, I do for you”.

So, to keep with that theme, tell me what YOU want.

In other words… WHO are some speakers you’d like to see? And what TOPICS do you want to see covered?

I already have a few of my trusted friends/marketers confirmed to speak. And I’m already getting more emails from others who would love to rock the stage for ya.

I’m very picky with who I let speak at my events, but I am open to suggestions…

#1. Tell me any speakers who are on your “wish list”. But please – do NOT pick people who are known to “pitch” and just sell and sell to their list. I want people “in the trenches” that can connect with you and will deliver really, really good content with zero hype.

I don’t care if they have a “big” name or not, I want great people who truly care about helping others. Maybe.. it’s even you?

I love giving talented people a platform. After all, it was just 2 years ago that I gave Chris Farrell his first speaking gig at my event – and now we are partners in Lock, Lee and Farrell!

#2. Tell me any specific topics you’d like to see covered. I’m considering adding some “breakout sessions” so be as specific as you want.

This event will be for you – so let your voice be heard. And I’ll do my best to create a weekend that will rock your face off and change your life.

P.S. If you are with me – please “like” “tweet” or “+1″ this to spread the word.

P.P.S. Last chance for 1K Per Day at $97 before the price hike.

And often they will ask something like, “Ryan, I am not making any sales – how can I get more people to my site?”.

Then, my immediate question back is, “What are you doing right now to actually market your site?”.

And that, my friend, is where the fun begins…

“ONE VIDEO” MARKETING?

About 6 months ago, I did a call with a fitness professional who asked me how he can make more sales.

He said his product is good and he can’t understand why more people aren’t buying it. He was really frustrated.

And when I asked about what he is currently doing for marketing.. this was our exchange. I swear I’m not making this up…

HIM: I did some stuff with youtube.

ME: Ok, what exactly did you do?

HIM: I put a video on youtube.

ME: How many videos?

HIM: One.

ME: How long ago did you do that?

HIM: About 3 months ago.

ME: Have you promoted the video? Have you done anything else at all since then?

HIM: No.

ME: (silence… as I begin looking for a gun so I can shoot myself…)

Seriously, this was the conversation.

His entire marketing campaign was creating ONE video on youtube, then sitting on his ass and just waiting for things to happen.

Do you wonder why he wasn’t making any sales?

Creating one video and then doing nothing is NOT a marketing campaign. Sorry, ain’t gonna fly.

Marketing requires you to actually put some effort into it. That’s right, the dreaded word.. “effort”.

It means getting off your ass, hustling and making things happen. No one is going to do it for you. Trust me on that one.

The only person you can rely on is YOU – and you gotta want it really badly if you want success.

Every single person I have coached that now make six, seven and even eight figures with their online business works for it. Period.

Not one got rich with a piece of software that “automates it for them” while they sip martinis on the beach. It’s a nice dream, but it’s not reality.

YOUR 5-MINUTE MARKETING CHECKLIST

Not sure where to start? Here are some ideas to get you going.

You should be doing, at least 3-5 things EVERY DAY to market your site (and that does NOT mean buying shitting $37 push-button software!)

• Write an energized blog post that gets people excited
• Email a potential affiliate or JV partner
• Comment on relevant blogs and add value
• Get involved in niche Facebook groups
• Create a video and put it on youtube
• Submit a guest blog post to another site
• Interview an expert and put that on your site
• Attend a live event – and network your ass off
• Create a Facebook ad
• If you have a list – send them an email with good content
• Write a powerful report you can give away
• Write a press release and submit it to free release services
• Contact an online radio show and ask to be a guest
• Put in a proposal to speak at an event in your market

P.S. If you can handle the truth.. click here.

For a few weeks I’ve been thinking about doing another one of my big events.. And since my 40th birthday is coming up in October (oh yes, the big 4-0)… it could be the perfect time for a big get together.

The event would be 2 days of pure business & marketing content.

But even more important is what the event does NOT have:

• NO pitching from the stage (there will be a bookstore if you’d like to purchase any products, but none of the bullshit “run to the back of the room right now”)
• NO 10K “mastermind” upsells by “coaches” in the back of the room (I put “coaches” in quotes because they are just sales people). This is the new model marketers have been using to disguise the fact they are just trying to sell you. And I see right through the BS!
• NO “NLP” with the “Yes or Yes?” lameness to get you to buy. It’s just awful and nauseating
• NO speakers with 20 minutes of their “story” and 20 minutes of “pitch” with only 10 minutes of content. You will get ALL meaty content – nothing less.
• NO shady characters. My events attract positive, action-taking, heart-centered entrepreneurs who like to help people AND build a rock-solid business too. It’s the BEST place to network with great people who can change your life.

And, as with all my events – it will also be lots of fun and tons of networking opportunities (including my world-famous “speed-networking” night) .  Plus, we’d have a big birthday party on one of the nights – what better way to celebrate than with you!

I also have VERY successful marketing friends – and my events always become THE place to come and meet potential partners and JVs.

So here’s the scoop.

I’m on fence because putting an event together this large requires work… but – if I get enough people to say they want in, I’ll have my team and army of volunteers to get it organized.

THE REGISTRATION: Still not sure of the registration fee (it depends on the number of sponsors I get), but I promise to make it very affordable (my 10X value rule still applies!)

DATES: Weekend of October 12th, 2012

THE LOCATION: Since I have 4 kids and want to celebrate with them too – it will likely be in Stamford, CT. (just a 50 minute train ride to NYC) and near all the major NYC airports.

If you are sick of lame-ass marketing events (that are just disguised pitchfests), let your voice be heard.

I will ONLY run the event if I have AT LEAST 200 of you comment below and tell me you would like to attend. My yearly marketing events usually draw over 500 people – and I have a strong feeling this one might double that number!

It’s pretty simple… if I get any less than 200 people say they will attend… then no event. It’s all up to you.

So tell me now..

ARE YOU IN? POST BELOW.
LET ME KNOW IF YOU WOULD COME TO THE EVENT?

P.S. If you tell me you want to come (and actually do attend), you will get a special gift when you arrive! It’s my way of rewarding you for following up with your commitment!