For years, we’ve been told that you MUST create an information product “funnel”. A funnel that always started with a free or low-cost product and gradually sell them into more expensive, premium products.
Well over the past 12+ years… I’ve tried it all. Literally. I have created hundreds of products (in everything from fitness to business) and I’ve coached thousands from behind the scenes. Free products. DVDs. Ebooks. Membership sites. Certifications. Workshops. Bootcamps. Software. Home study kits. Been there, done that.
But there is a challenge for my fellow information marketers and publishers. Where do you begin? Which products should you create? Should I have a continuity program? Do I really need a big-ticket product?
So I’ve done some soul-searching. And here’s the new model I created that should SIMPLIFY information product creation. I call it Marketing Funnel 2.0. After all, the easier it is for your to grasp – the better chance of success you will have.
WHAT TO DO NEXT?
Look at the 3 categories above and aim to have at least one product in EACH category. That’s it.
Of course, you can create more than one product in each category. Perhaps 1 in the “Under $99”, 1 big-ticket product and 2 continuity programs. It depends on your niche and your goals.
And don’t feel as if you must start with the “under $99” category first. I’ve had customers come in at $1K workshops and membership sites for their first purchase.
I hope this helps simplify your marketing. But always remember, no matter what type of product you create, it MUST deliver oustanding, mind-blowing value.. otherwise, your business will not be around for very long.
Now get out there and change the world!
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P.S. Here are 30+ programs covering all aspects of the marketing funnel.
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