Marketing Funnel 2.0: Information Marketing Simplified…

For years, we’ve been told that you MUST create an information product “funnel”. A funnel that always started with a free or low-cost product and gradually sell them into more expensive, premium products.

Well over the past 12+ years… I’ve tried it all. Literally. I have created hundreds of products (in everything from fitness to business) and I’ve coached thousands from behind the scenes. Free products. DVDs. Ebooks. Membership sites. Certifications. Workshops. Bootcamps. Software. Home study kits. Been there, done that.

But there is a challenge for my fellow information marketers and publishers. Where do you begin? Which products should you create? Should I have a continuity program? Do I really need a big-ticket product?

So I’ve done some soul-searching. And here’s the new model I created that should SIMPLIFY information product creation. I call it Marketing Funnel 2.0. After all, the easier it is for your to grasp – the better chance of success you will have.

Download the PDF of the above graphic here


Look at the 3 categories above and aim to have at least one product in EACH category. That’s it.

Of course, you can create more than one product in each category. Perhaps 1 in the “Under $99″, 1 big-ticket product and 2 continuity programs. It depends on your niche and your goals.

And don’t feel as if you must start with the “under $99″ category first. I’ve had customers come in at $1K workshops and membership sites for their first purchase.

I hope this helps simplify your marketing. But always remember, no matter what type of product you create, it MUST deliver oustanding, mind-blowing value.. otherwise, your business will not be around for very long.

Now get out there and change the world!


P.S. Here are 30+ programs covering all aspects of the marketing funnel.

P.P.S. If you like this, please “like” “tweet” or “+1″ below.

26 thoughts on “Marketing Funnel 2.0: Information Marketing Simplified…

  1. I like the over all idea, but fair warning in 2013, the FTC will be revising its guides concerning continuity, it could be a huge game changer and it is something that most people have no idea is even on the horizon, just a word to the wise continuity as you knew it is about to be erased at least in the US market.

    1. Tim,

      I believe what you are talking about are the “sneaky” continuity programs. The people that say “free trial” and charge you monthly (it’s in very small print).

      That’s not what I’m talking about. Not at all.

      Our continuity programs are 100% above the board. Very transparent. And the programs I teach are always transparent. I talked about this 2 years ago when the first round of crackdowns happened.

      Of course, I always stay updated on what happens and keep my subscribers posted.


  2. I always save your charts/graphs, I print them and have them is a special “coaching binder” I have at home. Great graphic and also good advice about where to start. I used to think that I had to write a book before I could start a motivational speaking business but have been advised otherwise. Your post confirms this.

  3. Ryan: Thanks..That really helps..Do you have any thoughts about the time frame for moving from one funnel to another? It seems that we’re talking long rhythms. This can’t be done overnight or all at once right?
    What are some of the clues, or measurable results along the way that will help me know when it’s time to add the next funnel?
    As always the info you give us is very helpful.

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