Marketing Funnel 2.0: Information Marketing Simplified…

For years, we’ve been told that you MUST create an information product “funnel”. A funnel that always started with a free or low-cost product and gradually sell them into more expensive, premium products.

Well over the past 12+ years… I’ve tried it all. Literally. I have created hundreds of products (in everything from fitness to business) and I’ve coached thousands from behind the scenes. Free products. DVDs. Ebooks. Membership sites. Certifications. Workshops. Bootcamps. Software. Home study kits. Been there, done that.

But there is a challenge for my fellow information marketers and publishers. Where do you begin? Which products should you create? Should I have a continuity program? Do I really need a big-ticket product?

So I’ve done some soul-searching. And here’s the new model I created that should SIMPLIFY information product creation. I call it Marketing Funnel 2.0. After all, the easier it is for your to grasp – the better chance of success you will have.

Download the PDF of the above graphic here


Look at the 3 categories above and aim to have at least one product in EACH category. That’s it.

Of course, you can create more than one product in each category. Perhaps 1 in the “Under $99”, 1 big-ticket product and 2 continuity programs. It depends on your niche and your goals.

And don’t feel as if you must start with the “under $99” category first. I’ve had customers come in at $1K workshops and membership sites for their first purchase.

I hope this helps simplify your marketing. But always remember, no matter what type of product you create, it MUST deliver oustanding, mind-blowing value.. otherwise, your business will not be around for very long.

Now get out there and change the world!


P.S. Here are 30+ programs covering all aspects of the marketing funnel.

P.P.S. If you like this, please “like” “tweet” or “+1” below.


  1. BIGTIME post & I just finished the 30 minute treadmill walk you recommended while listening the personal MBA audiobook on 2x..

    Rock on….

  2. I like the over all idea, but fair warning in 2013, the FTC will be revising its guides concerning continuity, it could be a huge game changer and it is something that most people have no idea is even on the horizon, just a word to the wise continuity as you knew it is about to be erased at least in the US market.

    1. Author


      I believe what you are talking about are the “sneaky” continuity programs. The people that say “free trial” and charge you monthly (it’s in very small print).

      That’s not what I’m talking about. Not at all.

      Our continuity programs are 100% above the board. Very transparent. And the programs I teach are always transparent. I talked about this 2 years ago when the first round of crackdowns happened.

      Of course, I always stay updated on what happens and keep my subscribers posted.


  3. Hi Ryan. Happy Birthday! Thank you for all you do. I’ve learned a lot from you not just about business, but family and relationships too.

    Cheers to you and your birthday wishes come true!

    Mike Alves

  4. I always save your charts/graphs, I print them and have them is a special “coaching binder” I have at home. Great graphic and also good advice about where to start. I used to think that I had to write a book before I could start a motivational speaking business but have been advised otherwise. Your post confirms this.

  5. Gee Thanks Ryan. I printed it out as a quick reference guide. I like to have charts, guides and checklists to keep track of things.

  6. Happy Birthday Ryan, I hope you have a blessed birthday celebrating with your family & friends…Thank you for all the support you provide your subscribers!!!

  7. Great stuff as always Ryan! Happy birthday to you and wishing you and your family protection and blessings :).

    Best of success,


  8. Happy Happy Birthday! Have the best day and hope this weekend is a blast for you.
    Can’t wait to hear about it via FF.
    Cheers. Brooke

  9. Happy belated Birthday Ryan,

    “Van Harte Gefeliciteerd” (Dutch)
    I hope you enjoyed your day with your friends and loved ones.

  10. Ryan: Thanks..That really helps..Do you have any thoughts about the time frame for moving from one funnel to another? It seems that we’re talking long rhythms. This can’t be done overnight or all at once right?
    What are some of the clues, or measurable results along the way that will help me know when it’s time to add the next funnel?
    As always the info you give us is very helpful.

  11. Ryan,

    Great seeing you last weekend and thanks for an awesome event as usual. This is a nice info graphic to go along with my notes from the weekend.

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