Maybe it’s because I’ve been doing it for so long.
Or perhaps I’ve been behind the scenes and have seen way too much of what “really” goes on.
But I am finding it almost impossible to stomach some of the stuff I see going on the marketing circles. Stuff that has been taught for years and years.. and we are led to believe it’s the ONLY way to run a profitable advice-driven business.
THE BIG FAT FUNNEL LIE
Since when does EVERY person have to be put through some funnel-of-hell?
Why must every product lead to a $10,000 platinum coaching program as the final destination?
I’ve seen some of these “experts” running $10K coaching programs – and I wouldn’t trust them to wash my car, let alone refer my friends or family to them.
When is enough truly enough?
I made a massive mistake about a year ago. One of my subscribers told me about the success he was having with a cool marketing system he created. He told me he’d love to come onto my Inner Circle and teach it. No pitching – he just wanted to share and give back to the community.
We talked about dozen times before I brought him on and I fell for his bullshit.. hook, line and sinker. I didn’t know that he would then get my customer info and offer a “free” coaching session – and do a hard pitch for a $5K “coaching” program.
I was PISSED – especially because 3 of my subscribers called me and told me he delivered ZERO value in his coaching program. I removed his trainings from my Inner Circle and learned a big lesson.
Here’s the thing.. if he just focused on helping them and then came out with a reasonably priced product at a great value – my subscribers would have scooped it up by the thousands. He would have made MORE money, built MORE good will and would have a really strong business right now.
Instead, he went for the big score and ended up with a ruined reputation and starting back at zero. Big, stupid mistake.
That leads me to the following…
Do you really have to monetize every single person.. to the penny? All in the name of “business”?
Some of it feels so manipulative.
I know one person who has every step planned out.
She gets them in with a free report. She upsells product #1. Then, gets them to a “free” event – where she sells them to $3K seminar #2. Then, at seminar #2, she sells them to big-ticket $10K seminar #3.
Is she done yet? Hell no.
Then, it’s the $25K coaching coaching program she sells at that event.
It never f*cking ends!
What’s next? Do we spoon together in your bed and you make me breakfast in the morning for $50K?
And again, we put people like this on a pedestal and try to emulate her business. We see her speak at marketing events and on teleseminars. And we spend $2k to learn her “system” so we can do the same in our niche. And the cycle of manipulation continues.. all in the name of “business”.
It’s all bullshit.
It’s no wonder “Internet Marketing” has become a dirty word.
Would you ever send your parents, or brother, or sister to her “free” event if you knew what she had in store for them?
I wouldn’t. Not in a million years.
But yet, you build YOUR business on that same platform.. and you wonder why you are not making any money.
I’ll tell you why.. it’s because deep down in your soul – you know it’s wrong. And when you fight against your gut. When you go against what you know is right – it never works out in the long run. Never.
Sure, you can string together a few hits. And maybe pull off a good launch or two. But trust me, this story will not end well. Not by a long shot.
The universe has a strange way of working things out. And the “gurus” who were partying it up just a few years ago are now feeling effects of the long hangover as they realize their business was built on a shaky foundation. And they are sucking wind. Big time.
So how do you monetize? How do you build a business that not only FEELS good… but is insanely profitable as well?
Start with your customers. Focus on creating just ONE product or service that blows them away and provides insane value.
The product should be something you would feel great about having your own friends and family buy.
And when they invest in your product or service – you treat them like gold. Then, you can explore creating more products and services.
Your business will be more FUN to run. More profitable. Simple. And you will feel good about it.
OR – you can create a 19-step funnel to get them into your “Platinum-coated Coaching Intensive Mentorship” program for $20K.
The choice is yours to make, my friend.
WHERE DO YOU DRAW THE LINE?
P.S. Join other entrepreneurs who are tired of the bullshit (zero-pitching!)
P.P.S. If you are also tired of the crap, please “like” “tweet” and “+1″ it!