Got a Goal?

During the past few weeks, I’ve been doing a lot of free strategy calls.

Some of these entrepreneurs are making a rock-solid 6-figures and some have not made anything yet.

One of my first questions is “what are your goals?”.

It’a amazing how the answers are all over the board. But here’s the interesting thing.

The people who are making MORE are very specific about how much they’d like to ramp up to.

For example, I recently spoke to someone who is making around $150,000 per year. When asked about where he wants to take it to, he said, $750,000 within the next 36 months.

And the very next call was with someone still struggling to make their first buck online. I asked the same question, and his reply was “enough to pay the bills.”.

There are so many issues I could go into with that answer. Here are just a few…

  1. There’s no specific goal. How much do you need to “pay the bills”?
  2. There’s no specific timeframe. Do you want to reach that goal in 2 months? In 2 years?
  3. They are settling for mediocrity

If your only goal is to just “get by and pay the bills”, then that’s likely what you’ll get (enough to scrape by).

Don’t get me wrong, you don’t need to have my goals (to build a 9-figure business), and I’m not trying to push my agenda on anyone else.

If you are happy living paycheck to paycheck, then I’m happy for you. I’m not here to judge you.

However, I do believe there is a BIGGER issue with the perception of wealth – and far too many people purposefully set their goals low.

Like somehow if you have a million bucks in your bank account, you will become a snob or a jerk. Or everyone you know will suddenly resent you.

It’s not true. Does money change some people? Yes, but I think it more likely brings out an exaggerated version of yourself.

Let me put it this way…

If you were a jerk BEFORE you made money, you’ll still be a jerk AFTER you make the big bucks.

If you are a good person BEFORE you made it, you’ll still be a good person AFTER you make it.


What’s the point of this rambling, semi-incoherent post?

First, set a goal that is SPECIFIC (exactly how much do you want to make). It’s amazing how your brain starts to come  up with solutions when it has a specific goal to reach.

Next, set a goal that is MEASURABLE (when exactly will you achieve your goal). You must set timelines to achieve your goals – it’s mandatory.

And finally, when you do make it, keep your feet firmly planted on the ground.

Be humble (I’ve had issues with that in the past, and I’m still a work in progress). Be giving. Be caring. And help RAISE the spirits of everyone you come in contact with.

(oh yeah, and keep buying my stuff too!)

Rock on.



Rock on,


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