Entrepreneurs enjoy risk.
No, I take that back, we LOVE to take risks.
And sometimes, as it’s often been said, the bigger the risk – the bigger the reward.
So yesterday I took a risk and tried to stream a workshop LIVE (while I built a site from scratch).
It was called Work Anywhere LIVE!
Here were the results (the good, the bad and the ugly)…
First, the hotel (Hotel Zero Degrees in Norwalk, CT) was a great space. New, clean and modern.
They had a built in a/v system and even a drop down screen. This saves money and time on setup.
And the people in the live audience (and those who saw it online) loved the content.
I showed them how to come up with an idea, build a site and monetize it all in real-time. We went through working “virtually”, outsourcing your team and doing it all on a shoestring budget. The goal is to turn the new site into another 7-figure business.. and they were able to witness it from concept to the beginning stages of execution.
Plus, the entire workshop was filmed in stunning HD with 3 cameras (I got a sneak peek at the footage and it looks great). So customers who pre-ordered the videos will be happy.
THE BAD AND THE UGLY
Where do I start with what could have went better?
The camera crew showed up at the wrong hotel (they went to the Hotel Zero Degrees in Stamford, CT) so that pushed us behind schedule. And we started 30 minutes late.
And the hotel didn’t have the hard-wired Internet setup like they were supposed to – so we had to work with their wireless connection. With thousands of people watching… that used up all their bandwidth.
The live stream was jerky, dropped a few times and low quality (in order to save on bandwidth, we streamed in standard definition). It was a major issue.
Finally, the camera guy said we can use his high-powered uStream account – but little did I know they’d have ad after ad. It was awful.
IF (and that’s a big IF), I were to do it again, I’d know exactly what to expect. I’d have the crew there earlier. Be 100% sure we have hard-wired Internet. And use a different platform than uStream.
I’m my hardest critic. And when you take a risk sometimes it pays off and sometimes it doesn’t.
But I’ve always learned when you can’t live up to what you promise – find a way to not only make it up to your customer, turn the lemons into lemonade.
***IMPORTANT*** This is a BIG, BIG lesson. If something doesn’t go as planned, do NOT run and hide – that’s the worse thing to do. Leaders don’t run, we face the issue head-on. You address the issues, be upfront, be honest and find a way to make it better. Period. That’s how you build trust. That’s how you become a trusted advisor in your industry.
So here’s how I am making it up to everyone… with 3 “I’m Sorry” give-backs….
I’m Sorry #1. SPECIAL LIST-BUILDING WORKSHOP FOR FREE: If you have already pre-ordered (or pre-order right now), you will not only receive the HD recordings from the Work Anywhere workshop, you are going to receive the entire List-Building full-day workshop videos. This training workshop was filmed a few months ago and never released before. The workshop shows you exactly how to build your list from the offer and squeeze page that converts to free traffic and follow-up autoresponder templates. (it will sell eventually for $995 – but you get it FREE when you pre-order the Work Anywhere videos.
I’m Sorry #2. Pre-Order Sale Price Still On: Instead of raising the price to $499 last night – I will keep the sale price active for a limited time.
I’m Sorry #3. Follow-Up Two-Hour LIVE (and FREE) Q/A Webinar: Let’s spend 2 hours together while I open up my business and we dig into building an online business. This is free for everyone (whether you pre-ordered the videos or not). More content and all of your questions answered. Register for FREE bonus webinar here.
There you go.
A risk. Some lessons learned. And a way to make it up to my loyal subscribers.
If you want to take advantage of the “I’m Sorry” offer (with access to the list-building workshop for FREE), the please click here right now.
LET’S HEAR YOUR THOUGHTS BELOW.
DO YOU TAKE RISKS IN YOUR BUSINESS?
P.S. If you like to own up to your mistakes, please like, share and tweet below.
P.P.S. Last chance to take advantage of the Work Anywhere Life videos PLUS the List-Building videos.