Yesterday, I held my monthly “mastermind meeting” in my office. As part of my Inner Circle – my members can spend an entire day in my office, and we dig really deep into your business. Yes, my “competitors” charge $10K-$15K per year for a few mastermind meetings (and no new content), but hey – don’t hate the player.
Anyway, onto my story.
One of the mastermind attendees already has a very successful tax and accounting business (close to $1 million in revenue). And now, he’s starting to promote a series of financial newsletters.
So as I dug into the business, it was clear he only had expensive newsletter subscriptions and no real “front end” product. So I gave some good ideas for products that can sell for $99 (a good front end price for his target market).
After a few minutes, I started to ask more questions as something didn’t feel right. He is a really smart guy and very successful. There had to be more to the story and he must have had products completed already he could make a front-end product.
Then I looked at his current sales letter “bonuses”. One of them was a DVD from an event he did. He told me how good it was and people paid up to $1,200 for that event.
Why not just use that DVD as a great low-cost front end to bring buyers into your funnel?
And he also forgot to mention he had written not one – but TWO books as well!
But it’s a really common mistake. I can’t tell you how many people I’ve coached that ALWAYS look to start something brand new when they have so many resources at their disposal.
Stop wasting time trying to always create something new.
Here are a few simple ideas to get a product done quickly..
- Look at past seminars you have done (recordings)
- Previous telseminar recording
- Previous webinars
- Articles you have written (you can compile into a paid report)
- Interviews you have done with other expert
- Records of people who have interviewed you
- Compilation of videos into a set
- Resell rights you have already purchased
- Works in the public domain
My point is to FIRST look at your current inventory. See what you have ALREADY DONE – and offer that material.
Get it done fast because money loves speed!