My “Semi-Famous” Predictions for 2011 (Part III)

With Part I and Part II of my 2011 predictions in the record books, it’s time to move on to my 3rd prediction for 2011…

Start Selling Shovels!

It’s no secret in the United States during the 1800s Gold Rush the people who got rich (and I mean filthy rich) were NOT the people digging for gold, it was the merchants selling the shovels and axes.

Right now, there are millions of smart people out of work and need income. They are looking for home-based businesses with low start-up costs.

And the people who ARE working, are looking to supplement their income because there’s no such thing as “job security” anymore. Even an extra $500 per month is life-changing for most people.

There’s massive opportunity to create programs, products and offer coaching to people looking to earn extra income online.

**IMPORTANT NOTICE/DISCLAIMER** If you are going to sell programs on how to make money online, it better be high quality and it better work! I’m talking about building a long-term business, not a scammy offer where you charge their card without their knowledge.

There are also big opportunities to teach skilled professionals (coaches, trainers, physicians, brokers, agents, etc.) how to get more traffic to their web sites (I’ll cover that more in a future issue).

Yes, fortunes will still be made in every niche market too (weight loss, gardening, etc.), but I think there’s massive opportunity in 2011 for smart entrepreneurs who can teach money-making skills.

Just be reading my blog and being a part of my Inner Circle, you know more about online marketing than 99% of the population. Seriously!

But if you are going into this world, then you must…

Go Niche

I recommend you go niche and avoid the general “make money online” niche. It’s too competitive and too general unless you have really deep pockets to advertise your programs.

Dig deep into niche markets. Here’s an example of going niches..

Internet Marketing => Paid Advertising => Pay Per Click => Facebook PPC


Online Marketing => Health Care Professionals => Doctors => Chiropractors

So get out there are start selling shovels!

Stay tuned for Part IV coming soon…

*Comments are always welcomed.


  1. Great tips, it does make sense to narrow down your target market so you can speak directly to their needs.

  2. Hey Ryan, I wanted to re-tweet this but the address was too long.I thought you might want to run it through a url shortner (Tiny URL) so more of your list can be your messengers…!
    Dan Kennedy always says to make it brain dead easy for others to help you market.

  3. I totally agree – the unemployed/underemployed are a great market base. They are already at the computer all day looking for jobs and sending out resumes. Why not provide training that allows people to become successfully self employed? This is the goal of the product I am developing! These entrepreneurs-in-training (of which I am one) will be the source of this country’s economic turnaround.

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