In the world of marketing, the word “overdeliver” has been used so often it’s starting to become a cliche.
And I admit, I’m guilty of using it just about every single day.
You can no longer only provide average service or average products and expect to survive. Nope. Ain’t happening.
The customers are more educated. There’s too much competition.
You gotta truly deliver kick-ass products and services. They must be no-brainers (and no, I’m not talking about just stacking 18 private-label rights products on top of your offer).
So the question remains.. how do you “overdeliver”?
MY OVERDELIVER FORMULA
As you may know, I’m obsessed with simplifying complex issues down to the most basic level so you can take immediate action.
So after going through my products and coaching notes – I’ve solved the “overdeliver” formula down to this ONE QUESTION you ask yourself..
Here are 9 simple words to ask yourself before you do anything…
What would I want if I was the customer?
Think about that for a moment.
I can’t tell you how many coaching clients are stuck on exactly what they should offer in the main product. Or what the pricing should be. Or if they should include a trial or multiple tiers or payment plans.
But when you are honest and ask yourself “What would I want if I was the customer?”.. you will quickly have your answer.
Ask this question…
- BEFORE you consider adding an upsell
- BEFORE you consider adding a downsell
- BEFORE you consider the pricing for your product
- BEFORE you consider what your membership site will include
- BEFORE you consider if you should keep that in your product or make it a “premium” version
Do this – and the answer is obvious.
Treat your customers just like YOU want to be treated. It’s the stuff I learned when I was 5 years old, it’s the stuff I teach my young children today, and yet – once we become “marketers” we forget the simple lesson.
We get wrapped up in “extracting” money from our customer. We become obsessed with squeezing out another $.05 cents in our EPC (earnings per click). And we forget to simply treat people like we treat our own friends and family.
When you overdeliver, your customers will know you truly care. And that is how you build a big, profitable and awesome business!
WANT TO ADD SOMETHING TO THE EQUATION?