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Get To The Money…

I see it every single day. Wannabe entrepreneurs who find hundreds of excuses to stall and delay. They’ll spend weeks reshooting their “welcome” video dozens of times. They will spend months agonizing over a logo. And even more time on a tagline. But none of that matters until you can answer one, very important question… “Will people buy it?” That’s …

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Letting Go…

I’ve done a lot of free strategy calls over the past few months. And there are some really interesting themes I see repeated over and over. But there’s one that’s so damaging – and it’s one thing that almost destroyed me too. BITTERNESS That’s right – the dreaded bitterness. I recently did a call with a strength coach – and …

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Stay In Your Lane

A few weeks ago, my brother-in-law Robert suffered a stroke. They caught it quickly, he’s working hard in rehab and making great progress every day. Recently, my wife and I were visiting him and he said one of his favorite lines… “stay in your lane”. He was referring to a person doing something that is way out of their expertise. …

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Become a… Bodyguard?

If you follow my advice (and hopefully, you are smart enough to listen to me), you’ll be seen as a trusted advisor in your market. Someone who truly knows their material, creates value and cares about their subscribers. But you’ll have another role. A BIG role.   THE BODYGUARD Now I don’t mean you have to arm yourself and learn …

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The Minimalist Marketer – Part V (Keep It Fresh)

Oh yeah, let’s keep going minimalist, shall we. In Part I of this ongoing series, I talked about clearing out the clutter. In Part II – I discussed my “desk”. And Part III took a deeper look at my traveling office. Part IVwas the spring cleanse and unsubscribing like a maniac. Today – let’s talk about keeping things fresh.   NEW ENVIRONMENTS First, a disclaimer. I’m …

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The Minimalist Marketer – Part IV (The Spring Cleanse)

In Part I of this ongoing series, I talked about clearing out the clutter. In Part II – I discussed my “desk”. And Part III took a deeper look at my traveling office. Today, it’s time to clear out the clutter in our inbox. But alas, I’m not to give you the strategies you’ve heard before. Things like setting up folders. And filters. And …

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The Minimalist Marketer – Part III

In Part I of this ongoing series, I talked about clearing out the clutter. In Part II – I discussed my “desk”. Now, in Part III, it’s time to roll up our sleeves and get serious. Let’s talk about your “briefcase”. That’s right, we are going there. For years, I had a cheap, beat-up bag to carry my laptop. I …

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The Minimalist Marketer – Part II

In part I of this series, I discussed the idea of CLEARING your bookshelves and removing distractions. Since I’m on my “minimalist” kick – let’s continue with my office. It’s no secret I spend every morning working from coffee shops (usually Starbucks), but I also have another “office”. It used to be a large 3-office suite with a conference room, …

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The Minimalist Marketer – Part I

Over the years, I’ve found my obsession with keeping my work (and life) uncluttered continuing to grow. What started with an desk filled drawers overflowing with papers – has now become a simple 6 foot folding table (seriously). My workouts are simplified (more bodyweight training and sports like platform tennis). I’ll get to more of that in a future post, …