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The Minimalist Marketer – Part VI (Peak Condition)

Wow – this series is cranking. Let’s recap for a minute, shall we?

Part I we cleared the clutter, Part II – I discussed my “desk”. Part III took a deeper look at my traveling office. Part IV was the spring cleanse and Part V was keeping it fresh with new environments.

Today, we take a slight detour.

If you want to take your business to the absolute highest level – then you MUST get into top physical condition. There are simply no excuses.

Now first a disclaimer, I’m not perfect. And although my education is in exercise science – my nutrition and fitness habits to slip from time to time. And, perhaps like you, if I slip too much I pack on a few extra pounds – but I quickly realize I’m falling into bad habits and get myself back.



This isn’t a post about the science of eating right and exercise. I’m sure you’ve heard all of the benefits.

I can tell you from experience, even if I’m just 5 pounds heavier than I usually am – I feel it. Not dramatic differences, but enough to notice. Maybe I’m a little more tired than usual. Or I have just a little more trouble concentrating.

And when I’m back eating the way I should be. And doing short, intense workouts – my business is humming along. My thoughts are more clear and my energy is through the roof.

Then I realize if you are not taking care of your body, you will never reach your peak level of FINANCIAL success either.




Getting into great shape is pretty simple. It’s not always easy, but it is simple.

I won’t even attempt to touch “nutrition” as I know there are so many different styles of eating. Some praise the benefits of Paleo while others are Vegans. To each their own. And if it works for you, that’s great.

Personally, I believe if you just eat less (most of us eat way too much) and stick with lean proteins and veggies – you’ll be fine. I also don’t deprive myself and if I’ve been eating well and exercising – yessir, I will have that popcorn when I go to the movies. Everything in moderation – including moderation is what I live by.

Oh yeah – you don’t need to join a gym either. Remember, this series is the “minimalist” marketer.

Good old-fashioned bodyweight exercises work just fine. You can do just about anything with your own body – and it’s 100% minimalist.

No equipment. You can workout anywhere (even in a hotel room). Heck, you don’t even need sneakers (I workout barefoot in my house). So there’s no excuse.

Here’s a fun blast from the past. Years ago, I did a video training series with Zach Even-esh – and below are some highlights of us getting creative with bodyweight training. (yes, that is really me doing all those insane pushups!). Maybe it will give you some ideas…

And feel free to make fun of either me or Zach (preferably Zach!).


Feel better. Perform better. And live your life to the fullest.




P.S. This is the one supplement I take everyday without fail – and I and suggest everyone take as well.

P.P.S. I’m considering making my first new fitness product in almost 6 years… let me know if you are interested in a real-world program by a 40-year-old former fitness pro who has 4 kids and works from starbucks. Feel free to reply below!

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How to Connect with ANYBODY In One Simple Step

One of my Titanium members (I’ll keep his name confidential) recently asked for an introduction to one of my friends.

snoopyThey are in the same industry and can definitely help each other.

After I made the email introduction, since my member is new to this world, asked if I could review his email reply.

99% of the email was perfect – but here was his EXACT last 2 sentences…

I’d love to be introduced to your audience and introduce you and KRE8 to mine. I think we have very complimentary services so this could potentialy be a wonderful way for each to send customers to one another.

Can you see what’s wrong with this? I immediately spotted the mistake.

He asked “I’d love to be introduced to your audience”.

Remember, they were just connected by me but haven’t met, spoken or communicated with each other yet. And right away, he’s asking a favor.

If I got that email, it would be a major turn off. Big time.

Why should I “introduce you” to my audience if I don’t know anything about you yet?


I told him, flat-out, you must GIVE first.

Ask if you can interview HIM. Offer to promote HIM to your audience. Ask how you can support HIS business.

Give. Give. Give.

Don’t ask for anything in return. You are building a relationship – and that takes time. And you should extend a hand first.

When I’m asked how I know so many people in both the fitness and marketing industries – it’s because this is how I build relationships.

It’s not being manipulative, it’s doing the right thing. It’s being a good person first.

So simple, yet so powerful.

Oh yeah, or you can ask them to promote your awesome product for a 50% commission and $2.00 EPC that will make the rich. Rich I tell you, rich! That’s the other way to connect.

It’s your choice.



P.S. Here’s a great place to get training content and meet other entrepreneurs.

P.P.S. If you want to  help spread the word, please like, tweet and share below.

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The Biggest Jerk in the World (The Law of Accessibility)

For years, I bought into the hype.

That you must be really hard to reach in order to run your business.

Create several layers of communication. Make people jump through lots of hoops to reach you.

And I was wrong. Dead wrong.


stopsignHere’s the biggest problem with setting up your business like that – you can become a jerk. And I felt myself becoming a jerk too.

I started this business to HELP people – and here I was turning them away. I looked in the mirror and didn’t like what I saw.

Some of the people who teach this way of doing business are the crankiest people I’ve ever met – and they are NOT the people I want to model. And it’s not the legacy I want to leave.

Now, let me give a quick disclaimer.

I still agree there should be some boundaries. And I still set the tone for how I choose to work with people.

No one gets my cell number (that’s for my wife and a handful of family and close friends). And my Titanium group knows I’m not online on the weekends (that’s 100% family time). So they know their questions will be answered on Monday.

For other communication – if you are a client (or someone from the media who want to interview me), you must email Jennifer as she is in control of my calendar. If you have an issue with your account (login, etc.), then Demetria will take care of you.

So you see, I do have some structure in place – otherwise things could get out of control.

But otherwise I’m pretty accessible during the afternoons (after my hard-core work time).

Skype. Email. Facebook.

If you want to reach me – I’m now there to help (Disclaimer – please don’t ask to “pick my brain”. You must respect my time and if you want coaching, then I have packages available).

And the response has been incredible. Not just building goodwill – but also for my sales.

More membership signups. More product sales. More workshop signups. People signing up for my programs right through skype – without any sales letters.

Yes, it does pay to giveback. And yes, you CAN actually make more money by being accessible and helping people. I know it’s so cliched – but it really is a “win/win” for everyone.


P.S. My preferred method of contact is skype (my skype is “coachryanlee”). If you have a question about one of my coaching groups or workshops – you can reach me there.

P.P.S. If this resonates with you, please like, share and tweet below.


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The Minimalist Marketer – Part V (Keep It Fresh)

Oh yeah, let’s keep going minimalist, shall we.

In Part I of this ongoing series, I talked about clearing out the clutter. In Part II – I discussed my “desk”. And Part III took a deeper look at my traveling office. Part IV was the spring cleanse and unsubscribing like a maniac.

Today – let’s talk about keeping things fresh.



First, a disclaimer. I’m not a research nerd and don’t spend hours reading through scientific journals. If you do, that’s awesome, it’s just not me.

So what I’m telling you is not based on science – it’s simply based on 13+ years of personal, real-world experience and the experience of my students.

If you want to be creative, you need to constantly strive for new experiences. And for me, that includes new working environments.

In other words, it’s not enough for me to just get out of my home office and go to the same Starbucks every day. Or the same library. I need to change those up as well. I get bored in the same place very quickly.

starcupLuckily, there are probably 50 (or more) places where I can work for a few undisturbed hours with my trusted laptop and an Internet connection within 10 miles from my house.

Heck, within a few miles of me there are Starbucks in New Canaan, Darien, Wilton, Norwalk, and 6 or so in Stamford, CT. And that doesn’t include the local libraries, mom and pop cafe’s, and other chains like Cosi or Panera (no, you do not have to work from Starbucks – there are many places you can create your virtual office).

Each day, I like to work from a different location.

For me – just taking a different road to drive in the morning is a good way to keep things fresh. The different roads makes each day feel brand new. Like a fresh start.

Then, there are the different sounds of each place I work from. Different people. Different staff. Different food and drink choices. Different seating. Different light.

And it’s the combination of new inputs that allows my creative juices to flow. It’s a big reason why I can come up with tons of new content to write each day without breaking a sweat.


Ryan Virtual OfficeIf you are blessed enough to work for yourself virtually like I do – I challenge you to work at a different place each day for the next week. Just try it and see if you don’t feel more productive. And more creative.

In fact, today I’m writing this very blog post from a place I’ve never worked from before. A Panera a few miles from my house – and I’m loving it (see the pic of me, to the right, enjoying my new “office” and taking my own picture like a nut).

Just me, my MacBook Air and my iPhone – that’s all I need to change the world. No excuses. No fancy office equipment. No conference room.

And to those who say it can’t be done.

To those who say you must have an office with expensive overhead.

To those who say it’s impossible to build a successful (and highly profitable) business by hopping coffee shop to coffee shop – well, let’st just agree to disagree, shall we?

Rock ‘on.


P.S. Get my entire, step-by-step system called “The Ryan Lee Method” for FREE with the 1K Per Day Formula for a limited time. It’s EXACTLY how I built my virtual empire. Stop procrastinating and take action today.

P.P.S. Seriously, you don’t have this yet?I’m literally giving you the answer.


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Become a… Bodyguard?

If you follow my advice (and hopefully, you are smart enough to listen to me), you’ll be seen as a trusted advisor in your market.

Someone who truly knows their material, creates value and cares about their subscribers.

But you’ll have another role. A BIG role.



bodyguard3Now I don’t mean you have to arm yourself and learn Krav Maga. Nope, I mean you must simply PROTECT your subscribers.

What does this mean?

Look at what I do, for example.

I RARELY promote other people’s products. They must be really, really good.

But besides being good – I must trust the person selling the product.

In other words, are they going to make the sale and then sell your name to a high-pressure sales floor in Utah? Are they just going to hammer their list with offer after offer? Are they going to make YOU look good for recommending them?

And if I think my coaching program is not the right fit for you – I won’t sell it to you. Plain and simple, while I’m building my business I am still protecting you.



I’m the first to admit I’ve lost probably $4 million dollars over the past few years by following my “bodyguard” rule.

You see, I didn’t play the game. I refused to do “reciprocation” mailing unless I knew the product they wanted me to recommend. And because of that, I didn’t get “support” from people who had big lists.

But, I can argue that by distancing myself from the nonsense and looking out for my subscribers and clients – it has actually served my business better. Want proof?

I know for a fact many of the “gurus” are now struggling big-time. Laying off staff and hawking their products from stages they would never have spoken at a few years ago.

And I believe it’s DIRECTLY related to protecting their list.

They blew the trust. They became too hypey when it wasn’t necessary. They sold terrible products because the market was “hot”. They promoted a product that was terrible only because of a good commission or because they “owed” a favor.

Owed a favor????


underthetableCan you imagine going to your dermatologist, she sees something wrong and recommends you to a terrible specialist (she KNOWS the specialist is terrible – but she’s friends with this specialist and has received referrals from him)?

Seriously – and that’s how entire “businesses” were built in the information marketing world (I put business in “quotes” because they are not real businesses at all).

Now imagine going to a dermatologist marketing conference and every dermatologist on stage says you MUST “play the game” of referring to other specialists – and it doesn’t matter if they are good or not. It’s not about helping your patient, it’s about making you more money. Period. And the only way to do it is throw your customers under the bus.

You’d never trust the profession again, would you?

But yet, that’s how not only “Internet marketers” do things, they teach other people to do the same thing. You see this way of thinking in other markets now – fitness, coaching, personal development, sports, etc.

It’s a shell game. And if you follow that advice, you are building your business on a shaky foundation that will come crashing down. It’s only a matter of time, trust me on that one.

Want to do it the right way? Then simply PROTECT your subscribers. Become their bodyguard. Trust is everything and there’s no better way to build trust then by showing people you’ve got their back. My Titanium members know I’ll do anything to help and protect them (I’m sure a few will chime in below to show it’s not an act).

Become their bodyguard and you’ll be rewarded with a real, growing business. Loyal subscribers and customers. Terrific word-of-mouth. Less reliance on tricks and “loopholes”. Sold-out events. With your competitors left scratching their heads.

I know it might seem like it’s you against the world. And maybe you’ve lost confidence, but you CAN do it. There are thousands of people doing it the right way – just have faith in yourself and know that myself and your fellow RL family have got your back.



P.S. If you want to become a member of my Titanium group, I am accepting a few more members as it’s almost full. It’s $5K for the entire year and it includes weekly skype text chats with me, daily access through a private FB group, daily marketing tasks and a private 2-day workshop with me and fellow “Titans”. (Yes, I know it’s WAY too inexpensive, but I love to overdeliver). If you want a spot – email me right away at ryan (at) with SUBJECT=TITAN. Tell me your goals and what you can bring to the group.

P.P.S. If this resonates with you, please like, share and tweet below!


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The Next Book – You Decide

Next week I have an important meeting with my book agent in NYC. The guy is big-time and reps a lot of high-profile NY Times best-selling authors. Play time is over – it’s time to take our mission of freedom to millions and change the world. Seriously.

But, here’s the thing… going the “traditional” book publishing route takes time and the book might not be in stores until 2014. As you probably know by now, I like to move fast. Really, really fast.

And since it’s been a few years since my last book – I’d like to get another one (or possibly two) books out BEFORE next year by self-publishing (I own a publishing company as well). So this is where I’d love your input…

I’m a bit torn. There are so many things I love to write about and I know could help people. Here are a few ideas.. and let me know which topic you’d like to see my next book about…

  • Personal development: a true, zero BS book about success
  • Working virtually: a resource guide filled with tips, tactics and tools to work from Starbucks
  • Traffic: how to get more people to your site
  • Continuity: how to create recurring revenue with membership sites, etc.

These are a few off the top of my head – I don’t want to overwhelm you with choices.

Remember, this book will be for YOU so I truly value your feedback.

Please let me know below what topic(s) from the above interest you the most. And if I left something out, please add your own ideas below too.

I look forward to seeing what you want….


P.S. Click here for instant access to 40+ training products – for $1.

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The Minimalist Marketer – Part IV (The Spring Cleanse)

In Part I of this ongoing series, I talked about clearing out the clutter. In Part II – I discussed my “desk”. And Part III took a deeper look at my traveling office.

Today, it’s time to clear out the clutter in our inbox.

But alas, I’m not to give you the strategies you’ve heard before. Things like setting up folders. And filters. And all the cool gmail plugins.

No – I’m talking about clearing out most of the inbox clutter BEFORE it begins.

And it’s something that will KILL your business and your productivity more than you realize. It stops you dead in your tracks and gets you distracted.

Are you ready?


I usually hold these once a year around Thanksgiving – but it’s time for a spring cleaning!

It’s when I tell my subscribers to UNSUBSCRIBE from any marketer’s list who does not provide value.

Seriously, this is really hurting your business.

Whenever I do a call with a client and they say they are distracted. And confused. And keep starting one project but never finish because they start something else.

I ask, “how many marketers lists are you on?” and the reply is usually A LOT.

unsubscribeI immediately tell them to unsubscribe from any and all that don’t provide real value. And you’d think I asked them to kidnap a young child when I hear them take a gasp. How dare I?

These emails filled with hypey pitch after hypey pitch become like a drug.

Maybe it’s because the writing is so persuasive. Or they are just addicted to the BS and being sold the dream. But they fight me on unsubscribing.

The usual excuse is “yeah, but it’s good “swipe” copy”. Or “but I don’t buy all their stuff”.

Wrong. It’s a major distraction and it’s killing your business.

For example, you might be working on your membership site and suddenly, one guy says “the membership sites are dying” and you’re a fool if you do a membership site. So you stop the membership site, plop down $1k or so and get the “new” product. And the cycle continues until you get the next email.

And PLEASE don’t get me started on “warrior special offers”, I will keep this positive (at least as positive as I can).


Here are the two main criteria to follow and whether you should immediately unsubscribe (and yes, many of my fellow marketers hate me for saying this, but I am here for you). And if I don’t meet these criteria, then you should get off my list too. I’m serious.

  1. They just SELL with almost zero content. It’s usually “buy X” today. And tomorrow, it’s “buy y”.
  2. They disappear for months at a time. And only email you when it’s time for them to launch a new product. Oh wow – here are 3 free videos.. you must REALLY care about me? They are so honest and thoughtful (yes, that’s my NY sarcasm coming out)

Pretty simple huh?

Go through your inbox and when you get these emails – unsubscribe immediately.

Here’s the immediate effect.

First, you will feel much more focused and less distracted.

Second, you will experience a sense of calmness and freedom you haven’t experienced in a long time. It’s removing blurry glasses and having complete clarity.

I’m on just a few lists – maybe 3 or 4. And once I got off those lists, my businesses exploded.

I know it’s not easy – it’s like ripping a band-aid off. It might hurt for a few seconds – but you’ll thank me for it in 30 seconds.

Coach Lee, over and out.


P.S. If you want to clean up the industry and raise the bar – please “like” share and tweet this below.

P.P.S. Here’s one place to get tons of training at your fingertips.. for just $1. No hype. No upsells. Just great marketing training for a no-brainer price.


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It's NOT Too Late. Not Even Close.

I did a strategy call with a nice woman last week. She was 43, a Registered Nurse and wanted to create new online health and wellness products.

She was concerned she was “too late to the party”. In other words, she missed the boat.

My response, the party hasn’t even started yet. We are at the very beginning of opportunity.


When I had my first web site in 1999 – there was no youtube. No Facebook. No Twitter. No Pinterest. The top search engines were Lycos, YouTube, AltaVista and Hotbot (Google was just beginning and, in fact, I met the guys who started Google at an Internet trade show.)

Now I’m not saying you are going to create the next billion dollar start-up. Maybe you will – and if you do, feel free to send me some cash as a thank you.

But what I’m saying is there is SO MUCH to look forward to in the future.

One of my Titan members, Aviv, just started his first site a few weeks ago (see his story here).  He’s already making incredible inroads in his industry and will soon be THE top guy. Did you get that? He started this a few weeks ago (not months or years).

Success can happen faster than you ever imagined. And when you follow my plan – prepare to be shocked.

And do you want to know why YOU are going to make it? Why YOU are going to create a successful online business? Why YOU are going to live a sweet life indeed?

Because you are one of my subscribers, that’s why!

Because you are learning how to build relationships with your audience.

Because you are discovering the right way to build trust, which leads to more sales with less friction.

Because you understand it’s much easier to resell existing customers than to have to find new ones.

Because you understand the power of recurring revenue (aka continuity income).

Because you realize it’s all about delivering outstanding value.

Because you grasp the ideas of multiple revenue streams.

Because you know it’s better to build a real business – rather than just products.

Because you finally realize it’s about connecting and hustling. It’s about going the extra mile and offering to give before you take.

Now, are you ready to stop the excuses and start changing the world?

Yeah – I thought so.


P.S. Do you want my complete training system? Here you go.

P.P.S. Do you want me to be your personal coach? Click here and let’s chat.

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4 Life and Death Marketing Lessons: How to Stand Out in a Cut-Throat Market

Let’s face it, competition is tough. Really tough.

With the Internet changing the game and lowering the barrier to entry, you no longer have a couple of competitors – you have hundreds or even thousands.

But here’s a simple story of a guy and some smart positioning to make a BIG sale… and it has nothing to do with fancy software, google “loopholes” or push-button autoblogging software. It’s good old-fashioned positioning and marketing.


My wife and I decided it was time to repave our driveway. Of course, as a smart consumer, you have to get multiple bids – so I put an ad on craigslist and waited.

Within a few hours – I received about 10 or so emails. And of the 10, there was ONE that quickly become the obvious choice. His name is “Jerry”. Let me explain why (and the marketing lessons you can take).

#1. EASY: I am hiring someone to repave my driveway because I don’t want to do it myself. I have zero desire to do any of that stuff. Seriously, I hate all the “handyman” work around the house.

Jerry said he will come out TODAY (on Easter Sunday) and take all the measurements. Ok – easy enough. He came a few hours later and measured every inch of the driveway with a rolling tape. It took him about 20 minutes because it’s a pretty big driveway.

But here was the surprising part – 5 of the other people who emailed me asked ME to go outside and do all the measurements. Then, they will give me a quote without even talking to me or seeing the job.

Huh? There are 2 things that stuck out from those replies. The first is they are not willing to get in their car to meet someone for a $3K or so job. And second, they want me to do their job.

So rule #1 – make it EASY for people to work with you.

If it’s a product, don’t make me download special software to view your videos. Don’t ask me to create 5 usernames. Don’t tell me it’s for a PC only. Make it easy.

#2. FOCUSED: Jerry ONLY does paving. In fact, his business is called Jerry’s Paving. Every other person who replied to my ad said they do “all types of construction, contracting, etc.”.

Just because Jerry only does paving, does it necessarily mean he’s better? No. But it does make you assume if that’s his only business – he must be good at it.

That’s 2 for Jerry and 0 for the other pros.

Marketing lesson #2 – be niched and focused. And dominate that one industry. Sure, Jerry could probably do other “handyman” services – but by being THE paving guy, he is scooping up that slice of the market. And they are not cheap jobs either. Let the other guys sheetrock the walls, Jerry will gladly corner the paving market.

#3. THE GUARANTEE: Jerry was also the ONLY person who said his work is guaranteed. And guaranteed for up to 2 years.

The other bidders – not even a hint of a guarantee.

Jerry = 3. Competition = 0.

Marketing lesson #3 – you should always guarantee your work and offer the purchase back if not satisfied. Don’t ever fight refunds (even if they are wrong) and offer quality follow-up service.

#4. SOCIAL PROOF: Here was the icing on the cake. Jerry even had a link to his Facebook Fanpage. That’s right, a local paving guy has a fanpage on FB with real, live fans.

You can bet it makes me feel better about working with Jerry.

Jerry = 4. Competition = 0.

Marketing lesson #4 – create a social media presence. And get lots of lots of testimonials and case studies online. It’s no longer an option – it’s a necessity.

I am still waiting for all the final bids, but you can be sure that even if Jerry is 10% or higher on the project, I will hire him.

I love sharing stories like these. And even though Jerry doesn’t have a web site with his own domain (yes, he should), he is still miles ahead of his competition.

If he can position himself as the clear winner using only Craigslist and a simple Facebook page – imagine what YOU can do? He found a clear want/need – and he filled it. It’s as simple as that.

It’s not about tricks and gimmicks – it’s about building TRUST with your potential customer. Nothing else matters.

Kudos Jerry – that’s the way you handle your business.


P.S. A story like Jerry, who was not born in the U.S., is the reason why I love this country so much. There is virtually unlimited opportunity for people who hustle and go after their dreams.

P.P.S. Want to discuss your business and positioning with me? Click here for a free zero-pressure strategy session.

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Print? Is It Making a Comeback?

There are some BIG things about to happen here at RL headquarters as I shift more to focusing on freedom, working virtually and, of course, continuity income.

The first one is my upcoming daily podcast. That’s right, I’m doing a new one each day. Either go big or go home.

We are going to also do another DotComXpo (DCX) so mark your calendars for September 13/14, 2013 in Stamford, CT.

Plus, I will do a handful of intensive, highly-focused, small group workshops as well.

But here’s where I would love your feedback.

After all, as Bryan Adams put it so well, “everything I do, I do it for you”. (ok, that song was awful and clearly not as good at Summer of ’69 or This Time)

In the past, I would assume to know what you want. Sometimes I was right, and sometimes I was off. Way, way off.

Screen shot 2013-03-29 at 8.32.41 AM

I’m considering bringing back my PRINT magazine. In all transparency, I launched one about 3 years ago, but I tried to bill monthly – which was a massive mistake because of printing & shipping schedules (pic of one of the magazine’s covers to the right)

I practice what I preach and vow never to repeat the same mistake twice.

So here’s the million dollar question… is a new print magazine (yes, actually printed and shipped to your door) focused on all of this cool “virtual office” advice, tips, strategies and resources something you actually want? And are you willing to subscribe?

If I get enough YES’s, I’ll put it in motion.

Or, would you rather have something “digital” delivered via pdf?

Of do you not want any of the above.

There is no right or wrong answer – and I truly look forward to seeing your feedback…



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