Now, in Part III, it’s time to roll up our sleeves and get serious.
Let’s talk about your “briefcase”. That’s right, we are going there.
For years, I had a cheap, beat-up bag to carry my laptop. I probably paid around $20 for it at Staples 5 years ago. That bag went with me everywhere.
Now it was starting to rip and it was time for an upgrade.
Of course, the first thing I did was go through the dozens of “secret” pockets in that old bag and threw everything out. Old, tattered business cards. Badges from events where I rocked the stage. And an unopened pack of gum that was likely older than two of my children.
OFF TO THE MALL
It’s weird. I have no problem paying thousands of dollars for a good domain name, but a bag that I use everyday is something I put off buying for years. I kept saying to myself, “my current bag is fine, I don’t need another one”. But I couldn’t put it off anymore. It was time to man-up!
On Sunday, my wife and I took our kids to the mall for pictures with the Easter Bunny (while we are raising our kids Jewish, we still celebrate all the holidays). The line to see the Mr. Easter bunny was long, so while my wife held our place in line, I took all 4 of my kids to Tumi.
That’s right, it was time for a major upgrade and Tumi has really high quality products that look good.
I’m still not sure why I took all of my kids to the store – but they had a great time touching EVERYTHING in sight. So in between saying, “(insert name), stop touching that”, every 30 seconds – I had a few moments to browse the selection.
There were dozens of choices – but since I’m obsessed with “minimalism” and “simplicity”, I opted for the messenger bag. I couldn’t resist those clean lines and only a few “secret” pockets all inside the bag.
It was around $175 – and yes, they even engraved it for free. (see the pic below of my new pride and joy)
Here’s what goes in my bag every day on my way to Starbucks.
My 11″ MacBook Air Laptop & charger
80 sheet composition notebook
1 pack of gum
That’s it. Nothing more, nothing less.
Here’s a pic of my entire “virtual office” laid out on my table at Starbucks.
Yes, I run ALL of my businesses with everything that can fit in my new Tumi bag.
Not sure. Maybe it’s to show you it’s possible to build a super-profitable business without traditional overhead. Or without a big office with expensive furniture. Or without the stress of overhead choking you.
Or, perhaps, it’s just because I love writing about this and sharing it with you with the hope it can inspire you to live the life of your dreams too.
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P.S. Here’s a cool tool that let’s you simplify all of your traffic and marketing.
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