There’s been a lot of buzz about my “Premium Continuity” model. (if you don’t know what premium continuity is, please read the last post here).
After spending some time on the phone with a student of mine, he made some changes to his program and re-launched it following my “premium continuity” model – and within hours already had 25 people paying $99 PER MONTH (that’s $2,500 per month in recurring revenue in less than a day. I predict he will hit $37,000 per month during the next 3 months).
What was the secret to his success?
He offered less.
Premium Continuity (programs charging $99/month – $500/month and up) is NOT about overwhelming people with content. In fact, it’s often the opposite.
It’s that delicate balance between too much and too little.
For decades we’ve been conditioned to believe we must MORE is better.
If selling them one book is good – why not sell them 13 books?
But as a society, we are drowning. We are getting too much information and we need someone to help simplify things. And this is where premium continuity fits perfectly.
As I’ve said in previous posts, I will NOT turn this model into a “product” that people ripoff and sell a cheap $50 version of - as it will ruin it’s effectiveness. So I have decided to do ONE workshop teaching my system.
No cameras. No recordings. And no product.
It’s the ONLY time I will do this workshop in 2013. I will not be travelling or speaking or creating products about this model. And if you want to attend, you must sign an NDA agreeing not to disclose this content. In other words, you can’t come to the workshop and create your own program to resell. I am deadly serious about this.
This one-time 3-day event will show you exactly how to create your own premium continuity program. I’m talking step-by-step. Everything from choosing the exact amount of content to include. My pricing formula. How to drive traffic. How to sell it like crazy. And the secrets to a 97% retention rate (even for a $100/month program!). Litearlly EVERYTHING, step-by-step.
Me. You. One room for 3 days of the most intensive business/marketing training you’ve ever experienced. It will change your life.
However, here’s where I’m stuck
I was going to charge a lot for this workshop ($10,000.00 per person).
Yes, I know if you launch your premium continuity program following my steps, you can make that many times over PER MONTH.
But after speaking to so many people who desperately want to attend but simply can’t afford the $10K pricetag, it really hit me. It wasn’t that long ago when I was working full-time for $26k per year and would have done anything to attend a workshop like this. But even getting creative, it would have been way out of my league.
And I’m not one of those sleazy guys who says things like “well, just max out your credit cards” or “tap into your retirement account” to pay for it. That’s just not in my DNA and could never rationalize that type of selling.
(on the right) A pic from one of my events… my workshops are 100% hands-on and pure content.
So here’s the scoop.
The workshop will be March 13th – 15th, 2013. It was supposed to be in the ultra-exclusive Ritz Carlton in White Plains, NY – but I might move it to a different location in either White Plains or Stamford, CT that is more affordable for attendees.
Like I said, I’m only doing this ONE-TIME and put a pricetag of $10,000.00 per seat.
If you really, really want to attend. I mean you’ll do anything to attend, let’s talk.
Email me directly at ryan (at) ryanlee.com with the SUBJECT = PREMIUM and please include the following…
1. How your idea for premium continuity is going to help your customers
2. How the money you can potentially make will impact your life
3. What can you reasonably afford to pay knowing the value of this workshop.
I’m serious – you name your price.
Now, please don’t insult me. If you say you can pay $1, I won’t respond. I want attract people who REALLY, REALLY want this. And I’m also not doing the “let me come for free and when I make money I’ll pay you” email. You must have some skin in the game.
This is something I’ve never done before so I don’t know how it will go. But I’ve always been about putting myself out there and taking a chance.
I look forward to reading your email.
ADD YOUR QUESTIONS/COMMENTS BELOW.
AM I INSANE FOR DOING THIS?
P.S. If you would like to attend on March 13-15th, email me at ryan (at) ryanlee.com with SUBJECT = PREMIUM going over the 3 things I outlined above in the post.
P.P.S. DO IT NOW! This workshop will be limited in numbers, so it’s first come, first serve.