I Was Wrong (Kinda). Please Meet "Premium Continuity"

If you’ve been following me for any length of time you probably know a few things..

1. I love my family
2. I love movies almost as much as I love my family (ok, not quite but I do love my flicks)
3. I love “continuity” programs
4. I love to take risks and try to innovate in my business (Nothing gets more more excited than pushing the envelope in marketing!).

So over the past few years, I’ve been experimenting with all different types of continuity programs (recurring revenue).

Everything from my self-coined “Nano Continuity” (programs under $5/month) to programs I call “Premium Continuity” which are between $97 and $997 per month.

And while the lower-priced continuity programs certainly have it’s place in the market (I still do VERY well with them as do a lot of my clients), the BIG buckaroos are in PREMIUM CONTINUITY.

 

INTRODUCING PREMIUM CONTINUITY

A few weeks ago, I created a really fast “premium continuity” program for one of my “Titanium” clients. With just one simple email (and no web site), I created a program where he charged $250/month. And in less than 2 hours – he SOLD-OUT every spot.

Oh yeah – I know what you’re thinking.. “he’s probably in the ‘make money online’ niche and has a BIG list”.

Ummmm, no. He’s in the hyper-competitive fitness niche and his list is tiny.

And a few days ago I was speaking to a good friend who is a podcaster (I’ll keep him anonymous for now), and after I explained “premium continuity”, he put his other product he was about to release on hold and already has people lining up to pay up to $400 PER MONTH.

To me, business is a journey. And when I started thinking back to one of my first BIG premium continuity programs.

This was about 4 or 5 years ago and it brought in 2,778 clients paying $97 PER MONTH (see the screenshot below) 

 Yes, 2,778 people X $97 = $269,446.00 PER MONTH.

But, like I said earlier, I’m always looking to experiment and try new things.

Some big hits. Some flat-out disasters.

However as I’m looking back at my 14 years online (yes, I started in 1999) – I’m seeing a trend. And a startling one at that.

Whenever I create PREMIUM CONTINUITY for myself (and when I help my clients create these programs), they are the most profitable with a near 100% success rate.

Sometimes my creativity and never-ending desire to innovate is my own worst enemy.

When I have a formula for premium continuity that works so well and brings me and my clients the most wealth – why the heck would I do anything else?

WHY IT WORKS SO WELL

After over a decade of seeing literally hundreds of thousands of people signup for continuity programs – I noticed something. The price is often NOT  a big factor in a decision to join. In fact, it’s usually one of the last things on the list of reasons why they choose to join or take a pass.

It’s truly a numbers game. A percentage of people will always opt for the premium continuity (provided the program is setup the right way – that’s the KEY).

Then why do some premium continuity and coaching programs fail?

It’s a combination of factors.

The “pre-marketing” process. The sales process. The positioning. The hook. The delivery system. The offer. The value proposition. The trust. The lead-up and follow-up sequence. The graphics.

It’s NOT just one thing – it never is.

That’s where most marketers get it wrong. They think “if I just get a great video sales letter – my program will explode”.

Nope. Not even close.

Premium continuity is BY FAR the most powerful wealth generator I know of.

You get better clients who listen to your advice. You get people who take action. You don’t have to do deal with so many different people – and it’s a much cleaner, more streamlined business.

THIS STUFF I’VE NEVER TAUGHT

I’ve only talked about this stuff to a handful of coaching clients.

While I firmly believe in abundance – this stuff is so powerful, I never wanted to make this yet another “product”.

Sure, I’d sell a lot of copies – but the reality is most people will never even go through all the training. They’ll get distracted. They’ll skip over a training video. They won’t actually implement.

Then, here comes the “bizop” seekers looking for a quick buck. They take my content, create a watered-down version of it and “resell” it as their own as a $17 WSO.

The market gets flooded and in a matter of months, it loses it’s power.  And I refuse to go down that road again. Nope, not again.

THE IDEA

So here’s what I’m proposing.

A 3-day super-intensive LIVE in-person workshop.

Just me, you, your laptop and a handful of other serious entrepreneurs.

No video cameras. No recordings. It will NOT be turned into a product for mass consumption.

At the end of the 3 days, you’ll have your premium continuity program ready to rock and roll. But don’t expect a cake walk – you will get work done during these 3 days and you WILL get out of your comfort zone.

This will be perfect for coaches, experts and information marketers in just about any niche market.

It will be an intimate training (and doing) environment. It’s for action takers.

And you MUST be willing to sign an NDA (in other words, you cannot come in to learn my system and then think you can teach this as your own).

So, in order to protect the integrity of the group and the system – if you are interested in learning more, it will strictly be on an interview basis only. No exceptions.

If you’d like to be considered for this workshop (likely in NY area in March) – please email jennifer (at) ryanlee.com with SUBJECT=PREMIUM.

Oh yeah, it won’t be cheap (it’s NOT a $495-type of event). If instead of your first question being “how much does it cost” and you instead say “I’ll do whatever I have to do be there” – then this is probably for you. It’s for people who are focused and serious about creating wealth with a premium continuity program.

QUESTIONS? COMMENTS?
LET’S HEAR FROM YOU. 

 

Comments

  1. Loving the concept Ryan!

    Still working through your $1k per day workshop and there is certainly value in delivering premium quality content.

    Time to take action!

    Regards

    Chris

  2. Oh man, I’m gutted this is an event only product, been waiting 3 weeks for this to surface after your last email about it. Are you sure you won’t consider making it a premium priced info product for the benefit of us living in other parts of the world than the US?

    Either way, good luck with the program.

    Thanks
    Phil

    1. Author

      Hi Phil,

      I’m considering doing one in London. I have A LOT of customers there and it might be worth the trip over the pond!

      I’ll keep you posted…

      Ryan

      1. That would be cool! Hope my post didn’t come across the wrong way, you know we love your material so the thought of not being able to see it is a scary concept.

        All the best
        Phil

        1. Author

          Phil,

          I am now talking to a friend & colleague from the U.K… it just might be a possibility to bring this over to the UK.

          Ryan

      2. Hi Ryan, I attended your Membership Site Bootcamp with Tim Kerber in Florida. How much of this content will overlap with that?

        Thanks,

        Mark

        P.S. I’d like to raise my hand to vote for you coming to London.

        1. Author

          Mark,

          100% different.

          This is NOT about creating a “membership site”, it’s the opposite.

          If I get enough people to say they want it, I’d definitely come back to London (I’ve already been there twice and love the city!)

          Ryan

  3. Ryan – great post. Thanks for sharing. As I’ve been looking at revenue numbers, it becomes apparent how much easier and more effective I can be with a continuity program as opposed to going for bigger transactional exchanges. The continuity delivers more value to the user (assuming you are delivering 10X) at a more manageable cost and ultimately puts far more money in your pocket at the end of the day. Win/Win/Win all the way around.

    Good stuff my friend!

    1. Author

      Thanks Steve – it truly is transformational.

      And welcome to “Titanium”!

      Ryan

  4. I have been trying to come up with a continuity idea for a few weeks now. I just can’t find something that I think would be good enough for people to pay for every month. I have Optimize press ready to go and know how to build a membership site. I think I will concentrate on building a list for a few more months through my content website and then put something together to market to them.

    1. Author

      Mark,

      Just make sure you are creating something that people really WANT. Don’t go overboard with focusing on “content”, focus on your members.

      Ryan

  5. Sounds nothing short of incredible!
    Unfortunately the doctor advised against selling another kidney. 😉

    One day…

    Best of Luck with your New Venture.

    P.S. Maybe you should start doing movie reviews as a hobby.
    (I’m a fellow film-aholic.)

    1. Author

      Ken,

      Don’t wait for one day – make stuff happen NOW!

      And I have thought about doing movie reviews, but I’d rather just enjoy them and not have the pressure to write a review. You guys keep me busy enough.

      Ryan

  6. I look forward to the program, put me on the list. Everything I have purchased from you has been of the highest quality

    1. Author

      Thanks Mark – make sure to email jennifer (at) ryanlee.com for details.

      Ryan

  7. This is awesome, we got carried away with all the “economy disaster” talk and everyone lowered prices.

    Even when I was in debt I always took the top dollar options in your programs, so Ryan is right, when the offer is great and the trust is there, the right people take action!

  8. Hey Ryan was glad to see from your post above that you may come to London. After following you for a while and knowing how great your stuff is it would be awesome to have one over here.

  9. Would love to come, but being in Western Canada, flight and hotel would be out of my league…but if you ever make it out to lovely BC Canada, DO let us know! Sounds great Ryan! You’ll be fantiastic, as usual!

    1. Author

      Hi Karen,

      Probably not heading to BC Canada – but a possible west coast location like Los Angeles is not out of the question.

      Ryan

    1. Author

      HG,

      This is focused entirely on premium CONTINUITY (1K Per Day was focused on a one-time product)

      Ryan

  10. Continuity is indeed king. Would love to hang out with your halo of greatness for a few days. I’m in.

  11. Ryan… sounds like a serious event for serious people. I’m confident that anyone who steps up and shows up will see their business blow up (in a good way!). For anyone concerned about cost… I think it’s easier to make your investment back in a premium continuity program than just about any other type of continuity you can do.

    Keep on rocking, Ryan!

    John

    1. Author

      John,

      “it’s easier to make your investment back in a premium continuity program than just about any other type of continuity you can do.”

      I 100% agree!

      Ryan

  12. Really interesting concept. Seems more and more are gearing towards this. I’d love to see what some of these membership sites look like or what their method of getting members was. Seems most that are remotely successful online spend loads of cash advertising. But when you have zero cash I don’t know how you accomplish anything online in reality.

    1. Author

      Scott,

      I think you need a shift in mindset.

      Some of these programs aren’t even “sites” and for my latest one (which I am not revealing here), there’s no site and I haven’t spent a dime on advertising.

      And if you do choose to advertise, you can always start small with $10 or so. When it works, that’s when you ramp it up. With paid advertising, it’s purely a numbers game.

      Ryan

  13. Ryan,

    How would you apply your method to selling investing guidance?

    1. Author

      Josh,

      It would be no different. You are still selling to people who need help and giving them solutions.

      Ryan

    1. Author

      Brian,

      Maybe in the future, but right now focus would be NY and possibly London.

      Ryan

  14. ahh crap Ryan.
    i was waiting weeks for you to launch this and now it’s a premium priced product.

    not sure why i was expecting an online event which would be affordable.

    definitely a big let down but it is what it is.

    You got a business to run and nobody should tell you how to price your product 🙂

    all the best

    ps. still pissed but i’ll get over it.

    1. Author

      I didn’t say I’m not doing the other programs. This is something different.

      Ryan

  15. …and us American’s over in Asia?

    Hey, if we’re already in with your $1K per day
    and Ryan Lee Method should we continue with
    that or is it NOT up to par with your new system?

    You know I’m always with whatever you do Ryan.

    But, like you said we MUST get working with something.

    1. Author

      Yes definitely continue with those programs. They are a rock-solid foundation Bill.

      This would be next step.
      Ryan

  16. Great stuff Ryan! Thanks for passing on the information. I understand that Premium Continuity is definitely the way forward, and I’m looking forward to creating that kind of product once we get things off the ground. Thanks for the honesty and information.

  17. Hey Ryan,

    Sounds like it’s going to be an awesome event. I’d give one more vote for a London event if you can do it 🙂

    Rich

  18. That sounds great, but from a great copywriter why wouldnt it. I wonder, would it be presumptuous of me to ask about the ‘proof?’ You see, I notice that this 2778, an admirable number to be sure, appears to have signed up for a free trial. We know that the number of retain membership after the free trial is up drops significantly. We also know that on a recurring montly basis, people drop out of continuity programs. I wonder, could you post the actual numbers of those who retained membership and actually paid $97 after that first and also the fourth month of membership please? Factual data like that is so inspirational and I like guys like you with nothing to hide.

    You’re the best.

    1. Author

      Jason,

      I can’t tell, but it seems like you are being very sarcastic. Again, it’s hard to tell in a post.

      First, will take your compliment as being a great copywriter with great pride. Thank you.

      Second, that offer was actually “optional” continuity, meaning people had to actually CHOOSE to join that trial – so the numbers were strong. The drop off was about 12% before the first billing hit.

      I simply used that as an example and didn’t realize I had to give detailed financial data. Do you want the passwords to all my shopping carts as well? (ok I was being sarcastic with that comment).

      Ryan

  19. Hello Ryan,

    I’ve been a founderfly member since it launched and have found some really great information and I thank you for that. Is this event only for people who have found a niche or already have products out there? I currently am pretty new and do not yet have any products out yet. Would it be beneficial for someone at my level to come to the event?

  20. Awesome post, as usual Ryan. Sounds like London is calling. Maybe you can detour via Australia! 🙂 Now THAT would be awesome!!! The family would love to visit, I’m sure! Hey, if Pink can mix business with holidaying in Australia with family, why not you? 🙂

    On a more serious note, would love to do something as your premium program, just the premium price for me to get there et al is prohibitive at the moment.

    Enjoy your new group.

  21. Pingback: Premium Continuity: Part II (Inside the Numbers) | Ryan Lee | Continuity Income | Internet Marketing

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