I used to believe it – big time.
The idea that your information products should be ugly and look “homemade”. And to some extent, it made sense (at the time).
When I first started creating products, back in 1999, technology was not nearly what it is today.
Creating really slick, high-quality graphics was much more difficult (and expensive) back in the “golden days” of the Internet (and yes, life existed even before the Internet).
Now – there’s no excuse to create an ugly site or unprofessional product graphics.
Believe me, people want something that LOOKS GOOD. The days of creating ugly looking products are slowly coming to an end. Everyone knows how easy it is to create something that looks professional – and if you don’t follow in line, it looks like you simply don’t care enough to put the effort it.
And by looking like you don’t care.. it will cost you. Big time.
Here area few resources I personally use in my business every single day to create inexpensive, professional-looking graphics and packaging (and yes, some of these are affiliate links – dude’s gotta pay the bills!).
Guru.com: Great place to find someone to do custom work like professionally laying out your digital products like ebooks.
Fiverr.com: Need a quick, inexpensive graphic? Video introduction with your logo? Find it here.. for just $5.
I hope these resources help you.
Oh yeah – and if you are going to put your picture on your site – please spend a few bucks to get a professional photographer take one. Cutting out just your face from a group picture with 6 other people at a wedding doesn’t cut it! Please don’t be “that guy”.. it makes you look like an ass 🙂
Get out there. Create good work. And put a little bit of effort into the design to show people you care about them and your business!
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