Why Rebels Get Rich

UPDATE! NEW BONUS VIDEO ADDED: We’ve just added a bonus video at the bottom of this post. Please watch it after you read this powerful post!
 

“What set you free, I need you here by me…” – Billy Idol

Have you ever noticed that the companies we love the most are usually rooted in rebellion?

billyidolFor instance…

  • Apple started in the garage after Jobs and Wozniac left college, fed up by the slow pace of technology.
  • Virgin Airlines was born out of Richard Branson’s frustration with crappy airline travel.
  • Dollar Shave Club started when Mike Dubin got annoyed with overpaying for razors, created a solution and made a really funny video about it.

If you’re reading this post right now, chances are you’re a rebel, too.

Most of us who are drawn to marketing online have the maverick DNA.

Go to any marketing conference and you’ll meet all kinds of rebels. Some already rich, some merely restless, but all bonded by the belief that there has GOT to be more to life than office drama and working for the weekend.

But having non-conformist fire in your veins isn’t enough to succeed online.

No. The ones that make the leap from dreaming of “some day” to real life “successful entrepreneur” are the ones who manage to organize the chaos running wild in their minds.

It never happens by accident. And it sure as hell doesn’t happen overnight. But it does happen – every day – to people who wake up a little shocked that they found it…

… this thing that they can put their own energy and ideas into and have it send back real cash money.

It truly is amazing.

I still pinch myself daily over the fact that the same restless rebellion that led me to drop out of high school and kept me unhirable for so long, now fuels a thriving business.

And that I get to work here in my home office, doing something I love, while looking out a window that faces a lake and my kids playing in the backyard.

(And in those times when they’re having too much fun, nothing stops me from walking out there to join them.)

That’s a long way from the scrappy, directionless road comic I was in my twenties.

I HATED business back then. Thought it was for evil people. I never dreamed I could run my own or that anyone would ever pay me to help them sell their stuff. Outrageous idea.

But we all start somewhere, work our tails off and learn as we go. Rebels aren’t quitters.

Hard work is only half the battle, though. You can work really hard all day taking low dollar freelance jobs, but that won’t deliver the dream.

The second half of the equation, if you really want to take your place at the feast and call your own shots as a business owner, is….

 

CLARITY

Clarity about WHAT you do, WHY you do it and why it’s WORTH top dollar to the people you provide it to.

If you know just one thing about selling, you know that – at the core – it comes down to problems and solutions.

Your prospect has a problem and you have the solution. Pretty simple.

But here’s the magic ingredient that makes your solution the better choice than other people’s solutions…

A reason why.

Not just a logical reason why your solution is better, cheaper or faster. Those things are standard – and pretty ignorable. You need to include them, but they aren’t the message.

What makes you and your solution stand out from the crowd is telling the reason WHY you created the solution. You do that by simply describing the frustration that drove you to find a better way.

Here’s where that “magic” happens…

When you express a frustration to someone who has the same frustration, you’ve made a deeper connection.

(That’s why all those late-night infomercials show the black and white shot of a person struggling terribly with “kitchen drudgery.”)

And when you announce that you took that frustration and used it as passion to create a solution….

POW! You’ve just won the trust of a new customer.

You don’t even need to mention that you have anything for sale at this point, but they will hope you do… and be eager to buy when you announce it.

Now, I know this all sounds great in theory, but if I ended this article right here, you’d nod and move about your day, no closer to living the dream then when you came.

We can’t have that.

So I’m going to share something really cool with you. A powerful little exercise that will take only about 2 minutes to complete but will give you that elusive clarity you need to take your business to the next level.

This is the thing that got me out of the basement just dreaming and onto the main stage, actually DOING. Without this, I’d still be hating life and hoping for “some day.”

I call it the “Rebel Yell” statement because it sounds even better when you say it wearing leather chaps!

That and it exposes your true rebellious nature and (secret bonus!) makes you more interesting to your prospects. Because what we, as buyers, are really after, is not just a good product but…

… a great experience.

So, in order to stand out, you’ve got to share your experiences. And it’s that shared experience that creates the bonds that build a business — especially online.

So, take a second to think about the problem that your product or service solves for your customers (or potential customers) and the frustration that led you to create something better.

Then fill out the simple, fill-in-the-blank statement I’ve written out for you below.

If you do, I think you’ll be really surprised at how much you gain from it.

This little exercise is responsible for untold fortunes… so I really hope you’ll take a couple minutes and do this for yourself. And if you’re comfortable sharing, then please post your Rebel Yell in the comments section.

OK, here is the Rebel Yell statement:

My name is ___________, I love ____________ but was fed up with ____________. So I created _____________ that _________________.

I told you it was simple. But that really is all you need to get clarity on what you sell, why you sell it and to express it passionately.

Let’s see it in action. Here are a few examples you might recognize…

My name is Steve, I love computers but was fed up with the snails pace of commercial technology. So I created a user-friendly computer that processes information faster than anything else out there today.

Now, if it’s 1976, don’t you want to own that computer?

Here’s another…

My name is Richard, I love to travel but was fed up with lousy, expensive and unreliable airline service. So I created an airline with competitive fairs that arrives on time and treats every passenger with first class service.

How do you not check for a Virgin flight when you travel?

What about…

My name is Mike, I love a clean shave but was fed up with paying through the nose for razors. So I created a simple subscription service that delivers quality razors right to your door for one dollar a month.

I’m a raving fan customer of Dollar Shave Club.

Here’s one more you might recognize…

My name is Ryan, I love coaching but was fed up with earning low “teacher pay”. So I created an online coaching course that allows me to teach a lot of people at the same time and make more money.

That simple statement is why we’re all here today.

OK, get going on yours. Only one rule, DO NOT OVERTHINK this. If it feels frustrating, you’re doing it wrong.

Think simple.

And, oh yeah, you may come up with five or ten of these for different products or services you want to sell. That’s awesome. Post those, too!

Can’t wait to see what you come up with.

Kevin 

 

BONUS VIDEO: This was added after the original post above. Please watch it for even MORE insight from Kevin Rogers…

 

 

This was a guest post by Kevin Rogers – one of the world’s top copywriting experts and business strategists!

 

POST YOUR “REBEL YELL” STATEMENT BELOW…
AND KEVIN ROGERS WILL GIVE YOU FEEDBACK HERE!

 

Comments

  1. Ryan you pick the best guests!! Awesome Kevin!!
    My name is Adam Levine, I love my wife but was feed up with her messy piles of wrapping paper rolls and supplies all over every closet in our house. So I created the Wrap iT that stores her entire gift wrapping collection in one spot and it hangs in our closet.

    1. Adam… My man!

      This is brilliant. I love how you’ve positioned your wife as the frustration. This is a GREAT rebel yell.

      Now, I hope she will come and write one about you!

      Kevin

  2. My name is Dave and I love doodle ad cartoon videos. However I didn’t want to pay £7,000 and wait for 9 months to get one; so I developed away to create videos for myself, and others then asked if we would create one for them.

    Dave
    Doodle Ads Cartoon Marketing Videos

    1. Hi Dave!

      Great work and an intriguing service.

      If I can make one suggestion to make this stronger, I would end it on a bigger implied promise, so your potential customers see the unique benefit.

      Something like:

      My name is Dave and I love doodle ad cartoon videos, but there was no way I was paying £7,000 and waiting 9 months to get one. So I developed a way to create great looking doodle videos fast and at a tiny fraction of the price.

      Mentioning the speed and affordability really ratchets up the curiosity.

      Well done, my brother.

      Kevin

  3. Hello Kevin & Ryan,

    Great post! Simple, actionable and meaningful. This is getting printed out and saved.

    Thanks again,

    Jason

    1. Ron, I think you’ll love the service. And take note of how simple and seamless the ordering process is.

      I’m planning an in-depth case study about DSC because they do it soo good.

      Kevin

  4. My name is Chris Simmons, I love Sports but was fed up with my inablility to get a job in the sports industry. So I created “The Biggest Lie told to Black Men looking for a career in sports” that guides you to an incredible sports career.

    1. Hi Chris!

      Great job sticking to the script.

      This is fine Rebel Yell, but I think it could be even more effective if, instead of giving the name of the report (which foreshadows the pitch). What if you took the main benefit of the report and made that the “created” part instead?

      So, it would go:

      My name is Chris Simmons, I love Sports but was fed up with my inability to get a job in the sports industry. So I created a X page report [that exposes the truth about racial bias in the sports industry] and guides you to an incredible sports career.

      I’m sure you could find a better way to phrase that, but the point is to highlight the benefit and not the title of the report.

      Hope that’s useful to you, Chris.

      Kevin

  5. Hi I’m Jeff and I love helping small and mid sized businesses with their marketing but I got fed up with the way a companies bad reputation can ruin any marketing efforts. So I created a method of building up a good reputation and marketing it from real customers so that other marketing leads to conversions.

    1. Bravo, Jeff!

      What a cool (and important) service.

      My only note here is to get more specific. For instance “small and mid size businesses” is a pretty broad range. Small biz alone covers it. Don’t worry that a mid sized biz will disqualify themselves for fear that your method is only effective for small biz. If they need your service, they will see the value in how you described it.

      Well done.

      Kevin

  6. Hi my name is Bill I love helping people suceed but was fed up with them failing with other stuff, systems, books and bs. So, I got fed-up and am now creating–with the help of $1k Per Day, The Ryan Lee Method and Continuity U–my WIN website, motivational books and systems that will make people WIN–not place or come in 2nd–forever, without buying into stuff over and over again and failing.

    1. Nice work here.

      Now let’s try a little mind voodoo. Even though you may still be studying and developing your solution, try writing this as if you’ve already created the solution.

      Sort of a look into the result that is sure to come in the near future.

      Whattya think?

      Kevin

  7. Kevin Rogers! Thanks again Ryan and Kevin.

    My Rebel Yell:
    My name is David, I love photography but was fed up with low quality photos and portrait videos captured on mobile devices. So I created an online photography course that teaches people how to take full advantage of their mobile devices.

    ** This product is coming very soon. Learn and Snap, http://www.learnandsnap.com

    Your feedback would be greatly appreciated. Have a pleasant day!

    1. David, this is excellent!

      Almost perfect, man. I love how you kept it so simple.

      The ONLY thing I can suggest is adding a short mention of how good the technology on mobile devices is these days. THis way they’ll be conscious of the idea that they have this power in their pocket, they might as well take advantage of it (instead of thinking they need better/more expensive equipment to get good photos).

      So, something like:

      My name is David, I love photography but was fed up with low quality photos and portrait videos captured on mobile devices. So I created an online photography course that teaches people how to take full advantage of the **amazing picture-taking power inside** their mobile devices.

      Seriously – great work, man.

      Kevin

      1. Thank you very much Kevin. I’ll incorporate your input and show you the finished product. Thanks!!

  8. GREAT statements everyone. I’ve got a quick appt. and I’ll be back here in about an hour to read these and give some notes.

    One thing for now, do your best to stick to the formula without expanding on it. Forcing yourself to think very simply about your offer is the real power of this exercise.

    Back soon.

    Kevin

  9. My name is Mike Alves. I love training people, but was sick & tired of corporate gym bureaucracy getting in my way and impeding client results so I created my own teams of people looking to get in their best shape, that focuses on the essential few to get results (programming, environment, accountability, do anywhere) and nothing you don’t need (tv’s, anyone can join, sit down machines, focus on equipment vs. program, numbers vs. relationships).

    1. Hi Mike,

      Great start here. The hardest thing to do sometimes (especially when you know you’ve got something great to offer) is to NOT spell out every benefit in one statement. When we try to cram in all the good stuff instead of letting our short statement breathe on its own, we end up getting nothing across.

      What you have is good. But I think if you tried this again, removed all the parentheticals and stuck to the very basics of what make this program great, you’d have something really powerful here.

      Remember, this is about making a statement about yourself, what you’ve created and sparking just enough curiosity to get people asking “tell me more”.

      Hope that helps.

      Kevin

  10. My name is Paul, I love playing guitar but was fed up with how expensive it is to take guitar lessons. So I created and online coaching course that teaches people how to play the guitar from the comfort of their own home in a fast, easy, and fun way.

  11. My name is Barb Asselin, I love camping but was fed up with having to create a new checklist of stuff to bring on every trip and always forgetting something important like bug spray. So I created the Top Camping Checklist iPhone app that lets you customize your camping checklist for each camping trip, and email it to yourself or anyone else who is going on your camping trip.

  12. My name is Eric, I love computers and automation but was fed up paying through the nose for Configuration Manager. So I developed a framework that does everything faster and automatically at a tiny fraction of the price.

    Awesome post, already published on one of my sales pages. Now for the rest of them

  13. My name is Dave Balch, I love the feeling of calm and hope that I get when my stress levels are low but was fed up with traditional stress relief techniques that don’t work. So I am creating TheCopingCommunity.com, a membership website that will teach you how to reduce your stress permanently with virtually no effort.

    1. Hi Dave,

      Fine work here. I’m intrigued by what you’ve created, too.

      I’m sure you’re honest, but “permanently and with virtually no effort” sounds too good to be true. People, oddly, will often resist an offer that grants their greatest wishes.

      If you find that to be the case here, consider adding in just a bit of effort to make it feel more realistic. “permanently, in as little as six minutes”is still a pretty good deal.

      Kevin

      1. Thanks, Kevin. In this case that statement is true, but I knew from the get-go that it wasn’t believable. It IS permanent and there IS virtually no effort, but it is NOT immediate… maybe that’s the rub. The results are gained over time; perhaps I should add the word “gradually”

        How about this instead? “…a membership website that will gradually teach you to reduce your stress permanently with virtually no effort.”

        Hmmm… “… a membershipo website that will teach you to reduce your stress permanently in less than 2 minutes a day.”

  14. My name is Jim and I love movies, but was fed up with all of the bad content in them being used instead of creativity. So I created Screenit.com that allows people to see exactly how much sex, profanity, violence and a lot more is any movie they want to see.

    1. Jim, this is excellent.

      The only thing that might make it more effective is to be more specific about the frustration. Instead of focusing on the criticism of the industry (although certainly justified), use it to target your prospect’s pain.

      Something like…

      My name is Jim and I love movies, but was fed up with all the gratuitous sex and swearing that is replacing of quality storytelling in Hollywood. So I created Screenit.com that allows you to quickly see exactly how much sex, profanity and violence is a movie before you see it.

      Brilliant service, by the way. You’re getting paid to watch movies! That’s a win.

      Kevin

  15. My name is Rosh Khan and I love “social media” but was fed up with reading all the 800- & 2,000-word blogs that get produced daily. So I created “www.TheSocialCoffeeBreak.com” that tracks all the hottest/trending articles and then humanly summarizes it (complete with quick videos, downloadable MP3s & notes). Now, anyone can grab ONLY the important content in the quickest time possible — it’s the Daily CliffNotes of Social Media.

    1. Hey Rosh! Great to see you here, bud.

      This is fabulous rebel yell! And a killer biz idea. I’ll be checking it out for sure.

      Kevin

  16. Wow Kevin, thanks for the chance for to let us write what we want to do. Sure wish I had your copy writing capabilities.

    My name is Paul Guzman, I love to help others become successful online but was fed up with scams, lies and b.s. that so many marketers dish out. So I am in the process of building a membership site or book that will educate newcomers on how to start their own online business.

    1. Hi Paul… I think you’ve shown some skills of your own here, bro. This is spot on.

      I’ll give you the same I gave Bill earlier. Write this for yourself as if you’ve already created the thing you plan to create. Great way to get your subconscious mind planning the future for you.

      Then do it!

      I know you will.

      Kevin

  17. My name is Angela, I love design but I am fed up with design snobbery, an industry that will demean its clients (i.e. clientsfromhell.com), and how intimidating/frustrating hiring and working with a designer can be for business owners. So, I am creating a service, name TBD (owner advocate, design liason?), that provides a “partner” to owners in need of design work but need a design plan/timeline, help hiring the right designer for certain projects, help communicating their needs to their designer, and need translation of designer “speak.”

      1. Hi Angela… excellent effort and an intriguing service (my wife is also starting a design and staging company).

        You’ve got the bones of it, but we’re getting lost in too much info. Challenge yourself to try it one more time with super simplicity and clarity on what you offer.

        I know you’ll kill this.

        Kevin

        1. My name is Angela, I love design but I am fed up with how difficult it can be for a business owner to utilize the design industry. So, I am creating a design liason program, a 1-on-1 service, that provides advocacy on behalf of the business owner into the design process.

          Better? I tend to overcomplicate everything 🙂

          1. MAJOR difference, Angela

            Very well done. I’m an occasional complicator, too. These templates are gold for people like us.

            Thanks for playing.

            Kevin

  18. How’s this?

    Hi, I’m Brian. My wife and I once dreamed about owning luxurious furniture but knew we could never afford it. Then we discovered a source of affordable, handcrafted, mahogany solid-wood furniture in Indonesia. Since 2005, we have been sharing our find.

    Unlike other furniture stores with their multiple markups, high overhead and offering of cheap particle board and mdf furniture, we showcase solid-wood, handcrafted furniture in our home showroom, keeping quality high, overhead low, and passing the savings on to our customers.

    If you hate particle board and veneered “fake” furniture, if you crave real-wood pieces made by genuine craftsmen, if you want heirloom pieces in traditional or modern styles that one day you can pass down to your children – congratulations, you’ve found us.

    Browse our website or find what you want on the Internet or in the stores. We will order it custom-made for you at up to half-price-off what you’d pay normally.

    Anne-Quinn Furniture … your source for affordable quality

    1. Brian,

      Although you didn’t follow the template and keep it short and simple, I have to say… this is EXCELLENT!

      It’s a great example of how you can use the Rebel Yell to set the foundation, then stretch out into a longer statement with more details.

      I’d still challenge you to fit all this into the RY template because a two sentence statement is super valuable with all the character limited social sites now. But you’ve really got your message dialed in.

      NICE work.

      Kevin

  19. My name is David. I love teaching kids but was fed up with the low pay and school politics so I created Tutorbug.com that let’s me offer personal tutoring online and earn $42 an hour working at home whenever I want.

    1. KAPOW!

      Couldn’t be better if your market is teachers interested in tutoring from home.

      I’d love to see the version aimed at the tutoring client as well.

      Twice the power.

      Great job, Dave.

      Kevin

  20. My name is Yvonne. I love working for myself and supporting my family by providing online marketing services to small business owners. But I was fed up with the amount of time and money I was spending attending business networking events to keep my pipeline filled with paying clients and customers. I figured if I felt I was wasting a lot of my valuable time attending networking events to grow my business, then other local business owners probably shared my frustration as well. So I created an online local business blog and directory to showcase quality businesses to our local community and help time-pressed business owners get found by and attract more ideal clients and customers.

    1. Hi Yvonne – what a beautiful name. Sounds exotic.

      You’ve done a fine job of collecting the info you need for this. Now I bet if you force yourself to choose only the essential elements and stick to the two sentence format, you’ll be shocked at how much more powerful this can be.

      I’ll be watching for it.

      Kevin

  21. My name is Norm, I love teaching people how to eliminate debt but was frustrated by how few I could help and how many are being scammed. So, I created an online coaching course that allows me to teach lots of people how to do it at minimal cost.

    1. KAPLOWEE!

      Excellent job, Norm. Really good.

      The only thing that could make this better, in my opinion, is if you added mention of how you’ve solved the frustration you established (people being scammed) in the solution as well.

      Add that dash of spice and we’re really cooking.

      Great job, Norm.

      Kevin

  22. Kevin – as always you deliver. Great actionable post. Here’s my Rebel Yell!

    I’m Ryan and I love helping newbies market online. But I got fed up that many of them were “stuck” because the online marketing course they bought left out many of the step-by-step details. So I created the “Never Be Stuck” Online Marketing Mentorship to give step by step mentoring from a proven 7 figure business builder and one on one back end support from myself and my staff to make sure they never get stuck in marketing their business online.

  23. Wow great copy!Thank you so much for sharing Kevin.

    My Rebel Yell:
    My name is DianiaLee, I love making the “right” decisions but was fed up with my emotions controlling my decision making. So I created “Conquer Your Emotions in Minutes” that will teach you how to completely control your emotions literally within minutes, so that YOU too can always make right decisions.

    1. WOW!

      Fantastic job, Diania. I’m intrigued by this product. What a cool positioning of “making good decisions”.

      Really great.

      Thanks for posting.

      Kevin

  24. My name is Don Faast.

    I love motivating people but am fed up with “vanilla-type” motivators who tell you what to do but never actually make sure you do it, so I created Faast Results at http://www.donfaast.com with
    fierce accountability and “whatever-it-takes” follow up with you…
    making failure to get what you want almost impossible!

    You have to REALLY want to screw it up…to miss it.

    Sizzling hot, very FAAST, and affordable! Lets get on it!

  25. Great article post. Kevin- I got fed up with trying to find a career after forty and dealing with some of the twits along the way. I’m currently working on a site for people over forty who have developed great businesses and how they did it along the way.

    1. Paul,

      Fascinating product. I’m over 40, so I feel you man.

      I love the tone, but I think you could unpack “dealing with twits” a bit more and make it more specific.

      What are the pain points of folks over 40 trying to start a career?

      Look forward to seeing more.

      Kevin

  26. I’m Carlos and I love helping small businesses and entrepreneurs find hidden opportunities within their endeavors, but I was fed up working with people that wanted the magic button for next to nothing so I started charging higher fees and requiring others to audition for me…I demonstrate that I can but I want you to tell me…why should I help you? My services range from templated marketing plans to custom and one on one coaching.

  27. My name is Nathalie and I love digital marketing but was fed up with how long and complicated all the training out there can be. So I created three simple step by step digital strategy programs that focus on core actions to help you increase your traffic, subscribers, and sales.

  28. Hi Ryan and Kevin – thanks for the great article and feedback!

    Here’s my rebel yell:

    My name is Sherley, I love being an entrepreneur, but was fed up with spinning my wheels, trying to get clients and monetize my business. So I created the Empowered Entrepreneur’s PathTM that provides step-by-step strategies to help coaches, consultants and service professionals grow a thriving business with clarity, confidence and ease.

  29. Here’s my 2nd rebel yell. Thanks in advance for the feedback, Kevin!!

    My name is Sherley; I love being an entrepreneur, but was fed up with the overwhelm and being so busy in my business that it literally took over my life. So I created the IMPACT Business Freedom ModelTM that helps entrepreneurs leverage their time, team and talents, so that they can continue to grow their business without sacrificing their life.

    1. Hi Sherley,

      Fantastic job of keeping it simple and on point. Resist the temptation to include the product name in the Rebel Yell, though (especially with a TM that makes it feel impersonal).

      You’ve done an excellent job of describing what you’ve created, but mentioning the title here formalizes the statement beyond it’s casual intention. How could you describe your product in a way that increases intrigue in a conversational way?

      Look forward to seeing more.

      Kevin

  30. My name is Woody. I love to sell but was fed up with tricky, manipulative selling techniques. So I created a simple, easy to learn selling system that treats customers with respect and helps them to find exactly what they are looking for.

  31. Great post, Kevin – and thanks, Ryan!

    My name is Doug. I love teaching managers how to become SuperHero Managers, but was fed up with how difficult it was to train a large number of people across a variety of companies with a system that people would actually use. So I created an online management course (note to Kevin – still in process) that is fast, fun and easy to use that is in comic strip format.

  32. Great one Kevin!

    I wonder how Mike Geary (Student of Ryan Lee and Super successful info product marketer)
    That would be a great real world example Kevin…

  33. My name is Ernie, and I love helping hospitals and clinics fight Medicare payment denials, because tI think they are getting a raw deal. But I was fed up with how difficult Medicare’s payment rules make everything, and how fast and often they change. So I created a weekly coaching program that let’s successful hospitals teach others their winning tactics – what’s working NOW, how they won their appeals and avoided more denials. I also created a “mastermind” group for physician advisors to get help from other expert physician advisors, easily, quickly and reliably.

  34. My name is Alex and I love God and business but was fed up looking for a place where Christian entrepreneurs like me can come together for spiritual insight and proven business growth training. I couldn’t find it so I created the Christian Business Academy that helps Christian business become more profitable and purposeful without compromising their faith.

    1. HALLELUJA!

      Alex, this may be the best one yet.

      Really fantastic, and love your positioning.

      Best to you and thanks for posting.

      Kevin

      1. Thanks Kevin, appreciate your feedback.

        Love the simple formula you shared. It helped me get concise with describing it.

  35. Hi, my name is Shama Kern. I am the founder and director of Thai Healing Massage Academy. With all the hours that I have to spend sitting in front of the computer creating my video training courses, my back really needs some good massage regularly.
    But I have been frustrated so many times getting one of those mediocre one-size-fits-all Thai Back Massage sessions with the same four or five techniques. So I decided to create the largest, most in depth and most effective Thai Back Massage video course on the market.

  36. My name is Rob, and I love being my own boss and living the “Internet lifestyle,” but I was fed up with spending ever day glued to my computer screen working. So I created a simple “leverage” system that makes me more money in a single 15-min workday than I ever made in an entire month working for someone else, giving me more money, time and freedom than I ever imagined possible.

    1. Hi I’m Dr. Steve Hoffman and I love helping people get rid of the pain and unhealthy aging from Crossed Posture Syndrome, but I was fed up with helping only one patient at a time in my office.

      So I created the Reverse CPS Now! online training program so people can get the same self treatment strategies I use in my office without traveling thousands of miles and spending thousands of dollars.

      http://www.corewellnessinstitute.com

  37. Hi Kevin. Here’s a piece I’m doing for a client…

    My name is Serge, I love helping people successfully start restaurants from my experience of owning a McDonald’s and now my dream Caribbean Restaurant, but I was fed up with how much time and money I saw myself and others waste hiring and training staff, throwing money away working with builders and the township and wasting money purchasing the wrong restaurant equipment or setting up in the wrong location. So I created “7 Steps to Successfully Start A Restaurant” that promises to save the new owner at least $100K+ in startup costs and hit the ground running opening day.

    1. Hi Ruth Anne –

      This is all great info and certainly deserves a place in your clients pitch, but you’re cramming too much into this super simple template. (So hard for us writers to get our research out of the way sometimes.)

      Make the tough choices here and say only what needs to be said for this statement to bond with frustration and inspire a nagging “gotta-know-more” curiosity.

      This is easy for you. I’ll do my best to check back.

      Kevin

      1. Thanks Kevin. Take two:

        My name is Serge, I love helping people successfully start restaurants but I was fed up with how much time and money I saw new owners waste; training staff, working with builders and purchasing over priced equipment. So I created “7 Steps to Successfully Start A Restaurant” that saves the average new owner at least $100K in startup costs.

  38. This is great! Thanks for this information and the awesome feedback! And also for the Rebel Yell earworm… 😉

    My name is Jana Kellam. I love living my passion, but was fed up with seeing so many people waste their gifts and hide their light. So I created BlissFinder, a program that allows you to find your unique formula and determine a concrete plan for living your life on purpose (and getting paid to do so).

    The world needs what you have to offer. It’s time to SHINE!

  39. My name is Aaron and I love fitness, but I am fed up up with all of the fitness media hype. That’s why I created (my fitness website). So every one can get fit and healthy in 3 simple steps with out all the hype.

    Thanks Ryan, you’re the man! I’m launching my website in two days and you just confirmed my idea of making a simple sales video about why I created the site! Thanks so much!

    P.s. I just signed up for dollar shave club lol

  40. My name is David Sterling and I love Healthy Weight Management, but was fed up with boring, impersonal regimens for weight loss and diets. So, I created 52 Diets A Year that personably offers multiple ways to lose weight so the diet never becomes boring or tedious.

  41. Kevin,

    Wisdom poureth forth from your ‘noggin, as always! Thanks so much!

    My Rebel Yell:

    My name is Travis Cody, I love technology and being connected, but was fed up with being completely overwhelmed with so many interruptions and distractions. So I created a simple, easy system that eliminates your overwhelm and allows you to get twice as much done in half the time.

    1. Written like a pro, Travis 🙂

      Great job. Only thing I might add is…

      So I created a simple, easy system that eliminates overwhelm, ***provides laser focus*** and allows you to get twice as much done in half the time.

      Thanks for posting bud.

      Kevin

  42. My name is Bryan Redfield and I was a bartender in Hollywood. I was really shy and awkward with women. I love meeting them but I was fed up with all the pickup artist and short term sex garbage that doesn’t work, makes you look phony and stupid, and just gets you laughed at and rejected. So I talked with my customers who were truly successful with women and treated them with respect and created The Redfield Dating System for guys. It shows them how to establish a lasting relationship with a quality woman they see but they’ve never talked with before without using games or tricks. It shows them how to meet a woman they’re strongly attracted to and get to know her using class, style and dignity without compromising their self respect. Thanks for your feedback Ryan!

    1. Bryan, this is excellent info. Very clear, concise and compelling. This makes a great “about us” statement.

      Now challenge yourself to break it apart and choose only the necessary elements to fit into the Rebel Yell.

      It’s easier to edit down than it is to add more, so you’ve done the heavy lifting, now chip away at the sculpture.

      Look forward to seeing what you come up with.

      Kevin

      1. Hi Kevin,

        Thank you so much for your feedback. Sorry it took me so long to get back to you. Life intervened . I’m signed up for tonight’s webinar and I can’t wait.

        Bryan

  43. Hi, My name is James. I love organic gardening, but was really fed up with all the mis-information on the Internet. So I created “Organic Gardening Masters: Interviews with the Experts” to debunk the myths, get you pointed in the right direction and answer your questions about organic gardening.

  44. My name is Hassan, I love sculpting my body but was fed up with paying thousands of dollars to the so called fitness “gurus” selling fluff and feeling ripped off. So I created a step by step body sculpting system to help you unleash your badass masterpiece that won’t leave you broke.

    This is the best post ever!!! Thanks Kevin.

  45. My name is Rodolfo Oliveira and I love copywriting but I got fed up that I wouldn’t have somewhere nice where I could keep my portfolio so I created a great, easy-to-access and cheap web portfolio where copywriters can store their portfolios and have it ready to present to their prospects.

    1. Hi Rodolfo,

      This is good and it solves a common problem among freelancers. Take another stab at the frustration though. Find the horror.

      What’s the most painful immediate outcome of not having an organized and professionally presented portfolio?

      Look forward to see what you come up with.

      Kevin

      1. Talking about the feature and not the benefit, right? It really IS difficult to escape from that…. ok, next shot!

        My name is Rodolfo Oliveira, I love copywriting but was fed up with how difficult it is to find clients when starting so I created a great, easy-to-access and cheap web portfolio where copywriters and clients can connect.

  46. My name is Clif, I love Calvert County but was fed up with the low quality resources about places to visit in our county. So, I created Your Calvert to provide high quality information on the best places to visit and organized it for ease of use.

  47. Great post Kevin! Here is mine (my wife’s actually),

    My name is Dianne, I love Yoga but was fed up with feeling like I didn’t fit in with the super skinny and ultra-flexible yoga crowd. So I created Yogasteya.com, an online yoga studio that caters to yoga practitioners of all shapes, sizes, and fitness levels. Yogateya.com allows you to travel your path to a fit body and calm mind in the comfort of your own home or anywhere you have an internet connection.

    1. BLAMO!

      Spot on, Alan. Love the Rebel Yell, love the product, love the positioning.

      Only thing I would do is separate that last sentence for follow up. Try to resist the pitch in the actual RY statement. (Remember, its job is to create curiosity with implied benefits.)

      Really well done!

      Kevin

      1. Thank you so much Kevin. Working on articles and press releases now. This new focus will come in handy and hopefully help me scale it up!

  48. My name is Rainer and I love helping small businesses grow but I was fed up with all the hyped-up marketing systems that was taking my own business nowhere so I created my own low-cost marketing plan that really works!

  49. My name is Greg Jasnikowski, I love helping people to lose weight and get fit but I was fed up with all the infomercials that constantly over promise and under deliver. So I created a fitness portal for everyday person that guarantees results and is easy to implement and use.

    1. BAM!

      Fantastic, Greg.

      Minor tweak (cuz I can’t help myself)…

      My name is Greg Jasnikowski, I love helping people get fit but was fed up with all the products that over-promise and under-deliver. So I created a fitness portal for everyday person that is super easy to use and guarantees real results.

      Awesome stuff.

      Kevin

  50. Hi my name is dainis w michel, I love writing, singing and performing music, but was fed up with: difficult to learn and apply, complicated, conflicting, inaccurate and unsingable sight-singing and solfeggio methods that are pretty much unusable for modern music making. So, I created “universal solfeggio” (simplified solfeggio), and my “hands-o-music” (modern Guidonian hand) which draw on several thousand years of nearly forgotten, nearly secret, and incredibly empowering musical teaching and learning methods that remove all blocks in understanding and applying existing systems, while allowing you to quickly access integrate and apply the underlying unchangeable gridwork of music in a way that is easy and fun, and makes writing, reading, and sight-singing music MUCH easier for any musician from beginner to professional.

  51. Hey Kevin, thanks for the great article and for all the feedback you’re providing here. Flat out awesome stuff here. I bet you didn’t know what you were getting yourself into with all the comments here.

    Appreciate any thoughts you have on these:

    My name is Rick Mulready, I love social media but was fed up with how frustrating it is for most small businesses. So, I created The Inside Social Media Podcast that shares how the most successful brands in the world are using social media so small businesses can learn from and model their success with little to no budget.

    also…

    My name is Rick Mulready. I love social media but was fed up with small businesses approaching it the wrong way. So I created an online video course that teaches the seven fundamental principles of social media for small businesses.

    1. Hey Rick… we certainly touched a nerve here, didn’t we? I love to see people taking ACTION. All these posts are exciting.

      You did an excellent job with this.

      What if we tweaked yours to identify your end users pain instead?

      My name is Rick Mulready. I love the power of social media but met so many frustrated small business owners who struggled to get results. So I created a step-by-step video course that eliminates the confusion and arms small business owners with the seven simple, quick and easy tactics they need to make social media their most powerful lead-generating weapon.

      Small twist, but speaks more to your solution.

      Great work.

      Kevin

  52. My name is JoEllen. I love being in a relationship, but was fed up with feeling heart broken and unable to move on after my divorce. So I created RECIPE FOR REVENGE that helps you heal faster and move forward to a loving, committed relationship, like I did!

    1. OH SNAP!

      JoEllen, this is dead on the money. And I love the emotion you’ve put into it. Definitely one of the most memorable Rebel Yells so far.

      Congrats on getting free.

      Kevin

      1. Thank you Kevin! And thank you for being so generous and wonderful and taking the time to help us develop a Strong Rebel Yell! This statement changed something for me yesterday…and reminded me WHY I am doing this work!

        You and Ryan both ROCK!

  53. awesome post !!! thanx Kevin… heres mine,

    my name is Jeff and i love the entertainment industry, but i was fed up with the whole “who you know / gatekeeper” factor that made it just about impossible to get your foot in the hollywood door… so i created a community of entertainment industry experts, internet marketing “ninjastry” experts, and an army of independent producers and entertainment entrepreneurs that provides the guidance, contacts, exposure, and the promotional support you’ve been looking for to help you “make it” in the entertainment business

    1. Hi Jeff…

      This a great start. All the info you need to rock this is there, but you’re overselling.

      Whenever you start listing all the different kind of experts you’ve got in your program, people’s eyes start to glaze over and their minds go numb. The LAST thing you want with this exercise is to overwhelm your reader.

      So, force yourself to simplify the hell out this thing. I love your message, but tell me just enough to get me naggingly curious about how I can learn more.

      See how a few others retooled theirs to be more simple and fit into the template. I’m sure you can do the same. Also check out Alex Navas’s above. Great example of explaining a lot with a little.

      Stoked that you’re getting value from this.

      Kevin

      1. overselling.. a sin i seem to commit alot. i’ll tweak it somemore based on the tips, really appreciate it, thanx for really going above and beyond for everyone here

  54. Hi Kevin! GREAT ARTICLE!

    It was a pleasure and honor chatting with you at Flanagan’s last year at SAM2…you have so much wisdom and stories to share – every one of them amazing!

    Here’s my attempt:

    “My name is Dong-Chin, I love real estates but was fed up with seeing people buying properties emotionally and walk into bad deals. So I created a newsletter that shows you how to find, analyze, purchase and protect real estate assets like a pro.”

    1. Dong-Chin!

      So great hearing from you, man.

      Sounds like things are going well. Are you in real estate full time now?

      Great job on the rebel yell, buddy. Spot on.

      Thanks for stopping by.

      Kevin

  55. My name is Kimberlee Wilkes and I love homeschooling but was fed up with traditional curricula. So I created Bucket List Learning, an experience based homeschooling curriculum that helps homeschoolers ditch the traditional educational philosophies and enjoy learning adventures every single day while still meeting their educational goals and objectives.

    1. GREAT job, Kimberlee!

      This sounds like a fantastic program. I hope the Rebel Yell helps you provide it for more people who I’m sure are starved for a better homeschool curriculum.

      All the best,
      Kevin

  56. Ryan you are incredible at what you do, and Kevin this is a very inspirational post.

    My name is Mike, I love DOG TRAINING but was fed up with the lack of regulations and standards in the industry. So I spent the last 20 years in the trenches creating systems that work for animal shelters, law enforcement, professional trainers, and pet owners.

  57. My name is Michael. I love people, but was fed up with psoriasis, which made me reclusive, aloof, and gave me low self confidence. So I created a regimen that will clear your skin quickly, and then keep it clear forever, so others like me can have a normal social life.

  58. My name is Michael Seay. I love people, but was fed up with psoriasis, which made me reclusive, aloof, and gave me low self confidence. So I created a regimen that will clear your skin quickly, and then keep it clear forever, so others like me can have a normal social life.

    1. BANG!

      Michael, this is so good! Great example of drilling down to the true desire of the market. You really know your customers.

      Thanks for posting.

      Kevin

  59. Such a great article. Thanks Kevin. I would love your advice on mine:

    My name is Shae, I love helping women entrepreneurs with blogging and SEO but was fed up the jargon-y mumbo jumbo & macho-man style delivery of SEO. So I created a SEO training course for women entrepreneurs that gives them simple, fluff-free SEO advice along with 1:1 personalised training to help them grow their business and attract their ideal customers.

    1. Such a great article. Thanks Kevin. I would love your advice on mine:

      My name is Shae, I love helping women entrepreneurs with blogging and SEO but was fed up the jargon-y mumbo jumbo & macho-man style delivery of SEO. So I created a SEO training course for women entrepreneurs that gives them simple, fluff-free SEO advice along with 1:1 personalised training to help them grow their business and attract their ideal customers.

      1. WOW, Shae!

        You took me on your entire journey and told me exactly what you sell, who it’s for and shared your passion… in TWO SENTENCES!

        100% nailed it. Very exciting.

        Thanks for posting this.

        Kevin

  60. hey Kevin, i’m learning a ton just from your feedback on the replies, do you do any mentoring ? love your coaching style… if its not too late or too much trouble it’d be really cool to get feedback on my attempt at the exercise up above, if not thanx just the same… will definitely put this to good use

  61. Holy crap…talk about clarity!!

    This absolute GOLD – thank you SO much for sharing this with us…after doing the exercise I feel so inspired and pasionate again – AWESOME!!

    Would appreciate your thoughts on my little rebel schpeil (thanks):

    My Name is Bazza and I LOVE seeing passionate business owners thrive…but was seriously fed up with all the cowboys who’d say “you need to buy a new website, create a social media campaign, increase your SEO spend, up your Adwords budget or you need a -fill in the blank with the latest techno marketing craze-” only to take your hard earned cash and create another money-drainer for your business. So I said ‘enough of this crap’ and created a low cost (almost nil) ‘growth partnership service’ whereby I partner with you to grow your business and only get paid on the results I deliver that ACTUALLY increase your bottom line (the cash in your pockets)…I take the risk, we share the profits – full stop.

    1. Yo Boyd!

      Glad you’re digging this bor. It inspires me, too, all these folks taking real action.

      I love the flavor you put into your copy. I feel like I know you already. You just overshot the exercise a little bit. Challenge yourself to cram it into the template and see what you come up with.

      I’ll try to check back on you later.

      Kevin

      1. Just realized I posted as a new comment instead of a reply – I you get a chance, would love to get your feedback. Thanks again, Kevin 🙂

  62. Kevin, a very useful formula for getting down to the essential appeal in an “Apple” sort of way. I’ll be posting this article and idea on my site too.

    Would very much appreciate your feedback on my idea, which I admit is a little vague.

    My name is Paul, I love thinking and writing about our modern world, but was fed up with the myth that we all should work ridiculously long days and sacrifice ‘frivolous’ activities that gave no tangible material reward. So I created Eurythmia, a website/blog that gives practical, down-to-earth information, ideas and products that help people bring some balance, proportion and harmony back into their lives, wherever they feel the need.

  63. Great post Kevin!

    I hope it’s not too late to get feedback.

    Here’s my RY.

    My name is Hassan, I love being in control of every aspect of my life but was fed up with being overweight and letting obesity take away my happiness, confidence, and energy. So I created Belly Fat Demolition that helps control freaks demolish belly fat and liberate themselves.

    1. KILLER!

      Hassan, I love this positioning for “control freaks”. What a brilliant insight into what is surely a major obstacle for a segment of the weight loss market – needing control.

      I think the brain-dead assumption among most marketers is that people struggling with their weight have less self discipline, or they wouldn’t be struggling. But that’s a very shallow understanding of the problem.

      You’ve flipped that on its ear and said, the deeper pain stems from the fact that they control everything else in their life but this. And that idea exposes the depth of the struggle.

      Man, that is exciting. Fantastic work.

      Thank you for sharing.

      I think you’re going to help a lot of people.

      Kevin

      1. Thank you for the feedback Kevin!

        And Ryan my man, THANK YOU for allowing us access to a great copywriter like Kevin.

  64. My name is Kevin, I love business but was fed up with the accounting nonsense. So I created a simple service that delivers meaningful feedback to owners in record time.

  65. Great article — here’s my rebel yell…

    My name is Jay. I love helping people create iOS and Android games but was fed up with documentation that only caused more confusion. So I created easy-to-follow tutorial videos that walk you through the steps to making your own game.

  66. Hi Kevin – thanks again for another brilliant exercise.

    Here’s my pitch.

    Hi,my name is Eden. I love my toddler’s cute little head of bouncy curls, but I was tired of wretched hours spent navigating the hair products aisle of every drug store and beauty supply, just to find a product that delivered what it promised (eliminating the frizz-fest), didn’t cost an arm and a leg and without an ingredient list that read like a chemical sh*t storm. So, I created a high organic content hair products line, specifically for curly kids and babies with biracial hair texture, that moisturizes and defines curls without exposing their vulnerable little bodies to chemicals that can cause irritation, build-up, cancer or infertility – to name but a few.

    1. Eden,

      This is one of the most interesting products yet. I love how deeply you’ve considered all the struggles related to frizzy hair. You’ve taken it from a simple time/effort frustration, to something can can actually jeopardize the health of your child.

      That is genuine big picture thinking.

      I love everything you’ve got here (obviously), but challenge yourself to squeeze this message into a tighter frame.

      Which parts of this could be shortened without losing the passion that drove you to create your product line, and transfers the hope that there is a perfect solution?

      It’s all there now, but I’d love to see it fit into 2 tight sentences.

      I’ll do my best to check back with you (this thread has gone a bit crazy 🙂

      Kevin

  67. Kevin, Heres my stab at your amazing exercise. Can’t wait for your input!
    My name is Kathy Strahan, I love helping people get healthy and feel great! but I got fed up with the traditional medical route whose drug solutions make health problems worse like weight gain, PMS, stress, digestive problems. So I created a network of top health and fitness experts in the alternative medicine field called Azure Cures that give us natural cures we are desperate for and now I can’t wait to introduce them to you so you too can feel like a teenager again.

    1. Hi Kathy,

      Great job!

      But you slipped over into “Pitchland” in a couple of places. Important to remember this is not a pitch. It’s a short statement that tells the story of you and your product – just enough to make your prospect say “Tell me more!”

      So, how would you alter this to accomplish that? I’ll tell you they are very small changes. (I’m tempted to do them for you, but that would rob you of the exercise.)

      I’m looking forward to seeing your edit!

      Kevin

      1. My name is Kathy Strahan, and I love living life to the fullest but sometimes certain strange health problems get In my way like nagging unexplained aches and pains, PMS, stress, etc. I got fed up with turning to the traditional medical field for solutions since all drugs have side effects that make health problems worse, So, I created a network of top health and fitness experts in the alternative medicine field called Azure Cures which provide natural health solutions that work with no dangerous side effects and I can’t wait to introduce them to you so you too can live your life to the fullest.

        1. Hi Kathy,

          Great rewrite! Very well done.

          Here’s my take:

          My name is Kathy Strahan, I’m passionate about helping people live healthier and I was fed up with the way traditional medicine so often makes good people feel even worse. So I created a network of top health and fitness experts in alternative medicine to give us the simple, natural and affordable cures that help us experience true health and live longer, happier lives.

          Same message, just a bit more compact. The you can get into the specific ailments and benefits from there.

          Hope this helps. You’ve done great work here.

          Kevin

  68. My name is Darren Scott Monroe, I love helping people with phenomenal businesses grow their leads and sale but was fed up with watching people be misled by poor advice So I created a consulting program that helps people double their business.

    Great insight Ryan

  69. “Hi, my name is Allan Connolly and I was fed up with being broke and overweight, so that’s why I created The Whealth Club and now promote one of the best low cost weight loss systems around where we pay you up to $500 to lose weight”

    Big Al Connolly
    Whealthpreneur

  70. Great information as usual guys.

    My name is Bob B and I love having whiter teeth, but like millions of other people was fed up with the pain that comes after tooth whitening procedures, so I created a product that instantly stops the sensitivity pain, so we all can enjoy whiter teeth.

    Keep the great stuff coming.

    1. Very well done, Bob.

      Interesting challenge with this one. Looking at your landing page, the big question is “will stopping the tooth pain only mask the bigger problem?”

      You’ve done an excellent job of positioning the frustration around the pain that follows whitening procedures.

      I hadn’t heard of that problem, but then I read your FAQ and discovered that I suffer from exactly what your product cures – Dentin Hypersensitivity.

      What’s funny is that I’ve been to my dentist twice to address this sensitivity and they never once explained to me as well as your FAQ does, why I had this sensitivity or the best way to treat it. (I know it’s not that funny considering they would prefer that I keep returning to their office instead)

      I think this exposes what could be the greater message of your product…

      “Finally, a home remedy that cures sensitive teeth due to painful root exposure.

      Discover The Safe and Affordable Way To End Tooth Pain That Your Dentist Doesn’t Want You To Know”

      Or if you don’t want to make enemies of the dentist community, you could tame it to…

      Now, The Same Formula Dentists Use To Stop Sensitive Tooth Pain Is Available For Home Use.

      Then I would add some user testimonials to the page instead of just Dentist testimonials.

      You’ve been around for 10 years so maybe you’ve tested this approach already. If so I’d love to hear the results.

      Kevin

  71. My name is Jason and I love Teaching Speakers and Seminar Leaders how to sell from the stage but I was fed up with those who are fake, not real, and out of integrity. So I created The Raw and REAL Training System that helps them engage their participants, communicate better, and deliver their powerful message more effectively without losing their authenticity or integrity.

    1. Jason…

      This is very good. It certainly works as is.. but one small suggestion on the language:

      Since you are a communications expert, it would position you more effectively to replace the list of default biz terms (helps them engage their participants, communicate better, and deliver their powerful message more effectively without losing their authenticity or integrity) with a phrase that sums it all up in a more soulful way.

      How would you explain the results of your program to good prospect you just happen to meet at a coffee shop? Try writing it that way and see if it feels better.

      Fine work already, I hope this helps.

      Kevin

      1. Thanks Kevin for the feedback. Okay here is round two revision:

        My name is Jason and I love Teaching Speakers and Seminar Leaders how to sell from the stage but I was fed up with those who are fake, not real, and out of integrity. So I created The Raw and REAL Training System that helps Speakers and Seminar Leaders stop being fake, start getting REAL, and gives them the freedom to be accountable with themselves and their audience.

  72. My name is Michelle Spiva, I love seeing people succeed at life but was fed up with how difficult it can be trying to do it all alone. So I created Success Missing Link, a program that provides useful training and support that shortcuts the journey from failure to success!

  73. My name is Kurt Mitchell, I love my community but was fed up with big business retailers. So I created ZU Enterprises that makes it simple for the community to connect to the local businesses.

    1. Hi Kurt,

      Great start, now dig a little deeper on specifics.

      Define “community” and explain how “big business retailers” get in their way. And what does it mean to “connect” the local biz with the community?

      Sometimes it’s easier to overwrite it and then drill it down.

      Thanks for posting! I look forward to seeing what you come up with.

      Kevin

      P.S. Check out Ros’s post below for an example of specifics.

      1. Thanks for the info Kevin….Here’s a little deeper drill down.

        My name is Kurt Mitchell, I love helping small businesses but was fed up with big business retailers driving them out of town. So I created ZU Enterprises that makes it simple for the community to find, review, interact and purchase small business products with our interactive website.

  74. Hi, my name is Ros Andrews. I am passionate about the importance of gut health but got fed up with the emphasis on constant pill popping to stop symptoms. So I created an online site, Gutmatters, that offers natural nutritional based step by step guides to bring your body back to energy and vitality.

      1. Thanks Kevin for the feedback. You have inspired me to do more.

        Looking forward to hearing your next instalment with Ryan. I find him inspirational and very genuine and used to get up at 3.30 am! To hear his live podcasts. I live in Sydney.

  75. My name is Gene Murray…

    I love using computers to change peoples lives but was fed up with the needless complexity, lack of clarity, and expense that stands in the way.

    So I created a simple, a monthly subscription service that helps small business owners move their business computing into the cloud.

  76. Boy, it’s helpful to see all of the comments and responses here. Here’s mine; I hope you have time for it.

    My name is Mike. I love being a physical therapist but was fed up with people being injured by all of these internet fitness programs and videos. So I created a three week program that prepares all the joints and muscles for beginning any sport or program out there.

    1. KABOOM!

      Another smart bomb just went off in here.

      Michael, you killed it. So glad you’re finding the exercise helpful.

      Congrats on taking action today.

      Kevin

  77. My name is Chelsea Johnson, I loved working but was fed up with a career that took so much of my time and energy away from my family and was still broke. So I am creating a website and coaching program that encourages women to discover their passions and monetize it without sacrificing what is most important to them.

  78. Hi, my name is Curt and I love strength training but was fed up with commercial gyms,
    you know where the “chest and biceps” guys hang out, with the elevator music playing in the background.
    So I created Viable Strength, that caters to youth athletes looking to get strong and improve their athletic performance.

    1. Curt!

      Great job here. Very clean and concise.

      The only thing that could make it stronger is to bring back the frustration of “elevator music” and flip it into part of the result. Describe, in a word or two, how the atmosphere is more inspiring at your place.

      Great work on this.

      Kevin

      1. Thanks Kevin. Your post is one of the most helpful I’ve seen in many years. It prompted me to action big time.

        Here is my revision.

        Hi, my name is Curt and I love strength training and coaching but was fed up with commercial gyms, you know where the “chest and biceps” guys hang out, with elevator music playing in the background, and virtually no results to show for your time working out. So I created Viable Strength, coaching for dedicated teen athletes looking to increase their strength and elevate their athletic performance
        with proven programs while training to pulse pounding tunes.

  79. Hi Kevin

    Thanks so much for your comments yesterday morning regarding my “Rebel Yell”. I rewrote it to add that “dash of spice” you suggested and hope I’m on target.
    Thanks’ again,

    Norm

    Hi! I’m Norm and I love helping people eliminate debt. But, I was fed-up with how few I could help and how many pay “big bucks” to bogus debt relief programs that do more harm than good. So, I created an online course to teach lots of people at minimal cost how to effectively and legitimately eliminate debt based on their unique needs and circumstances.

  80. Hi Kevin

    Thanks so much for your comments yesterday morning regarding my “Rebel Yell”. I rewrote it to add that “dash of spice” you suggested and hope I’m on target.

    Thanks’ again,
    Norm

    Hi! I’m Norm and I love helping people eliminate debt. But, I was fed-up with how few I could help and how many pay big bucks to bogus debt relief programs that do more harm than good. So, I created an online course to teach lots of people at minimal cost how to effectively and legitimately eliminate debt based on their unique needs and circumstances.

  81. Great post Kevin… good to “see” you on Ryan’s blog 🙂

    Here’s my statement for our latest product…

    My name is Stu McLaren and as a business owner, providing good customer support is important to me. But I was fed up paying for a support desk that charged on a per agent per month basis because my support costs were growing just as fast as my company. So I created RhinoSupport.com that is one low monthly fee for unlimited agents.

    1. Hey Stu! Great to see you, too, pal.

      Excellent work here. You took what could be a very complicated scenario and make it crystal clear. Bravo!

      Only thing I’d suggest is upping the emotion on your passion and bringing it back around directly into the solution.

      Something like…

      My name is Stu McLaren and as a business owner ***I’m passionate about providing outstanding customer support***. But I was fed up paying for a support desk that charged on a per agent per month basis because my support costs were growing just as fast as my company. So I created RhinoSupport.com that is one low monthly fee for unlimited agents that guarantee my customers always get the level of support they deserve.

      Hate making this longer since you had it SO tight. But I think it’s warranted here. See if you agree.

      Thanks so much for posting.

      Kevin

  82. My name is Peter Lew and I love exploring spiritually elevating experiences but was fed up spending all my time working in mind numbing jobs. So I created a website that allows me to blog about things that inspire me, make a living with it and share the insights and abundance with others.

  83. Kevin- Thanks for the comment yesterday. You said to add more so here it is. I got fed up with the frustration people feel today starting over after forty and making other peoples dreams come true. I am putting together a site that shows it’s never to late to be what you might have been and the advantages of doing your own start up. To quit dealing with other peoples dreams and to build your own. By the way Ray Kroc was 53 when he started McDonald’s,Col. Sanders was 63,and Tom Clancy was in his mid forties when he wrote the Hunt for Red October.
    By the way great talk you did at Ryan’s seminar. Hope your at the next. Great stuff!

  84. My name is Lee Green, I love teaching kids the fundamentals of basketball but was fed up with the amount of kids that lack confidence and accuracy shooting. So I created the Pure Jumper shooting system that will improve player’s accuracy and confidence in less than 4 weeks.

  85. Hi Kevin,

    This is almost like your KLT hook training. 😉

    Here is mine.

    My name is Mk Akan. I Love building an e-mail list of subscribers but got very frustrated with the high cost of popular “squeeze page creation tools” and the crazy amount of time it takes to set them up..

    So i created a super simple WordPress plugin that cost only a fraction compared to these popular tools …that knock’s out multiple squeeze pages in minutes…right from the dashboard of your existing WordPress blog.

  86. Kevin,

    My name is Oliver Jordan, I love high school football but was fed up with coaches and recruiting company’s giving bad advice to parents and football players. So I created an online football training platform to increase a players odd’s of getting a college football scholarship.

  87. Hi, my name is Tim, and I love Martial Arts, but I was fed up with bickering and arguments among martial artists and instructor about which style is better. So I created the 7 Day KO Crash Course that streamlines striking concepts, teaches the most effective techniques, and focuses on major key points to maximize KO power with minimal effort.

  88. My name is Mickey. I love helping women get fit but was fed up working in cookie cutter gyms where no one really cared about the members. So I created Body & Soul Fitness Studio where everyone is treated as an individual. Each new member receives an exercise program designed specifically for her based on her individual goals, current fitness level, health concerns, available time, etc.

    1. Fantastic, Mickey.

      One tweak:

      My name is Mickey. I love helping women get fit but was fed up working in cookie cutter gyms where no one really cared about the members. So I created Body & Soul Fitness Studio where new member receives a custom exercise program designed specifically to her individual goals, time schedule and body type, plus a loving and supportive staff ready to guide and cheer them on.

      Focuses less on the details and more on the vibe.

      Hope that helps,

      Kevin

  89. I love helping people achieve their professional dreams but I was fed up with doing it as a lawyer who helped entrepreneurs. So I created Life After Law, a career coaching service for unhappy lawyers who want to create their dream careers.

    1. Mo, this is a fascinating choice of niche.

      This is very good. I bet we can improve it with a little tighter focus on the frustration.

      “but I was fed up with doing it as a lawyer who helped entrepreneurs” doesn’t quite give me the picture of frustration you overcame. What else could you say here to bring it home?

      I look forward to seeing what you come up with.

      Kevin

  90. My name is Tim Ernst, I love bodybuilding but was fed up with being skinny and insecure. So I created TurnAroundFitness.com that helps other people to gain weight and build muscle resulting in more confidence.

  91. My name is Sara Jane. I love Mexican food but I was fed up with buying ordinary boxed dinners or having to go to a restaurant for a Mexican meal (which most times was not all that great). So, I created a Mexican cookbook filled with simple and easy recipes using fresh ingredients found anywhere that are beyond delicious.

  92. My name is Hayley and I love yoga, but was fed up with hearing that you needed to be flexible to do it, that it was mainly for women and it couldn’t be used in sport because there wasn’t any evidence to prove that it worked. So I created an online training program teaching how yoga can be used to improve performance and provides stats to show why it works, so that everyone that uses the training gets great results.

    1. Hayley…

      I love this Rebel Yell because I really feel your frustration. However, I think if we can condense the frustration into one phrase it could be even more powerful.

      What is the end result of people buying into the misconceptions you mentioned? That people were avoiding yoga? How could you capture that in a phrase that will set up the solution that entices people to want to give your yoga a try?

      I’m not sure stats to prove it works is a juicy enough benefit.

      Dig deep and I’ll check back.

      You got this.

      Kevin

  93. Hi Kevin,

    What a thread! Fantastic information and feedback. I think everyone thanks you!

    Hi, my name is Steve Querio. I am passionate about business development, but got fed up with the struggles that entrepreneurs and business owners must face in an ever-changing world of technology and tools. So I created an online site, AutomateDaily, that offers the best tools, systems and step-by-step processes to simplify and automate your productivity and growth.

    1. Hi Steve. Thanks. The pleasure really is all mine. I love seeing people take action.

      You’re right on target with your RY. I think the one thing you can do to improve it is to give it more punch at the very end.

      It kind of whimpers out at “productivity and growth”. How could you get more specific and give life to that second sentence to make give me a feeling of what it’s like inside your training?

      Show me the money, Steve!

  94. Thanks Kevin, a rebel with a cause!

    My name is Matt. I love helping businesses increase website conversions, but was fed up with how expensive and time consuming it is to improve each page. So I created a package of the highest converting designs that anyone can use to quickly upgrade their marketing funnel.

  95. This exercise does not only give clarity…it can help you find possible business ideas and solutions.

    For a few hours now…i have been scribbling on my note pad like a wild chicken on crack (i love that visual) . I just pick a frustration i usually have and try to create a perfect solution for it.

    I have over 10 now.

    If you have ever had any kind of frustrations…just use this exercise to think up a perfect solution for it.

    You might just find you next BIG idea while doing it.

    This is just cool,

  96. Dude. Great post. The clarity this kind of exercise gives is huge.

    My name is Danny, I love playing piano but was fed up with the huge lack of teaching on how to improvise (without becoming a pro jazz pianist). So I created the Finally Improvising Primer that shows people how to begin improvising on their piano within minutes.

  97. Hello, great exercise but I am still trying to figure out how it would work for me.

    I developed a method that shows how easy it is to completely overcome an anxiety disorder that has nothing to do with the many myths and scams about what causes and cures an anxiety disorder.

    How does “I love to…” fits in my statement?

    Btw, I am Dutch so that could be one reason I think to hard maybe.

    However, can please help me to figure this out? Thanks so much, Noël

    1. Hi Noel (sorry, I don’t know how to add an umlaut in these comments)…

      Good question. Differences in language can certainly make this tricky and I’m sadly monolinguistic.

      But your question on the positioning is pretty straight forward, I think we can solve that one together.

      One thing to consider is if “I love” feels inappropriate with your subject matter, you can switch to “I’m passionate about” or another phrase. The goal is to get some emotion across, so the reader feels your enthusiasm.

      So, since you’ve developed a method for overcoming anxiety, simply focus on what drove you to create such a method. I’m guessing you or someone you care about suffered with anxiety and that’s what drove you to find a cure.

      So how about…

      My name is Noel, I’m passionate about helping people overcome anxiety and was fed up with how many people were defaulting to dangerous and expensive pharmaceuticals that do not cure the problem and very often cause things to get much worse. So I developed a method that dispels all the myths and scams about what causes anxiety and helps people overcome the disorder completely.

      I’m sure you can improve on that, but I hope it works as an example.

      Kevin

  98. Thank you Kevin for this magnificient post. This is incredibly helpful and brilliant. Thanks Ryan for making it happen.
    I am posting for my husband, truly passionate recording engineer.

    My name is Richard Robinson, I am passionate about audio and music and I’ve instructed many sound engineers over the years, but I’m dismayed at the low quality recording training in schools and online, so I created my own video tutorials and instructional articles to help musicians, audio engineers and producers to really understand the technicalities and aesthetics of audio recording.

    I wonder..would it be desirable to add a compelling benefit at the end? How to do it without sounding pitchy though?

    1. Izzi,

      This is right up my alley! Sounds like a fantastic training your husband has created. (And he shares a name with one of my favorite guitarists 🙂

      You’ve got the bones of a perfect Rebel Yell here, I think we can improve it by focusing on the two sentences individually.

      Allow me to tinker…

      My name is Richard Robinson, I am passionate about helping sound engineers create the highest quality audio imaginable, but I was fed up with the antiquated recording training in schools and online.

      So I created an in-depth training series that teaches musicians, audio engineers and producers of any experience level the “industry secret” techniques for creating state-of-the-art sound quality, even on a limited budget.

      ——-

      I threw in the budget thing (cuz I’m a copywriter, after all) but you can amend as needed.

      I hope that gives you a head start though.

      Rock on!

      Kevin

      1. Rich Robinson…yeah! Are you a musician too or is it only pure copywriting brilliance?
        I love what you wrote.
        It really communicates my husband’s intention to help and how wonderful his training is (and it’s not finished yet but I consider it is…little trick works very well)
        Thanks a million Kevin ♪♫•*¨♫•.¸¸♫•*

        1. Hey Izzi… glad it helped. No, unfortunately no musical talent here, however my son is becoming a capable (and passionate) guitarist at 9 – check him out http://youtu.be/35lmr8LcIDs

          I got my stage time in as a stand up comic in the 90s. LOTS of fun. Great way to spend my formative twenties.

          Keep in touch and let us know how you guys do with the training.

          Kevin

  99. Hi Kevin. Not sure if you are still checking these out but her it goes …

    My name is Mick and as a business owner I LOVE making sales, but was fed up with how difficult and expensive it was for small businesses to successfully market to their customers. So I created a mobile application and marketing system that gives business owners the ability to drive unlimited, targeted and timely marketing messages to the pockets of their customers at a fraction of the cost of traditional marketing, through a custom designed mobile application.

    Thanks. Mick.

  100. Hi Mick,

    I’m burning the midnight oil 🙂

    You’ve got a great start here, but I think you can improve it by cutting out any words that aren’t essential.

    Take a shot and I’ll do my best to check back on it.

    Kevin

    1. Lets try this version.

      My name is Mick and as a business owner I LOVE making sales, but was fed up with how difficult and expensive it was to successfully market to my customers. So I created a mobile app marketing system that gives business owners the ability to drive targeted and timely marketing messages to their customers, with over 95% success rates, at a fraction of the cost of traditional marketing.

      A few changes but I think it reads better.
      What do you think?

      Mick

  101. Hi Kevin,
    Thanks for the video. It clarified everything. Here’s my shot at it:

    Hi. I’m Stephen Anthony. I love God and his children, but was fed up with seeing so many of them sick and stressed, living far below of the standard Father God intends for them. So I established a publishing company that presents God’s promises in such a clear and unique way that Christians can easily grab hold and apply them, finding their lives being transformed in a miraculous way.

  102. Take 2: – Thanks Kevin, I hope you’re still checking these out 🙂

    Feel like I’m going around in circles here, but how does this sound?

    My Name is Bazza and I LOVE seeing passionate business owners build a thriving business, but am fed up with seeing expensive “online crap” sold as the next thing to ‘get more clients’. So I created a service where I get paid from the real results I generate – I partner with passionate business owners to grow their business & increase their profits or I don’t get paid!

    Many thanks, Boyd.

    1. Hey Boyd…

      This is much tighter. I still feel like you’re focus is split though. I think the common enemy here may not be the “crap” but the truly effective marketing strategies being out of reach for so many biz owners.

      Railing against “crap” products is ok, but it’s vague. If you’re frustrated for the young biz that has the goods but can’t afford quality marketing yet, then getting paid only by your results makes you Robin Hood, man.

      That’s sexier than wasting energy on the crap slingers.

      Otherwise I think you’re there, bro.

      Kevin

  103. Brilliant stuff! I’ve used Kevins KLT formula to get potential clients on a stress relief list. Below is a link to the KLT video sales letter I created.

    http://kauaihypnosis.com/stress-management/

    I think this “rebel call” could be further improved in combination with Kevins Table exercise from his post here http://thecopywritersedge.com/marketing/who-gets-a-seat-at-your-ultimate-dinner-party/

    I finally realized why the KLT formula works so well. It works on the principle of bringing up someones emotional pain triggers, in a non manipulative way. Instead of asking them to focus on what bugs them they naturally do this.

    Totally ethical!

    Antonio

  104. My name is Antonio Perez, I love internet marketing and personal development, but was fed up with the gooroos that made it seem like you’ll make millions overnight without changing yourself on the inside. So I created the millionaire from within course that helps people to reprogram themselves from the inside out that allows them to get more done and make more money.

    1. Hey Antonio!

      Now, this is a great way to showcase a problem/solution centered around lousy guru products. Your solution directly solves the problem that they create.

      Fine work.

      Kevin

      1. Now I just need to start interviewing some of the ethical marketers and start to pick apart their mental models. Hint Hint 😉

        Antonio

      2. Also I would like to add that you could further refine this exercise if you were to combine this with the roundtable technique that you blogged about.

        Could be really killer!

        Antonio

  105. This is awesome, thanks Ryan and Kevin….here’s my Rebel Yell

    Hi! I’m Casey. I’m passionate about helping women in business but I’m passionate about my family and kids too. I was fed up and frustrated with having to take the time to sort through all the shiny new objects to figure out the systems needed to be successful online as well as trying to juggle my home life. So I created the Online Marketing Gameplan which is a step by step system of the processes you need to get set up with a successful online business.

    1. Casey,

      Great job getting your RY statement out. I think you’re 80% complete on a killer statement here… let’s focus on the second half. I bet you can describe your solution in a way that is more clear and enticing.

      Right now you have…
      ” a step by step system of the processes you need to get set up with a successful online business.”

      How would you describe this to a girlfriend who you knew would love the program. Chances are you wouldn’t be so formal. Try using the more conversational version of how you describe your program, then polish it for impact.

      You really want to end the statement with a bang here.

      You seem to have no trouble with words 🙂 I get the feeling this will be easy for you.

      Kevin

  106. I love this post! So simple and powerful. I’ve written about 10 different Rebel Yells so far!

    My name is Garry, I love being a personal trainer but I got fed up with how much time I spent creating unique workouts for my fitness bootcamps. So I created a field manual called Bootcamp Workout Ideas that enabled me to forget about writing programs every day and get back to living life to the max.

    Love your work!

  107. Hey Ryan and Kevin…

    Here is my Rebel Yell:

    My name is Tony, I desperately wanted washboard abs at age 50 but was frustrated by all the fitness programs that are intended for guys half my age. I was fed up looking for a place where guys like me can learn how to get back in shape after years of sitting on the couch. I couldn’t find it so I created the Fit Five-0 fitness portal to help men over 40 go from fat to fit.

    1. TONY!

      This is fantastic. Close to perfect, except you threw an extra “frustration” line in there (hard to resist, I know). I’d love to see you use that energy on beefing up the promise instead.

      My name is Tony, I desperately wanted washboard abs at age 50 but was frustrated by all the fitness programs that are intended for guys half my age. So I created the Fit Five-0 fitness portal to help men over 40 go from fat to fit [add sexy closing benefit here (in X time, and double their energy, sex drive, attract women half their age?)].

      Hope that helps.

      Kevin

  108. My name is Wayne Brooks. I love creating income-producing assets using Internet business and marketing strategies, but was fed up with not being able to find an automated system to help myself and others realize predictable results, without having to join an MLM company or build a downline.

    So I created an online business system called the Instant Internet Sales Machine that provides anyone who uses it with their very own automated income-producing asset.

  109. Hi, my name is Faridah and I love to coaching people how to communicate more effectively in their careers and as entrepreneurs. But I was fed up that most training focused on male-oriented leadership and communication styles which don’t resonate with women!

    We just don’t speak the same way as men and we shouldn’t have to! But not knowing what works for us and what doesn’t is costing us job promotions, clients and business opportunities. In one word, it is costing us the income and lifestyle that we deserve for ourselves and for our families.

    So I created 3 unique programmes- The Language of Power for Women, The Language of Leadership for Women, and The Language of Business for Women that takes women on the the fastest, simplest and most fun route to designing a new powerful vocabulary for themselves that will dramatically accelerate job and business opportunities.

    What do you think Kevin?

  110. My name is Beverly, and I love health and wellness, but I was so tired and fed up with doctor’s just prescribing medicine to handle the symptoms of my daughter’s illness. I wanted to get to the root cause of the problem and fix it. So I created a book that tells how I discovered what was wrong with my daughter, and how she is now doing wonderfully well without the help of medical doctors.

    1. Beverly,

      I love the mission you’re on here. Why not be specific about the details of her illness though?

      I think the “health and wellness” passion is off target in regards to the bigger idea behind going rogue to help your daughter. I’ve been there and it’ a very taxing experience. I think this deserves to be more transparent and direct. Unless it’s privacy for your daughter that you’re concerned about… then obviously that takes president.

      But you will help a lot more people by addressing the facts head on than with generalities.

      I hope that helps. This sounds like important work.

      Kevin

  111. Hey guys – thanks so much for the opportunity. Sincerely appreciate it.

    My name is Brett Matthews. I love helping women get into the best shape of their lives but after becoming a parent, I was fed up with all the fitness and nutrition information that didn’t cater to busy mums. So I created From Baby To Bikini that helps busy mums lose fat fast and keep it off forever without unrealistic diets or spending hours in the gym.

  112. Great article Kevin. I’m a long time follower of yours and this is simply great stuff! Here is the Rebel Yell statement:

    My name is Drew Laughlin and I love helping consultants grow their business but I was fed up with how they never seemed to have enough clients to make the money they desired. So I created the “Client Getting P.L.A.N.” that teaches a proven 5-step system that helps consultants get all the clients they can handle without cold calling or spending a dime on marketing.

    1. Hey Kevin you have written a “monopoly” here. lol My name is Scott and I love all phases of on/off line marketing. Fed up with lack of performance from my sales team, I invented the E.P.E. gang.

      “Exotic Perk Exchange” the perk allows its purchaser YOU or your on/off line client’s (biz-owner) to incentivez any down line sales organization.

      The E.P.E. system will keep your team pumped to work for you. You become the instant guru sensation offering the biggest carrot to up your bottom line.

      The Incentive is packed with 5000 choices globally of true exotic passion.
      Works for any off line or on line small or tall company budgets.
      Lack of sales no longer, E.P.E. will completely revolutionize the art of incentive’s.

  113. Hello Ryan and Kevin. Thank you for this simplistic way to zero in on your focused audience and your product or service that provides real value to your tribe
    My REBEL YELL

    My name is Stevo and for over 30 years I have been a personal development junkie. I have I spent thousands of dollars on books, reports, tapes and programs to feed my fix but I never experienced the success the gurus promised. Angry, frustrated and broke I started a coaching, mentoring, success community that is dedicated to helping members achieve total Success quickly. A knowledgable caring coach is the key difference in your success!

    All the best, looking for feedback please,

  114. My name is Michael, I love teaching people how to sing but was fed up with how difficult it is for people to learn due to the exceedingly high cost of lessons and the incomplete and blatantly wrong information online. So I created The Singing Experience, a website that takes my 25 plus years in vocal technique, performance and mindset and synthesizes it into actionable programs that produce dramatic results fast. And all for a song.

  115. Hey Ryan and Kevin,

    I copied and pasted the above Rebel Yell out of Pages and pressed Reply before I thanked you guys…So thank you for this great info!!!

    Michael

  116. Hello Ryan and Kevin,

    As an artist, I’ve found this exercise hard as the benefits of art are less tangible. Here’s my Rebel Yell:

    My name is John O’Grady. I love looking at paintings of Ireland and Provence but was fed up with seeing too much art that lacked emotion, soul and substance.

    I use saturated colours and simplified forms to create dramatic, evocative and moody paintings of places that mean a lot to me and stand out in my memory. Because I feel this connection so strongly, hopefully you can feel it too.

    Thanks for reviewing it.
    John.

    1. John, you nailed it!

      This gives me a perfect overview of your POV as an artist and a feel for your work.

      Love that you didn’t let your unique challenge stop you. I think this could be very effective for you. How many artists could sum up their POV so efficiently?

      I’d love to see where and how you use this.

      Kevin

  117. My name is Rhiannon, I am a writer and a woman over fifty, who is heartily sick of the way women in mid life are marginalised, disregarded and even ridiculed by this youth and beauty obsessed society. So, I am creating a mentoring programme aimed at women of forty plus who have always wanted to /believed they could but never dared/feel like they need permission to write. The second half of a life can be the most creative and productive time so open up to possibility and let no one define you but you.

  118. My name is Chesney Bradshaw, I love the power of ideas that can change your life but was fed up with all the advice that makes creativity sound weird, mysterious and difficult. So I created a blog, e-books and an online ideas clinic to make it easy, fun and practical to generate, test, implement and sell your ideas and put money in your pocket.

  119. Great post, Kevin – and thanks, Ryan! Hopeful I can still get your comments.

    My name is Doug. I love teaching managers how to become SuperHero Managers, but was fed up with how difficult it was to train a large number of people across a variety of companies with a system that people would actually use. So I created an online management course (note to Kevin – still in process) that is fast, fun and easy to use that is in comic strip format.

    1. Hi Doug,

      Lots of great info here… but it needs more consistency.

      (Thinking out loud here…)

      The mention of SuperHero is random is in this context. Is that the name of your program, or do you mean superhero in general?

      Then you mention comic strip format. So I guess the theme is a superhero comic strip and you use that to outline the training. OK. I get it now, that’s pretty cool.

      So I think what you need is to save the reveal of the SuperHero theme for the second half only. Introducing it up front comes out of nowhere.

      Something like:

      My name is Doug. I love teaching managers how to lead, but was fed up with how few people I could train effectively at one time in live sessions. So I created an online management course that allows me to teach everyday managers how to become SuperHero managers without the need for travel, yet still be completely hands-on.

      Now, that works great whether you are selling the training or selling the system to trainers who want to be able to teach online (very similar to Ryan’s RY).

      Hope that makes helps.

      Kevin

      1. Wow, Kevin, thanks so much! Not only have you clarified my two sentences, but identified a second source of income. You’re the best!

  120. UPDATE ON WEDNESDAY – PLEASE READ.

    Friends,

    Sincere thanks to everyone who took the time to create your Rebel Yell and post it here. I’m inspired by your commitment to creating better marketing for yourself – and for the people whose lives will be improved with your products.

    I’m especially blown away by the amazing range of products and services that we’ve discussed here. If you haven’t read through these comments, I recommend you take a few minutes to scroll around and see what your neighbors are up to. It’s very motivating.

    I’d love to personally review and comment on every one of your Rebel Yell statements, but it’s just not possible. I’ve got a pretty full plate with my copywriting biz.

    So, if I didn’t get to you, please know that my choices were mostly random, but it’s very likely that I commented on another post with the same advice I would have offered you. Again, please look through them and I’m confident you’ll see even better ways to do these. (Many of your submissions were much better than I could have written them – which is the best part!)

    WHAT’S NEXT?

    This has been such a gratifying experience (I LOVE coaching simple copy techniques that make a big impact)… that I’m going to create a follow up post showing exactly how you would use your Rebel Yell to really stand out in your niche, create a true experience for your customers, and (if done correctly) make a whole lot more money.

    Again, just by gaining clarity and SIMPLIFYING.

    My goal is to have this ready as quickly as tomorrow.

    Until then, please keep posting and reposting your Rebel Yells. The exercise is for you and your neighbors to grow together. And if you read a RY that you like, don’t hesitate to hop in and say so. We all love a compliment.

    You guys ROCK!

    Stay tuned.

    Kevin

  121. Here is my revised RY
    My name is Stevo as a personal development junkie I have spent thousands of dollars on books, reports, tapes and programs but never experienced the success the gurus promised. Angry, frustrated and broke I started a coaching, mentoring, success community that helps members rapidly achieve the success they are looking for.

    Community-let me know your thoughts. Thank you.

    1. Nice…but i believe you did not say …in specific details what the members would be getting or benefiting from you …

      i would add this to end of your rebel yell …

      success they are looking for (and i add) …without wasting piles of money like i did and in 3 months maximum.

      Or something like that.

      What do you think Kevin?

      1. Very good revision, Stevo… and excellent feedback from Mk.

        I agree that a bigger benefit to punch the promise will take this to the next level. People like to know how long a program will take and what to expect from it.

        So, find some sort of measurable result to end your statement with. That’s all you need to take this home.

        Great work guys.

        Kevin

  122. Here is my Rebel Yell:

    My name is Jide, I love college sports in USA but was fed up with the way lots of young talented athletes in Africa are wasting their lives and some being duped on the hopes of playing professional sports. So I created a detailed report guide that can teach them how to get athletic scholarship, good education and lead to stardom.

  123. Thanks for the exercise, Kevin. You nailed this guest post.

    My name is Kristina and I love writing, but was sick and tired of robotic content online being generated by teams of “journalists” at massive SEO/Rep. companies. SO, I started a business that helps people communicate their unique messages to the world.

  124. My name is Noelle Notals, I love the little things that make entrepreneurs outrageously successful but was fed up with seeing bright entrepreneurs struggle in their businesses because they neglect their inner psychology. So I created an online course that helps them master their “inner game” by leveraging their strengths and building their confidence so they can make even mo’ money doing what they love.

  125. Kevin,

    epic post. How had I not heard of DSC? I hope you are an affiliate because I am signing up as soon as I burn the last set of 45 dollar a pack fusions.

    Seriously though I printed out the Rebel Yell template and slapped it on the wall. Thanks for the great article.

    TJ

  126. Pingback: Stop Being a Student.. And Start Being a PRO (In Just 5 Minutes) | Ryan Lee | Continuity Income | Internet Marketing

  127. My name is Todd. I love fitness but was fed up with all the low quality options for people to improve their health. So I created a new website that offers everything neccessary for anyone to be successful with their fitness goals.

  128. Love this simplified version of an elevator speech. Much easier to come up with! 😉

    “My name is Michelle. I love the real estate business, but was fed up with not being able to keep up with my leads, and generate an effective follow up that REALLY connected with prospects, on autopilot. So I found a system that would do just that, and adapted it with the scripts and dialogs that would Capture, Connect, and Convert real estate prospects, in order to close them easily, and not miss any opportunities.”

  129. My name is Dean Coulson, I love martial arts, but was fed up with seeing fat black belts with no self respect and couldn’t master themselves let alone guide others. So I created the lean warrior system that shows you not only how to get into great shape but how to win!.

    1. Hey Dean,

      I love the passion and straight talk you put into your frustration (fat black belts! Ha!), but I question if your potential customers share your pain. Do people come to you often and say, “Oh, thank god you’re not fat!”

      My guess is the juicier benefit here is the idea of getting fit AND learning self defense.

      What do you think?

      1. I agree, frustration winning through there I guess, I wouldn’t go for the fat black belt line in my marketing LOL

        the lean warrior system is a system that teaches you how to be one step of the competition and help you win

  130. My name is Kate, I love dogs and was appalled by the number euthanized every year due to poor training and irresponsible owners so I created an online community to provide authoritative information on training and care to support people to enjoy their pet, and to promote the adoption of rescue dogs.

  131. Ours is a brick and mortar franchise business so a little different. However, your great advise for a rebel yell should work on all businesses (I would imagine)

    My name is Diana and my husband Ed and I know how important quality childcare is for working parents, but as working parents ourselves we were fed up by the choices we were presented with. We didn’t want a nanny alone with our children nor the options offered in run of the mill daycare centers. We knew there had to be something better and opened an amazing premium quality xxxxxxxxx School. (can’t say it since a franchise) We offer full and part time schedules to fit the needs of all families for children 6 weeks to 6 years old. We have certified teachers in every classroom and individualized lesson plans which unfold in a fun and engaging environment. Visit us for a tour today!

    1. Diana,

      This is very good. It’s breaking the formula because you’re creeping into the pitch, but you’ve done an excellent job of telling your story.

      I’ll still challenge you to squeeze only the essentials into the RY template because there’s value in that, both as an exercise and a marketing tool. But this is a great “about us” you’ve written here.

      And yes, this absolutely can work for any business (as you’ve contributed to proving 🙂

      Kevin

  132. My name is Dan Mikals, I love to duck hunt but was fed up with having to sift through a plethora of web sites and forums only to find an occasional rare useful piece of information. So I created http://www.fourcurlnation.com to be an information-rich, one-stop, user-friendly, interactive, duck hunting site.

  133. My name is Danielle, and I love the benefits of prenatal Pilates and yoga, but I was fed up with how expensive it is to be consistent with private lessons, and not being able to reach as many people as I wanted to help. So I created Pilates Pregnancy Project, an online resource for pregnant women and new moms that teaches at home Pilates exercises for better strength, alignment and flexibility without having to commit to a lot of time or spend a lot of money.

    1. My word this is GOOD, Danielle.

      I want to frame it and hang it on my wall.

      I bet your practice is just as great.

      Thanks for posting this.

      Kevin

  134. My name is Elton, I love exercise but was fed up with long boring workouts. So I created the “Fit and Strong” program that will get you results with 35min combined Strength & Cardio workouts.

  135. Hi My name is Helen Holland and I love having a successful online business that enables me to be location independent. I was fed up with wasting so much time and effort looking into all the get rich quick type schemes that hit my inbox when I was trying to create my online business. So I created Launch Your Online Business to help other people through the maze of setting up and developing their online business by providing information, products and services that will reduce time, money, overwhelm and fear at the outset and give them access to trusted experts.

    (I am only just setting this up but i have written it as if i have already achieved it as you suggest)

  136. My name is Hashim Warren, I love working as a creative professional but was fed up with the suits controlling my work and my pay. So I created Maven Work so that creative people like me can take control of their careers.

  137. My name is Jason, I love people and seeing them free to live their dream life but was fed up with church and their unfulfilled dreams and ideas. So I created Kingdom Spark & Genesis Labs that help change peoples lives.

  138. Pingback: Branding is Dead (Do This Instead) | Ryan Lee | Continuity Income | Internet Marketing

  139. My name is Candice. I love connecting with people, but was fed up with being afraid of what other people think of me. So I created a six step process that helps people with social anxiety (like myself) engage with others, create deeper connections and simply just do what they want to do, even in the face of uncomfortable thoughts or feelings.

  140. My name is Desiree, I love branding and marketing but was fed up with old school ways of behaving. So I created brand coaching and marketing service that gives entrepreneurs permission to be themselves.

    1. Desiree,

      You kick ass! I love the RY and I just checked out your site. You’ve already nailed what I’ve been preaching in the follow up post about branding.

      Awesome. Love your style.

      Kevin

  141. My name is Wayne Rutherford, I love helping people get fit and reach their goals through the medium of martial arts but I was fed up with old hard image of an angry instructor shouting at the top of a class making you do old fashioned and out of date exercises . So I created a new friendlier club with effective ways to train in martial arts that not only helps you learn you how to defend yourself but you will get in great shape and you will meet new friends that are always willing to help you.The Martial Arts School of Fitness classes are not a workout they are an experience.

    1. Hi Wayne… well done on the RY!

      I thinks it’s even stronger without that last line though. I don’t doubt that it’s true, but it’s an empty statement because an “experience” means something different to everyone.

      Hope that helps.

      Kevin

  142. My name is Emilie Sayward Henry. I love teaching art but am fed up with University Academia. So I’m creating soulful, proficiency-developing visual art workshops that take students to the heart of skillful creativity- by establishing and growing technical competence, identifying and fostering behaviors that cultivate creativity, and ways to identify and nurture ideas.

    Thanks for helping me clarify for MYSELF what I’m trying to do! Much appreciated!

    1. You’re welcome Sayward.

      You’ve got it drilled down nicely. Now try to take it one step further and fit the most essential parts into the template.

      I think you’ll be pleased 🙂

      Kevin

  143. My name is Al, I love lifestyle freedom and financial independence through starting and running successful businesses. When I decided to take the plunge though, I was fed up with amount of scattered details and misleading education sources available online. So, I created Planet Wantrepreneurs that puts together the most concise step by step actionable insights and plans on business setup available online today, 100% Free for you!

    1. Sounds awesome, Al.

      Now try drilling it down the very essence of the message and resist the pitch at the end.

      Remember this is only to create interest, not close the sale – yet.

      Way to take action!

      Kevin

      1. Awesome KR!
        How about this?

        My name is Al, I love lifestyle freedom and financial independence through starting and running successful businesses. When I decided to take the plunge though, I was fed up with amount of scattered details and misleading education sources available online. So, I created Planet Wantrepreneurs that puts together the most concise step by step actionable insights and plans on business setup available online today.

        To save you frustration, time, and failure, Planet Wantrepreneurs will take YOU by hand through a made-for-you plan that will take your business off the ground and get it up and running.

  144. My name is Joel, I love the retirement lifestyle that includes work, but was fed up with the copy cat advice all the so called retirement experts offer. So I wrote a book and created a clear, focused retirement system, you can use to crush your first year of retirement, and rinse and repeat for the next 20-30 years.

    1. Hey Joel! How are you bud?

      This is pretty good, but I think you can be more specific about the frustration you and your prospect are dealing with. If you can hone in on that, you’ll be able to replace the vague “crush” with more meaningful verbiage.

      Show us what you’ve got, Joel!

      Kevin

      1. Ok Kevin
        Here’s a revised rebel yell!

        My name is Joel, I love the retirement lifestyle that includes work, but was fed up with the lukewarm copy cat advice the self proclaimed experts offer. So I wrote a book ” How To Be Smart At 65″ and created a simple, easy to follow retirement system that guarantees you will never run out of money, be bored or lonely for even one day, make a difference in your world, never be a burden to anyone, and look smart to your spouse, kids and friends.

  145. My name is Karl Wildman, son and partner to my award-winning father, cartoonist George Wildman. While growing up, I was inspired by watching dads talents, chalk talks, lectures, book signing, etc. I can honestly say I’m fed up with people saying “I could never be that good”, “I wanted to cartoon but didn’t know where to start” or the classic “if I could just watch over his shoulder”.
    Well… now you can!
    We have developed the free “Cartoon Artist Primer” program. Let the studio come to you, in this self-paced, 4-part starter course that is perfect for all ages.

      1. Thanks Kevin – I’m planning to use Ryan’s “Nano Continuity” approach to be affordable to many. The “Nano” purchase got me a ticket to his Continuity Summit III, which was beyond terrific!

  146. My name is Natasha Zamora, I love shoes, but I was fed up with paying crazy money for same old same old expensive beautiful shoes, so I created Zamora Shoes, that finds distinctive beautifully crafted shoes that are comfortable within a reasonable price point.

    1. Hi Natasha,

      Great job and what a cool service.

      You’ve done a prefect rebel yell here because I am dying to know more about your service. It tells me everything I need to know to qualify myself as an enthusiastic prospect, but leaves me needing to know.. WHERE do I go to see the shoes!?

      That’s exactly what you want to do with these in situations where you are beginning a conversation. You want the person or group that you are talking to ask: “Where do I go!? Because now you’ve created real anticipation and they will mentally prioritize the need to visit your site.

      That’s the powerful but hidden psychology behind these statements and you really nailed it.

      Now, if you were posting a short blurb as more of a small ad, you could simply add in the call to action at the end.

      My name is Natasha Zamora, I love shoes, but I was fed up with paying crazy money for same old same old expensive beautiful shoes, so I created a website that finds distinctive beautifully crafted shoes that are comfortable and always reasonably priced. See what’s new at http://www.zamorashoes.com.au/

      With a bit of tweaking you could likely even get that down to 140 characters.

      EXCELLENT work here Natasha. Inspiring.

      Kevin

  147. Question. Is this a good approach to follow if you are marketing an affiliate product. For examble.

    My name is Jacob. I love affiliate marketing, but I was fed up with not having my own bonus offers or info product to offer my potential customers. So I found The Info Product creator that gives you a step-by-step system to follow on how to create bonus offers and products in 72hrs for your customers.

      1. Thanks Kevin. I look forward to the webinar. Maybe you will share some tips how we can incorporate this in our advertising and sales pages.

  148. Hi, Scott here, I love diving in and doing my own Website Tech stuff but I was fed up with all the confusion and conflicting info out there on the net about how to do tech easily when I was staring out. So now I have compiled this great Web Tech Video Training Course called IM Tech 2.0 that brings you some well deserved sanity! Stick Around And Watch This Video And See What I Mean… Its Just 3 Minutes.

  149. Hey Kevin,

    Thanks for this great post, got me really focussed on the ‘elevator pitch’ for a new service I’m creating – love to have your feedback on it:

    My name is Coach Simon. I love youth soccer coaching – but I was fed up with seeing coaches struggle to get the best out of their players, so I created a video series that shows you how to rapidly improve your coaching skills and give youngsters a love of the game that will last for a lifetime

  150. My name is Kara Oh, I love helping women but was fed up with my books not making the kind of improvements in their lives that my readers were looking for. So I created my website with the first of many online workshops so that women (and soon men) can make real changes in their lives so they can experience true, ongoing, ‘habitual’ happiness, and enjoy the kind of love that is so overwhelming that it’s close to impossible to describe it with words.

  151. My name is Dimitra. I love being healthy but was fed up with doctor’s suggestions of using potentially dangerous pharmaceutical drugs and mainstream medical procedures in any health problem I had.
    So, I decided to create this Treatment Herbs Membership site with Effectively Herbal Remedies that gives you all the help you need to improve your health without risking your life and overcome what may seem a hopeless and desperate situation.

  152. Hi Kevin,

    Here I go

    My name is Denise,

    I love helping entrepreneurs brand their why, but I was fed up with other companies selling expensive packages that only focused on the visual aspects of branding which left entrepreneurs broke and struggling to get customers.

    So I created a technique called the “Diary Infusion.” it’s a daily journal to guide entrepreneurs to not only tell their story, but to re-discover who they are, write the path they choose to take and then BRAND IT.

  153. You had me at Billy Idol..and it just go better from there. Thanks.

    My name is Liz, I love helping and connecting with people but was fed up with doing it as a corporate I.T sales rep. So I created a podcast that helps executives reduce stress, anxiety, overwhelm and Live Life NOW.

  154. Kevin, you’re amazing. I think I’m the only Finance guy here. I would love if you could please help me pick serious versus humour. Thanks in advance.

    Hi, my name is Hugo, Financial Advisor. I love the subject of money, but I was fed up with scheduling meetings and telling ruthless truths, one person at a time. So, I created this site to share incontrovertible facts about money that will help people become financially independent before their 94th birthday.

    Or,

    Hi, my name is Hugo, Financial Advisor and I’m passionate about the subject of money, but I was fed up of being limited to one on one meetings. So, I created this site to educate Business Owners and Medical Professionals about their personal finance.

    I appreciate your help Kevin and Ryan.

    PS: I own a financial services firm that specialize in corporate planning for Business owners and medical professional. Many of the topics we discuss applies to general population also.

    1. I think the 2nd is better.
      Your fed up must be beneficial to your potential clients. They want solution. They dun want dirty secrets.

      1. Hi Hugo…

        I agree with David, the second one is better.

        I love humor and color in copy, but sarcasm is a dangerous animal because very few people in the world can see it in print.

        Excellent work!

        Kevin

  155. Love this!

    My name is Jackie Johnstone, I love social media and online technology but was fed up with people feeling like they didn’t know where to start or they’d never be able to understand it. So I created 1-on-1 personal training & support programs that teach passionate entrepreneurs social media/online tech fundamentals and give them the confidence to control their digital presence and really connect to their community online.

    1. Hi Jackie,

      Way to take action and pump out your Rebel Yell.

      You nailed the message, but the voice feels a bit forced.

      Phrases like “digital presence” typically cause people’s eyes to glaze over. If your target is entrepreneurs (assuming mostly solopreneurs) then be cautious of the corporate-sounding buzzwords.

      Try describing what you the same way you would to a 10-yr-old. That’s not to be condescending (10-yr-olds are really smart – I have one)… but it helps to “keep it real” and conversational.

      Hope that helps,

      Kevin

      1. OK, now I’m laughing because I just checked out your site, and part of your big promise is to teach social media in “plain English” and you do a great job of presenting it.

        You clearly did not need my advice on how to talk to your avatar 🙂 Your landing page is totally on target. One of the best I’ve seen.

        I think the lesson here is that in a short message like the RY, wording is even more critical.

        Maybe instead of this: So I created 1-on-1 personal training & support programs that teach passionate entrepreneurs social media/online tech fundamentals

        Something like this:

        So I created a 1-on-1 personal training where I pull up a virtual chair next to you and walk you through every step so you’re feeling like a pro in just (time frame).

        Anyway, you are rocking!

        Keep on rocking.

        Kevin

  156. I’m late to the party but after the webinar last night, I had to jump in. So here goes…

    Hi, my name is Dr. Jerry Kennedy. I love helping people get out of pain and get the most out of their body, but I was fed up with watching patients struggle with their pain over and over again because they were only masking their symptoms instead of correcting the cause. So I created the Healthy Neck Insider to help neck and back pain sufferers discover the cause of their pain and give them simple and effective ways to eliminate their pain without dangerous drugs and expensive trips to the doctor.

  157. Love it!
    My name is Haley and I love Organic skincare, makeup and superfoods but I was fed up with Greenwashing and false advertising so I created PeachyClean.com that is always 100% honest and safe to buy awesome organic, toxic free products from.

    Great ad-libs!

  158. Hi Kevin, thanks for this amazing excercise!

    My name is Jan Koch and I love having the freedom to spent my time as I want and to work with awesome people. I’m fed up with working in a 9-to-5 job that doesn’t match my passions, that’s why I’m creating a training program for young entrepreneurs to help them escape their cubicle and to ensure my successful cubicle escape.

  159. Hey Ryan,

    Got your from DSG. Thanks for this statement. I finally understand what my business is about. This is my statement…

    My name is David. I love making money trading forex, but was fed up with losing money and missing trades so I created a trading alert system to help me pick high profitable trades without sticking to the screen 24/7.

  160. My name is Ali. I love being a Mom and an Entrepreneur, but was fed up borrowing time from my family to promote my business. So I created Midnight Marketing, a simple 7-step formula responsible for 80% of my results, in just 30 minutes a day.

    Thank you kindly for the exercise, Kevin!

    1. Hi Ali,

      You’re most welcome. Way to take action. I love this concept. The title scares me a little though. Have you tested it (even just floating to FB groups)?

      Is this under the umbrella of Maverick Moms? Or a separate project.

      Love the niche.

      Kevin

      P.S. I’m biased, but my podcast with John Carlton is def not the same ol’ marketing regurg http://www.pi4mm.com – since it ain’t for everyone it probably is for you 🙂

  161. Pingback: My Rebel Yell | Rockstar Wellness Coach

  162. Hi Kevin,
    Thanks for the post, and also for letting me know about the Dollar Shave Club … I’m signed up!

    Here’s my RY:

    I’m Scott and I love to sing, but I don’t have the free hours or spare bucks to shell out for private lessons (plus my eyes glaze over at the thought of trudging through tons of technical training.) So I created a simple system for improving your voice by discovering the vocal secrets of both pop stars and cutting edge research scientists, and translating their insights into an easy-to-follow, step-by-step guide.

    (note: the product isn’t finished yet, so you won’t find it on my site … right now the site is a “hit collector” to test the market, following John Carlton’s suggestion in [i]Kick-Ass Copywriting Secrets[/i].)

    1. Excellent idea! My 11-year-old daughter has a beautiful voice, but we cannot afford the time or money right now for private lessons. She LOVES watching YouTube videos to learn new skills and get ideas. I think she would love your product.

  163. Pingback: The 4 Phases of Information Marketing Business | Ryan Lee | Continuity Income | Internet Marketing

  164. Hi Kevin,

    I just found you and Ryan through a recent podcast (Rise to theTop). I love this post and would be grateful for any feedback on my rebel yell. Here it is:

    I’m Dorothy and I love combining gardening and cooking into a lifestyle, but I am fed up with the overwhelm and paralysis that is present with such a huge topic, so I have created a multi-media course that breaks down “garden-to-table” projects by specific theme and by specific season.

  165. Hi Kevin
    Like Dorothy above, I’ve just found this post via Rise to The Top.
    A great post, just loved it.

    Here’s my RY:

    My name is Judith. I love my kids and family but was fed up and very frustrated with always ‘doing’ for, and arguing with my kids and being totally exhausted with no time for myself. So I developed an online parenting course that helps parents redress the (im)balance, respect and (lack of) communication within their family, simply and effectively, for a calmer, more cooperative household and you get more ‘Me’ time as well.

    Thanks for this great exercise!

  166. My name is Peter, my doctor diagnosed my depression, lack of energy and poor health as a result of low testosterone. I desperately wanted to reverse my low test levels without prescription drugs. So I went on a quest to experiment different ways in which I could naturally increase my testosterone. I created The Testosterone Movement to teach other men everything they need to know about how to naturally reverse their low testosterone levels and feel young again.

    Thanks

  167. My name is Kevin, I love Internet marketing but was fed up with all of the unethical, sleazy and flat out lies. So I created tools for the sower a website that features tools, products, systems and ideas that are honest and actually get results.

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  169. My name is Lisa Landtroop, I love spending time with my family, and when one of my sons died tragically, I became fed up with all of the distractions that were always getting in the way of doing what I love most. So I created the Take Your Life Back program to help amazing people everywhere recognize where their time thieves are and develop a strategy to vanquish them – so they can start living again and do something each week that truly fires them up.

  170. Great offer Kevin-

    “It’s All About The Blood”
    Can you see your personal blood running through your veins? Right now, as it’s MOVING?
    A Well-Being Global Movement!
    Joyous, Luz Delia

  171. I think whats more impressive then the blog post itself is Kevin Rogers dedication to answering nearly 100% of the comments. Just proves to me that he really believes in what he writes.

    Great work Kevin. Your a wonderful writer and very dedicated to the trade. Thanks.

    1. Hey Kevin,

      I just looked on your website to read a little more about you and I found out that you were a stand up comedian. Why did you switch? What made you become a copywriter?

      1. Hi Alexander,

        Thanks for the kind words, I get a charge seeing people take action.

        In a nutshell, the reason I left comedy was that it offered me no control over my destiny. Show business is a lottery. I know many, many uber-talented people who are just never going to get their break – for whatever reason.

        I didn’t have much wisdom in my twenties when I was touring, but I did muster enough sense to look at the show biz landscape and set a deadline for my success in comedy. I was either going to having something significant going by the time I was 30, or I was out.

        What’s funny is, knowing what I know now about life and business, I realize how little I was doing to increase my odds of success back then. And the truth is, that is how most entertainers are. They’re artists first and savvy business person is typically not a shared trait in artist DNA. The Jay-Z’s and Gene Simmons of the world are rare animals. I certainly had none of that back then.

        So thirty came and I was burned out from the travel and the crappy gigs so I transitioned out. Did a lot of “not resume” work, like bartending and bell hopping until I discovered copywriting.

        Never been happier or more fulfilled. Still have lots of friends in the biz and they’re the most interesting and whacked out people I know, just like most of us entrepreneurs… but they just don’t see success the same way. Most are content with a month of gigs and place to crash in-between. I love that.

        Me? I craved family and control over my future and stability. All that stuff can get in the way of artistry. I feel blessed to have the best of both worlds now… a creative outlet and a bulletproof business plan.

        Thanks for asking 🙂

        Kevin

        1. Hey Kevin,

          Appreciate your perspective on the show business.

          If starting and running a business is already fraught with landmines, littered with corpses of well-meaning people, why make it any harder by competing as a performing artist in an arena that’s so fundamentally disadvantaged?

          For 6 years I was in a rock band. We were finally getting somewhere when we earned a showcase spot at the Western Canadian Music Awards, had 3 sponsors, and airplay in 8 small markets.

          Unfortunately we broke up in the parking lot (literally in the band van – how clicheed), 20 mins before our WCMA show. D’oh!

          We still played the show, but looking out at the full house of music lovers and industry peeps, it was eerie. This was supposed to be a moment of celebration and success, but instead it was a funeral.

          Immediately following the news of our break-up, I turned down 5 offers from other bands to join them. I felt I needed some time to do some soul-searching: was I ready to work 40+ hrs per week to become one of the world’s best drummers? …or would I spend 40+ hrs per week working towards becoming one of the best entrepreneurs?

          For reasons I may never fully understand, I followed my gut and chose to go the entrepreneurial route. My ego said rockstar, but some inner-compass said business.

          Knowing what I know now about making money and the fundamentals of business that apply in ALL industries (including entertainment), I think my gut was telling me the entertainment industry was too unstable to hang my entire future and fortune on.

          Think of it: if a USP is what drives your business, and must appeal to consumers with a “bleeding neck” problem, how shaky is art or entertainment (which is subjective to every consumer) where buyers are fickle fans who are often seeking the latest and greatest, often here today, gone tomorrow?

          (Compare that to – say – plumbing: either the sink is leaking or it isn’t. Or marketing: your landing page is profitable or it isn’t. Nothing subjective about that.)

          Add to that an absolute sea of artists (competitors) all willing to perform for nothing thus driving down prices. I’ve even heard of artists *paying* to play hot venues.

          Add to that an industry that is disproportionately filled with passion-fuelled people (not profit-driven – god forbid we talk about making MONEY) who are known to make decisions based on ideals instead of more concrete benchmarks.

          Not to mention entertainment’s VERY close association with the nightclub scene and all forms of mind-altering substances that can take a toll on a person’s body (fun in the beginning – exhausting over any period of time), not to mention create questionable decision-making and energy-sapping drama.

          (Believe me, I’m no Sunday-school puritan – you and I did hang out at the bar in San Diego, LOL – but it doesn’t take a rocket scientist to know that drinking multiple times a week, week after week adds up real quickly and would make *anyone* feel like the walking dead after just a few months of the road warrior routine…)

          Add to that the overall upheaval of the music business model where all players involved are *still* trying to figure out how to make money in the post-Napster era.

          Scary place.

          So – again I ask: if starting and running a business is already fraught with landmines, littered with corpses of well-meaning people, why make it any harder by competing as a performing artist in an arena that’s so fundamentally disadvantaged?

          It’s been exactly 5 years since I exited as a performer. This (above) is as far as I’ve developed my thinking on the topic. Maybe the next 5 years will offer even more insight…

          Thanks again Kevin,

          Tim 🙂

  172. My name is Yvonne. I love being a billionaire mogul mom but was fed up with all the limiting beliefs, low expectations and frustrations women face in the business world. So I created an exclusive program and club for aspiring female billionaires to combine mindset and universal principles with strategic business systems to build empires and lasting legacies.

  173. My name is Yvonne, I love MLm but I was fed up with the frustrating ancient methods of building an mlm business by chasing family and friends, even cold calling. Yuck! So, I created a powerful step by step system that gets prospects chasing you to join your biz opp.

  174. My name is Yvonne. I love being busy slender mom. But I was sick and tired of diets and hard workouts which get you to lose weight only to gain it all back once I go back to eating what I want. So I created a unique system that allows busy moms to lose weight and keep it off by eating whatever they want. Yumm, Yumm!

  175. Just wanted to say that you have managed to achieve EPIC (if not downright VIRAL) with this post Mrs. Ryan and Kevin! Congratulations to keep it alive even until today, two months after it was first posted!

  176. Great concept guys…

    I talk a lot with people about leading with their “Why” and starting with what you believe. This seems to be a very simple way to get the ball rolling….

    My name is Derick.
    I love the freedom to spend my time on things that are meaningful to me but I was fed up with not making money doing what I love. So I created the Bring Purpose to Life home study course that teaches people how to do what they love and make money at it!

    Thanks!

  177. Pingback: Improve Your Storytelling In 15 Minutes – Doktor Spinn

  178. Thank-you, what a spectacular blog post! Actually hung out at the bar with Kevin in San Diego at Carlton’s Action Seminar this past March. Awesome guy! I was playing around with the “Rebel Yell” formula and came up with this:

    My name is Tim Francis. I love the financial opportunity real estate gives me but am terrified of the crippling costs of vacancies. So I created the Tenant Attraction Machine that consistently rakes in new renters every time I’ve got a vacancy coming up.

    If you’ve got feedback I’d love to hear it!

    Thanks gents,

    Tim 🙂

  179. Loved this exercise Kevin. I’m a sucker for scripts. 🙂

    Here’s mine…

    My name is Monika, I love illuminating the brilliance of sassy women entrepreneurs with my copywriting services but was fed up with seeing women stumble through business because they couldn’t afford my expertise. So I created the “Get Unstuck! Plug-and-Play Copywriting Scripts” to empower them to write their own powerful & compelling copy, authentically and hype free.

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