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Big Breakthoughs in 2008
There is one tried and true method to have massive breakthroughs I’ve personally used (and have successfully coached others to to).
Do you know what it is?
Let me tell you a quick story…
Today I received a massage. I’ve been getting deep tissues massages once a week for over 3 years. The number of benefits from deep tissue massage are just about endless…
A brand new massage facility just opened up 1 mile from my house. It’s called Massage Envy (massageenvy.com).
They have a very unique business model.
They charge a monthly membership fee of $58 per month and that includes your first massage of the month. Then each massage after that is just $39 (well below market price).
This company took an industry that has done business the same way and added a monthly membership model.
They basically copied the health club model.
By doing this, they instantly positioned themselves as the source for busy people who want inexpensive massages (without an appointment).
What is the lesson?
If you want to have big breakthoughs, you must continue to look OUTSIDE your industry.
Expand your horizons, my friend!
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