In Part I of my 2011 predictions, I revealed the importance of the personal brand and how you MUST brand to succeed in the competitive online world.
Now, let’s move ahead with Part II…
The Year of Continuity Income
There’s no doubt about it, 2011 will be the year of “Continuity Income.”
It’s no secret that many information marketers were hit hard in 2010 and it wasn’t just the “gurus”. I’ve did 1:1 coaching sessions with over 400 people in 2010, and many of them had strong online businesses go from 10K per month down to 2K per month because of the economy and Google AdWords changes.
Every marketer without continuity programs saw just how important creating ongoing revenue streams are in their business. This need to create continuity programs will only get stronger in 2011.
And, on a related note, as consumers are tightening their belts, I’ve seen just about every continuity program (from software and membership site to print newsletters) start with a low-cost trial offer.
Before the Visa/MC shakedown, “free trials” were everywhere. Even I was using and recommending free trials. But that was virtually eliminated overnight with Visa/MC becoming much more strict on what a free trial can be. If you look at the offers on CPA networks, they’ve all changed their wording from “Free Trial” to “Trial”, “$1 Trial” or “Try Us Now”.
$1 and low-cost trials have become the new standard and this will only continue to gain in popularity. If gives consumers a chance to try your product or service with low risk – and it gets more people in the door. I rarely now see continuity programs start off on day 1 with full price billing (especially with the economy taking a bit hit during the past year)
And there’s a HUGE opportunity being creating. I am asked on a daily basis about helping other product owners about creating continuity programs, but I have more business than I can handle.
Two Opportunities in 2011 for Continuity
Here’s where I would focus my time this upcoming year if I were you…
1. Creating more high-value continuity programs with trials starting under $5
2. Building relationships with other content providers to setup continuity programs for them for a share of the revenue
Stay tuned for Part III…