I talk a lot about positioning yourself as the “expert” in a niche market. Everything from your blog, products and platform – it’s about building your personal brand.
BUT – fear not, my budding entrepreneur. You do NOT have to make it all about you.
Meet.. THE HOST.
THE HOST MODEL
Do you know Oprah is a billionaire?
And Ryan Seacrest is quickly building an $300 million dollar empire?
And both of them are not positioned as topic experts – they are hosts. The best part is all you need is a passion for the topic and the ability to communicate. That’s it.
I coined the term “The Host Model”, because it’s exactly what you do. You HOST other experts.
You provide the platform and they provide the content.
The benefit is you don’t have to come up with the material (free content) and if they mention your blog/site to their list, you can some nice free traffic too (not a bad bonus!).
I’ve built entire sites and programs by being the “host”. In fact, one of my first sites was just me interviewing other successful personal trainers. That’s it.
Interviews are the cornerstone of the host model. Here are some simple ways to conduct interviews and become a host
- Audio only (telephone or skype)
- Video online (skype and videocam)
- Video in person
- Video online (record powerpoints)
- Live webinars
- Recorded webinars
- Live events
- Written interview questions
Again, I can’t stress enough how important it is to have a passion about your topic.
Enjoy it. Embrace it. Host it.
ARE YOU A HOST? DO YOU LIKE THIS MODEL?
SHARE YOUR COMMENTS BELOW.
P.S. This guy has made over $6 million just interviewing people. See how he did it here.
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