Your Online Business is Already Obsolete!

By the time you finish reading this post – your business may already be obsolete.

Ok, I might be exaggerating a little bit.. but not much.

The web moves so fast. And I’m not just talking about technology, I’m talking about the marketing and the sales process too.



What worked great just a few months, weeks or even days aago might not be working today. You think I’m kidding?

Overnight a major marketing tactic used by thousands of entrepreneurs for almost a decade was basically eliminated. That’s right. Google decided to make some changes to their algorithm and by the time we woke up the next morning, large “content aggregators” like ezinearticles and squidoo were virtually eliminated from Google.

Poof! Just like that.


So if you’re entire marketing strategy was to rely on just one of those tactics – you are in trouble. And not just trouble, I’m talking big ass trouble.

Just think about how quickly things changed with a sales web site.

First, it was just long copy (this was back in 1999)

Then, it was long sales copy with audio.

Followed by long sales copy with video.

Soon came video sales letters.

And now it’s webinars.

But if you didn’t change. If you stuck your head in the sand and didn’t adapt, your long sales copy with no video would probably see a big drop in conversions. And a drop in conversions means less money in your pocket. And that kinda sucks, doesn’t it?


So what do you do?

Spend time everyday studying what’s working now. Carve out 30 minutes or so to just “surf” sites in your marketplace. Go to the Clickbank marketplace and look at the Top 10 sites in each category. See what big players like Amazon and Zappos are going on their checkout pages.

Go to events (not pitchfests, but events with actual content!).

Mastermind with other like-minded entrepreneurs.


Don’t fall into the trap of spending the entire day just “learning” and not enough time “doing”.

Again, limit it to maybe 20-30 minutes. Take notes. Heck, you can even do this while you are watching The Kardashians.

Then, get off your ass and IMPLEMENT. The ONLY way to know if it works is to try it yourself.

If you see a cool looking “add to cart” button, try it.

You see a new upsell idea – give it a shot.

But never, ever rest on your laurels.

The minute… no, make that the SECOND you THINK you know it all – you’re in deep shit.

Keep innovating and most importantly…

Keep on rocking!

P.S. Another other option is to just join my Inner Circle. I do updated LIVE training every week to give you what’s hot and working now on a silver friggen platter. I literally dig through all of the stuff online – and that saves you time, headaches & moolah. Just sayin’.



    1. Author

      You’re right Dermot. It really does apply to everything in life!

      Rock ‘on,

  1. You aren’t kidding! I learned this the hard way in the beginning. It seems Google has blind sided me a couple of times. Even with SEO rankings. Where I used to be steadily in the top 3 for my major key words, suddenly I was bounced to the top of the second page! What?!?!? I had to work a little magic just to get back to the first page. I am now playing catch up to try and climb that ladder back to the top slots.

    1. Author

      James – it can definitely sting when you rely on just ONE thing. Whether it’s traffic, a sale letter, etc.

      And forget every trying to figure out Google…


  2. Ryan – GREAT mastermind yesterday – learned a lot and took home 22 PAGES of notes. Checking out all the great resources you mentioned and moving forward rapidly. I was up at midnight last night and popped out of bed at 4:30 AM this morning.

    Three words: I AM PUMPED!

    Thanks again – stay in touch my friend. – Rich

    1. Author

      Rich – it’s always great seeing you.

      It was a great group and had a really nice flow.

      Stay pumped and keep us all updated on your progress!


  3. Hi Ryan

    Thanks again for super article. Before I comment on this article I want to thank you for the replay you gave me last time on the question I had on “The $426,000 Case Study” article. I followed exactly what you said and it’s been 5 days since implementing your suggestion and I’m quit happy with the results I’m seeing. My magazine Site visitors are growing by 3% to 7% daily and starting getting comments from my readers for been personal on my newsletters.

    So, coming to this another great super article, this sentence caught my attention and its really true want you saying here “Don’t fall into the trap of spending the entire day just “learning” and not enough time “doing”. Before I work on my online business, I start by visiting blogs like yours and other blogs that are in my niche, read newsletters that I receive on a daily bases and then try to implement and make changes to constantly improve my sites. This really helps. I always Lough when I look at the first designs of my sites in 2008 and how they have changed from then to now.

    Have a nice day… 🙂

    1. Author

      I’m glad my advice has helped you.

      And you should be proud of yourself on a couple of points…

      #1. You are smart enough to read my blog 🙂
      #2. You read something and TOOK ACTION. That’s more than most people do.

      Keep up the great work!


  4. Hi Ryan,
    Excellent post. And some very good advice.I believe you must learn something new everyday.. and that is something for you personally, and something for your business.
    With all the exciting changes, and the not so comfy ones.. I think you need to be in the NOW.. on all fronts..
    Have an amazing day!

  5. Pingback: Your Online Business is Alredy Obsolete! | Ryan Lee | Continuity … « andyserkisess

  6. i agree with you.
    the issue is that the platform does matter.
    every business is obsolete with the introduction of new methods
    but, if one understands his/her ways, it will be a goldmine around obsolete business

  7. Your advice is always spot on. I am seriously thinking about joing your Inner Circle. Thing is, I am having a bit of trouble figuring out my starting point since I do not have a business up and running as yet. What would really seal the deal for me would be a 30 minute consultation with you that would enable me to answer a few crucial questions. Is there any one-on-one access to you at all? Would love, love, love that!


    1. Author

      Hey Sian,

      The videos will give you all you need to get your biz up and running.

      RE: one-on-one.. Sorry, but with thousands of members, it’s just not possible to do a 30 minute 1-one-1 call.

      I am 100% confident the $29.95 will be the best investment you make in your business!


  8. ryan…. good post… you forget now with the panda updates…. i believe google is de-indexing squeeze pages…. one of my sites got hit hard and de-indexed…. had a squeeze as the homepage for 6 years now.

    Things are definitely changing, we’re kinda in this weird transition phase… adwords is no longer viable… googles recent changes…. articles are nt as strong as before…. you gotta keep up with the changes or you’re gonna bite the dust… fast.

  9. Hey Ryan, I just found your blog for the first time and I’m excited to see what I can learn. I’m curious how long have you been in the internet marketing niche?

    1. Author

      Welcome Wilson!

      I’ve been in the “internet marketing” niche for about 4 years. But have been marketing online (mostly in the fitness market) since 1999.


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